Inkundla ivimbele imigomo engafakwanga ngokuqondile ngaphansi kwezinqubomgomo zayo, okuholela ekudidekeni nasekuphikisaneni.
I-Temu, inkundla yokudayisa yaseShayina ekhula ngokushesha eyenza uphawu lwayo e-US, yelule izinqubo zayo zokucwaninga kusukela emakethe yaseShayina kuya ogwini lwaseMelika, kubika iForbes.
Ngomnyakazo ohambisana neziqondiso ezivela kuhulumeni wase-China, i-Temu manje ikhawulela ukusesha izihloko ezibucayi kwezombusazwe e-China nase-US.
Ukusesha amagama angukhiye anjengokuthi 'Trump,' 'Biden,' 'ukhetho,' kanye 'nomongameli' ku-Temu akukhithi miphumela, naphezu kokutholakala kwemikhiqizo ehlobene endaweni yesikhulumi.
Nakuba amakhulu ezinto ezinetimu ye-Trump ne-Biden esohlwini, inkundla ishiya ngamabomu imiphumela yosesho yalawa magama, ikhethe ukubonisa imikhiqizo exhunywe emishwaneni engathathi hlangothi, okuhlanganisa 'inkululeko' noma 'i-USA.'
Le ndlela ihluke kakhulu nabathengisi abakhulu baseMelika njenge-Amazon, Walmart, neTarget, ebonisa ngokusobala izinkulungwane zohlu oluhlobene nezibalo zezombusazwe zaseMelika.
I-Forbes iphawule ukuthi uTemu uphinde ahlunge ukusesha kwezihloko ezifana ne-'Israel,' 'Palestine,' ne-'Hamas,' nokho ivumela imiphumela yamagama afana nelithi 'Nazi' nelithi 'Hitler'.
Abagxeki baphakamise ukukhathazeka ngesinqumo sikaTemu sokuphoqelela izinyathelo eziqinile zokucwaninga e-US, ikakhulukazi uma kubhekwa ukukhula kwesisekelo sabasebenzisi okubalulekile, okufinyelele isilinganiso sabasebenzisi bezinyanga ezingama-20 ngekota yokuqala ka-2024.
Izinqubomgomo zenkundla, ezivimbela imikhiqizo ephula imithetho kazwelonke, ziyehluleka ukucacisa noma yikuphi ukuvinjelwa kwemigomo noma izinto zezombusazwe, okushiya izingqapheli zididekile ngendlela esondela ngayo.
Ngokusho kweForbes, abahlaziyi bezimboni baphakamisa ukuthi uTemu kungenzeka ukuthi ubheka ukulingana phakathi kweziphathimandla zaseShayina ezithokozisayo nokugcina isithombe esihle emakethe yaseMelika.
Nakuba abanye bebheka ukucwaninga njengesinyathelo esibalulekile sokugwema izingxabano, abanye bathi kungase kube nomthelela enkululekweni yokukhuluma nokukhetha umthengi.
Le ntuthuko iza phakathi kokucutshungulwa okwandayo kwezinkampani zobuchwepheshe zaseShayina ezisebenza e-US, lapho abenzi bomthetho befuna kuphenywe ngemikhuba kaTemu.
Ukukhathazeka okufanayo kuholele esinyathelweni somthetho ngokumelene ne-TikTok, okugqamisa ukwesaba okubanzi ngethonya lamaShayina ezisekelweni eziku-inthanethi.
Naphezu kokugxekwa, ukwanda kukaTemu kuyaqhubeka ngaphandle kokuphazanyiswa, nenkampani yakhe engumzali, i-PDD Holdings, ebika izinzuzo zamarekhodi ngo-2023.
Njengoba kunekomkhulu layo elincane laseMelika kanye nabasebenzi abaningi eShayina, ithonya likaTemu lidlulela ngale kwenkundla yayo ye-e-commerce, libangele imibuzo mayelana nebhalansi phakathi kwempumelelo yezohwebo nokubambelela kumagugu entando yeningi.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
