Ngokuvumelana ne semRush, izibalo zibonisa ngokusobala ukuthi ukuduma kokusesha okuthi “eduze kwami” kukhuphuke ngo-400% kusukela ngoSepthemba 2019 kuya ku-Agasti 2021. Lokhu kusho ukuthi amabhizinisi anethuba elihle lokuzuza ngokuqinisekisa ukuthi ahamba phambili emiphumeleni yosesho lwasendaweni.
Le ndatshana igqamisa izeluleko eziyisishiyagalombili ezibalulekile zokubusa kwe-SEO endawo yamabhizinisi amancane, okuvumela izinkampani ukuthi zigqame phakathi kontanga yazo futhi zibe abaholi bemakethe ezindaweni eziseduze kwazo.
Okuqukethwe
Uhlolojikelele lwe-SEO yasendaweni
Ukubaluleka kokusesha kwasendaweni kwamabhizinisi amancane
Amathiphu wokubusa kokusesha kwendawo
Isiphetho sendaba
Uhlolojikelele lwe-SEO yasendaweni
Ukulungiselelwa kwenjini yokusesha yendawo (SEO) isho indlela egxile kumgomo ye-SEO efuna ukukhulisa ukubonakala kwenkampani ku-inthanethi futhi ikhiqize abathengi abaningi bendawo. Kuzo zonke usesho lwe-Google olwenziwayo njengamanje, cishe uhhafu lwenziwe lwasendaweni. Lokhu kusho ukuthi abasebenzisi bavame ukubheka imiphumela ehlobene namabhizinisi ezindaweni zabo.
Kube nokukhuphuka okukhulu okungu-900% ekusesheni okufake phakathi imishwana ethi “eduze kwami namuhla/namuhla kusihlwa” phakathi kweminyaka emibili, kusukela ngo-2019 kuya ku-2021. Ngonyaka olandelayo, i-Google yasabela ngokudlulela emiphumeleni ehlobene nendawo ukuze ilethe lokho okufiswa abasebenzisi bayo.
Ukubaluleka kokusesha kwasendaweni kwamabhizinisi amancane
1. Ukwenyuka kwethrafikhi
Isu lendawo le-SEO livumela abanikazi bamabhizinisi ukuthi bafinyelele abathengi, bathuthukise amathuba abo okukhethwa amakhasimende angaba khona ngaphezu kwalabo abaqhudelana nabo. Leli su elikhonjiwe likhuthaza ukubonakala okungcono, okuholela ekwandeni kwethrafikhi ekuvakasheni kwamawebhusayithi kanye namakhasimende avakashela izindawo ezingokoqobo, ngaleyo ndlela kuholele ekwenyukeni okukhulu kokuthengisa.
2. Amazinga okuguqulwa angcono
Injini yokusesha yendawo ethuthukisiwe isiza ukuthuthukisa izinga lokuguqulwa njengoba amakhasimende ekhetha amabhizinisi athembekile aziwayo najwayelekile. Njengoba kuveziwe esigabeni esilandelayo, izinkampani zingathuthukisa amazinga azo okuguqulwa ngokusebenzisa amasu afanele wendawo we-SEO.
3. Umncintiswano
Ngamabhizinisi amancane e-SEO endawo aqhudelana ngokulingana namafemu amakhulu awanika ithuba elengeziwe lokuphumelela. Kunamasu amaningana asiza amafemu endawo ukuthi aphumelele uma kuqhathaniswa nesikhundla sezimbangi zawo emiphumeleni yenjini yokusesha, futhi le nkundla yokudlala esezingeni inika amabhizinisi amancane endawo ithuba lokuzibonakalisa endaweni akuyo futhi agqame ngokumelene nomncintiswano.
Amathiphu wokubusa kokusesha kwendawo
1. Thuthukisa Iphrofayela yakho Yebhizinisi le-Google
Ukuphromotha ibhizinisi lakho Kuphrofayela Yebhizinisi Le-Google, okuyi-Google MyBusiness ethuthukisiwe, kusho ukubhaliswa kwenkampani yakho kukhathalogi ye-inthanethi yamabhizinisi ethulwa i-Google.
