Iziketi zedenim ezinde zenza ukubuya okuphawulekayo emhlabeni wemfashini. Kwake kwaba yisisekelo seminyaka yawo-1970 no-1990, lezi zingubo ezishintshashintshashintshayo manje sezemukelwa isizukulwane esisha sabathandi bemfashini. Le ndatshana idingida amandla emakethe, abadlali ababalulekile, kanye nokuthandwa ngabathengi okuqhuba ukuvela kabusha kweziketi zedenim ezinde.
Okuqukethwe:
– Uhlolojikelele Market
- Imiklamo ehlukahlukene kanye nokusikwa kweziketi zeDenim ezinde
- Ukwakhiwa Kwendwangu kanye Nezinto Ezintsha
- Amathrendi esizini kanye namaphalethi ombala
– Imithelela Yezamasiko Namagugu
Market Sibutsetelo
Ukukhula Kweziketi ZeDenim Ezinde Emakethe Yomhlaba
Iziketi ze-denim ezinde zibone ukuvela kabusha ekuthandeni, okuqhutshwa inhlanganisela ye-nostalgia kanye nezitayela zemfashini zesimanje. Ngokusho koCwaningo Nezimakethe, imakethe ye-denim jeans yomhlaba wonke kulindeleke ukuthi ikhule isuka ku-USD 42.81 billion ngo-2023 iye ku-USD 67.31 billion ngo-2030, ku-CAGR ka-6.67%. Lokhu kukhula kuyinkomba yokukhula kwemakethe yedenim ebanzi, okuhlanganisa neziketi zedenim ezinde. Ukwemukelwa okwandayo kwezingubo zokungcebeleka ezindaweni ezihlukahlukene, kuhlanganise nezindawo zokusebenza, kube nomthelela kulo mkhuba.
Abadlali Ababalulekile Bemakethe kanye Nethonya Labo
Abadlali abaningana ababalulekile bakha imakethe ende yesiketi sedenim. Imikhiqizo efana no-Levi Strauss & Co., Gap Inc., kanye no-H&M Hennes & Mauritz AB bahola phambili ngemiklamo emisha nezinqubo eziqhubekayo. U-Levi Strauss & Co., ngokwesibonelo, ubehamba phambili ekufakeni izinto ezivumelana nemvelo emikhiqizweni yabo yedenim, ehambisana nesidingo esikhulayo sabathengi sokusimama. Ngokombiko we-Denim Jeans Market Report, lezi zinhlobo zemikhiqizo zisebenzisa amanethiwekhi azo okusabalalisa abanzi kanye nokulingana okuqinile komkhiqizo ukuze kuthonye izitayela zemakethe nokuthandwa ngabathengi.
Izibalo zabantu zabathengi kanye nezintandokazi
Isisekelo sabathengi seziketi zedenim ezinde sihlukene, sithatha amaqembu eminyaka ehlukene kanye nezibalo zabantu. Abathengi abasebasha, ikakhulukazi labo abaneminyaka engu-18-35 ubudala, baqhuba isidingo seziketi zedenim eziyimfashini neziguquguqukayo. Lesi sibalo sabantu sithonywa kakhulu izinkundla zokuxhumana nabagqugquzeli bemfashini, abadlala indima ebalulekile ekulolongeni ukukhetha kwabo kwemfashini. Ukwengeza, kunesithakazelo esikhulayo phakathi kwabathengi asebekhulile abajabulela ukunethezeka nokukhanga okungapheli kweziketi ze-denim ezinde. Ngokombiko we-Premium Denim Jeans Market Report, isifunda sase-Asia-Pacific sibhekene nokukhula okuphezulu kakhulu ngenxa yobuningi besibalo sabantu kanye nokwanda kwemali engenayo etholakalayo, okuyenza ibe yimakethe enenzuzo enkulu yemikhiqizo yedenim.
Imiklamo Ehlukahlukene Nokusikwa Kweziketi Zedenim Emide
Iziketi zedenim ezinde ziye zavela ngokuphawulekayo eminyakeni edlule, zinikeza imiklamo ehlukahlukene kanye nokusikeka okuhambisana nokuthandwa nokuthandwa okuhlukile. Phakathi kwezinketho ezithandwa kakhulu ukusika kwe-A-line kanye nepensela. I-A-line cut, eyaziwa nge-silhouette yayo evuthayo enwebeka ibheke emphethweni, ihlinzeka ngomumo othophayo ofanele izinhlobo ezihlukahlukene zomzimba. Lesi sitayela sivame ukubonakala ngokhalo oluphakathi nendawo kanye nemininingwane yokuhlobisa efana namaphakethe e-Western flap kanye ne-appliqué, njengoba kubikwe yi-WGSN. Ngakolunye uhlangothi, ukusikeka kwepensela kunikeza ukubukeka okulula futhi okuyinkimbinkimbi, ukwanga umzimba eduze futhi ngokuvamile okubonisa imiklamo enokhalo oluphezulu egcizelela ukhalo.
