Njengoba sibheke ku-2025, imboni yezimonyo imi esicongweni soguquko. Amakhithi e-Makeup, asebaluleke kakhulu kubo bobabili abathanda ubuhle kanye nezingcweti, aseqhulwini kulokhu kuqubuka. Lesi sihloko sihlola imithelela yemakethe yamanje, izitayela ezivelayo, kanye nemininingwane yamasu ebalulekile ukuze uzulazule esimweni esishintshayo sezinto zokuzilungisa.
Okuqukethwe:
1. Uhlolojikelele lwemakethe yezinto zokwakheka
2. Amathrendi asafufusa ku-makeup kits
3. Izintandokazi zabathengi kanye nokuziphatha
4. Ukuqamba kanye nobuchwepheshe ku-makeup kits
5. Amasu okumaketha ama-makeup kits
6. Ukuzinza embonini ye-makeup kits
Uhlolojikelele lwemakethe yezinto zokwakheka
Imakethe ye-makeup kit yomhlaba wonke ibone ukwanda okuphawulekayo ezikhathini zamuva nje. Ngo-2023, inani lemakethe lalingama-dollar ayizigidi eziyizinkulungwane ezingu-66.38, likhula ngenani elihlanganisiwe lonyaka lika-2.4% kusukela ngo-2018 kuya ku-2023. Nakuba kuye kwaba nokuncishiswa kwamavolumu okusetshenziswayo, ukuqagela kusuka ku-2023 kuya ku-2028 kuhlale kunethemba, kubikezela ukukhula konyaka okungu-17.5% okungase kukhuphule inani lemakethe le-148.82 lama-dollar angu-2028.
INyakatho Melika, eholwa yi-United States, isalokhu iyinhlangano ehamba phambili, njengoba imakethe yezimonyo yaseMelika kulindeleke ukuthi ifinyelele cishe ku-$142.79 billion ngo-2032. Isifunda sase-Asia-Pacific siphinde sibhekane nokukhula okumangalisayo, okugqugquzelwa ukwanda kwezindleko zabathengi kanye nokuthakaseleka okukhulayo kwezimpahla zobuhle.
Ingxenye yezimonyo eziwuketshezi iyisibonelo salokhu kwanda, osekuzokhula kusuka ku-$8.35 billion ngo-2023 kuya ku-$8.93 billion ngo-2024, okubonisa izinga lokukhula lonyaka elingu-6.9%. Le trajectory iqhutshwa ukwanda kokunakekelwa kwesikhumba, isidingo semikhiqizo yemvelo kanye ne-organic, kanye nomthelela wokubandakanywa ekunyakazeni kobuhle.
Amathrendi asafufusa ku-makeup kits
Amathrendi amaningana enguquko abumba kabusha isimo sezinto zokulungisa izimonyo. Ithrendi evelele ukwethulwa kwamathuluzi ezimonyo ezibonakalayo namadivayisi wobuhle agqokekayo, okuvumela abasebenzisi ukuthi bazame ukubukeka okuhlukahlukene ngedijithali, bathuthukise ulwazi lwabo ngaphandle kokusebenzisa imikhiqizo ngokomzimba.
Omunye umkhuba onomthelela ukwanda kwesidingo sezinto zokuzilungisa ezisebenza ngezindlela eziningi. Abathengi banamuhla bamagange ukuthola amakhithi anikeza inqwaba yezinzuzo, njengokufakwa emanzini, ukuvikela ilanga, nezici zokulwa nokuguga. Lokhu kuthambekela kubonakala ikakhulukazi phakathi kokuduma kokhilimu be-BB ne-CC, ukuhlanganisa ukunakekelwa kwesikhumba nezinzuzo zokuzilungisa.
Imikhosi yesizini iyaqhubeka nokuba nomthelela omkhulu kusethi yezimonyo zombala kanye nengxenye yekhithi. Amabhrendi asebenzisa leli thuba ngokwenza izisombululo ezintsha ezenzelwe ukuphana izipho nokuzineka komuntu siqu, njenge-Yves Saint Laurent's Lash Clash & Libre Set. Le minikelo ekhethiwe iletha inani elicatshangelwayo kanye nolwazi olukhethekile lobuhle etafuleni, lubamba intshisekelo yabathengi abagxile entweni.
Izintandokazi zabathengi kanye nokuziphatha
Okuthandwa ngabathengi kushintsha kakhulu, ngokugxila okuphezulu ekunakekelweni kwesikhumba nezithako zemvelo. Imikhiqizo yezimonyo enezici zokunakekelwa kwesikhumba, okuhlanganisa nezinzuzo ze-hydration kanye nezokulwa nokuguga, iyakhula. Isibonelo i-Milk Makeup's Hydro Grip Primer, ehlinzeka labo abafuna isikhumba esibonakala siqabulekile futhi siswakama.
Ithonya lemithombo yezokuxhumana, ikakhulukazi elivela kubagqugquzeli bobuhle ezinkundleni ezifana ne-TikTok ne-Instagram, alinakuphikwa ekubumbeni ukukhetha kwabathengi nokubeka izitayela zomkhiqizo. Umaka we-#MakeUpCollection, onokubuka komhlaba wonke okungaphezu kwezigidigidi ezingu-1.9, ugcizelela umthelela omkhulu wenkundla yezokuxhumana enkundleni yezimonyo.
