Eminyakeni edlule, ngidale amasu okuqukethwe ezinkampanini ezifana ne-Google, i-Algolia, i-DocSend, nezinye eziningi. Akunandaba ukuthi inkulu kangakanani inkampani noma umkhiqizo wayo uyinkimbinkimbi kangakanani, isu lokuqukethwe lihlala liphendula imibuzo emithathu eqondile.
Le mibuzo ithathwe encwadini yezinganekwane Isu Elihle, Isu Elibi nguRichard Rumelt. Zenzelwe ukuthi:
- bona inkinga edinga ukuxazululwa;
- veza noma yimaphi amandla ayingqayizivele ongawasebenzisa esu lakho;
- bese ubhanqa inkinga yakho nohlobo olufanele lokuqukethwe lomsebenzi.
Okuqukethwe
1. Yiziphi izinselele ofuna ukuzinqoba?
2. Iyiphi inzuzo ongayisebenzisa?
3. Yiziphi izinhlobo zokuqukethwe ezinganqoba lezo zinselele?
4. Isu le-Zapier lokusesha eliphilayo
5. Isu lokuhola umcabango we-Animalz
6. Isu lokuvumela ukuthengisa le-Freshpaint
1. Yiziphi izinselele ofuna ukuzinqoba?
Izinkampani eziningi zinenkinga efanayo eyinhloko: zidinga amakhasimende amaningi, futhi zidinga imali eyengeziwe kulawo makhasimende. Kodwa zonke izinkampani zihlukile, futhi ukuxazulula leyo nkinga ngokuvamile kudinga ukunqoba izinselele eziningi eziqondile, njenge:
- Ukwakha ipayipi lokuthengisa kusukela ekuqaleni. Izinkampani eziningi ezintsha ziphendukela kokuqukethwe ukuze zakhe isidingo somkhiqizo wazo lapho besingekho isidingo ngaphambilini.
- Ukuyeka ukuthembela ekukhangiseni. Kuvamile ukuthi amabhizinisi athembele ekukhangisweni okukhokhelwayo njengomthombo wawo oyinhloko wamakhasimende, kodwa ngesikhathi esithile, iqala ukubiza kakhulu ukuyinakekela.
- Ukuthola ukuthengisa okwengeziwe kuthrafikhi ekhona. Kwezinye izimo, izinkampani zingase zikhiqize ithrafikhi eningi kodwa kube nzima ukuguqula lezo zivakashi zibe amakhasimende akhokhayo.
- Ukunciphisa ukuxova kwamakhasimende. Ezinye izinkampani zinezivakashi eziningi nemikhondo, kodwa ziyazabalaza ukugcina abantu beseduze uma sebengamakhasimende.
Ngayinye yalezi zinselelo (kanye nezinye eziningi) ingasizwa okuqukethwe.
Okubaluleke kakhulu, lapho ucacisa kakhulu izinselelo zakho, kuba lula ukuthola isisombululo.
2. Iyiphi inzuzo ongayisebenzisa?
Amasu angcono kakhulu wokuqukethwe afaka amandla: isikhali esiyimfihlo senkampani yakho, into eyenza okuqukethwe kube lula ukukudala, noma esiza ukuthi yenze kangcono. Cishe yonke inkampani inohlobo oluthile lokusebenzisa amandla:
- Idatha eyingqayizivele. Izinkampani eziningi zinokufinyelela kudatha ehlukile evela kubasebenzisi bazo noma imikhiqizo.
- Imikhiqizo yomuntu siqu. Abanye banenzuzo yabasunguli abaziwayo noma amalungu eqembu anabalandeli abakhulu benkundla yezokuxhumana.
- Ubuchwepheshe beqembu namakhono. Amanye amaqembu anokuhlangenwe nakho okuyingqayizivele okungashintshwa kube okuqukethwe okuyingqayizivele (njengoPatrick Stox wethu, aka Mr Technical SEO).
- Inethiwekhi yochwepheshe. Uma unenhlanhla yokwazi abantu abaningi abahlakaniphile nabahlakaniphile, ungafaka ulwazi lwabo kanye nemibono yabo kukho konke okuqukethwe kwakho (njenge-First Round Review, nezindatshana zabo ezibhalwe abasunguli bokuqalisa abangomakadebona).
