Amadoda avame ukupakisha izingubo zabo zokugqoka zasebusika ngezingubo zangaphandle ezinkulu—ngesizathu esihle. Phela, isizini yejazi elikhulu, ngakho abathengi besilisa bayohlala befinyelela ipaki yabo ethembekile noma i-puffer. Kodwa-ke, izinto ziyashintsha ngo-2024 njengoba amadoda engeziwe eguqukela emajakhethini asebusika amancane, asikiwe ukuze abambe kahle izinga lokushisa eliphansi.
Ukunikeza amadoda ukukhethwa kwejakhethi yasebusika okuhlukahlukene manje kubaluleke kakhulu kunokuthembela kumajazi esindayo esibanda esibanda. Lawa mabhantshi alula, aphansi aphenduka izintandokazi ngokushesha ngenxa yokuhlukahluka kwawo. Lesi sihloko sizogqamisa amabhantshi amahlanu asebusika athrendayo amadoda okufanele adayiswe ngo-2024.
Okuqukethwe
Ukubheka kafushane imakethe yezimpahla zasebusika ngo-2024
Amabhantshi asebusika: izitayela ezi-5 zokusiza amadoda anqobe amakhaza ngo-2024
Izinto ezi-3 okufanele uzikhumbule lapho ubeka amabhantshi asebusika amadoda
Isiphetho sendaba
Ukubheka kafushane imakethe yezimpahla zasebusika ngo-2024
Ochwepheshe babikezela i imakethe yokugqoka yasebusika yomhlaba wonke izokhula ifike ku-US $440.5 billion ngo-2030, ikhule ngesilinganiso sokukhula sonyaka esiyi-5.2% (CAGR) ngesikhathi sokubikezela. Ngokombiko, ukugqokwa kwesikhumba ebusika kuqophe ukukhula okuphezulu kakhulu ngo-2022 ngenxa yokuphila isikhathi eside kwezinto ezibonakalayo kanye nokumelana nokuguga. Amajazi namajakhethi angenise imali eningi njengoba abathengi abaningi bebefuna izinketho ezisemfashinini unyaka ngamunye.
Ngaphezu kwalokho, imakethe yezingubo zasebusika yazuza kakhulu kwabesilisa, nabathengi abaningi besilisa benaka kakhulu isitayela nokubukeka kwabo. Okokugcina, i-Asia-Pacific ibambe ukuthengiswa okuningi ngo-2022.
Amabhantshi asebusika: izitayela ezi-5 zokusiza amadoda anqobe amakhaza ngo-2024
1. Uboya obuyinqwaba
Uboya bezimvu buphenduke intokozo enkulu emadodeni izinkathi ezimbalwa zonyaka, kusukela ezintandokazini ezigugayo zezinyoni ukuya ezindleleni ezifanele iviki lemfashini. Naphezu kokuba okuphambene nesitayela, uboya beboya manje bungenye yezinketho eziphezulu zengubo yasebusika "epholile", okuyizindaba ezinhle zekhabethe lendoda evamile. Nokho, uboya obuyinqwaba kubiza kakhulu kunezendlalelo ezijwayelekile ezisebenza kahle ezimaphakathi.
The ijacket yasebusika igqugquzelwe okwedlule, inikela ngendwangu eyinqwaba kanye nesitayela sakudala. Abathengisi bemfashini bangagxila ezinhlobonhlobo ezinezitayela eziphefumulelwe kabusha kanye namakhanda okuphonsa acashile. Abathengi bebhizinisi bazofuna amadoda anyakazise ukuthenga kwawo amasizini amaningi ngaphandle kokuhlekwa.
Ngakho-ke, cabanga nge-stocking uboya obuyinqwaba ngoziphu oyinqaba noma osesitayeleni (kodwa okuncane) okuvimba umbala futhi ugwema ukuphrinta okugqamile ngokwedlulele kanye nemiklamo engaphezulu ehlaba umkhosi nge-nostalgia yama-1990s. Futhi, abathengisi kufanele bagxile ekusikeni futhi. Lesi sitayela sejakhethi yasebusika sivamise ukuba negumbi, ngakho-ke nikela ngezinguqulo ezinosayizi ophansi uma abathengi befuna ukubukeka okufakwe kakhudlwana.
Amabhantshi oboya bezimvu aminyene awumkhuba omkhulu ngo-2024. Ngokusho ucwaningo oluvela ku-Wordstream, banomthamo wokusesha ongu-49,500.
2. Amavesti aphansi
Izingubo zesitayela zamakhaza ahlabayo njalo zibandakanya ukubeka izingqimba. Kodwa amadoda angakhipha kuphela ukubukeka okunezingqimba zokubulala uma benezicucu ezifanele. Enye yalezi zingcezu eziguquguqukayo ngendlela emangalisayo ivesti phansi.
