Njengoba izigidi zabantu zifuna ngabomvu izeluleko nezincomo zokunakekelwa kwesikhumba ku-inthanethi, abagqugquzeli be-skincare babambe iqhaza elikhulu kokuthandwa ngabathengi nezinqumo zokuthenga. Ukukhetha abagqugquzeli abafanele kubalulekile emabhizinisini obuhle afuna ukusebenzisana nabantu abanethonya ukukhulisa ukuthengisa. Lapha, sethula uhlu olukhethiwe lwe-skincare ephezulu abathonya ukubuka ku-2024.
Okuqukethwe
Imakethe ye-skincare
Ukukhuphuka kwemakethe ye-skincare yabesilisa
Izinhlobo zama-skincare influencers
Abagqugquzeli abaphambili be-skincare ku-TikTok
Imicabango yokugcina
Imakethe ye-skincare
Ngaphambi kokungena kumathonya uqobo, ake sihlole usayizi wemakethe ye-skincare kanye nobubanzi. Imakethe yemikhiqizo ye-skincare yomhlaba ilinganiselwa ku ngo-135.83 ngu-2022 US dollar futhi uye wathola ukukhula okuphawulekayo eminyakeni yamuva. Kulindeleke ukuthi ibe nezinga lokukhula elihlanganisiwe lonyaka (CAGR) ka-4.7% esikhathini sokubikezela sika-2023-2030, futhi usayizi wemakethe kulindeleke ukuthi ufinyelele ezingeni elimangalisayo. I-USD $ 189.3 billion ngo-2025.
Lokhu kukhula kuqhutshwa ukuqwashisa okwandayo kwezinqubo zokunakekelwa kwesikhumba, ukwanda kwezinkundla zokuxhumana, kanye nesidingo esikhulayo semikhiqizo yemvelo kanye ne-organic skincare.
Ukukhuphuka kwemakethe ye-skincare yabesilisa
Ngokwesiko, ukunakekelwa kwesikhumba kuye kwakhangiswa kakhulu kubantu besifazane. Kodwa-ke, isimo sezwe siyathuthuka ngokushesha, futhi amadoda aya ngokuya ebeka phambili ukunakekelwa kwesikhumba njengengxenye yendlela yawo yokuzilungisa. Ngokusho kwe-Statista, imakethe yokulungisa amadoda emhlabeni wonke kulindeleke ukuthi ifinyelele phezulu I-USD 100 billion ngo-2028, eqhutshwa ukushintsha kwezinkambiso zomphakathi kanye nokuqwashisa okwengeziwe ngokuzilungisa komuntu siqu.
Abagqugquzeli besilisa abafana noJames Welsh badlala indima ebalulekile kulolu shintsho, benze imikhuba yokunakekelwa kwesikhumba ibe ngokwejwayelekile phakathi kwabesilisa kanye nokumela izindinganiso zobuhle ezibandakanya ubulili. Amabhizinisi wobuhle kufanele abone amandla amakhulu ale ngxenye yemakethe ethuthukayo futhi acabange ukusebenzisana nabagqugquzeli besilisa ukuze afinyelele izethameli ezihlukahlukene.
Izinhlobo zama-skincare influencers
Abagqugquzeli be-Skincare beza ngezinhlobo ezahlukahlukene, ngayinye igxile ezicini ezahlukahlukene zokunakekelwa kwesikhumba nobuhle, njengokulandelayo:
Ababuyekezi bomkhiqizo
Lawa mathonya asebenza ngokukhethekile ekubuyekezeni imikhiqizo ye-skincare, ehlinzeka ngemininingwane enemininingwane ekusebenzeni kwayo, izithako, nokufaneleka kwezinhlobo ezahlukene zesikhumba. Bavame ukuhlola imikhiqizo ngokuhamba kwesikhathi futhi babelane ngemibono ethembekile nezithameli zabo.
I-Hyram Yarbro (@skincarebyhyram) waziwa ngokubuyekezwa kwemikhiqizo yakhe enemininingwane kanye nokuhlaziywa kwezithako, okunikeza imininingwane mayelana nokusebenza kahle kwe-skincare nokufaneleka kwezinhlobo zesikhumba ezihlukene.