Iphrofayela Yebhizinisi Le-Google ingaphezu nje kwekhadi lebhizinisi eliku-inthanethi. Imegaphone yakho ebonakalayo, lapho ungakwazi ukwethula izibuyekezo zakamuva nezijabulisa kakhulu kuzithameli zakho, futhi ungakwazi ukwengeza indawo yakho ukuze ifakwe emiphumeleni yosesho ethile yendawo.
2. Thuthukisa imiphumela yakho ngamagama angukhiye enziwe endawo
Amabhizinisi angathuthukisa ukuhlaziya kwawo esebenzisa amagama angukhiye enziwe endawo. Lawa amagama angukhiye aqondene nekhasimende, ikakhulukazi umsila omude, njengokuthi “Dry cleaner eduze kwami.”
Sebenzisa amathuluzi afana ne-Google AdWords, i-Keyword Planner, noma i-Content Harmony ukuze wenze lawa magama angukhiye enziwe awasendaweni. I-Whitespark noma i-BrightLocal inganquma amagama angukhiye aqondene nendawo ethile ngokusebenzisa i-SEO yendawo.
Uma usuyihlonze le mishwana engukhiye, ihlanganise kahle kusayithi kumathegi esihloko, izincazelo ze-meta, nokuqukethwe kwekhasi lewebhu.
3. Hlala unolwazi mayelana namathrendi
Hlala ubhekisisa i-Google Trends ukuze uqonde amathrendi entshisakalweni yosesho nokuziphatha okuhlotshaniswa namagama angukhiye abalulekile nezihloko ezifanele emakethe yakho noma imboni. Izinto zingashintsha ngokushesha emhlabeni wethu oguquguqukayo, futhi ukuhambisana nezenzakalo ezisizungezile sekuyisidingo.
Yenza ukuhlaziya okuphelele kwamagama angukhiye abaluleke kakhulu ebhizinisi lakho, ulandelele ukuthi lolu sesho luthrenda kanjani manje futhi ubheka ukuvela kwalo.
Ngesikhathi esifanayo, qapha ukusebenza kwewebhusayithi yakho ukuze uthole imininingwane ngokuziphatha kwabasebenzisi namathrendi okuguqulwa phakathi nalesi sikhathi.
4. Sebenzisa ukubuyekezwa kanye nobufakazi bomphakathi
Vumela amakhasimende akunikeze impendulo noma ubufakazi ngemva kokuthenga kwawo, njengoba enesikhathi sokucabangela ukwaneliseka kwawo. Izibuyekezo zisiza ukukhulisa amazinga e-Google futhi zisebenze njengekhampasi ekhomba lapho umuntu enza kahle khona nokuthi yiziphi izindawo ezidinga ukuthuthukiswa.
Ake sithi ufuna ukuthola indawo yokuqala ezilinganisweni zosesho lwasendaweni. Kulokhu, i-Google kufanele ibone ibhizinisi lakho linikezela ngokuqukethwe okukhethekile, okuseqophelweni eliphezulu, nokuhlobene kwasendaweni kusayithi lesifunda ngalinye. Lo mbandela ungenye yezinto ezibaluleke kakhulu ekubumbeni imiphumela yakho yasendaweni ye-SEO.
Uma ibhizinisi lakho lisebenza ezindaweni ezahlukene, iwebhusayithi kufanele ibe namakhasi akhethekile anokuqukethwe kwasendaweni okuyisibonelo, njengama-athikili amayelana nemicimbi yezindaba zomphakathi noma imisebenzi.
5. Lungiselela iwebhusayithi yakho ukuze uthole amadivaysi eselula
Njengoba abantu abaningi ngokwengeziwe bethembele kuma-smartphones namathebulethi, inkambiso yokusebenzisa la magajethi kancane kancane idlula labo abasebenzisa amadeskithophu noma amakhompyutha aphathekayo. Lolu shintsho lusho ukuthi kusukela manje kuqhubeke, abantu abasesha endaweni cishe bazoncika emafonini abo ukuze babheke ibhizinisi lakho.