Lokhu ubuhle obungenamikhono inenhloso eyodwa enkulu: ukwendlaleka kokudala. Ngakho-ke, amadoda anganyakazisa kalula ukubukeka okunezingqimba okuthakazelisayo ngevest eliphansi. Bangayiphonsa phezu kwe-tee yakudala, ijezi, izinkinobho, noma i-hoodie futhi bagqoke ijazi elisindayo phezu kwevesti lapho isimo sezulu siba esingabekezeleleki nakakhulu.
Abathengisi bemfashini banezinketho ezimbili lapho bethengisa amavesti aphansi: okuhlukile kwesendlalelo esiphezulu noma izitayela zesendlalelo esimaphakathi. Izinhlobonhlobo zesendlalelo esiphezulu zivame ukukhukhumala futhi zigcwaliswe ukuze zifake kakhulu. Ngokuphambene, izitayela zesendlalelo esimaphakathi ngokuvamile zilula kakhulu futhi zinephrofayili ephansi ukuze zilingane kahle ngaphansi kwezingubo zangaphandle. Amavesti aphansi angase angabuzi usesho, kodwa ahlala ewumkhuba one- 6,600 ivolumu yosesho.
3. Amabhantshi wedenim
Izingubo zokusebenza zihlala zingenye yezikhuthazo ezinkulu zemfashini. Ukuhlanganiswa kwayo okuphelele kokusebenza nokuqina kushintsha kalula ku-wardrobe evamile yansuku zonke, futhi ukukhanga kwayo okungaphelelwa yisikhathi kuyibhonasi enkulu. Amajakhethi ama-denim zingenye yezingcezu ezimbalwa ezihlanganisa lobu buhle.
Lawa mahhashi okusebenza aqinile avele enqabile ukuphuma esitayeleni. Ziye zavela ekubeni zingakhangi zibe yizinto okufanele zibe nazo zokugqoka izingubo zasebusika. Amajakhethi ama-denim ucezu lwakudala okufanele wonke umuntu abe nalo eqoqweni labo lasebusika.
Imvamisa, amajakhethi e-denim babe nemiphetho enqanyuliwe ehlala ngenhla nje okhalo. Ngakho-ke, amabhizinisi angakwazi ukumaketha iminikelo yawo njengezingcezu zesendlalelo ezifanele zasebusika, njengoba izingqimba eziningi zangaphandle zizomboza amajakhethi edenim kalula. Abathengisi bemfashini nabo kufanele bacabangele indwangu. Nakuba i-denim isobala, kunezinhlobo eziningi okufanele zicatshangelwe.
Isibonelo, i-denim eqinile, eluhlaza iba lukhuni futhi ingakhululeki kodwa iguquke ibe yinto engokwemvelo ngemva kokuba amadoda ayigqokile ngokuhamba kwesikhathi. Ngokolunye uhlangothi, i-denim ehlanzwe ngaphambili izothamba ekuthengeni kokuqala kodwa ibe nezinhlamvu ezincane. Amajakhethi ama-denim hlala ungenye yezitayela eziphezulu, njengoba ucwaningo lubonisa ukuthi banomthamo wokusesha we-60,500.
4. Amabhantshi esikhumba
Amabhulukwe wesikhumba zingaphezu kwezingubo zangaphandle zesikhashana. Lapho abathengisi besitoko esihlukile ngama-tweaks ambalwa wesizini, amabhantshi esikhumba angabukeka emangalisa ezimpahleni ezihlukahlukene zasebusika. Khohlwa labo abagijimi be-cafe nokubukeka kwebhayisikili; imiklamo ephefumulelwe zezindiza ithola konke ukunakwa ngokufudumala kwayo okwedlulele.
Okuhlukile okufana nama-aviators ane-shearling-lined namabhomu anokwahlukanisa okumangalisayo. Ngaphezu kwalokho, ziqinile futhi aziphelelwa yisikhathi, okwenza kube yisinqumo esiphezulu samadoda afuna izingubo zangaphandle zasebusika zesikhathi eside. Nakuba lezi izitayela zejazi lesikhumba zibiza kakhulu, ikhwalithi ingaphezu kokwenza intengo yokuqala.
Kodwa uma isikhumba sangempela sibiza kakhulu izethameli eziqondiwe, izinhlobo zingasebenzisa enye indlela enhle: Isikhumba se-Faux. Kubukeka kukuhle futhi kukhanga njengesikhumba sangempela ngezindleko eziphansi. Kodwa-ke, amajackethi asebusika esikhumba e-faux awagcini futhi aqinile njengabalingani bawo bangempela.
