Imakethe yezingubo ezisetshenzisiwe ibhekene nokukhula okungakaze kubonwe ngaphambili, okuqhutshwa ukushintshela emfashinini esimeme kanye nokuthandwa okwandayo kokutholwe okuyingqayizivele, kwakudala. Lesi sihloko sidingida amandla emakethe, abadlali ababalulekile, namathrendi esikhathi esizayo abumba imboni yezingubo ezisetshenzisiwe.
Okuqukethwe:
1. Market Sibutsetelo
2. Izinzuzo Zokuthenga Ezitolo Zezingubo Ezisetshenzisiwe
3. Ungasiqala Kanjani Isitolo Sezingubo Ezisetshenzisiwe
4. Okuthrendayo Emakethe Yezingubo Ezisetshenzisiwe
5. Isiphetho
Market Sibutsetelo
Imakethe yomhlaba wonke yezimpahla ezisetshenzisiwe isendleleni yokukhula eqinile. Ngokombiko weResearch and Markets, imakethe kulindeleke ukuthi ikhule isuka ku- $179.8 billion ngo-2023 iye ku- $430.8 billion ngo-2030, ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingu-13.3%. Lokhu kukhula kugqugquzelwa ukwanda kwesidingo sabathengi sezinketho zemfashini ezisimeme nezilungile, njengoba ukuqwashisa ngemithelela yezemvelo nenhlalo yemfashini esheshayo kuqhubeka nokukhuphuka.
I-United States, okuyikhaya lemakethe yezingubo ezinkulu kunazo zonke emhlabeni, iphinde ibe ehamba phambili ekuhwebeni kwezimpahla ezisetshenzisiwe. Ngo-2022, izingubo ezisetshenzisiwe zathatha cishe u-12% wesamba semakethe yezimpahla e-US, okuwukunyuka okuphawulekayo kusuka ku-5.3% eminyakeni emihlanu ngaphambili. Ngo-2027, lesi sabelo semakethe kulindeleke ukuthi sidlule ikota eyodwa, okubonisa ukukhula okuthandwa ngabathengi kwezimpahla ezisetshenzisiwe (kubikwe i-Statista).
I-Europe ingomunye umdlali obalulekile emakethe yezingubo ezisetshenzisiwe. Ngo-2021, inani lemboni yokungeniswa kwezingubo yaseYurophu lenyuke ngo-13.1%, elifinyelela ku-€144.5 billion ($157.70 billion), okugcizelela isidingo esikhulayo sezindwangu nezingubo (ngokusho kweSikhungo Sokuphromotha Ukuthengwa Kwempahla Evela kwamanye amazwe emazweni asathuthuka).
Abadlali ababalulekile emakethe bahlanganisa izinkundla ezinkulu eziku-inthanethi njenge-eBay, eziqhenya ngokuqwashisa ngomkhiqizo okungama-92% phakathi kwabasebenzisi bezitolo ze-inthanethi bezimpahla eziseke zasetshenziswa. Izinkundla zokuthengisa kabusha zengcweti ezifana ne-The RealReal zenze imali engenayo engaphezu kwezigidi ezingu-600 zamaRandi onyakeni wezimali ka-2022, egqamisa inzuzo nentshisekelo yabathengi kulo mkhakha (kubikwe i-Statista).
Amathrendi esikhathi esizayo emakethe yezimpahla ezisetshenzisiwe akhombisa ukukhuphuka okuqhubekayo kwezinkundla zokuthengiswa kabusha, ukuvela kwezinsiza zokuqashwa kwezimpahla nezokubhalisela, kanye nomkhakha wezimpahla zokuthengisa okhulayo. Lezi zimo kulindeleke ukuthi ziqhubekisele phambili isidingo esikhulu emakethe eminyakeni embalwa ezayo (ngokusho koCwaningo Nezimakethe).
Izinzuzo Zokuthenga Ezitolo Zezingubo Ezisetshenzisiwe
Izindleko zokulondolozwa
Esinye sezizathu eziphoqelela kakhulu zokuthenga ezitolo zezingubo ezisetshenzisiwe ukonga okubalulekile kwezindleko. Ngokukhuphuka kwezindleko zezimpahla zokugqoka ezintsha, abathengi abaningi baphendukela ekukhetheni amasekeni ukuze balule isabelomali sabo ngokuqhubekayo. Ngokwesibonelo, ingubo yomklami yeqophelo eliphezulu engase ithengise ngamakhulu amaningana amadola ngokuvamile ingatholakala esitolo sezingubo ezisetshenzisiwe ngenani elincane. Lokhu kufinyeleleka kuvumela abathengi ukuthi bathenge izinto eziningi noma batshale imali ezingxenyeni zekhwalithi ephezulu kunalokho abebengakwazi ukuzikhokhela. Ngokusho kwemibono yemakethe, abathengi abangamaphesenti angu-60 bakholelwa ukuthi ukuthenga izingubo ezisetshenzisiwe kuyindlela engabizi kakhulu, futhi u-55% uzokwandisa imali yabo ekuthengeni izingubo ezisetshenzisiwe uma isimo sabo somnotho singathuthuki. Lo mkhuba ubonakala ikakhulukazi ezizukulwaneni ezincane eziqaphela kakhulu ibhajethi futhi eziqhutshwa ukubaluleka ezinqumweni zazo zokuthenga.
