US
I-Amazon: Isibikezelo Sokuthengiswa Kwe-Robust Electronics
I-Momentum Commerce ibikezela ukukhula kwe-14.6% ekuthengisweni kwe-elekthronikhi yase-Amazon yase-US ngo-2024, okuzokwenza isamba se-$ 57 billion. Ama-elekthronikhi angemuva kancane ekukhuleni kwenkundla kukonke ngo-19.9% kodwa abonisa ukuthambekela okuqinile okukhuphukayo ngokukhuphuka kwevolumu yokusesha ngo-25% ngoFebhuwari. Izinga eliphakeme lokuthengisa kulesi sigaba kulindeleke ngoMeyi, lifinyelele izinga lokukhula elingu-21.8%. Ikota yesine, eqiniswe ama-Prime Big Deal Days kanye ne-Turkey 5 ukukhushulwa, kulindeleke ukuthi ikhiqize ama-dollar ayizigidi eziyizinkulungwane ezingu-17.6 emalini engenayo evela ku-electronics, ibambe ama-31% esibikezelo sonyaka.
I-Amazon: Ukulwa Nokubuyiswa Kokukhwabanisa
I-Amazon isaqhubeka nokubhekana nokulahlekelwa okukhulu ngenxa yezinhlelo zokubuyisela eziwumgunyathi. Isisebenzi sase-Amazon siboshelwe ukumaka ama-oda njengabuyiswa ngaphandle kwembuyiselo yangempela, eqhutshwa ukugwazelwa kuka-$3,500. Ukubuyiselwa okuwumgunyathi kuvame ngendlela eshaqisayo, izinhlangano ezisebenzisa izinqubomgomo zokubuya ezikhululekile ze-Amazon ukuxhaphaza uhlelo, okubangele ukulahleka kwezigidigidi ezingama- $ 101 kubathengisi baseMelika ngo-2023 kuphela. I-Federal Trade Commission ithathele i-Amazon izinyathelo ezingokomthetho ngalezi zenzo ezingalungile, igcizelela ukuqina okwandayo kokukhwabanisa kokubuyisela.
Isitolo seTikTok: Ukubamba Imakethe YaseMelika
Kusukela yethulwa ngoSepthemba 2023, Isitolo seTikTok sihehe ngaphezu kwe-11% yemizi yase-US. Inkundla ibuse u-68.1% wemakethe yezimpahla zohwebo kwezenhlalo ngoFebruwari 2024. Ukwethembeka kwekhasimende kuphezulu, ngo-81.3% wokuthengiswa okunikelwe ngamakhasimende abuyayo. Inkundla iheha kakhulu uGen Z, okungenzeka ukuthi bathenge ku-TikTok izikhathi ezi-3.2 uma kuqhathaniswa nezinye izibalo zabantu, igqamisa impumelelo yayo ekubandakanyeni izethameli ezincane.
I-TikTok: Ukuphayona ngama-AI-Driven Virtual Influencers
I-TikTok ithuthukisa amathonya abonakalayo ukuthuthukisa ukukhushulwa komkhiqizo nokuhweba bukhoma. Laba bantu abakhiqizwe yi-AI bangasakaza 24/7, bakhulise kakhulu ukuthengisa ngokuzibandakanya okuqhubekayo. Naphezu kwempumelelo yabo eShayina, kusazobonakala ukuthi izethameli zaseNtshonalanga zizowamukela yini lo mqondo wenoveli. Ubuchwepheshe, obusathuthukiswa, buvumela abakhangisi ukuthi babhale amavidiyo futhi balungise ukubukeka kwabathonya ukuze kulingane nezidingo zomkhiqizo.
Ukulungiswa Kwesu Lokuthengisa Okuqondile le-Nike
Isikhulu esiphezulu se-Nike, u-John Donahoe, uvumile ukushintsha kwenkampani ekudayiseni okuqondile kuya kubathengi bekubeke eceleni ngokungenhloso ubudlelwano obubalulekile be-wholesale nabathengisi abafana ne-Macy's kanye ne-DSW. Le pivot yamasu ihloselwe ukuthuthukisa amamajini enzuzo futhi iqoqe idatha yamakhasimende ecebile ngokuzibandakanya okuqondile ezinkundleni ze-Nike. Kodwa-ke, le ndlela iholele ekwehliseni ubukhona ezitolo zangaphandle, okunomthelela ekufinyeleleni komkhiqizo jikelele kanye nokutholakala kwemakethe. Iqaphela iphutha, i-Nike manje ihlela kabusha isu layo lokutshala kabusha kulawa mashaneli avamile, ihlose ukuthola ibhalansi esebenzisa kokubili ukuthengisa okuqondile kanye nobudlelwane be-wholesale ukuze kwandiswe ukungena ezimakethe kanye nokufinyelela kwamakhasimende.
