Ukwenyuka kokuqwashisa umhlaba wonke mayelana nokunakekelwa kwesikhumba kuholele ekwenyukeni okukhulu kwesidingo sama-lotions aqondise ama-stretch marks. Njengoba ukuguquguquka kwezimboni kuguquka, ukwazi isimo semakethe, abadlali abayinhloko, namathrendi asafufusa ka-2025 nangaphezulu kuba kubalulekile kubabambe iqhaza kulesi sikhala.
Okuqukethwe:
Ukubukwa kwemakethe
Abathengisi abahamba phambili emaloshini emakethe yama-stretch marks
Imikhiqizo emisha kanye nokwakheka
Iziteshi zokusabalalisa
Ukuhlaziywa kwezimakethe zesifunda
Amathrendi namathuba wesikhathi esizayo
Ukubukwa kwemakethe
Imakethe yemikhiqizo ekhuluma ngama-stretch marks, ikakhulukazi ama-lotions, ikhula ngesivinini esikhulu. Ilinganiselwa ku-USD 1.25 billion ngo-2023, kulindeleke ukuthi ifinyelele ku-USD 3.04 billion ngo-2030, okukhombisa ukukhula okungaguquki ku-CAGR ka-13.54%. Ukwanda kokwazi kwabathengi mayelana nokunakekelwa kwesikhumba okusebenzayo kanye nokuqanjwa okusha ekwakhiweni kwemikhiqizo kuwumgqugquzeli wokukhula obalulekile kulo mkhakha.
Njengoba imakethe ithuthuka, ukulinganisa kwayo kulindeleke ukuthi kube cishe ku-USD 1.41 bhiliyoni ngo-2024. Abanikeli abaphawulekayo kule nqubekelaphambili bahlanganisa izifunda ezivelele njengeNyakatho Melika, i-Europe, kanye ne-Asia-Pacific. I-US isalokhu iyisizinda semakethe esibalulekile, esiqhutshwa ukutshalwa kwezimali kwabathengi okukhulu ekunakekelweni komuntu siqu.
Abadlali abaqavile abakha imakethe bahlanganisa i-Beiersdorf AG, i-Clarins Group SA, kanye ne-L'Oréal Group, bonke abaqhubeka nokuthuthuka ngokusungulwa komkhiqizo okuqhubekayo kanye nemizamo yamasu okumaketha.
Abathengisi abahamba phambili emaloshini emakethe yama-stretch marks
I-Beiersdorf AG, edume ngohlobo lwayo lwe-Nivea, iphethe ingxenye enkulu yemboni yokugcoba i-stretch mark. Ukugcizelela kwabo ezinhlelweni zokuqala zocwaningo nentuthuko kuholele ezinhlobonhlobo zemikhiqizo ebhekelela izidingo ezahlukahlukene zesikhumba.
Ngokufanayo, i-Clarins Group SA, ngokuzinikela kwayo ekwakheni amafomula akhethekile, iye yahlakulela abalandeli abaqinile abalandela abathengi. Ukuzibophezela ezithakweni zemvelo nezinqubo ezizinzile kukhanga kakhulu abathengi besimanje.
Iqembu le-L'Oréal, elinamandla emkhakheni wezimonyo, lethule ukukhula okuvelele kule makethe. Le nkampani eyaziwa ngomugqa wayo we-CeraVe, i-brand ibone ukubaluleka okukhulayo, ikakhulukazi ngemikhiqizo egunyazwe odokotela besikhumba ngezinselele ezithile zesikhumba njengama-stretch marks.
Imikhiqizo emisha kanye nokwakheka
Ukuqamba okusha njalo kuwuphawu lwemboni ye-stretch mark lotion. Izinkampani zicubungula izithako ezintsha kanye nobuchwepheshe obusezingeni eliphezulu ukuze kuthuthukiswe ukusebenza kahle komkhiqizo. I-Earth Mama, isibonelo, idala izinto zokugcoba eziphilayo ezingenazo izithasiselo eziyingozi, eziqondise kubathengi abaqaphela imvelo.
I-Laboratoires Expanscience, engumnikazi we-Mustela, iletha imikhiqizo eqondiswe komama abakhulelwe, ebeka phambili ukuphepha nokusebenza ngempumelelo. Iminikelo enjalo ivame ukuhlanganisa izingxenye ezihlanganisa ibhotela le-shea nama-peptide kakotapheya akhuthaza ukuqina kwesikhumba nokuvuselelwa.
Igqame ngobungcweti bayo bemithi, i-Himalaya Global Holdings Ltd. ihlanganisa imininingwane yendabuko nesayensi yanamuhla. Imikhiqizo ifaka ama-ejenti okwelapha afana ne-aloe vera ne-centella asiatica, aziwa ngezakhiwo zawo zokubuyisela esimweni.