Impembelelo yemvelo
Ukuthenga ezitolo zezingubo ezisetshenzisiwe nakho kunomthelela omuhle kwezemvelo. Imboni yezemfashini ingenye yezinto ezinkulu ezingcolisa umhlaba, ezinemfucuza ebalulekile ekhiqizwa ukukhiqizwa nokulahlwa kwezingubo. Ngokuthenga izinto ezingamasekeni, abathengi bangasiza ukwehlisa isidingo sokukhiqizwa kwezingubo ezintsha, ngaleyo ndlela behlise indawo ehlobene nemvelo. Isibonelo, ukukhiqizwa kwesikibha esisodwa sikakotini kudinga cishe amalitha amanzi ayi-2,700, anele ukuthi umuntu oyedwa aphuze izinsuku ezingama-900. Ngokukhetha izingubo zamasekeni, abathengi bangasiza ukulondoloza lezi zinsiza ezibalulekile. Ukwengeza, ukuthenga izinto ezisetshenzisiwe kusiza ukugcina izingubo zingangeni ezindaweni zokulahla imfucumfucu, kunciphisa inani lemfucuza yendwangu. Lo mkhuba uhambisana nomkhuba okhulayo wokusimama kanye nokuqaphela imvelo phakathi kwabathengi, ikakhulukazi ezifundeni ezifana neNyakatho Melika kanye ne-Europe, lapho ukuqaphela imvelo kuqhuba ukukhula kwemakethe.
Okutholwa Kwemfashini Okuhlukile
Enye inzuzo yokuthenga ezitolo zezingubo ezisetshenzisiwe yithuba lokuthola izinto zemfashini eziyingqayizivele ezingatholakali ezitolo ezivamile. Izitayela ze-vintage neze-retro zibone ukukhula kabusha ekudumeni, lapho abathengi abaningi befuna izingcezu ezihlukile ezibonisa isitayela sabo somuntu siqu. Isibonelo, amabhrendi afana ne-Wolves Workshop kanye ne-Kartik Research aziwa ngemiklamo yawo ehlukile ehlanganisa ubuciko bendabuko nemfashini yesimanje. Lezi zinhlobo zivame ukukhiqiza izingubo ngenani elilinganiselwe, okwenza zifunwa kakhulu emakethe yamasekeni. Ukwengeza, izitolo ezithengisa izinto ezisetshenzisiwe zivame ukuthwala izinhlobo eziningi zemikhiqizo yabaklami ngamanani athengekayo, okuvumela abathengi ukuthi bafinyelele imfashini esezingeni eliphezulu ngaphandle kwethegi yamanani aphezulu. Lo mkhuba ukhanga ikakhulukazi kubantu abathanda imfashini abafuna ukugqama esixukwini ngezingcezu eziwuhlobo olulodwa.
Ungasiqala Kanjani Isitolo Sezingubo Ezisetshenzisiwe
Sourcing Inventory
Ukutholakala kwempahla kuyisinyathelo esibalulekile sokuqala isitolo sezingubo ezisetshenzisiwe. Kunezindlela ezimbalwa zokuthola izingubo eziseke zasetshenziswa, okuhlanganisa ukuthenga kubathengisi bezitolo, ukuya ekuthengisweni kwezindlu, nokubambisana nezinhlangano ezisiza umphakathi. Abathengisi bezitolo njenge-Paipai Second-hand banikeza izinketho zokuthenga ngobuningi ezingasiza ukugcina isitolo sakho ngezinto ezihlukahlukene. Ukuthengiswa kwezindlu kungomunye umthombo omuhle kakhulu wekhwalithi ephezulu, izingubo ezisetshenziswa ngobumnene, ngokuvamile okuhlanganisa izingcezu zomklami. Ukwengeza, ukusebenzisana nezinhlangano ezisiza abampofu zendawo kungakunikeza ukusakazwa okuqhubekayo kwezinto ezinikelwe, ezingathengiswa esitolo sakho. Kubalulekile ukuhlola ngokucophelela into ngayinye ukuze uthole ikhwalithi nesimo ukuze uqinisekise ukuthi uhlu lwakho lwamagama luhlangabezana namazinga emakethe yakho oyihlosile.