Ingxabano phakathi kweziketi ezinokhalo oluphezulu neziphansi iyaqhubeka ibe umkhuba obalulekile embonini yezemfashini. Iziketi ezinokhalo oluphezulu, ezihlala ngaphezu kokhalo lwemvelo, okwamanje zihamba phambili ngenxa yekhono lazo lokwelula imilenze futhi zenze i-silhouette echazwe kakhudlwana. Lesi sitayela sithandwa kakhulu emiklamo ye-vintage kanye ne-retro-inspired, ebone ukuvela kabusha eminyakeni yamuva. Iziketi ezinokhalo oluphansi, nakuba zingajwayelekile, zinikeza ukubukeka okukhululekile nokungajwayelekile, ngokuvamile okuhlotshaniswa nokuvuselelwa kwemfashini yasekuqaleni kwawo-2000.
Izitayela ze-vintage ne-retro zinethonya elijulile ekwakhiweni kweziketi ze-denim ezinde. Ukukhanga okungathandeki kwalezi zitayela kubonakala ekusetshenzisweni kwama-silhouette aphonsa emuva, njengebhulukwe elinomlenze obanzi kanye nokuvela kabusha kwemihlobiso kanye nemininingwane ye-appliqué. Ngokusho kweCatwalk City Analytics, abaklami bahlanganisa izinto ezifana nokuthungwa kwe-raw-edge kanye nokuvalwa kweleyisi ukuze bakhe kabusha ama-motif aphefumulelwe ngaseNtshonalanga, okungeza ukuthinta kwe-nostalgia emiklamo yesimanje.
Ukwakhiwa Kwendwangu kanye Nezinto Ezintsha
Indwangu nezinto ezintsha eziqanjiwe eziketini zedenim ezinde kuqhuba imboni ezinkambisweni ezisimeme futhi ezinobungani bemvelo. Idenim esimeme, eyenziwe nge-BCI (Better Cotton Initiative) kanye ne-GOTS (Global Organic Textile Standard) kakotini wemvelo eqinisekisiwe, iyakhula. Lezi zinto azigcini nje ukunciphisa umthelela wemvelo wokukhiqizwa kwe-denim kodwa futhi zinikeza ikhwalithi ephezulu kanye nomkhiqizo ohlala njalo. Ukwengeza, ukotini oshicilelwe kabusha oqinisekisiwe we-GRS (Global Recycled Standard) usetshenziselwa ukwakha idenim evumelana nemvelo nesitayela.
Izindwangu ezihlanganisiwe ziya ngokuya zithandwa, zihlanganisa ukunethezeka kwemicu yemvelo nokuqina kwezinto zokwenziwa. Le nhlanganisela iholela ku-denim ethambile, evumelana nezimo, futhi ehlala isikhathi eside. Isibonelo, ukusetshenziswa kukakotini wemvelo ohlanganiswe ne-polyester egaywe kabusha kungathuthukisa amandla nokunwebeka kwendwangu, kuyenze ifaneleke ukugqokwa kwansuku zonke.
I-stretch denim idlala indima ebalulekile emiklamo yesimanje, enikeza ibhalansi ephelele phakathi kokunethezeka nesitayela. Le ndwangu ihlanganisa i-elastane, ehlinzeka ngokunwebeka okudingekayo ukuze kube nokunethezeka ngaphandle kokuphazamisa ukuma kwesiketi. I-stretch denim idume kakhulu ekusikeni kwepensela kanye nemiklamo enokhalo oluphezulu, lapho ukulingana okunethezeka kubalulekile.
Amathrendi esizini kanye namaphalethi ombala
Izitayela zonyaka kanye nama-palettes ombala adlala indima ebalulekile ekudumeni kweziketi ze-denim ezinde. Entwasahlobo nasehlobo, ukukhanya okugeza kanye nemibala egqamile kubusa indawo. Le mibala ikhombisa umoya ogqamile nojabulisayo wezinyanga ezifudumele, nemithunzi efana ne-ice blue nowolintshi oshiswe yilanga ethandwa kakhulu. Ngokusho kwe-Design Capsule ye-NuWestern Denim Yabesifazane Abancane, le mibala ivamise ukubhangqwa ne-Western-inspired motifs kanye nemidwebo ye-raw-edge ukuze udale ukubukeka okusha nokwesimanje.
