Embonini yobuhle ehlala ishintsha, ingcindezi yokwelula impilo ende yezimonyo kuyilapho kuthobelana nemithetho eqinile kanye nokuphazamiseka kochungechunge lokuhlinzekwa kwempahla sekuyinto ehamba phambili. Njengoba amabhrendi ebhekene nalezi zinselelo ezixubile, isidingo sezixazululo ezintsha ezihlanganisa okulindelwe ngabathengi ngezinqubo ezizinzile sibaluleke kakhulu kunangaphambili. Lesi sihloko sihlola ukuthi amabhrendi acabanga phambili aguqula kanjani ukwakheka kwawo, ukupakisha, nezinqubo zebhizinisi ukuze zingagcini nje ngokuhlangabezana nalezi zidingo kodwa zichume, ziqinisekise kokubili ukusimama nokwethenjwa kwabathengi.
Okuqukethwe
● Imithetho eqinile nezinselelo ze-supply chain
● Izindlela ezintsha zokuphila isikhathi eside komkhiqizo
● Ukuvala igebe lokusho ukuthenga ngokuklama okusimeme
● Ubufakazi besikhathi esizayo imboni yobuhle: izenzo namathrendi
Imithethonqubo eqinile kanye nezinselelo ze-supply chain
Njengoba izinhlangano zomhlaba ezilawulayo ziqinisa izintambo ekwenziweni kwezimonyo namazinga okupakisha, amabhrendi wobuhle abhekana nengcindezi enkulu yokuzivumelanisa nezimo ngokushesha. Le mithetho ethuthukisiwe ihlose ukuqinisekisa ukuphepha kwabathengi kanye nokusimama kwemvelo kodwa ngokuvamile kuholela ezidingweni zokuthobela eziyinkimbinkimbi. Isibonelo, izinguquko zakamuva ze-EU ezilondoloziwe zezimonyo ngaphansi kwe-Annex V ye-Cosmetic Regulation (EC) No 1223/2009 zenze izinkampani ukuthi zenze kabusha imikhiqizo ukuze ihlangabezane namazinga okuphepha ngaphandle kokuphazamisa ikhwalithi.
Okwengeza lezi zinselelo zokulawula ukuphazamiseka okuqhubekayo kokuthengwa kwempahla okubangelwa ukuntengantenga komnotho emhlabeni wonke, njengezingxabano zezohwebo kanye nokuvalwa okungalindelekile okuhlobene nobhubhane. Lokhu kuphazamiseka kugqamise ubuthakathaka bamanethiwekhi okuphakelwa omhlaba, okuphoqa izinkampani zezimonyo ukuthi zibuyekeze kabusha ukuqina kwazo kwe-supply chain. Amabhrendi afana nama-Ipartialists nama-Synergists, aziwa ngezisekelo zawo zabathengi abaqhutshwa iqiniso kanye ne-eco-conscious, acutshungulwa ikakhulukazi, okubaphoqa ukuthi bazulazule kulokhu kuphazamiseka ngokucophelela ukuze balondoloze ukwethembana nokuzinza kwemakethe. Izingcindezi ezimbaxambili zokuthobela kanye nokungabikezeli kwe-supply chain kwenza kuphoqeleke ukuthi imikhiqizo ithuthukise ukushesha nokubona izinto kusengaphambili ekuthuthukiseni umkhiqizo namasu okusabalalisa.
Emisha empilweni ende yomkhiqizo
Ukuphendula lezi zinselelo, imboni yobuhle ibona ushintsho olubheke ekuthuthukiseni impilo ende yomkhiqizo. Lokhu kunyakaza akuyona nje impendulo yesidingo sabathengi sokuqina kanye nenani kodwa futhi ukuhambisana kwamasu nezinjongo zokusimama komhlaba jikelele. Amabhrendi aya ngokuya egxila ekwakhiweni okunikeza ukusebenziseka okunwetshiwe ngaphandle kokufaka engozini ukuphepha noma ukukhanga kobuhle. Isibonelo, i-Faber-Castell Cosmetics e-Germany isungule ipensela lezimonyo ezigcwalisekayo ezivumela abasebenzisi ukuthi bashintshe imibala ngaphandle kokulahla wonke umkhiqizo. Lokhu akunciphisi udoti kuphela kodwa futhi kuhlinzekela izifiso zabathengi zezixazululo zobuhle ezenziwe ngokwezifiso nezimeme.
Ngaphezu kwalokho, uhlobo lwaseMelika i-Neen luthathe ukuqina lwafika ezingeni elilandelayo ngezixazululo zalo zokupakisha ze-silicone eziklanyelwe ukumelana nengcindezi engokomzimba—okuboniswa ngokuhlolwa okunzima kokujikijela, ukunyakazisa, nokugoba—ngaphandle kokulimala. Le ntuthuko ekwakhiweni komkhiqizo ibonisa inkambiso yomkhakha obanzi eya 'ebuhleni obunensayo,' lapho kugxilwe khona kwikhwalithi nokusimama kunokusetshenziswa ngokushesha. Izindlela ezintsha ezinjengalezi zibalulekile ekumiseni imikhiqizo njengabaholi ekusimameni, ihehe abathengi abaqaphela imvelo kanye nokubeka izinga elisha emakethe yezimonyo yokuphila isikhathi eside kanye ne-eco-friendly.
