Kuthiwani uma bekunendlela ebiza kancane yokwenza amakhasimende akho azizwe ekhetheke ngempela kukho konke ukuthenga—futhi uwagcine ebuya ukuze athole okwengeziwe? Faka okokufaka emaphaketheni. Lezi ziqephu zephepha ezithobekile noma izipho ezincane ezibekwe ngaphakathi kokuthunyelwa kwakho zingaba nomthelela omkhulu ekuthembekeni nasekugcinweni kwekhasimende. Eqinisweni, ucwaningo olwenziwa yi-Dotcom Distribution luthole ukuthi amakhasimende angu-39% maningi amathuba okuthi aphinde athenge kubathengisi okufaka amasampula wamahhala noma izipho kumaphakheji abo.

Kulokhu okuthunyelwe, sizohlola ukuthi okufakwayo kokupakisha kungazuzisa kanjani ibhizinisi lakho le-ecommerce. Uzothola nezinhlobo eziyisikhombisa zokufaka ongaqala ukuzisebenzisa namuhla ukuze udlule okulindelwe ngamakhasimende futhi ukhuthaze uthando lomkhiqizo. Okokugcina, sizofaka izinqubo ezihamba phambili zokukusiza ukuthi uthole okuningi kuqhinga lakho lokufaka iphakheji. Ake sicwilise!

Okuqukethwe
● Okufakiwe Kwephakheji: Iqhawe Elingasuliwe Lokwethembeka Kwekhasimende
● Izinhlobo Zokufakwa Kwephakheji Kokweqa Okulindelekile Kwekhasimende
● Indlela Yokuthuthukisa Okufakiwe Kwakho Kokupakisha

Okufakiwe Kwephakheji: Iqhawe Elingasuliwe Lokwethembeka Kwekhasimende

Uma uthi nhlá, okokufaka kwamaphakheji kungase kubonakale njengokuthinta nje okuhle okwengeziwe. Kepha uma zisetshenziswa ngobuhlakani, zingaba ithuluzi elinamandla lokushayela ukwethembeka kwamakhasimende nokuphinda ibhizinisi. Nasi isizathu:

1. Okufakiwe kuqondiswe kakhulu. Njengoba wazi kahle ukuthi ikhasimende lithenge ini, ungakwazi ukuhlanganisa okufakile kwakho nezithakazelo zalo eziqondile ngokuhambisana nomthelela omkhulu.
2. Benza amakhasimende azizwe ebalulekile. Isipho esincane noma inothi elenzelwe wena siqu libonisa amakhasimende ukuthi uyawazisa futhi lisiza ibhrendi yakho igqame ezingqondweni zabo.
3. Okufakiwe kuyabiza. Iphakheji isivele ithunyelwe, ngakho kubiza kancane kakhulu ukwengeza okufakiwe okungaletha izinzuzo ezinkulu ngokwethembeka.
4. Bavumela ukuthengisa okuphambene. Amasampuli noma amakhadi olwazi angazisa amakhasimende kweminye imikhiqizo okungenzeka ayithande ngokusekelwe ekuthengeni kwawo kwangaphambilini.

Uhlatshwe umxhwele amandla okufaka amaphakheji okwamanje? Ngokombiko we-Invesp, abathengisi abaku-inthanethi bangakhuphula amanani okuthenga aphindayo ngo-20-35% besebenzisa okufakwayo nezinye izisusa zangemuva kokuthenga. Ulungele ukuzuza imiphumela efanayo yebhizinisi lakho? Qhubeka ufunda ukuze uthole izinhlobo eziyisikhombisa zokufaka amaphakheji amakhasimende akho azozithanda.

Izinhlobo Zokufaka Ukupakisha Ukuze Kweqe Okulindelwe Ikhasimende

Awunasiqiniseko sokuthi yini ongayifaka emaphaketheni akho ukuze wow amakhasimende akho? Nansi imibono eyisikhombisa efakazelwe yokufaka yokufaka, ehlukaniswe yaba izigaba ezintathu ngokusekelwe enjongweni yayo eyinhloko.

Isigaba 1: Ukunikeza Inani Elingeziwe

1. Amasampula omkhiqizo

Amasampuli ayindlela enhle kakhulu yokwethula amakhasimende kwezinye izinto emugqeni wakho womkhiqizo. Ama-Freebies ahlala ethandwa, futhi uma ikhasimende lithanda elikuzamayo, maningi amathuba okuthi libuye lizothenga inguqulo yosayizi ogcwele. I-Sephora idume ngohlelo lwayo lokusampula, olukhuthaze ukwethembeka kwamakhasimende okukhulu.