Globe
I-Amazon Canada: Ukuphatha I-Overstock Ngokususa Okuzenzakalelayo
Kusukela ngo-Ephreli 13, 2024, i-Amazon Canada yamemezela inqubomgomo entsha yokuqinisekisa indawo eyanele yokugcina impahla ngokususa ngokuzenzakalelayo i-inventory eyengeziwe egcinwe izinsuku ezingaphezu kwezingu-365. Lesi silinganiso sisiza abathengisi bagweme izinkokhelo ezengeziwe ezihlobene ne-inventory ekhulile ngokweqile futhi sithuthukise ama-metrics okusebenza kohlu. Abathengisi bangaphatha izilungiselelo zabo ngaphansi kwezilungiselelo ze-inventory ezigcwaliseka ngokuzenzakalelayo; uma bedinga ukubuyiselwa kwempahla yabo, kufanele banikeze ikheli elivumelekile lokubuyisela noma izimpahla zizonikelwa, zigaywe kabusha, noma zisuswe. Uma sezimisiwe, lezi zilungiselelo azikwazi ukukhanselwa, futhi abathengisi abanezilungiselelo ezingalungiswanga bazokwaziswa ngokususwa okuzenzakalelayo okuzayo nge-imeyili kanye nedeshibhodi Emaphakathi Yomthengisi.
I-Netherlands: Ukukhula Okuphawulekayo Kwezentengiselwano ze-E
NgoJanuwari 1, 2024, iNetherlands yaziqhayisa ngezitolo ezisebenza ku-inthanethi ezingaphezu kuka-100,000, ngokuphindwe kabili kule minyaka eyishumi edlule, nabathengisi abancane nabaphakathi abakhula ngo-252%. I-Dutch Statistics Office ibika ukuthi izitolo eziku-inthanethi zaba ziningi kunezitolo ezibonakalayo ekuqaleni kuka-2023, okumaka ingqopha-mlando. Ukuthengiswa kwe-E-commerce eNetherlands kufinyelele kuma-euro ayizigidi eziyizinkulungwane ezingama-34.7 ngo-2023, okuwukukhuphuka okungama-3% kusuka ngonyaka owedlule, ngokuthengwa kwe-inthanethi okuhlanganisa ukuthengiselana okuyizigidi ezingama-365. Ukusetshenziswa kwe-inthanethi okuwela imingcele bekuqinile, ikakhulukazi njengoba u-25% uqondiswe ezitolo ze-inthanethi zaseJalimane kanye nokuthenga okukhulu okuvela ezitolo ze-inthanethi zamaShayina emikhakheni efana nezindawo zokuhlala zasekhaya nezemfashini.
Ukwandiswa kwe-E-commerce yaseChina eNingizimu Korea
Amapulatifomu e-e-commerce aseShayina afana ne-AliExpress neTemu abone ukuthengiswa kwawo eSouth Korea kukhuphuka ngaphezu kwe-130% ezinyangeni eziyisithupha ezedlule. Ukuqhathaniswa kwedatha yokukhokha kusukela ngo-Okthoba wonyaka odlule kuya ku-March walo nyaka ngomhlinzeki wekhadi lesikweletu wase-Korea i-BC Card kukhombisa ukukhuphuka okungu-138% kwenani eliphelele lokukhokha kanye nokwenyuka kwezibalo zokuthenga ngo-130.6% ezinkundleni zokuxhumana zaseShayina. Naphezu kwamanani aphansi e-oda aphansi uma kuqhathaniswa nezinkundla zaseKorea, igebe liyavalwa, ngezinto ezibiza kancane ezingaphansi kuka-$22 ezenza u-78% wokuthengisa. Izibalo zobulili zibonisa ukwanda okuphawulekayo kwabathengi besifazane kusukela ku-30.6% kuya ku-35.3%, okugqamisa ukushintshashintsha kwabathengi esifundeni.
