Njengomthengisi we-inthanethi, ukuhlala uphezulu kwamathrendi akamuva kubalulekile ekukhetheni ukuhlukahluka komkhiqizo okuphoqelelayo okuhambisana namakhasimende akho. Kulesi sihloko, sizocwilisa imibala eyinhloko, izinto zokwakha, nemininingwane yedizayini ezochaza izicathulo nezinsiza eNtwasahlobo/Ehlobo lika-2024. Kusukela kumthelela wemiklamo yokuhlola eqhutshwa yi-AI ukuya emthonyeni oqhubekayo we-Y2K nobuhle baseNtshonalanga, lungela ukubuyekeza imiksi yomkhiqizo wakho ngezitayela ezintsha, ezidingekayo. Ake sihlole ukuthi yini esibekele isizini ezayo.
Okuqukethwe
1. Kafushane: ukungathathi hlangothi okusha
2. I-poph yedijithali ye-Cyber lime
3. Amaphinki e-Barbiecore aphikelela
4. Ukungathathi hlangothi kwezemidlalo okuvinjwe umbala
5. Imvuselelo ye-Noughties denim
6. Ama-accents awolintshi avuthayo
7. Isikhalazo sikaGothlite
8. Ama-motif angaphansi kwamanzi ahlekisayo
9. Okunye okusha kwesikhumba
10. Imininingwane ye-industrial ballchain
11. Izinsimbi ezimibalabala ezidonsa amehlo
12. Imidwebo ye-raffia ephakeme
13. Imiklamo epakishwayo elungele ukuhamba
14. Izinhliziyo ngale koSuku Lwezithandani
15. Izesekeli ze-modular cross-category
16. Amathonya aseNtshonalanga ayagibela
17. Izimbali ezigqamile zisebenza ngokugcwele
Kafushane: ukungathathi hlangothi okusha
I-Nutshell, insundu efudumele nebabayo, isethelwe ukungathathi hlangothi ukhiye weNtwasahlobo/Ihlobo lika-2024. Lo mbala ohlukahlukene unikeza isibuyekezo sesimanje ezimpahleni zesikhumba eziwumgogodla, ukubhangqwa kahle nawo womabili amathoni apholile afana ne-Glacial Blue kanye ne-Oat Milk kanye nokukhanya kwesizini okunempilo okufana nokuphinki kwe-Barbiecore, i-Cyber Mandamerin, ne-Sweet Mandamerin. Cabangela ukufaka i-Nutshell ezikhwameni ezinokhiye ophansi, amaflethi e-boxy ballerina, nama-flatform acwengisisiwe ukuze ungene kuthrendi ye-Quiet Luxury. Kwabahambeli befestiveli, izikhumba ezinsundu ze-rustic ezibhuthini ze-cowboy, amabhuzu ebhayisikili, namabhande esitatimende kuzoba yingoma.
I-pop yedijithali ye-Cyber lime
Njengoba idizayini yedijithali iqhubeka nokuba nomthelela emfashinini, amathoni aluhlaza we-chromatic lime ahlala esobala. Leli hue elikhanyayo nelijabulisayo lilungele izingcezu ze-accent njengezikhwama zephathi, izithende zesenzakalo, nobucwebe be-resort. Bhangqa le mifino egqamile nokungathathi hlangothi noma amanye ama-shades aluhlaza ukuze ubukeke ngokuthambile. Idatha ye-e-commerce ibonisa ukwenyuka okuncane kwe-YoY kokuluhlaza kuzo zonke izikhwama ezintsha, kuyilapho ukusesha kwe-Google kuveza isithakazelo esikhulayo ezicathulweni eziluhlaza okotshani kanye nezinsiza.
Amaphinki e-Barbiecore aphikelela
Ngomsindo ophathelene nefilimu ka-Barbie ezayo, ipinki ikulungele ukugcina ukuduma kwayo ngale kokukhishwa kwefilimu kaJulayi 2023. Izinhlobonhlobo zamathoni aphinki, okuhlanganisa i-Pink Flash, i-Fondant Pink, i-Pink Cyclamen, ne-Pink Diamond, izozwakala ezimakethe ezahlukene. Yamukela umkhuba ngezicathulo eziphinki ezintsha nezikhwama ezihlotshiswe ngezimpaphe, izimbali, izimvemvane, nama-rhinestones. I-stiletto ebomvana evulekile, evezwe kakhulu ku-trailer ka-Barbie, kulindeleke ukuthi izuze abalandeli abazinikele. Usesho lwe-Google kanye nedatha ye-e-commerce iqinisekisa isidingo esikhulayo sezicathulo ezipinki kanye nemihlobiso.