Odokotela besikhumba kanye nongoti be-skincare
Laba abathonya bangodokotela besikhumba abanelayisensi noma ochwepheshe be-skincare abanikeza izeluleko zochwepheshe mayelana nezinqubo zokunakekelwa kwesikhumba, ukwelashwa, kanye nezixazululo zokukhathazeka kwesikhumba okuvamile. Banikeza ulwazi olusekelwe ebufakazini kanye nezincomo ezisekelwa ubuchwepheshe kanye nolwazi lwabo.
Izibonelo zifaka:
- Dr. Dray (@drdrayzday) udokotela wesikhumba ogunyazwe yibhodi onikeza izeluleko zokunakekelwa kwesikhumba ezisekelwe ebufakazini, izincomo zokwelashwa, kanye nezinqubo zokukhathazeka okuhlukahlukene kwesikhumba.
- UDkt. Shereene Idriss (@shereeneidriss) ungudokotela wesikhumba ogunyazwe yibhodi owaziwa ngobungcweti bakhe ekunakekeleni isikhumba. Unikeza amathiphu, izincomo zomkhiqizo, nezeluleko zokwelashwa ukuze uthole isikhumba esinempilo nesikhazimulayo.
- UDkt. Sam Bunting (@drsambunting) udokotela wesikhumba ohamba phambili wezimonyo ohlinzeka ngochwepheshe be-skincake, izincomo zemikhiqizo, kanye nemininingwane yokwelashwa ukuze kubhekwane nokukhathazeka kwesikhumba okuvamile.
Ongoti bezeluleko zesikhumba
Laba bagqugquzeli banikeza amathiphu kanye nezeluleko zokunakekelwa kwesikhumba ukuze kubhekwane nezindaba ezifana nezinduna, ukuguga, i-hyperpigmentation, ukoma, noma ukuzwela. Bangase banikeze izindlela zokunakekelwa kwesikhumba komuntu siqu kanye namakhambi e-DIY ukusiza abalandeli babo bathole isikhumba esinempilo.
Izibonelo zifaka:
- UCaroline Hirons (@carolinehirons): Inikeza amathiphu okunakekelwa kwesikhumba, izeluleko, kanye nezincomo zomkhiqizo ukubhekana nokukhathazeka okuthile kwesikhumba, egcizelela ukubaluleka kwezinqubo zokunakekelwa kwesikhumba nolwazi lwesithako.
- Michelle Wong (@labmuffinbeautyscience): Wabelana ngamathiphu e-skincare asekelwe kwisayensi nezindlela zokupheka ze-DIY skincare, uchaza imiqondo ye-skincare, futhi uphikisa izinganekwane ze-skincare ezithamelini zakhe.
Abameli bobuhle obuqhubekayo
Lawa mathonya akhuthaza indlela yemvelo yokunakekelwa kwesikhumba, egcizelela izithako eziphilayo, ezihlanzekile, noma zemvelo. Bavame ukwabelana ngamarisiphu e-DIY skincare, izincomo zemikhiqizo eco-friendly, namathiphu okuzuza isikhumba esikhazimulayo ngaphandle kwamakhemikhali anokhahlo.
Abameli bobuhle bemvelo
Abanye abagqugquzeli bamukela ubuhle bemvelo ngokwamukela ukungapheleli nobuhle bemvelo bomuntu. Laba bagqugquzeli bakhuthaza ukuzithanda kanye nokufaneleka komzimba ngokwamukela ukungapheleli okufana nezinduna, izibazi, noma ithoni yesikhumba engalingani. Babelana ngemizabalazo yabo yokunakekela isikhumba futhi bakhuthaze abalandeli babo ukuthi bazithande futhi bazamukele njengoba benjalo.
Izibonelo zifaka:
- Huda Kattan (@hudabeauty): Ikhuthaza ukwamukela ukungapheleli nokugubha ubuntu, ukunikeza izimonyo namathiphu okunakekela isikhumba okuthuthukisa ubuhle bemvelo nokuthuthukisa ukuzethemba.
- Jules von Hep (@julesvonhep): Wabelana ngolwazi lwakhe nezimo zesikhumba futhi akhuthaze ukuqina komzimba, enikeza amathiphu okunakekela isikhumba nezeluleko zokwakha ukuzethemba nokuzinakekela.
“Zilungiselele kanye nami” (GRWM) nabadali be-skincare yokuphila
Abagqugquzeli be-GRWM dala okuqukethwe okukhombisa imikhuba yabo ye-skincare kanye ne-makeup kusuka ekuqaleni kuya ekugcineni. Bahlinzeka ngezifundo zesinyathelo nesinyathelo, izincomo zomkhiqizo, nama-hacks wobuhle ngenkathi bezibandakanya nezithameli zabo ngendlela ehlobene nejabulisayo.