Ukuvala igebe elithi-buy ngokusebenzisa idizayini eqhubekayo
Emzamweni wokunciphisa umthelela wendawo kanye nokuthuthukisa ukwaneliseka kwabathengi, imboni yobuhle iya ngokuya ishumeka ukusimama ekwakhiweni komkhiqizo. Le ndlela yokuphatha ayigcini nje ngokubhekana nokukhathazeka kwemvelo kodwa futhi ithinta isifiso somthengi semikhiqizo yokuziphatha ngaphandle kokudela ukunethezeka noma ubuhle. Isibonelo esihle i-brand yase-Brazil i-Amokarité, esungule i-zero-waste 3 ku-1 Multifunctional Solid Lipsticks. Le mikhiqizo inamabhola anombala oqinile, atholakala ngamathunzi ayisishiyagalombili, aklanyelwe ukuqeda ngokuphelele ukusetshenziswa kwawo ngaphandle kokushiya imfucuza eyinsalela. Angasetshenziswa emehlweni, ezindebeni, nasezihlathini, abonise ukuguquguquka nokuzibophezela ekumosheni.
Lo mklamo womkhiqizo unciphisa ngobuhlakani 'ukulimala kwesimilo' abathengi abangase bakuzwe lapho bethenga imikhiqizo engahambisani nezimiso zabo zokuziphatha. Ngokunciphisa ukuziphendulela kwe-eco okudingekayo kubathengi, izinto ezintsha ezinjalo zivala igebe lokuthenga, lapho izinhloso zokuthenga zamakhasimende zihambisana eduze namanani abo. Ngaphezu kwalokho, lezi zinqumo zedizayini ezisimeme ziya ngokuya ziba nomthelela ekuthengeni izinqumo, njengoba abathengi befuna imikhiqizo enciphisa ngokuqhubekayo indawo ezungezile ngaphandle kokubeka engcupheni ikhwalithi noma ukusebenza kahle komkhiqizo.
Ubufakazi besikhathi esizayo imboni yobuhle: izenzo kanye nezitayela
Ikusasa lemboni yobuhle lincike ekhonweni layo lokubikezela nokuzivumelanisa nokuthuthuka okulindelwe ngabathengi kanye nezimo zokulawula. Okuhamba phambili kulokhu kukhokhiswa yizinhlelo ezifana ne-Traceability Alliance for Sustainable Cosmetics (TRASCE), ehlanganisa amabhrendi avelele afana ne-Chanel, i-Dior, ne-Estée Lauder. I-TRASCE ihlose ukuthuthukisa ukubonakala nokulandeleka kulo lonke uchungechunge lokuhlinzeka, ukuthuthukisa kokubili ukwethenjwa kwabathengi nokuthobela imithetho. Ngokwenza imephu imisuka kanye nomjikelezo wempilo wemikhiqizo yobuhle, lezi zinhlobo zemikhiqizo azihlanganisi nje kuphela izimfuno eziphakeme zokulawula kodwa futhi zinikeza abathengi isiqiniseko sokuthi imikhiqizo itholakala ngokufanelekile futhi iyakhiqizwa.
Ukuqamba okusha kuyaqhubeka nokwakhiwa komkhiqizo nezindlela zokulethwa okuhloswe ngazo ukunweba isikhathi eside nokunciphisa ukumosha. Isibonelo, iqoqo lezimonyo le-Judydoll's Glamorous Glaze lihlanganisa ubuchwepheshe bempushana eqandisiwe obunweba impilo yeshalofu yomkhiqizo futhi bunciphise isidingo sezilondolozi. Ngokufanayo, uhlobo lwe-Korean i-Neogen lufake esikhundleni se-wands ye-mascara evamile ngebhulashi elinoveli lokufaka insimbi elingasetshenziswa futhi futhi lihlanzwe, linciphise kakhulu udoti ohambisana nezinqubo zobuhle zansuku zonke.
Lezi zindlela ezintsha zibonisa ushintsho olukhulu oluya ezindleleni ezizinzile embonini yobuhle. Ngokutshala imali kumathrendi anjalo, amabhrendi awaqinisekisi nje kuphela ukuhambisana kwemakethe nokuhambisana nemithetho eqinile kodwa futhi ahola indlela ekuthuthukisweni kwemboni ekuzinzeni nasekugxileni kubathengi. Njengoba lezi zinqubo ziba yinsakavukela, cishe zizobeka izindinganiso ezintsha zokuklama umkhiqizo kanye nesibopho senkampani embonini yobuhle.
Isiphetho
Njengoba imboni yobuhle izulazula ebunzimeni bemithetho eqinile kanye nezinselelo ze-supply chain, ukuzibophezela kwayo ekuthuthukiseni impilo ende yezimonyo nokusimama kuba bucayi kakhulu. Ngokusungula imiklamo yemikhiqizo, efana nezingxenye ezingagcwaliseka futhi nokupakishwa okuhlala isikhathi eside, kanye nokushumeka ukusimama emikhubeni yebhizinisi ewumongo, amabhrendi abeka amazinga amasha embonini. Imizamo efana ne-TRASCE ivula indlela yokubeka izinto obala futhi ikhuthaza ukwethenjwa, iqinisekisa ukuthi umkhakha wobuhle awugcini nje ngokuhlangabezana nezidingo zamanje kodwa futhi ulindele amathrendi wesikhathi esizayo. Le mizamo ibalulekile ekwakheni imboni yobuhle eqinile, esimeme, negxile kubathengi engagcini nje ngokusinda kodwa echumayo lapho ibhekene nezinselelo zomhlaba.