Ukusetha Isitolo Sakho
Ukusetha isitolo sakho sezingubo ezisetshenzisiwe kuhilela izinyathelo ezimbalwa ezibalulekile, ezihlanganisa ukukhetha indawo, ukuklama isakhiwo sesitolo, nokudala umoya omuhle. Ukukhetha indawo efanele kubalulekile ukuze uhehe ithrafikhi yezinyawo nokuqinisekisa impumelelo yebhizinisi lakho. Bheka izindawo ezinokubonakala okuphezulu nokufinyeleleka kalula, njengezifunda zokuthenga ezimatasa noma eduze kwamakolishi. Uma usuyitholile indawo, gxila ekwakhiweni kwesakhiwo sesitolo esisebenza kahle futhi esijabulisa ngobuhle. Hlela izingubo ngezigaba, usayizi, nesitayela ukuze wenze kube lula kumakhasimende ukuthola lokho abakufunayo. Ukudala isimo esimemayo esinezibonisi ezikhangayo, ukukhanya okuhle, namagumbi afanelekayo angathuthukisa ulwazi lokuthenga futhi kukhuthaze ukuphinda ibhizinisi.
Amasu Okumaketha
Amasu okumaketha asebenzayo abalulekile ekuheheni amakhasimende ezitolo zezingubo ezisetshenzisiwe. Izinkundla zokuxhumana ezifana ne-Instagram ne-Facebook zibalulekile ukukhombisa i-inventory eyingqayizivele futhi uhlanganyele namakhasimende angaba khona. Ukuthumela izithombe zekhwalithi ephezulu zezinto ezihamba phambili, kanye namathiphu esitayela nogqozi lwemfashini, kungasiza ukwakha abalandeli abaqotho. Ukusebenzisana nabagqugquzeli basendaweni kanye nama-blogger emfashini kungakhuphula ukubonakala kwesitolo futhi kuhehe amakhasimende amasha. Ukwengeza, cabangela ukusingathwa kwemicimbi efana nezitolo ezizivelelayo, imibukiso yemfashini, ukushintshwa kwezingubo, noma amaphromoshini wesizini ukuze ukhiqize i-buzz futhi ushayele ithrafikhi esitolo. Okokugcina, iwebhusayithi esebenziseka kalula kanye nenkundla ye-e-commerce ingaba negalelo ekufinyeleleni izethameli ezibanzi futhi yamukele umkhuba okhulayo wokuthenga ku-inthanethi izingubo ezisetshenzisiwe.
Okuthrendayo Emakethe Yezingubo Ezisetshenzisiwe
Imakethe yezingubo ezisetshenzisiwe ibone ukukhula okuphawulekayo kanye noguquko eminyakeni yamuva, eqhutshwa izitayela ezihlukahlukene ezibonisa ukushintsha okuthandwayo kwabathengi kanye namagugu omphakathi. Lapha, sihlola amathrendi amathathu abalulekile abumba imakethe yezingubo ezisetshenzisiwe: izimakethe eziku-inthanethi, imfashini esimeme, nezitayela zakudala neze-retro.
Izindawo Zokuthengisa Eziku-inthanethi
Ukukhula kwezimakethe eziku-inthanethi kuguqule imakethe yezingubo ezisetshenzisiwe, okwenza ifinyeleleke kalula futhi ilungele abathengi. Amapulatifomu afana ne-Depop, i-Poshmark, ne-ThredUp asephenduke izindawo ezidumile zokuthenga nokudayisa izingubo ezisetshenzisiwe. Lezi zinkundla zinikeza izinhlobonhlobo zezinketho, kusukela kuzingcezu zomklami ezisezingeni eliphezulu kuya ekugqokeni kwansuku zonke, ukuhlinzeka ngezidingo ezihlukahlukene zabathengi.
Izimakethe eziku-inthanethi ziphinde zasiza ukukhula kohwebo kontanga kuya kontanga, okuvumela abantu ukuthi bathengisele abanye abathengi izinto zabo abazithande ngaphambilini. Lo mkhuba ubudume kakhulu ezizukulwaneni ezincane, ezikhululeke kakhudlwana ngokuthengiselana ngedijithali futhi zikwazisa ukunethezeka kokuthenga kumadivayisi azo.