Ngaphezu kwalokho, kunoguquko olucacile olubheke emikhiqizweni yobuhle ehlanganisiwe ehlanganisa amathoni esikhumba nezinhlobo ezahlukene. Amabhrendi anweba ububanzi bomthunzi wemikhiqizo yawo futhi athuthukise izinto ezikhethekile, njengamaphalethi okulungisa imibala kanye namafomula okulungisa ithoni, ukuze kubhekwane nezidingo zabathengi ezihlukahlukene.
Ukuqamba kanye nobuchwepheshe ku-makeup kits
Ukuqamba okusha kwezobuchwepheshe kuguqula kakhulu imakethe yekhithi yezimonyo. Ubuchwepheshe obufana ne-augmented reality (AR) kumathuluzi okuzama abonakalayo anika abasebenzisi amandla okuhlola izitayela ezihlukahlukene ngedijithali ngaphambi kokuthenga, ngaleyo ndlela kucebise uhambo lokuthenga nokunciphisa amanani okubuya.
Ukuhlanganiswa kwe-skincare ne-makeup kumelela enye intuthuko. Imikhiqizo eletha izinjongo ezimbaxambili, kusukela kumswakama kanye nokuvikela ilanga kuya ezinzuzweni zokulwa nokuguga, iya ngokuya iduma. Umfanekiso i-BB Beauty Balm ekhanyayo ka-Anastasia Beverly Hills, ekhanga labo abakhangwa yimikhiqizo enemisebenzi eminingi.
Umkhuba wokuqoqwa kobuhle kufanele uqashelwe futhi. Izinkampani ezinjengo-Fwee zamukele lokhu kuthambekela ngokwethula izinto zenguqulo elinganiselwe ezinenani elikhulu lamasiko. Lezi zinto eziqoqiwe zisebenza njengezimpawu zesimo kubathengi abalangazelela ubuntu kanye nokuziveza.
Amasu okumaketha ama-makeup kits
Emakethe egcwele njengama-makeup kits, amasu okuthengisa asebenzayo ayisihluthulelo sempumelelo. Amabhrendi asebenzisa amasu ezokuxhumana futhi asebenzisana nabagqugquzeli ukuze andise ukufinyelela kwawo. Okuqukethwe okusebenzisanayo, okufana namavidiyo okufundisa nezindaba ezikhiqizwe abasebenzisi, kubalulekile ekukhuliseni ukuqwashisa ngomkhiqizo nokuzibandakanya kwamakhasimende.
Amamodeli asuselwe ekubhaliseni nawo abona ukudonseka okukhuphukile, okuhlinzeka abathengi inzuzo yokwamukela njalo amakhithi e-makeup akhethiwe. Lokhu akuqinisekisi imali engenayo engashintshi kuphela kodwa futhi kuqinisa ukwethembeka komkhiqizo ngesevisi yomuntu siqu.
Ukusebenzisana nemikhiqizo edumile kanye nabathonya kungakhuphula kakhulu ukubonakala futhi kudwebe izisekelo zamakhasimende ezintsha. Ubambiswano lwe-edishini enomkhawulo, ngokuvamile phakathi kwamafemu ezimonyo nabantu abadumile, ludala injabulo nokuthenga ngokushesha kwabathengi.
Ukuzinza embonini ye-makeup kits
Ukwamukeleka kokusimama kuba yisici esichazayo embonini yemishini yokwenza izimonyo. Abathengi besimanje bancike ezimpahleni ezivumelana nemvelo kanye nezixazululo zokupakisha. Izinkampani ziphendula ngokusebenzisa izinqubo ezizinzile, njengokufaka izinto ezigaywa kabusha kanye nokunciphisa ukusetshenziswa kwepulasitiki emikhiqizweni yazo.
Umfutho wezimonyo ezingasebenzi kahle uyabonakala, nemikhiqizo ethula imikhiqizo eklanywe kucatshangwa ngomthelela omncane wemvelo. Lokhu kuhlanganisa izimonyo ezingapakishwanga, njengezindawo zokuzilungisa eziqinile, ezikhanga amakhasimende aqaphela imvelo.
Ukubandakanywa kanye nokufinyeleleka nakho kuhambisana nokusimama. Amabhrendi agxile ekubandakanyekeni nasekuthuthukiseni imikhiqizo ebhekelela inqwaba yamathoni nezinhlobo zesikhumba avame ukugqugquzela ukwethembeka okukhulu kwamakhasimende futhi azuze impumelelo eqhubekayo ngokuhamba kwesikhathi.
Isiphetho:
Ukuzulazula emhlabeni wezinto zokuzilungisa kungathuthukisa indlela yakho yobuhle, kunikeze indlela yokuveza isitayela sakho siqu kuyilapho ubhekana nezidingo ezithile zobuhle. Ngokugxila kukhwalithi, ukuqonda okubalulekile, nokugcina ukuhleleka nokuhlanzeka, ungakwazi ukuthuthukisa amandla ekhithi yakho yokwenza izimonyo. Khumbula, umgomo uwukuhambisana nobuhle bakho bemvelo futhi uzizwe uqiniseka esikhumbeni sakho.