Ukubona nokusebenzisa amandla akho ahlukile kuyisihluthulelo sokwenza isu lokuqukethwe elingeke lamane likopishwe izimbangi zakho.
3. Yiziphi izinhlobo zokuqukethwe ezinganqoba lezo zinselele?
Kunezinhlobo eziningi zokuqukethwe, kusukela kokuqukethwe okuseshayo kuya ekuvunyelweni kokuthengisa, ngayinye inamandla nobuthakathaka bayo. Ukwakha isu elilungile lokuqukethwe kumayelana nokukhetha uhlobo olufanele lwezinselelo zakho ezithile.
Ngokwesibonelo,
- Okuqukethwe okulungiselelwe ukusesha ilungele ukwakha umthombo ongabikezelwa wethrafikhi yewebhusayithi, inyanga nenyanga… kodwa kungase kungasizi ukufinyelela abaphathi abakhulu noma abasunguli abangenazo izinkinga ezivamile ze-Google.
- Okuqukethwe kobuholi bemicabango (njengeziqephu zemibono noma imibiko yocwaningo) ingaba yinhle ekukhiqizeni izingxoxo zezwi kanye nama-backlink, kodwa ngokuvamile ihlushwa ithrafikhi “enamaqhuqhuva” engakhuli ngokubikezela inyanga ngayinye.
- Okuqukethwe kokuvumela ukuthengisa (njengezibonelo zezifundo noma okuqukethwe okunamasango) kusiza ukuvala amadili okuthengisa, kodwa akuvamile ukuthakazelisa umfundi ovamile, futhi kwenza okuncane ukuheha izivakashi ezintsha enkampanini.
Noma, ukuyibeka ngendlela ebonakalayo:
Masisebenzise le mibuzo ukubuyisela emuva unjiniyela 3 amasu ahluke kakhulu, aphumelela kakhulu okuqukethwe, ukuze siqonde ukuthi kungani asebenza (nokuthi ungawalingisa kanjani ebhizinisini lakho).
Isu lokusesha le-organic lika-Zapier
I-Zapier iyinkundla ye-automation exhuma izingcezu ezahlukene zesofthiwe ndawonye zibe ukuhamba komsebenzi okuwusizo. Isu lika-Zapier lakhelwe ekusesheni kwezinto eziphilayo, elikhiqiza ukulinganiselwa 8 abayizigidi ezingu ukuvakasha kwanyanga zonke:
Iningi laleyo thrafikhi livela ezinhlotsheni ezintathu zokuqukethwe okulungiselelwe ukusesha:
- Uhlu “lwezinhlelo zokusebenza ezihamba phambili”, njengesoftware yamahhala ye-CRM ngo-2024 noma Isoftware enhle kakhulu yokuhlela ividiyo ngo-2024
- Amakhasi okufika okuhlanganiswa kwawo kohlelo lokusebenza, adalwe ngokohlelo, njengokuhlanganiswa kwawo kwe-Typeform noma amakhasi amathuluzi aphezulu we-AI
- “Kanjani” okuqukethwe okubonisa abasebenzisi indlela yokusebenzisa i-Zapier, njengalo mhlahlandlela wokusetha Ifomu le-Google noma ukulanda kusuka ku-GitHub, kokubili okukhuthaza i-Zapier.
Uma ubheka ukwakheka kwesizinda sabo e-Ahrefs, ungabona ukuthi ilinganiselwa ku-92.8% wethrafikhi yabo yokusesha yanyanga zonke ivela emakhasini abo okuhlanganisa amabhulogi kanye nohlelo lokusebenza ehlanganisiwe:
Ukumba ujule, kuyenzeka ubone ukuthi iziphi izinhlelo zokusebenza ezikhiqiza ukuvakasha okuningi kwe-Zapier (ngokwemibandela ye Ithrafikhi ye-Organic), futhi anenani elikhulu lamakhasi anikezelwe kuwo (ngokwemibandela ye Amakhasi we-Organic).
Isibonelo, i-Zapier idale amakhasi angaphezu kwe-1,000 kufolda yabo engaphansi/ye-google-sheets, ekhiqiza ukubukwa kwamakhasi ezinto eziphilayo okulinganiselwa ku-4,000 ngenyanga:
Yiziphi izinselelo isu lika-Zapier elizixazululayo?