Ngaphezu kwalokho, ukuhlanganiswa kwezici zenkundla yezokuxhumana kulezi zinkundla kudale umuzwa womphakathi phakathi kwabasebenzisi. Abathengi nabathengisi bangalandelana, babelane ngezinto abazithandayo, futhi bahlanganyele namaphrojekthi emfashini. Lesi sici senhlalo siqhubekisele phambili ukuthandwa kwezimakethe eziku-inthanethi, okuzenze zaba isizinda semakethe yezingubo ezisetshenzisiwe.
Imfashini Esimeme
Abathengi baya ngokuya bewazi umthelela wemvelo wemfashini esheshayo futhi bafuna ezinye izindlela ezisimeme. Amabhrendi nabathengisi nabo bayakubona ukubaluleka kokusimama futhi bahlanganisa izinketho ezisetshenzisiwe kumamodeli abo ebhizinisi. Isibonelo, izinkampani ezifana nePatagonia kanye nekaLevi zisungule izinhlelo zazo zokudayisa kabusha, ezivumela amakhasimende ukuthi ahwebe ngezinto zawo ezindala ukuze athole isikweletu sesitolo. Lokhu akugcini nje ngokuthuthukisa umnotho oyindilinga kodwa futhi kuqinisa ukwethembeka komkhiqizo ngokunikeza amakhasimende inketho yokuthenga eqhubekayo.
Ukwengeza, umqondo wokuthi "imfashini ehamba kancane" uthola ukuthandwa, ukhuthaza abathengi ukuthi batshale imali ephezulu, izingcezu ezingaphelelwa isikhathi ezingagqokwa iminyaka. Lokhu kushintshela kumfashini esimeme kubonakala ekudumeni okwandayo kwezingubo zamasekeni, njengoba abathengi befuna izindlela zokwenza izinqumo zemfashini eziqaphelayo nezinokuziphatha okuhle.
Izitayela ze-Vintage ne-Retro
Izitayela ze-vintage neze-retro bezilokhu zinezinkanuko ezithile, kodwa zibone ukuvela kabusha eminyakeni yamuva. I-nostalgia yamashumi eminyaka adlule, ehambisana nesifiso sezingcezu eziyingqayizivele neyodwa, yenze izingubo zakudala zafunwa kakhulu. Kusukela ku-90s grunge kuya ku-70s bohemian, imfashini ye-vintage inikeza izinhlobonhlobo zezitayela ezikhanga ukuthanda okuhlukile nokuthandwayo.
Ukubuya kwe-indie sleaze, ithrendi ebonakala ngengxube ye-grunge, i-punk, nobuhle be-DIY, nakho kube nomthelela ekudumeni kwezingubo zakudala. Amabhrendi afana no-J.Crew, Marks & Spencer, kanye neMango akhulise ukudla kwawo amahembe efulaneli, abashayeli bamaloli edenim, namajazi ovolo anekhola, okubonisa ithonya lalo mkhuba kumfashini ovamile.
Ngaphezu kwalokho, izingubo zakudala zivame ukuza nomuzwa womlando nobungcweti okunzima ukukuthola emfashini yesimanje esheshayo. Ucezu ngalunye luxoxa indaba, noma ngabe ijazi elifekethisiwe ngesandla kusukela kuma-60s noma ibhulukwe lamajini agqoke kahle kusukela ngeminyaka yawo-80s. Lokhu kuxhumana nokwedlule kwengeza isendlalelo sobuqiniso nokukhangayo ezingutsheni zakudala, okwenza kube intandokazi phakathi kwabathandi bemfashini.
Isiphetho
Imakethe yezingubo ezisetshenzisiwe iyachuma, iqhutshwa ukwanda kwezimakethe eziku-inthanethi, ukugcizelela okukhulayo kwemfashini esimeme, kanye nokukhanga okuhlala njalo kwezitayela zakudala neze-retro. Njengoba abathengi beqaphela kakhudlwana umthelela wabo kwezemvelo futhi befuna izingcezu eziyingqayizivele, zekhwalithi ephezulu, isidingo sezingubo ezisetshenzisiwe sihlelelwe ukuqhubeka nomkhondo wazo okhuphukayo.
Kumabhizinisi, lokhu kunikeza ithuba lokungena emakethe ekhula ngokushesha ngokunikela ngezinketho zamasekeni kanye nokukhuthaza izinqubo ezizinzile. Kubathengi, kusho ukufinyelela kunhlobonhlobo yezimpahla zokugqoka ezithengekayo, ezisesitayeleni, kanye ne-eco-friendly.
Ezweni lapho amathrendi emfashini eza aphinde adlule, imakethe yezimpahla ezisetshenzisiwe ima njengobufakazi bokukhanga okungaphelelwa yisikhathi kwekhwalithi nokusimama. Ngokwamukela imfashini yamasekeni, sonke singabamba iqhaza ekwakheni ikusasa elisimeme nelinesitayela.