Ukungathathi hlangothi kwezemidlalo okuvinjwe umbala
Ukungathathi hlangothi okufudumele okufana ne-Timeless Taupe, Chalk, Parchment, ne-Oat Milk kunikeza indawo ephikisayo elinganiselayo ekukhanyeni okugqamile kwesizini. Imiklamo evinjiwe ye-Tonal yengeza intshisekelo yezemidlalo eyinkimbinkimbi ezintweni ezibalulekile, ikakhulukazi amateku nezikhwama ezisetshenziswayo, okuletha ubuhle obunokuthula obunethezekile kububanzi bezingubo ezisebenzayo. Idatha ye-e-commerce kanye nosesho lwe-Google kugqamisa ukuthandwa okukhulayo kwezicathulo ezingathathi hlangothi, ikakhulukazi kuzitayela zamateki.
Imvuselelo ye-Noughties denim
Yenza imali enkulu ku-Y2K ehlala njalo ngezinsiza zedenim nezicathulo. Ukugeza okulula kanye nokuqeda okucindezelekile kuzoba ukhiye, ukuvumelanisa nezindaba zemfashini zaseNtshonalanga nezefestival. Idatha ye-e-commerce yembula ukwanda okukhulu kwe-YoY kwezikhwama zedenim, izigqoko, amabhuzu, nezimbadada, kuyilapho ukusesha kwe-Google nokubukwa kwe-TikTok kugcizelela isidingo samabhuzu edenim ikakhulukazi.
Ama-accents awolintshi ovuthayo
Amakhorali abomvu akhazimulayo najulile ahlangana namawolintshi agqamile ukuze akhe imibala egqamile yokuphimisa kwamaqoqo abalulekile. Ukuvinjwa kwemibala kuzoba okubalulekile ekubuyekezweni kwezingubo ezisebenzayo, ngalawa mibala avuthayo abhangqwe ngethoni noma aqhathaniswe nemifino egqamile. Ukusesha kwe-Google kubonisa isithakazelo esikhulayo ezicathulweni eziwolintshi, inhlanganisela yemibala egqamile, nezikhwama ezisebenzayo. Cabangela ukwethula lawa mathunzi ezitolo zasehlobo eziphezulu ezicathulweni nasezikhwameni noma kububanzi bezimpahla ezisebenzayo zasekuqaleni kwekwindla.
Isikhalazo sikaGothlite esibi
Ukuvela kabusha kokubukeka kwe-goth-inspired kuhambisana nokubuya kokugqoka okuvukela umbuso. Itimu ye-Gothlite evelele ithonya izigaba ezihlukahlukene, kusukela ekuvuselelweni kweziphambano nama-chokers kubucwebe ukuya ekuveleni kwezipikili, izigxobo, neziqephu zesikhumba ezigugile ezicathulweni nasezikhwameni. Izinto ezibalulekile zifaka amabhuzu ebhayisikili, izikhwama zehlombe ze-Y2K, namabhande ase-rustic. Idatha ye-e-commerce, usesho lwe-Pinterest, kanye nokubukwa kwe-TikTok konke kukhomba kwintshisekelo ekhulayo yobuhle obuphefumulelwe yi-goth.
I-whimsical underwater motifs
Faka i-whimsy kumatimu e-beachcomber angapheli ngokudweba ugqozi oluvela ku-AI namathrendi emfashini yedijithali. Izinhlelo zokusebenza ezingajwayelekile, imibala, kanye nomumo kuvuselela ama-motifs olwandle, okuhlanganisa okusansimbi okumibalabala, amafomu ekusasa, nama-pastel afakwe uthuli kube imiklamo yegobolondo lasolwandle. Idatha ye-e-commerce ikhombisa ukwenyuka kwe-YoY emihlobiso yegobolondo ezicathulweni, ikakhulukazi izimbadada. Ama-cuffs ezindlebeni zesitatimende, amacici awisayo, ama-choker, ama-clutch akusihlwa, nezithende zesenzakalo ezinamagobolondo asolwandle, amakhorali, inethi, noma amaparele kuzoba izinto ezibalulekile, kanye nobucwebe bomzimba obufana namaketanga esisu, amasongo eqakala, namahhanisi emfashini yefestiveli.