Ngokuphambene, izitayela zasekwindla nasebusika zincike ekugezeni okumnyama namathoni asemhlabeni. Imibala efana noluhlaza okwesibhakabhaka phakathi kwamabili, i-sepia, ne-sea kelp ithandwa kakhulu ngokubukeka kwayo okucebile nokufudumele, okuhambisana nezingubo ezithokomele nezinezingqimba ezijwayelekile zezinyanga ezibandayo. Le mithunzi emnyama iphinde yengeze ukuthinta kokuyinkimbinkimbi nobuhle eziketini zedenim ezinde, okwenza zifaneleke kokubili izikhathi ezivamile nezihlelekile.
Izinto eziyisisekelo zonyaka wonke ezifana nedenim eluhlaza okwesibhakabhaka nomnyama zihlala zingaphelelwa yisikhathi futhi ziguquguquka. Le mibala iyi-wardrobe ebalulekile, enikeza amathuba angapheli wesitayela. Kungakhathaliseki ukuthi kubhangqwe nesikibha esilula ukuze kubukeke njengokujwayelekile noma ibhulawuzi le-chic ukuze libukeke lipholisheke kakhudlwana, iziketi zedenim eziluhlaza okwesibhakabhaka nezimnyama ziyinto okufanele ube nayo kunoma yimuphi umuntu othanda imfashini.
Imithelela Yezamasiko Namagugu
Amathonya amasiko namagugu eziketi zedenim ezinde ziningi futhi ahlukahlukene, adonsa ugqozi oluvela ezingxenyeni ezihlukene zomhlaba. Imfashini yaseNtshonalanga inomthelela omkhulu eziketini zedenim, ezinezici ezifana nemininingwane yeleyisi, ukwakheka kwe-raw-edge, namaphakethe e-flap aseNtshonalanga avame ukufakwa emiklamo. Lezi zici zengeza umuzwa omangelengele futhi oyiqiniso eziketini, ezihlonipha ukugqoka kwaseNtshonalanga kwakudala.
Ukugqugquzelwa komhlaba wonke nakho kudlala indima ebalulekile ekulolongeni ukwakheka kweziketi zedenim ezinde. Izimpahla zokugqoka zasemgwaqweni zase-Japan, ezaziwa ngezitayela zazo ezinesibindi nezintsha, zivame ukuba nokusikeka okuhlukile kanye nemininingwane yokuhlola eyenza ihluke kumiklamo yendabuko. I-Bohemian chic, ngokugcizelela kwayo imfashini yamahhala kanye ne-eclectic, iletha izinto ezifana namabhande athambileyo, amabhande anwebekayo abanzi, kanye nokufekethiswa okucebile eziketini zedenim, okudala ukubukeka okukhululeke kakhudlwana nokunobuciko.
Imikhiqizo yamagugu, eyaziwa ngokukhanga kwayo okungapheli nokuzibophezela kwikhwalithi, iyaqhubeka nokuba nomthelela embonini ye-denim. Imikhiqizo efana neka-Levi kanye ne-Wrangler inomlando omude wokukhiqiza iziketi zedenim eziqinile nezesitayela ezimelana nesikhathi. Imiklamo yabo ivamise ukuhlanganisa izinto zakudala ezifana nokusikeka okuqondile, izinto eziqinile, nemininingwane emincane, eqinisekisa ukuthi imikhiqizo yabo ihlala isebenza futhi isemfashinini iminyaka ezayo.
Isiphetho
Ukuvela kweziketi zedenim ezinde kuwubufakazi bemvelo eguquguqukayo yemfashini, lapho imiklamo ehlukahlukene, izinto ezintsha, namathonya amasiko ahlangana ndawonye ukuze kwakhe izingcezu ezingaphelelwa yisikhathi nezishintshashintshayo. Njengoba sibheke esikhathini esizayo, ukugcizelelwa kokusimama kanye nemikhuba eco-friendly kuzoqhubeka nokubumba imboni, ukushayela ukuthuthukiswa kwezindwangu ezintsha nezindlela zokukhiqiza. Ngokukhanga kwazo okuhlala njalo nokuvumelana nezimo, iziketi zedenim ezinde zisethelwe ukuthi zihlale ziyisisekelo kuma-wardrobes emhlabeni jikelele, zinikeza amathuba angapheli esitayela nokuziveza.