Ukunwetshwa kweMakethe ye-Otto
Umdondoshiya we-e-commerce waseYurophu u-Otto ubike ukuthi ukwehla kwemali engenayo kodwa ukwenyuka kwenani lokuhweba, okuphawulwe ekuthengisweni ngozakwethu basezimakethe, manje abayingxenye eyodwa kwezintathu yesamba semali engenayo. Ukuze kuliwe nokulahlekelwa imali engenayo futhi kuqinise ubukhona bayo bemakethe, u-Otto umemezele izinhlelo zokuvulela abathengisi abengeziwe kulo lonke elaseYurophu indawo yayo yemakethe. Kusukela ngonyaka ozayo, lokhu kwanda ngeke kufake amaJalimane kuphela kodwa bonke ababambiqhaza bemakethe ye-European Union. Leli su lihloselwe ukuhlukanisa imikhiqizo ehlinzekwa endaweni yalo futhi lithuthukise ukukhetha kwabathengi, likhuthaze indawo yemakethe enokuncintisana kakhulu.
I-BowFlex: Ukuzulazula Ngokuqothuka Phakathi Kwezinhloko Zengqondo Zezomnotho
I-BowFlex ifake isicelo sokuqothuka kweSahluko 11 naphezu kokuthengiswa okubalulekile, okufana nama-dumbbell ayo alungisekayo asasezingeni eliphezulu ohlwini lwabaThengisi Abangcono Kakhulu base-Amazon. Inkampani icaphuna izimo zemakethe zangemva kobhubhane kanye nezinselelo zomnotho omkhulu njengezici ezibalulekile. Ukuthengiswa kwe-BowFlex kwehle ngo-24.8% ezinyangeni eziyisishiyagalolunye zokuqala zika-2023, okubonisa isimo esiguquguqukayo semakethe yemishini yokufaneleka.
AI
I-Innovative AI Traffic Management eFlorida
IFlorida isanda kuvumela ukuthunyelwa kohlelo oluthuthukisiwe lokulawulwa kwethrafikhi oluqhutshwa yi-AI olwakhiwe inkampani yaseTel Aviv iNoTraffic. Lolu hlelo lusebenzisa ama-algorithms e-AI, izinzwa, namakhamera ukuze kuthuthukiswe amarobhothi nokunciphisa ukuminyana. Ubuchwepheshe, obunelungelo lobunikazi e-US, buvumelana nezimo zomgwaqo zesikhathi sangempela, buthembisa ukuthuthukisa ukuhamba kwethrafikhi nokunciphisa izikhathi zokuhamba kakhulu. Seluvele lusetshenziswa ezifundeni nasezingxenyeni zaseCanada ezingaphezu kuka-24, uhlelo lweNoTraffic lumelela isinyathelo esikhulu sokuqhubekela phambili nengqalasizinda yedolobha ehlakaniphile nokuhlela amadolobha.
Isinyathelo se-AI saseMali Sokulondolozwa Kwamasiko
Emzamweni wokulondoloza amagugu ayo amasiko, iMali iphendukela kubuhlakani bokwenziwa ukuze ifake idijithali futhi ifake ikhathalogi yohlu olukhulu lwezinto zobuciko zomlando nemibhalo. Le phrojekthi, eholwa umkhankaso kahulumeni i-RobotsMali, ibandakanya ukusebenzisa i-AI ukuhumusha nokulobela imibhalo yakudala namasiko adluliselwa ngomlomo kusi-Bambara, ulimi olukhulunywa kakhulu eMali, nezinye izilimi zesigodi. Lolu hlelo aluhlosile nje kuphela ukuvikela la magugu amasiko ekuboleni ngokomzimba kodwa futhi nokwenza ukuthi afinyeleleke kalula emphakathini wezemfundo yomhlaba wonke kanye nomphakathi jikelele, ukuqinisekisa ukuthi ukulandisa kweMali komlando namasiko akulahleki ngesikhathi.
I-Generative AI Transforming Recruitment Practices
Ngokufika kobuchwepheshe be-AI obukhiqizayo, izinkampani eziningi ziguqula izinqubo zazo zokuqasha. I-AI manje isiqashelwa ukuzenzela kanye nokwenza ngcono ukuthunyelwa kwemisebenzi, ukuqala kabusha kwesikrini, ngisho nokwenza inhlolokhono yokuqala. Lobu buchwepheshe benza iminyango yezabasebenzi ikwazi ukuphatha izicelo eziningi ngokuphumelelayo, ihlonze abantu abathembisayo kakhulu, futhi yenze ngendlela oyifisayo izindlela zokuqasha ukuze kuhlangatshezwane nezidingo zenhlangano kangcono. Le ntuthuko isiza izinkampani ukuthi zehlise isikhathi nezindleko ezihambisana nokuqashwa, kanti futhi zithuthukisa ikhwalithi yalabo abaqhubekela phambili ngepayipi lokuqasha.