Okunye okusha kwesikhumba
Njengoba isidingo sezinto ezisimeme sikhula, izikhumba ezisekelwe ezitshalweni kanye nezinye ze-PVC-free vegan zinikeza abathengisi izinketho ezinwetshiwe. Lezi zinto ezisetshenziswayo eco-friendly zisetshenziswa ngokuyinhloko kumateku akudala kanye namasilhouette ezikhwama zesandla abalulekile. Izixazululo ezintsha, njengezicathulo ezenziwe ngama-pods ekhofi agaywe kabusha kanye nejazi lokuqala lomhlaba elisekelwe esitshalweni elingu-100%, linikeza amathuba ajabulisayo. Ukusesha kwe-Google kanye nedatha ye-TikTok kuveza intshisekelo eqinile esikhumbeni se-cactus, okubonisa isasasa lezizukulwane ezincane ngokunye okusekelwe ezitshalweni.
Imininingwane ye-industrial ballchain
Izintambo ze-Ballchain, ezifaka iparele nobuhlalu bensimbi, zibuyekeza iketango le-chunky nemininingwane ye-orb ye-S/S 23 nge-twist yezimboni. Thepha kuthrendi ye-Gothlite ngokuhlanganisa izici ze-ballchain kuma-chokers, amacici ayi-hoop, nezinhlelo zokusebenza ezingajwayelekile njengezithende eziphakeme noma amabhande esikhwama. Nakuba igolide nensimbi kunikeza izinketho ezingathathi hlangothi, cabangela ubuhlalu obuyindilinga obumibalabala namaparele aphucuziwe ezinhlobonhlobo. Ama-choker emidiya exubile anosayizi abahlukahlukene bezixhumanisi eziyindilinga ezinsimbi ezixubile ayakhula. Lo mkhuba futhi uveza ithuba lezinsiza ezibandakanya ubulili, isigaba esikhulayo ngokuya nge-WGSN.
Izinsimbi ezinemibala edonsa amehlo
Faka injabulo emaqoqweni ezicathulo nezikhwama ngezitayela zensimbi ze-edishini elinganiselwe emithunzini yesizini efana namaphinki e-Barbiecore, i-Digital Lavender, ne-Cyber Lime. Lezi ziqephu eziheha amehlo zilungele imfashini yefestivali, i-prom, nemicimbi yasehlobo. Idatha ye-e-commerce ikhombisa ukwanda okukhulu kwe-YoY ezikhwameni zensimbi nezicathulo, okuholwa amabhuzu nezimbadada. Usesho lwe-Google lugqamisa ukuduma kwegolide, isiliva, namabhuzu ensimbi anemibalabala. Ezimpahleni ezisebenzayo, i-metallic colorful finishes kumateku aphindwe kabili njengezici zokuphepha kubagijimi basebusuku.
Imidwebo ye-raffia ephakeme
I-Raffia ithatha umongo ocoliseke kakhudlwana, onezimo eziphakeme zezimbadada, izigqoko, nezikhwama. Ngokufanisa ukuthandwa kwezikhwama zesikhumba, izikhwama ze-raffia resort zamukela ama-silhouette esimanje njengabalandeli, isigamu sezinyanga, ama-baguettes, nezikhwama ezincane. Imininingwane esebenzayo efana namalayini endwangu akhiphekayo, amabhande esikhumba, nezingxenyekazi zekhompuyutha eziphucuziwe zengeza inani futhi zinwebe isizini yalezi zingcezu ngale kwamaholide. Izitayela zezicathulo ezingukhiye zifaka izimbadada eziboshiwe, ama-flatform acwengiwe, namaslayidi ama-noughties. Bheka kumabhrendi afana no-ARANÁZ, u-Simon Miller, uNannacay, i-Cult Gaia, ne-La DoubleJ ukuze uthole ugqozi, futhi ucabangele izinketho ezigoqekayo ezihambisana netimu ye-Minimalist Resort ye-S/S 24.
Imiklamo epakishwayo elungele ukuhamba
Njengoba amaholide eqala kabusha ngemva kobhubhane, kunesidingo esikhulayo sezinsiza ezihlukahlukene, ezipakishwayo. Hlanganisa izingcezu ezihlakaniphile ezingagoqeka phansi noma zinike amandla ukupakisha okulula, okufana namathoyizi esikhumba e-origami nezigqoko zelanga ezigoqekayo. Idatha ye-e-commerce ikhombisa ukwenyuka kwe-YoY kuzici ezilungele ukuhamba kuzo zonke izisetshenziswa, ikakhulukazi izigqoko nobucwebe. Usesho lwe-Google luveza intshisekelo ekhulayo yezixazululo zesitoreji sobucwebe bokuhamba kanye nezinto ezisetshenziselwa izinto eziningi ezingangeni manzi noma ezimelana nomonakalo. Cabangela amadizayini angasindi, ahlangene akhulisa ukusebenza kahle kwesikhala ngaphandle kokufaka isitayela, njengamathoyizi agoqekayo, amaflethi e-ballet aqengqelekayo, nobucwebe bemodular obungahlakazwa ukuze bupakishwe kalula.
