Inhlolovo entsha yabathengi ithola ukuthi izintengo eziphansi ziyisikhuthazo esikhulu kubathengi ukuthi bathenge izinto ezitolo eziku-inthanethi ngaphandle kwezwe labo.
Inhlolovo yabathengi abangu-2,000 abavela e-UK nase-US ngenkundla yesipiliyoni sezentengiselwano i-Nosto ithole ukuthi u-70% uthi kungenzeka bathenge imfashini phesheya, ngamanani aphansi (41%) kanye nesifiso sezinto ezihlukile noma ezingajwayelekile (33%) phakathi kwezimbangela ezinkulu.
Ngaphezu kwesigamu (52%) sabathengi baveze ukuthi bathenge okungenani into eyodwa esitolo se-e-commerce samazwe ngamazwe ezinyangeni eziyi-12 ezedlule.
Abathengi abawela imingcele kungenzeka kakhulu bathenge imfashini nezinto ezisetshenziswayo (70%) kulandele izimpahla ezihlobene nezemidlalo nokuzilibazisa (57%) kanye nemikhiqizo yezempilo nobuhle (55%).
Yini ekhuthaza ukuthengwa kwemingcele?
U-53% wabathengi uyavuma ukuthi ukukhuphuka kwezintengo ekhaya kusho ukuthi maningi amathuba okuthi babheke ukuthenga okuthengekayo kwenye indawo.
Ngokuphawulekayo, u-29% ungacabanga ngisho nokuthenga izinhlobo zomgunyathi ezivela phesheya uma zishibhile. Lokhu kukhuphukela ku-45% kubathengi beGeneration Z (abaneminyaka eyi-16 kuya kwengama-24).
Cishe ingxenye yesine yabathengi (23%) abebecabangele ukuthenga ukweqa imingcele bagqugquzelwe imikhiqizo abayibone ezinkundleni zokuxhumana. Lesi kube yisizathu esikhulu esinikezwe uGen Z (33%).
Ukuntula ukwethenjwa kuseyisithiyo esibalulekile
I-push marketing yase-US ne-UK yizimakethe zase-China ze-e-commerce, ezithengisa imfashini nokukhethwa okubanzi kweminye imikhiqizo, nakho kuqhuba isithakazelo. Ngaphezu kwengxenye (54%) yabo bonke abathengi abahloliwe bavumile ukuthi babezwile ngezimakethe eziku-inthanethi ezifana neTemu ne-AliExpress futhi bazocabangela uku-oda kuzo uma benemikhiqizo ethandwayo.
Ngakolunye uhlangothi, u-92% wabo bonke abathengi uyavuma ukuthi unokukhathazeka ngokuthenga kwamanye amazwe futhi u-60% uthemba izitolo ze-e-commerce zamazwe ngamazwe ngaphansi kwalezo ezisekhaya.
Ama-71% abalulekile mancane amathuba okuba abanike ithuba lesibili kulandela ukuthenga okubi uma kuqhathaniswa nezitolo zasekhaya.
Izinkinga zezemvelo, ezenhlalakahle nezokuphatha nazo ziyavela, kanti ama-67% avumile ukuthi ngeke athenge esitolo se-e-commerce kwelinye izwe uma ezwa ukuthi kuhlobene nomsebenzi ophoqelelwe noma izimo zokusebenza ezimbi. Abangu-49% bavumile ukuthi bakhathazekile ngoku-oda imikhiqizo ku-inthanethi evela ezindaweni ezikude ngenxa yomthelela wemvelo wokuyithutha.
Umphathi-jikelele we-Nosto u-Matthäus Bognar ubeke amazwana: “Uma ungumthengisi ozama ukudayisa emakethe yamazwe ngamazwe, kufanele unikeze ukucaciseleka okuphelele mayelana nazo zonke izici zenqubo yokuthenga, ukudiliva kanye nembuyiselo.”
Umthombo ovela I-Retail Insight Network
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