- Ukukhiqiza ukubhaliswa okuningi ukuze kukhule uphethiloli. I-Zapier yinkampani ye-freemium: iningi labasebenzisi bayo abakhokhi lutho ukusebenzisa umkhiqizo, futhi amaphesenti amancane kuphela aba amakhasimende akhokhayo. Ukuze kukhule, okuqukethwe kudinga ukukhiqiza okuningi futhi inkatho yezivakashi. Okuqukethwe kokusesha kwe-organic kunikeza ukukhula kwethrafikhi okubikezelwe, okuhlanganisayo okudingekayo ukwenza imodeli ye-freemium isebenze.
- Ukuthengisa kubantu ezimbonini eziningi ezahlukene. Zapier a ovundlile umkhiqizo, osetshenziswa ezimbonini eziningi, kusukela kwezokukhangisa kuye kwezezimali, ngakho u-Zapier ubhala ngezihloko namathuluzi asetshenziswa ezimbonini eziningi.
- Ukusiza abasebenzisi ukuthi bathole inani elengeziwe kusuka kumkhiqizo. I-Zapier kulula ukuqala ngayo kodwa ingaba yinkimbinkimbi ngokushesha. "Ukwenziwa kanjani" okuqukethwe kusiza ukuqondisa abasebenzisi ezimweni eziwusizo zokusetshenziswa.
Iyiphi inzuzo uZapier ayisebenzisayo?
- Ukuhlanganiswa namakhulu wamathuluzi. I-Zapier ingaxhuma kuhlu lwamathuluzi axaka ingqondo, kusukela kumakhalenda kuya kubakhi bewebhusayithi kuya kusizindalwazi. Lokhu kudala umthombo omuhle kakhulu wokusizakala: kufanelekile ukubhala mayelana nezinhlelo zokusebenza ezidumile, njenge-ChatGPT noma i-Figma, ngoba abasebenzisi balawo mathuluzi banethuba lokuba amakhasimende e-Zapier.
UKUFUNDA OKUFANELE
- Izinto Eziyisi-6 Engizithandayo Mayelana Nesu le-SEO le-Zapier: Indaba eyindaba
Isu lobuholi bemicabango ye-Animalz
I-Animalz iyi-ejensi yokumaketha okuqukethwe. Ngenkathi amanye ama-ejensi amaningi egxila isu lawo lokuqukethwe ku-SEO, i-Animalz igxile kokuqukethwe kobuholi bemicabango:
- Izingcezu zemibono, njengokuthi kungani ukulinganisa amamethrikhi okusebenza kungakhinyabeza ukukhula.
- Ngaphakathi kubheka ukuthi inkampani isebenza kanjani, kusukela ocwaningweni lwe-AI kuya ku-link-building.
- Ukuqoqwa kwedatha nocwaningo, njengemibiko yabo yebhentshimakhi yokumaketha kokuqukethwe.
I-SEO iwukucatshangelwa kwangemuva, kodwa ngenxa yokuthi imibono nokuqukethwe kocwaningo kusatshalaliswa ikakhulukazi ngomlomo, inkundla yezokuxhumana, nezincwadi zezindaba zomkhakha, okuqukethwe kwakho ngokwemvelo kuheha inqwaba nenqwaba yezixhumanisi zekhwalithi enhle:
Yiziphi izinselelo isu le-Animalz elizixazululayo?
- Ukuheha abakhangisi abanolwazi. Njenge-ejensi, i-Animalz ayidingi umthamo omkhulu wethrafikhi nezinkulungwane zabasebenzisi ukuze zikhule. Esikhundleni salokho, idinga ukudonsa ukunaka kwedlanzana labaphathi bezentengiso abanolwazi ekuqaleni kwesoftware ye-B2B—into imibono nocwaningo engcono kukho kunokuqukethwe kokusesha.
- Ukugqama kwabaqhudelana nabo. Ama-ejensi amaningi wokuqukethwe ashicilela imiqulu emikhulu yokuqukethwe kokusesha, okudala ukuncintisana okuningi kwamagama angukhiye. Ngokuziba ukusesha, i-Animalz iyazihlukanisa nezimbangi zayo.