Kunzima ukushaya amajakhethi esikhumba uma kuziwa ekudumeni. Ngokusho kwe-Wordstream, amabhantshi esikhumba anomthamo wokusesha ongu-165,000 ohlaba umxhwele.
5. Amahembe anesisindo esinzima
Kukhona izingubo ezimbalwa kuphela eziguquguqukayo njenge ihembe elingaphezulu, futhi abaningi bangase baphikise ngokuthi kuthatha isicoco. Lo mzuliswano wonke othobekile uwumuntu ojwayelekile wokuya kuwo wonke amasizini. Kodwa-ke, ukungena esimweni sezulu sasebusika kusho ukushintsha i-inventory ibe izinhlobo zewulu noma zefulaneli.
Kungani? Uboya noma iflaneli amahembe angaphezulu zijiyile, zifudumele, futhi zisinda kunezinhlobonhlobo zikakotini. Ingxenye engcono kakhulu? Basenakho lokho kuvumelana nezimo zesizini naphezu kokuba yi-heavyweight. Uma amadoda ezotshala imali ejazini elilodwa ku-A/W 2024, cishe kuzoba amahembe asindayo.
Noma kunjalo, abathengi bebhizinisi kufanele bacabangele izinto ezimbalwa ngaphambili ama-overshirts esitokisini. Okokuqala, umphetho kufanele uzungeze izinga le-hip. Okwesibili, imikhono kufanele ihambisane kahle nehlombe ngaphandle kokwenza ogqokile angakhululeki. Okokugcina, i-cuff kufanele ihlale ngezansi nje kwesihlakala lapho amadoda ephumuza izingalo zawo eceleni. Lezi zici zisiza ukuqinisekisa ukuthi abathengi bathola ukulingana okuphelele.
Ngaphezu kwalokho, ama-heavyweight overshirts ingaba nokuvalwa okuhlukile. Nakuba ukuvalwa kwezinkinobho kusalokhu kuyinketho yakudala, ezinye izitayela zesimanje ziza nokuqiniswa kweziphu ukuze kuthuthukiswe kalula. Abathengisi bangakwazi futhi ukumaketha ama-overshirts njengama-top and mid-layer. Amahembe e-heavyweight over bhalisiwe an 8,100 ivolumu yosesho e 2024.
Izinto ezi-3 okufanele uzikhumbule lapho ubeka amabhantshi asebusika amadoda
1. Cabanga ngesimo sezulu
Amajazi asebusika angaphezulu nje kwesitayela. Ukusebenza nakho kuyingxenye enkulu yezinketho zamadoda. Isibonelo, amajakhethi alula ayathandeka esimweni sezulu esipholile, kodwa izinketho ezisindayo zifaneleka kakhulu ebusika obubandayo.
2. Cabangela umcimbi okuhloswe ngawo
Ubusika akusona izaba zokugqoka ngendlela engafanele. Amadoda abengeke agqoke amajakhethi ebhomu avamile emihlanganweni yebhizinisi, ngakho abathengisi bemfashini kufanele bacabangele umcimbi okuhloswe ngawo ngaphambi kokugcina amajakhethi asebusika. Khumbula ukuthi imicimbi esemthethweni ivamise ukukhawulelwa kumajazi, kanti ukuphuma nje ngaphandle kuvumela inkululeko eyengeziwe yezimpahla.
3. Ukunethezeka kusewukhiye
Noma ngabe ijazi linesitayela kanjani, abesilisa ngeke balithande uma lingakhululekile. Ngakho-ke, ukuze ugweme izicelo zokubuyisela kanye namakhasimende angajabule, abathengi bebhizinisi kufanele bagcine inani elifanele futhi bathenge amabhantshi anezinto ezisezingeni eliphezulu.
Isiphetho sendaba
Njengoba amakhaza asebusika asondela ngokushesha, owesilisa ovamile uzozithola ethengela ijakhethi yasebusika efanelekile ukuze iqhubeke nemfashini futhi ivikelekile. Isitayela samajakhethi amahlanu okuxoxwe ngawo ngenhla sihlanganisa ngokuhlukile imfudumalo, isitayela, kanye nokuguquguquka, okuzenza zibe izinketho ezinhle kakhulu ongazithengisa ngo-2024. Siza amadoda amukele ukuphola futhi avumele izingubo zawo zangaphandle zenze isitatimende ngoboya obuminyene obuyinqwaba, amavesti aphansi, amajakhethi edenim, amahembe amakhulu, namajakhethi esikhumba.