2. Izipho ezincane zokumangala

Ubani ongathandi isimanga esijabulisayo? Faka isipho esincane esinegama njengezitikha, omagnethi, noma izikhonkwane emaphaketheni akho ukuze ubeke ukumamatheka ebusweni bamakhasimende akho. Umthengisi wemfashini Ama-Chubbies ngokuvamile ahlanganisa izinto zamahhala ezijabulisayo njengezivula amabhodlela nama-koozi aneziqubulo zawo ezixakile. Lokhu kuba yizikhumbuzo ezigcina umkhiqizo usezingeni eliphezulu.

Isigaba 2: Iyafundisa futhi Iyakhuthaza

Lolu hlobo lokuqukethwe lokufaka lumayelana nokusiza amakhasimende ukuthi athole okwengeziwe ekuthengeni kwawo futhi athole eminye imikhiqizo efanele.

3. Imihlahlandlela yamathiphu namacebo

Ukufaka amathiphu awusizo okuthi ungawusebenzisa noma unakekele kanjani umkhiqizo othengiwe kuyindlela enhle yokwengeza inani futhi ubonise amakhasimende ukuthi ufuna abe nolwazi olungcono kakhulu olungakhona. Isibonelo, uma uthengisa i-skincare, ungafaka ikhadi elinemiyalelo yesinyathelo nesinyathelo yohlobo oluthile lwesikhumba sekhasimende nezinto ezikukhathazayo.

4. Amakhadi olwazi ngokuthengisa

Dala ikhadi elincane noma incwajana ebonisa imikhiqizo ehambisanayo noma abafikayo abangase bathakasele ikhasimende ngokusekelwe ekuthengeni kwabo. Lokhu kungabakhuthaza ukuthi babuye bazothenga ngokushesha kunokuba bebengenza ngenye indlela.

Isigaba 3: Isenzo Esikhuthazayo

Lokhu kufaka kuklanyelwe ukugqugquzela amakhasimende ukuthi enze isenzo esithile asithandayo, njengokuthenga okunye noma ukushiya isibuyekezo.

5. Ukunikezwa kwesaphulelo ekuthengeni okulandelayo

Ukunikeza isaphulelo esikhethekile kuyindlela ezanyiwe neyiqiniso yokukhuthaza ukuphinda ibhizinisi. Cabangela ukukwenza kuzwele ngesikhathi (okungukuthi, “sebenzisa phakathi kwezinsuku ezingu-30”) ukuze udale umuzwa wokuphuthuma. Ungasebenzisa futhi izigaba zesaphulelo ukuze ukhuthaze ukusetshenziswa kwemali okuphezulu, isb, isaphulelo sika-10% kuma-oda angaphezu kuka-$50, isaphulelo sika-15% kuma-oda angaphezu kuka-$100.

6. Buyekeza/izicelo zokwabelana nomphakathi

Ukucela ngokuzithoba amakhasimende ukuthi ashiye isibuyekezo noma abelane ngesithombe abasithengile ezinkundleni zokuxhumana kungasiza ukukhulisa isithunzi somkhiqizo wakho futhi kufinyeleleke. Yenza isicelo sibe lula ngokufaka i-URL eqondile noma ikhodi ye-QR exhuma kunkundla yakho yokubuyekeza oyikhethayo. Ukunikeza isikhuthazo njengekhodi yesaphulelo noma ukungena emalini enikeziwe nakho kungakhuphula izilinganiso zokuphendula.

7. Buyisela amafomu ukuze uthole ukuzizwisa okungenazinkinga

Nakuba kungekho muntu ofuna ukugxila ekutheni kungenzeka yini ukubuyisela, okuhlanganisa ifomu lokubuyisela noma ilebula ebonisa amakhasimende ukuthi ume ngemva kwemikhiqizo yakho futhi uyakukhathalela ukutholakala kwawo kalula. Le ndlela yokwenza izinto yakha ukwethembana futhi yenza amakhasimende abe maningi amathuba okuthi aphinde athenge nawe, ngisho noma edinga ukubuyisela.