- Ukufakazela ukuthi umkhiqizo wabo muhle. Ukubhala ikhwalithi ephezulu, izindatshana zobuntatheli zisebenza njengombukiso womkhiqizo we-Animalz, ngendlela efanayo isilingo samahhala noma idemo esingasebenza ngayo enkampanini yesofthiwe.
Iyiphi inzuzo i-Animalz eyisebenzisayo?
- Okuhlangenwe nakho okuyingqayizivele. Njengesikhungo sokuqukethwe, i-Animalz inokuqonda kumakhulu ezinkampani zokuqukethwe, ezivumela ukuthi zibone ukuthi iziphi izinhlobo zokuqukethwe ezisebenza kahle kakhulu, futhi zidale amabhentshimakhi wokusebenza asuselwa kudatha—umthombo oyingqayizivele wedatha okungekho enye inkampani enawo.
Isu lokunika amandla ukuthengisa le-Freshpaint
I-Freshpaint iyithuluzi lokuthobela ukumaketha kwezempilo. Isu labo lokuqukethwe ligxile cishe ngokuphelele ekunikeni amandla ukuthengisa: ukudala izinsiza ezisiza ithimba labo lokuthengisa ukuthi likhulise futhi livale amakhasimende angaba khona. Lokho kusho ukuthi:
- Sebenzisa okuqukethwe kwecala, njengokuchaza ukuthi i-Freshpaint ingasetshenziswa kanjani ukushumeka amavidiyo e-YouTube kuwebhusayithi yakho ngendlela ehambisana ne-HIPAA.
- Okuqukethwe kwe-FAQ, njengokuhlola ukuthi umkhiqizo wabo uhlangana kanjani ne-GA4.
- Amadokhumenti omkhiqizo anemininingwane, echaza ukuthi i-Freshpaint ihlangana kanjani namathuluzi nezinqubo zenkampani ezikhona.
Yiziphi izinselelo isu le-Freshpaint elizixazululayo?
- Ukuvala amadili nezibhedlela nabahlinzeki bezempilo. Cishe wonke amakhasimende e-Freshpaint athola inkampani ngokukhuluma ngomlomo embonini yokunakekelwa kwezempilo ebumbene. Ukuthola amakhasimende amasha akuyona inkinga: ukunxenxa izinkampani ezimelene nezingozi ukuthi zithenge, into izifundo eziyisibonelo eziklanyelwe ukusekela.
- Ukuncenga ababambiqhaza abaningi. Abameli, amaqembu athobelayo, ngisho namaqembu e-IT, angamisa ukuthengisa kufile emikhondweni yabo—inselele evamile ekukhangiseni kokuqukethwe kwe-B2B—ngakho i-Freshpaint idala okuqukethwe ukuze kubhekwane nezikhalazo zokuthengisa ezivela kuwo wonke umuntu ohililekile kwinqubo yokuthenga.
- Ukuchaza izihloko zobuchwepheshe ngolimi olulula. Ukuthobela kwe-HIPAA, i-BAA, i-PHI… ukunakekelwa kwezempilo kugcwele i-jargon yobuchwepheshe, futhi okuqukethwe okubhaliwe kusiza ukuchaza ukuthi i-Freshpaint izisingatha kanjani izinkinga zokuthobela ngombhalo olula, oqondile.
I-Freshpaint isebenzisa luphi usizo?
- I-Hyper-focus. Ngenkathi ezinye izinkampani kufanele zihlukanise imizamo yazo yokuqukethwe kuzo zonke izethameli eziningi namaphuzu obuhlungu, i-Freshpaint iyakwazi ukugxila kuzo zonke izingxenye zokuqukethwe kuphela ekuxazululeni inkinga yokuthobela kwe-HIPAA yamaqembu okuthengisa.
Imicabango yokugcina
Isu lokuqukethwe lingazwakala liyinkimbinkimbi, lidinga ukuthi uguqule imigomo ehlukene, izethameli, nezinhlobo zokuqukethwe. Kodwa ukwenza isu elilula kungaba lula njengokuphendula imibuzo emithathu:
- Iyiphi inkinga eyodwa ebaluleke kakhulu esifuna ukuyixazulula?
- Imaphi amandla ayingqayizivele esingawasebenzisa ukuze asisize sikuxazulule?
- Iluphi uhlobo lokuqukethwe olungcono kakhulu ekuxazululeni inkinga yethu?
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