Lokhu kusho ukuthi kuwumqondo omuhle ukwenza isiqiniseko sokuthi imiklamo yewebhusayithi yakho, izakhiwo, nokuzulazula kuyasebenziseka kumaselula. Iwebhusayithi ehlinzeka ngomuzwa weselula ongenazihibe inciphisa izinga lokugxuma kwayo, okuyingxenye engathinta ukuphromothwa kwewebhusayithi yakho kuzinga lenjini yokusesha.
6. Qinisekisa imininingwane yakho ngezinkomba zebhizinisi nezingcaphuno zendawo
Izinkomba zebhizinisi endaweni yangakini zinezinhlu zamabhizinisi, lapho ungathola khona izingcaphuno ngokufaka amagama angukhiye afana nohla lwemibhalo [lwedolobha lakho]. Ngenxa yezikhundla eziphakeme, izinkomba ze-inthanethi nazo ziyindlela enhle yokuzuza imiphumela yosesho yemvelo. Imibhalo yewebhusayithi efana ne-Yahoo! kanye nezixhumanisi ze-Bing ezibonisa izixhumanisi emiphumeleni yosesho, kulapho ongahlose ukuzibeka khona. Ake sithi awufakiwe ohlwini kunoma iyiphi yalezi zingosi zemibhalo, ungaphuthelwa yithuba lokuxhumanisa ngqo nekhasi lakho lokubikezela, futhi lokhu kungaba nomthelela nezinga lakho le-SEO.
7. Dala okuqukethwe okulungele indawo
Ukudala okuqukethwe okufanele endaweni kuyindlela elula yokuthola ukubusa endaweni yangakini. Abantu abavela esifundeni bangasesha le micimbi ku-Google, okungelinye ithuba lokuthi okuqukethwe kwakho kusebenze kahle. Khiqiza okuqukethwe ngemicimbi futhi ugxile kumagama angukhiye afanelekile angaholela izethameli ezinentshisekelo kuwebhusayithi yakho. Uma imicimbi yebhizinisi lendawo iyeza, zibandakanye ngokukhuthele. Ukuzibandakanya kwakho kuthuthukisa futhi isithombe somkhiqizo webhizinisi lakho kulo mcimbi. Ikuthola ama-backlink ekuxhumaniseni amakhasi njengengxenye yezinto zokufika noma zokuphromotha eziteshini ezahlukene zenkundla yezokuxhumana.
8. I-SEO esekhasini
Ukulungiselela ekhasini kuqinisekisa ukuthi iwebhusayithi yakho inikeza ulwazi oluhle lomsebenzisi futhi iheha izinjini zokusesha, okuholela ekwandeni kwamazinga kanye nethrafikhi yendawo eqondisiwe.
Uma iwebhusayithi yakho iba sobala kakhulu emiphumeleni yosesho, ibukeka ihlaba umxhwele futhi izuza ukwethembeka njengegunya eliku-inthanethi. Ukwethenjwa okunyukile kusebenza njenge-catalyst, ekhuthaza ukwanda kokuguqulwa futhi okuholela ekukhuleni okulandelayo kwebhizinisi lakho.
Isiphetho sendaba
Zinike amandla kusuka ezingeni lendawo futhi ulawule imiphumela yosesho ngalawa mathiphu e-SEO yamabhizinisi amancane. Njengoba kunikezwe ukuthi i-SEO yendawo ibalulekile, kubalulekile ukufunda indlela yokuthuthukisa iwebhusayithi yakho ukuze uthole ithrafikhi eyengeziwe namazinga aphezulu okuguqulwa uma uhlose ukushaya izimbangi zakho.
Kungakho lo mhlahlandlela unikeza amaqhinga asebenzisekayo okulawula usesho lwasendaweni, okuhlanganisa nokuthuthukisa Iphrofayela Yebhizinisi lakho le-Google, ukuhlala uphezulu kwamathrendi kanye nokusebenzisa ubufakazi bomphakathi. Sebenzisa ithuba lokwenza ibhizinisi lakho libonakale kakhudlwana futhi uqale ukuhola imakethe endaweni okuyo namuhla.