Ungawalungiselela Kanjani Okufakiwe Kwakho Kokupakisha

Manje njengoba usuzazi izinhlobo zokufaka ongazifaka kumaphakheji akho, ake simboze amanye amathiphu okuthola okuningi kuqhinga lakho lokufaka.

1. Khetha okufakiwe okuhambisana nemikhiqizo yakho nezethameli.

Cabanga ngokuthi yini engathinta kakhulu ngesisekelo samakhasimende akho athile. Isibonelo, uma uthengisa imikhiqizo eco-friendly, izinto ozifakile kufanele zenziwe ngezinto ezisimeme futhi zingabandakanya amathiphu okunciphisa udoti. Uma umkhiqizo wakho waziwa ngokuba namahlaya, ukufakwa okuneziqubulo ezihlekisayo noma ama-meme kungase kube okuthakazelisayo.

2. Nikeza ukubizela esenzweni okucacile.

Ukufakwa ngakunye kufanele kube nenjongo ethile futhi kwenze kube lula kumakhasimende ukuthatha isinyathelo esifiswayo. Uma unikeza isaphulelo, faka ikhodi yephromo ehlukile. Uma ucela isibuyekezo, hlinzeka nge-URL emfushane noma ikhodi ye-QR exhumanisa ngqo nekhasi lakho lokubuyekeza.

3. Yenza i-unboxing ibe yinto enebhrendi.

Okufakiwe kwakho kwamaphakheji kufanele kube isandiso somkhiqizo wakho, okuqinisa ukubukeka, umuzwa, kanye nemiyalezo amakhasimende ahlotshaniswa nawe. Sebenzisa imibala yomkhiqizo wakho, ilogo, nezwi ukuze udale ukuzizwisa okuhlangene kwe-unboxing okujabulisayo futhi okwenza kubonakale.

4. Qhubeka uhlola futhi ucwenge.

Landela ngomkhondo ukusebenza kokufaka kwakho ukuze ubone ukuthi yiziphi izinhlobo ezikhiqiza amanani okuphendula angcono kakhulu kanye ne-ROI ephezulu kakhulu. Ungesabi ukuzama imibono emisha futhi ukhiphe okufakiwe okungalethi imiphumela. Ukuqhubeka nokuthuthukisa isu lakho lokufaka kuzokusiza ukuthi uthuthukise ukwethembeka kwekhasimende ngokuhamba kwesikhathi.

Isiphetho

Ukufakwa kwamaphakheji kungase kube kuncane, kodwa kungaba nomthelela omkhulu ebhizinisini lakho le-ecommerce. Uma kwenziwa kahle, zenza amakhasimende azizwe ebalulekile, ashayele ukuthenga okuphindayo, futhi aguqule abathengi besikhathi esisodwa babe abameleli bomkhiqizo abathembekile. Okuhle kunakho konke, okufakiwe kubiza ngendlela emangalisayo, ikakhulukazi uma ucabangela amandla ako okuthuthukisa ukuguqulwa kanye nenani lokuphila kwekhasimende.

Ukufingqa, nazi izinhlobo ezintathu eziyinhloko zokufaka ongazisebenzisa ukuze ujabulise amakhasimende akho:

1. Ukunikeza inani elingeziwe (amasampula, izipho ezincane)
2. Iyafundisa futhi iyakhuthaza (amathiphu namasu, iziphakamiso ezithengiswa kakhulu)
3. Isenzo esikhuthazayo (ukunikezwa kwesaphulelo, izicelo zokubuyekeza)

Lapho udala okokufaka kwakho okupakisha, khetha izinketho ezizohambisana nezethameli zakho ezihlukile futhi ziqondanise nomkhiqizo wakho. Qiniseka ukuthi okufakiwe ngakunye kunokubizela esenzweni okucacile futhi kunomthelela ekuzizwiseni okujabulisayo kwe-unboxing. Okokugcina, landelela imiphumela yakho futhi uqhubeke nokuthuthukisa indlela yakho ukuze uzuze imiphumela engcono kakhulu ngokuhamba kwesikhathi.

Ingabe usukulungele ukuqala ukwakha ukwethembeka kwekhasimende ngokufaka amaphakheji? Imibono nemikhuba engcono kakhulu kulokhu okuthunyelwe izokusiza ukuthi uqale uqine futhi usebenzise ngokugcwele yonke iphakheji ethunyelwe. Amakhasimende akho azokubonga—futhi kanjalo nomgomo wakho oyinhloko uzokubonga.