- UJackie Aina (@jackieina) idala amavidiyo e-GRWM ajabulisayo nafundisayo, abonise izindlela zakhe zokunakekela isikhumba nezimonyo kuyilapho abelana ngezincomo zemikhiqizo namathiphu obuhle.
- UBretman Rock (@nonhlanhla_Nox) waziwa ngokuqukethwe kwakhe kwe-GRWM okuhlekisayo nokuhehayo. Uhlinzeka ngezifundo ze-skincare nezimonyo ezigxile ekuzivezeni nasekusunguleni.
Abagqugquzeli bendlela yokuphila bahlanganisa ukunakekelwa kwesikhumba kokuqukethwe yimpilo yabo iyonke, babelane ngohambo lwabo lokunakekelwa kwesikhumba, amasiko okuzinakekela, kanye nezindlela zokuphila kahle. Bangase bahlole ukudla, ukuvivinya umzimba, ukuqaphela, nezihloko zokunakekelwa kwesikhumba njengengxenye yendlela ephelele yempilo nobuhle.
Abathandi besikhumba sabesilisa
Laba bagqugquzeli bagxila ekunakekelweni kwesikhumba nakwezeluleko zokuzilungisa ezifanelana nezidingo nezintandokazi zamadoda. Bangase babhekane nezinkinga zansuku zonke zokunakekelwa kwesikhumba amadoda abhekana nazo, batuse imikhiqizo yokunakekelwa kwesikhumba, futhi banikeze izeluleko zokuzilungisa ekugcineni isikhumba nezinwele ezinempilo.
Abanye abantu besilisa abathanda i-skincare bagxila ekudaleni okuqukethwe okwenza i-skincare ifinyeleleke kalula kwabesilisa, ikakhulukazi labo abahlangabezane nomthelela omubi wenhlamba ehambisana nokunakekelwa komuntu siqu.
Izibonelo zifaka:
- UChris Salgardo (@chrissalgardo): Igxile ekunakekelweni kwesikhumba nasekuzilungiseni kwamadoda, ukunikeza amathiphu, izincomo zemikhiqizo, nezeluleko zokuzilungisa ukuze ulondoloze isikhumba esinempilo futhi uzuze ukubukeka okupholishiwe.
- UCarlos Roberto (@manforhimself): Ihlinzeka ngezeluleko zokunakekelwa kwesikhumba nokuzilungisa kwabesilisa, okubandakanya ukubuyekezwa kwemikhiqizo, okokufundisa, nokuqukethwe kwendlela yokuphila ukuze kuthuthukiswe izinqubo zokunakekela isikhumba samadoda nesitayela somuntu siqu.
Lezi izibonelo ezimbalwa nje zezinhlobo ezahlukahlukene zabagqugquzeli be-skincare, ngayinye inikezela ngemibono ehlukile nobungcweti kuzithameli zabo.
Lapho unquma ukuthi hlobo luni lomgqugquzeli ibhizinisi lakho okufanele lihlanganyele nalo, cabangela okulingana kahle kakhulu ngokusekelwe kuhlelo lomkhiqizo wakho, izethameli eziqondiwe, nezinjongo zokumaketha.
Abagqugquzeli abaphambili be-skincare ku-TikTok
I-TikTok iyindawo okuya kuyo abagqugquzeli bobuhle- #ukunakekelwa kwesikhumba inezikhala ezingaphezu kwezigidi eziyi-19.1, #skincareroutine inezikhala ezingaphezu kwezigidi ezingu-5.5, futhi kunezikhala ezingaphezu kwezigidi ezingu-144 ngaphansi I-Skincare TikTok Ingenze Ngathenga.
Inhlanganisela ye-TikTok yokuxoxwa kwezindaba ezibukwayo, ukutholwa kwe-algorithmic, ukuzibandakanya komphakathi, namandla egciwane kuyenza ibe inkundla ekahle yabagqugquzeli be-skincare ukukhombisa ubuchwepheshe babo, ukuxhumana nezithameli zabo, futhi bakhulise ubukhona babo emphakathini we-skincare.