Izinhliziyo ngale koSuku Lwezithandani
Izisusa zenhliziyo zidlulela ngale kwamaqoqo okuvamile oSuku Lwezithandani, enikeza ukuthinta okudlalayo nokothando ezicathulweni nasezisetshenziswa kuyo yonke isizini. Faka izinhliziyo ezintweni ezibalulekile njengemigexo elengayo, amasongo entelezi, namaslayidi ahlotshisiwe namateku. Hlanganisa ubujamo benhliziyo nezinto eziphilayo kanye nezejiyomethri ukuze uthole ukusonteka kwesimanje. Imibala ethambile, yethoni kanye nezindwangu ezithungwe njenge-crochet ne-quilting ziboleka umuzwa wobuqili, we-homespun ohambisana nobuhle be-cottagecore.
Izesekeli ze-modular cross-category
Njengoba abathengi befuna ukuguquguquka kanye nenani, izesekeli ze-modular ezingagqokwa ngezindlela eziningi kuzo zonke izigaba ezihlukene zithola amandla. Imiklamo eguquguqukayo, njengezikhwama ezinemichilo ekhiphekayo ephindwe kabili njengamabhande noma imigexo, inikeza ukuguquguquka kanye nemayela lesitayela. Izinto ezingenziwa ngendlela oyifisayo, njengezintelezi nezingxenyekazi zekhompuyutha ezishintshashintshayo, zivumela ukwenza kube ngokwakho. Hlola izingcezu ezinemisebenzi eminingi ezishintsha kalula kusuka osukwini kuye ebusuku, umsebenzi uye kuzimpelaviki, kanye nezikhathi ezahlukahlukene.
Amathonya aseNtshonalanga ayagibela
Umkhuba waseNtshonalanga uyaqhubeka nokwenza umbukiso onamandla, izicathulo ezithonyayo, izikhwama, nobucwebe. Izinto eziyinhloko zihlanganisa amabhuzu e-cowboy, imininingwane ye-fringe, nemihlobiso ye-turquoise nesiliva. Buyekeza ama-motif omdabu aseNtshonalanga ngama-silhouette esimanje nezinto ezingalindelekile, njengesikhumba se-vegan noma izindwangu ezigaywe kabusha. Imfashini yomkhosi izoba umshayeli omkhulu walo mkhuba, ngakho-ke cabangela izingcezu ezibhekelela imicimbi yangaphandle kanye nesitayela se-bohemian.
Izimbali ezigqamile zisebenza ngokugcwele
Ukuphrinta kwezimbali nokuhlotshiswa kuhlala kuyintandokazi engapheli entwasahlobo/ehlobo, kodwa ku-S/S 24, ukuqhakaza okugqamile, okunobukhulu obudlulele kuthatha isiteji esimaphakathi. Izimbali ezimibalabala, eziyingcaca emigqeni egcwele zenza isitatimende esimangalisayo ezikhwameni, ezicathulweni, nobucwebe. Izinsiza zezimbali ze-3D kanye nemifekethiso yengeza ukuthungwa nobukhulu ezimbadada, ama-clutch, nezinsiza zezinwele. Bhanqa lezi zingcezu zezitatimende nezihlukanisiwe ezinombala oqinile noma uncike kuthrendi ye-maximalist ngokuphrinta okuxubile kwekhanda ukuya kozwane.
Isiphetho
Njengoba uhlela izicathulo zakho ze-Spring/Summer 2024 nezisetshenziswa, gcina lawa mathrendi angukhiye engqondweni ukuze udale imiksi yomkhiqizo ephoqelelayo nehlangeneyo. Kusukela ebuhleni obungaphansi kwe-Nutshell neutrals kuya kumthelela wesibindi we-Cyber Lime ne-Barbiecore pinks, kunethuba elanele lokuhlinzekela inhlobonhlobo yezintandokazi zamakhasimende. Ukuzinza kusalokhu kuwukucatshangelwa okubalulekile, ngakho-ke beka phambili izinto ezisetshenziswayo ezilungele imvelo kanye nezinye izindlela ezintsha zesikhumba. Ungakhohlwa amandla e-nostalgia, ne-Y2K namathonya aseNtshonalanga asahamba ngamandla. Njengenjwayelo, ukuguquguquka kanye nenani kubaluleke kakhulu, ngakho-ke funa amadizayini amamojula nezingcezu ezinemisebenzi eminingi ezinikeza isitayela nokusebenza. Ngokuhlanganisa lawa mathrendi eqoqweni lakho, uzobe usesimweni esihle ukuze uhehe amakhasimende akho futhi ugqugquzele ukuthengisa ngesizini ezayo.