Iziteshi zokusabalalisa
Ama-stretch mark lotions atholakala ngemigudu ehlukahlukene yokusabalalisa njengezitolo ezinkulu, izitolo ezinkulu, amapulatifomu e-e-commerce, amakhemisi, nezitolo ezikhethekile. Imakethe eku-inthanethi ibone ukukhula okukhulu, okubangelwa lula kwayo namandla okubandakanya izethameli eziningi.
Amakhemisi nezitolo zezidakamizwa zisebenza njengezindawo zokusabalalisa ezibalulekile, ikakhulukazi emikhiqizweni enconywe udokotela wesikhumba. Ngokuphambene, abathengisi abakhethekile bagxila kuma-niches athile, banikeza ulwazi lokuthenga olufanelana nawe kubathengi.
Ama-hypermarkets nezitolo ezinkulu zihlala zibalulekile ngenxa yokufinyelela kwazo okukhulu kanye namanani okuncintisana. Lokhu kufinyeleleka kwenza abathengi bakwazi ukukhetha ohlwini lwamabhrendi ngaphansi kophahla olulodwa.
Ukuhlaziywa kwezimakethe zesifunda
Amazwe aseMelika, agqama kakhulu e-US, ahola imakethe ye-stretch mark lotion. Imali engenayo eningi etholakalayo ehlanganiswe nokugxila okuqinile ekunakekelweni komuntu siqu kukhulisa ukunwetshwa kwale ndawo. Izifunda ezibalulekile ezifana neCalifornia, New York, neTexas zidlala indima ebalulekile kulo mzila.
Amazwe ase-Europe afana ne-France, i-Germany, ne-United Kingdom nawo akha izimakethe ezibucayi, ezisekelwa abadlali abakhulu abafana no-Beiersdorf AG kanye ne-Clarins Group SA. Ukuba khona kwabo endaweni kuthuthukisa kakhulu amandla emakethe.
Isifunda sase-Asia-Pacific silindele ukukhula okuphezulu kakhulu, siholwa amazwe afana neChina, India neJapan. Ukuqwashisa okuqhubekayo mayelana nokunakekelwa kwesikhumba kanye nokwenyuka kwemali engenayo etholakalayo yizici ezikhuthaza lokhu kukhula.
Amathrendi namathuba wesikhathi esizayo
Uma sibheka phambili ku-2025 nangale kwalokho, amathrendi amaningana ami ngomumo ukushiya umaka endaweni yokugcoba uphawu lolotion. Isidingo esikhulayo sokuhlukahluka kwemikhiqizo yemvelo kanye ne-organic siyaphawuleka, njengoba abathengi bekhombisa intshisekelo ekhulayo ezingxenyeni zohlobo lwabo lokunakekelwa kwesikhumba.
Ukusimama kungokunye ukucatshangelwa okucindezelayo, okukhuthaza izinkampani ukuthi zithole ukupakishwa okuhambisana nemvelo kanye nokutholwa kwezithako ngokuziphatha. Imikhiqizo efana ne-Earth Mama ne-Himalaya ibeka izilinganiso kulokhu.
Ukuthuthuka kwezobuchwepheshe ekwenziweni kungenzeka kulolonge ikusasa lemakethe futhi. Intuthuko efana nokufakwa kwezinto eziphilayo kanye nezindlela zokulethwa eziyinkimbinkimbi kulindeleke ukuthi zithuthukise ukwaneliseka komsebenzisi nemiphumela yomkhiqizo.
Ukwenyuka kwe-e-commerce kanye nokumaketha kwenkundla yezokuxhumana kulindeleke ukuthi kuqhubekisele phambili imakethe, kunikeze amashaneli emikhiqizo emisha ukuxhumana nabathengi. Ngaphezu kwalokho, izixazululo zokunakekelwa kwesikhumba komuntu siqu, eziphefumulelwe i-AI nokufunda ngomshini, kulindeleke ukuthi zithole umfutho.
Isiphetho:
Imakethe kaloshini yama-stretch marks isonqenqemeni lokukhula okuphawulekayo njengoba sibheka esikhathini esizayo. Ngokusungula izinto ezintsha eziqhubekayo, ukumaketha okuhlakaniphile, nokuzibophezela ekusimameni, abadlali bemakethe abaphawulekayo banekhono ekusebenziseni amathuba amasha. Ngale mizamo, ukukhanga kwezixazululo ze-stretch mark kuhlelelwe ukuthi kwandiswe, kuhlinzekelwe izidingo eziguqukayo kanye nokuthandwayo kwesisekelo sabathengi abanolwazi.