Naba abagqugquzeli abaphambili be-skincare ku-TikTok ngo-2024:
- Lavinia Rusanda | @laviniarusanda
- Ngokungapheleli okuphumelela, u-Lavinia wabelana ngokuzethemba ngohambo lwakhe lokunakekela isikhumba, wamukela izinduna futhi ukhuthaza ukuzamukela.
- Alix Earle | @alixearle
- Waziwa ngokuqukethwe kwakhe okuthakazelisayo okuthi Get Ready With Me (GRWM), u-Alix wabelana ngolwazi lwakhe nezinkampani ezinakekela isikhumba ngemva kokuzabalaza nokuvimbela isikhumba esiphukile.
- UHelen Kayi | @skinbyhelen
- Ukunikeza ama-skincare dupes athengekayo kanye nezincomo zomkhiqizo ongcwele we-grail ukuze uthole isikhumba esigcwele, esinamanzi.
- UMarielle Juan | @glowwithmar
- Ukufundisa ngokubaluleka kokuphinda usebenzise i-sunscreen kanye nokunikeza izincomo zezinhlobo ezahlukene zesikhumba.
- Darlene Flores Lugo | @matte.about.makeup
- Inikeza izeluleko ezingahlungiwe nezibuyekezo zemikhiqizo yobuhle, ikakhulukazi ezuzisa isikhumba esithandwa yizinduna.
- Matt Woodcox | @dirtyboysgetclean
- Ukuhlinzeka ngezidingo zokunakekelwa kwesikhumba kwabesilisa ngokubuyekezwa okuphelele komkhiqizo namathiphu okuzilungisa.
- Tyler Polakovich | @sigula
- Ukuhlinzeka ngezinqubo zokunakekelwa kwesikhumba ezisekelwe kwisayensi nokwenza lula kwamatemu okunakekelwa kwesikhumba ukuze kuqondwe kalula.
- Annie Dayoon | @anniedayoon
- Isebenza ngokukhethekile ekubuyekezweni kwemikhiqizo ye-skincare yaseKorea nezincomo.
- Hanah Bae | @hanah.bae
- Inikeza amathiphu okufundisa e-skincare kanye nokukhuthaza ukuzinakekela kanye nebhalansi yokuphila.
- Nguyen | @phithegoldenskin
- Incoma ezinye izindlela zokunakekela isikhumba ezithengekayo ukuze uthole isikhumba esikhazimulayo nezinwele ezinempilo.
- UMelodie Perez | @diaryoftroubledskin
- Ukumela abantu abanezinwele ezigoqene kanye nesikhumba esinsundu, ukwabelana ngemikhiqizo yokunakekelwa kwesikhumba nobuhle efanele isikhumba esimnyama.
- UJackie Dymond | @jackiedymondskin
- Ukuhlinzeka ngamathiphu okunakekela isikhumba okuphatha izinguquko zesikhumba ngenxa yokuguquguquka kwesimo sezulu.
- Kiara Basa | @kiarabasa
- Ukwabelana ngohambo lwakhe lokunakekela isikhumba ngokwethembeka nokuba sengozini, enikeza amathiphu abalulekile esikhumba esithandwa yizinduna.
- LaToya Lanice | @the_blacker_the_berry
- Ukunikeza izibuyekezo ezingahlungiwe emikhiqizweni ye-skincare, ikakhulukazi leyo elungele abantu bemibala.
- Shriya | @shrishenanigans
- Ukwenza lula izinqubo zokunakekelwa kwesikhumba nokunikeza amathiphu obuso aphilayo abathandi be-skincare.
Imicabango yokugcina
Ukubambisana nabagqugquzeli be-skincare kungaba umnyakazo wamasu wamabhizinisi wobuhle abheke ukwandisa ukufinyelela kwawo futhi akhulise ukuthengisa. Ngokwakha ubudlelwano bangempela nabagqugquzeli be-skincare, amabhizinisi wobuhle angakha ukwethembana, ukwethembeka, kanye nobudlelwano obuhlala isikhathi eside nezethameli eziqondiswe kubo. Khumbula, ubuqiniso nokuqondanisa namanani omkhiqizo wakho kubalulekile lapho ukhetha abathonya.
Njengoba imboni ye-skincare ithuthuka, ukuhlala ujwayelene nezitayela ezisafufusa nokusebenzisana nabathonya abalungile kuzobaluleka empumelelweni. Hlala unolwazi lwakamuva ngamathrendi ku Chovm.com.
