Abathengisi kudingeka banikeze ezabo izinkundla zamasekeni ukuze bafune ubunikazi benqubo yokuthengisa kabusha.
Abathengi baya ngokuya bephendukela ekuthengeni izinto ezisetshenzisiwe, ikakhulukazi ngenxa yesifiso sokonga imali, abathengi abangama-72.6% baveze lokhu njengomshayeli ocwaningweni lwenkampani ehamba phambili yedatha ne-analytics i-GlobalData.
Lokhu, kuhambisana nesikhathi sokwehla kwamandla emali okuphezulu, kuqhubekisele phambili ukukhula okusheshayo emakethe yamasekeni, kwadala ukuncintisana okwandayo kwabadlali abangamasekeni.
Ukuze bagqame kule makethe, abathengisi kufanele bagxile ekulawuleni ikhwalithi, bathande i-Gen Z nokudala izindlela ezintsha zokuheha abathengi.
Imakethe yezimpahla ezisetshenzisiwe emhlabeni wonke izobiza u-$350bn ngo-2028 futhi izohlanganisa u-10% wemakethe yemfashini emhlabeni wonke ngo-2025.
Ukuchitha kukhawulelwe ukungathenjwa kwekhwalithi yemikhiqizo, njengoba u-37.9% wabathengi bomhlaba wonke besho ukuthi abalethembi ikhwalithi yezinto ezisetshenzisiwe.
Umhlaziyi we-GlobalData u-Sophie Mitchell ugomela ukuthi ukuze benze kahle emakethe yamasekeni, abathengisi kufanele "bakhulume ngekhwalithi yokukhathazeka ngokuhlinzeka ngezinsizakalo zokuqinisekisa zezimpahla zenani eliphezulu, babonise izithombe ezicacile zemikhiqizo kanye nemininingwane enemininingwane noma ukukhuthaza abathengisi ukuthi benze kanjalo, nokuba nenqubomgomo eqinile yembuyiselo edluliswa ngokucacile kubathengi."
Kuwo wonke amazwe ahlolwayo, i-Gen Z yenza ingxenye enkulu kakhulu yabathengi abathi bazothenga izinto ezisetshenzisiwe kaningi ezinyangeni ezintathu ezizayo. Lokhu kungenxa yokukhula kokubili esikhathini lapho ukukhathalela imvelo kuphezulu, nokudinga ukonga imali ezintweni ezifana nefenisha, njengoba ukwehla kwamandla emali kube nomthelela ekukhuleni kwamaholo kwangempela, amanani emali ebolekiwe kanye nerenti.
Ukufaka isicelo ku-Gen Z kuyisisekelo sempumelelo yabathengisi bamasekeni. Uhlu lwabantu lungaqondiswa ngemikhankaso yenkundla yezokuxhumana kanye nokukhethwa kwemikhiqizo ekhethiwe.
“Ukuze kuqhutshekwe nomfutho wemakethe, abadlali abasebenzisa amasekeni kumele bathole izindlela zokugcina intshisekelo yabathengi njengokuthi basebenzise izigelekeqe, amaqoqo akhethiwe nosaziwayo nokusebenzisana.”
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