Kusukela ekusimameni kuya ekubandakanyeni amakhasimende, ukupakisha kusemongweni wenguquko ku-inthanethi yemboni yezemfashini.
Njengoba izinhlobo zemfashini zigxila ezinkundleni zokuxhumana, imboni yokupakisha idlala indima ebaluleke kakhulu ekubumbeni ukulandisa kwe-e-commerce yalezi zinkampani.
Ukukhuphuka kokuthengwa kwe-inthanethi akushintshile kuphela ukuthi abathengi bathenga kanjani izingubo kodwa nokuthi le mikhiqizo ifinyelela kanjani emnyango wabo.
Kulo mdanso oyinkimbinkimbi wezokuthutha kanye nokwenza uphawu, ukupakishwa kuvela njengomdlali obalulekile - okuthonya yonke into kusukela ekwanelisekeni kwamakhasimende kuya kumthelela wendawo.
Umuzwa we-unboxing: ngaphezu kwebhokisi nje
Esinye sezici ezibukelwa phansi kakhulu kodwa ezibalulekile ze-e-commerce umuzwa we-unboxing. Lokhu okwenziwayo kungaba nomthelela omkhulu ekuboneni umkhiqizo kanye nokwethembeka kwekhasimende.
Ku-e-commerce yemfashini, lapho umuzwa othintekayo wokuthenga esitolo ungekho, umuzwa othintekayo wokukhipha okuthengiwe udlala indima ephezulu.
Imikhiqizo ikubona ngokwandayo lokhu futhi itshala imali kuzixazululo zokupakisha ngokwezifiso ezingagcini nje ngokuvikela izingubo ngesikhathi sokuthutha kodwa futhi ezihambisana nezindinganiso zazo zobuhle nezokuziphatha.
Isibonelo, amabhrendi aphambili angase asebenzise amabhokisi ekhwalithi ephezulu, anegama amakhasimende azizwa ephoqelekile ukuwagcina kunokuba alahle. Ngaleso sikhathi, amabhrendi aqaphela imvelo asungula izinto ezintsha ezingabolikala noma ezigaywa kabusha ezihambisana nokuzibophezela kwazo kokusimama.
Izinkampani ezipakishayo zisabela kulezi zidingo ngokunikeza uhla olubanzi lwezinketho ze-bespoke.
Lokhu kufaka phakathi izinto zokuthinta okuthambile, ubujamo bebhokisi obuhlukile, nezindlela zokuphrinta eziqondene nawe ezingaguqula ibhokisi lekhadibhodi elivamile libe yingxenye yesipiliyoni sokunethezeka.
Le ndlela esetshenziswayo ayigcini nje ngokuphakamisa ulwazi lwekhasimende kodwa futhi ithuthukisa isithombe somkhiqizo - ukuguqula ukupakisha kusuka esidingweni kuya engxenyeni ebalulekile yesu lokumaketha.
Ukusimama phambili ekufakweni kwemfashini
Njengoba ukukhathazeka kwezemvelo kushubile, ukusimama sekuqhubekele phambili ku-ajenda yemboni yokupakisha.
Umkhakha wezemfashini, ikakhulukazi, ungaphansi kokubhekwa njengokulandela kwawo imvelo, nokuthi imikhiqizo ipakishwa kanjani iyingxenye ebalulekile yale zibalo.
Izixazululo ezintsha zokupakisha okuhloswe ngazo ukunciphisa udoti nokwandisa ukugaywa kabusha ziya ngokuya ziba ziningi. Imikhiqizo eminingi ishintshela ekusebenziseni izinto ezigaywe kabusha zamabhokisi azo okuthumela kanye nezigcwalisi.
Ngaphezu kwalokho, umqondo "wokupakisha okuncane kakhulu" - ukusebenzisa inani elincane lezinto ngaphandle kokuyekethisa ekuvikelweni - uyazuza.
Lolu shintsho alukona nje ukujabulisa umthengi okhathalela imvelo kodwa futhi lumayelana nokunamathela emithethweni eqinile ephathelene nokupakisha imfucuza.
Amabhrendi nezinkampani zokupakisha ngokufanayo ziyaqaphela ukuthi ukupakisha okusimeme akusizi nje iplanethi; lilungele ibhizinisi. Ingenza lula ukuthunyelwa, yehlise izindleko, futhi yakhe isithombe esihle somkhiqizo esiheha futhi esigcina isisekelo samakhasimende esithembekile.
Uxhumano lwedijithali: Amakhodi e-QR nangaphezulu
Ukuhlangana kobuchwepheshe nokupakishwa kungenye indawo lapho ukuqanjwa okubalulekile kubumba imboni. Ukusetshenziswa kwamakhodi e-QR, ngokwesibonelo, kuguqule ukupakishwa kwaba isango lokusebenzelana kwamakhasimende okuthuthukisiwe.
Lawa makhodi angaholela emakhasini okubikezela aqondene nawe, izipesheli, noma ulwazi oluningiliziwe lomkhiqizo, ngaleyo ndlela andise ubudlelwano bekhasimende ngaphezu komkhiqizo ophathekayo.
Ngaphezu kwalokho, ubuchwepheshe bokupakisha obuhlakaniphile buyakhula, bufaka izinzwa ezilandelela isimo sephakheji kulo lonke uhambo lwalo. Lobu buchwepheshe bubaluleke kakhulu ezintweni zemfashini ezisezingeni eliphezulu ezidinga izimo ezilawulwayo ukuze kugcinwe ikhwalithi yazo.
Idatha eqoqiwe ingaphinda inikeze imininingwane ochungechungeni lwezokuthutha, isize izinkampani ukuthi zithuthukise imizila yazo yokulethwa nezindlela zokupakisha.
Ngaphezu kwalokho, i-augmented reality (AR) isiqala ukungena emkhakheni wokupakisha. I-AR ingaguqula ukupakisha kube okokuzizwisa okusebenzisanayo, okuvumela amakhasimende ukuthi abone ukuthi izingubo zingabukeka kanjani kuzo noma ukuthi zingabhalwa kanjani ezinye izinto.
Lobu buchwepheshe abugcini nje ngokuthuthukisa ulwazi lwabathengi kodwa futhi bunamandla okunciphisa amanani okubuyisela ngokunikeza isiqiniseko somkhiqizo owengeziwe ngaphambi kokuthenga.
Ubudlelwano obuyinkimbinkimbi obuncike komunye nomunye
Ubudlelwano be-symbiotic phakathi kwemboni yezemfashini nomkhakha wokupakisha buya ngokuya buba nzima njengoba zombili lezi zimboni zithuthuka.
Ngokuhlangenwe nakho okuthuthukisiwe kwamakhasimende, izinhlelo zokusimama, nokuhlanganiswa kobuchwepheshe, ukupakisha akuseyona nje indlela yokufinyelela isiphetho kodwa isici esibalulekile soguquko lwemfashini e-commerce.
Njengoba ukuthengiswa kwe-inthanethi kuqhubeka kukhula, izinto ezintsha kulo mkhakha azigcini nje ngokubumba izitayela zamanje kodwa futhi zivula indlela yekusasa lokuthengisa ngemfashini.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
