KwaCegid Connections Retail 2024, abamele iMicrosoft baxoxisane ngokuthi inkampani isiza kanjani abathengisi ngokuvikeleka ku-inthanethi nezisombululo zamakhasimende.
Izinga eliphelele lethonya elikhona yonke indawo ye-Microsoft kanye nezinsizakalo zemikhakha ehlukahlukene zenza isisekelo senkampani embonini yokudayisa sinikezwe.
Uhlu lwayo olubanzi lwezisombululo luhlanganisa izinhlelo ezisekelwe emafini, amathuluzi e-cybersecurity, izixazululo zokuphatha ideskithophu neseva, nezinhlelo zokusebenza zokukhiqiza idivayisi.
Lolu hlu luvumela i-Microsoft ukuthi ithole amadili avamile kanye nokusebenzisana nabathengisi emhlabeni wonke, njenge-Walmart, i-Kroger ne-Gap. Isivumelwano sayo sakamuva kwaba neSainbury's, efake iMicrosoft ukuthi iqhube kahle kakhulu ngokusebenzisa i-AI namathuluzi okufunda ngomshini.
Izisombululo zenkampani zivame ukubonakala kuphela ngemuva kwemisebenzi yokudayisa, okwenza iMicrosoft ibe amandla ashubile kodwa anethonya embonini yokudayisa.
E-Cegid Connections Retail 2024, umcimbi owawubanjwe e-Rome, e-Italy ngumhlinzeki wezixazululo zokuphathwa kwebhizinisi okusekelwe emafini u-Cegid, abamele i-Microsoft bamenywe ukuthi babonise ukuthi inkampani ibasiza kanjani abathengisi ngayo yonke into kusukela ekuphathweni kwe-supply chain kuye ku-cybersecurity.
Ubambiswano lwesu lwe-Cegid ne-Microsoft luhlanganisa ukusungulwa ngokubambisana kwe-AI, uhlaka lokubusa, ukutholwa kwamafu obuchwepheshe kanye nezinsizakalo zokufuduka, nengqalasizinda yamafu.
Ukusiza abathengisi bazulazule endaweni enokuncintisana
Phakathi neseshini yomhlangano eCegid Connections, umqondisi ophethe we-Microsoft EMEA [Europe, Middle East kanye ne-Afrika] u-Howe Gu uvumile inqwaba yezinkinga abathengisi besimanje ababhekana nazo, ephawula “ukuphazamiseka okukhulu kwezobuchwepheshe, ukuntengantenga komnotho omkhulu, ukungaqiniseki kwezwe, ukuphazamiseka kokuthengwa kwempahla kanye nokuba nomthelela ebhizinisini labathengi.”
Ukugcina kuzo zonke lezi zinkinga, iMicrosoft iqapha eduze imakethe futhi inikeze amakhasimende ayo athengisayo ngokubikezela kwesidingo.
Kusetshenziswa iplathifomu ye-Azure cloud computing, eyenziwe ngokwezifiso imboni yokudayisa, isifinyezo semisebenzi yomlando singahlaziywa kusetshenziswa umshini wokufunda ukuze kukhiqizwe imibiko yokubikezela yabathengisi.
Njengoba uGu asho, lokhu “kubalulekile” kumaketanga anikezela ngempahla ezitolo, njengoba “amanye amakhasimende ethu asazabalaza ukuqinisekisa ukuthi angakwazi ukubeka imikhiqizo efanele emashalofini afanele.”
Ukubikezela kungenye yezindlela ezibalulekile iMicrosoft esiza ngayo abathengisi ukuthi bahlale ngaphambi kwejika. Kodwa uma lobu buchwepheshe buzwakala bunzima ukubuqonda, inkampani iphinde inikeze izinsizakalo zokubonisana neziqondiso zemboni.
Ekuqaleni kuka-2024, iMicrosoft yethula i-Retail Cloud Alliance, isinyathelo esihloselwe ukufundisa kanye nokunika amandla abathengisi babo bonke osayizi ukuze basebenzise ubuchwepheshe befu ngempumelelo.
UGu ugcizelele ukuthi indlela eyinhloko yenkampani namakhasimende igxile ekwethembeni nasekuhlukaniseni izinto ezihlukahlukene njengoba “ezinyangeni ezingu-18 kuya kwezingu-20 ezidlule, sibone uguquko lwangempela mayelana nejubane abathengisi abadinga ngalo izixazululo ezithuthukisiwe.”
Ukutshalwa kwezimali kwe-AI okunesibopho
Isixazululo esibalulekile esithuthukisiwe semboni yokudayisa esihlinzekwa yiMicrosoft yi-AI. I-CoPilot iyi-chatbot ye-AI ekhiqizayo yenkampani engakhelwa kumathuluzi akhona e-Microsoft okukhiqiza nokusebenza okuhlelekile.
Ngokusebenzisa i-Azure OpenAI, amabhizinisi angakha izinhlelo zokusebenza namawebhusayithi, aqalise imikhankaso yokumaketha futhi ahlanganise idatha efanele. Inhloso yenkampani wukwenza ubuchwepheshe bufinyeleleke kalula kubathengisi banoma yimuphi usayizi.”
Kodwa ngaphambi kokuthi abathengisi bawele ingcindezi futhi bagxumele “emngceleni omangelengele we-AI” indlela yokuziphatha enokuhlela okufanele ibalulekile ukuze ubone izinzuzo zesikhathi eside, njengoba uGu exwayise.
Ugcizelele ukuthi ukusebenzisa ubuchwepheshe ukwenza ngcono ulwazi lwamakhasimende kufanele kube phambili engqondweni kunoma yikuphi ukutshalwa kwezimali kwe-AI.
Utuse ithuluzi le-Beauty Genius le-L'Oréal Paris, elihlinzeka abathengi ngokuxilongwa komuntu siqu okusekelwe emibhalweni yabo yokunakekelwa kwesikhumba, izimonyo nemikhiqizo yemibala yezinwele.
"Kumayelana nokuqinisekisa ukuthi abalawuli, ontanga yethu embonini yezitolo, amakhasimende kanye nozakwethu bonke basebenza ndawonye ukuze bahlole isibopho sokuziphatha ne-AI futhi baqinisekise ukuthi izixazululo ziyethenjwa."
Lokhu kuthembana kungqubuzana nezinsizakusebenza ezinkulu ezisetshenziswa ubuchwepheshe be-AI, okungeza kuzinyathelo zemvelo ezivele ziyingozi zabathengisi.
UGu uphethe ngokuthi “kubalulekile ukuthi isintu sihlale sisenhliziyweni ye-AI. Kufanele sicabange ngesibopho sethu emiphakathini nokuthi ngabe sisebenzisa ubuchwepheshe ezintweni ezifanele yini.”
Abamele i-Cegid bakunanele lokhu, betshela abathengisi ukuthi noma beyeka ukusebenzisa i-AI, basazobhekana nendawo kanye nabathengi abakwenzayo.
Iphambili ekuthengiseni i-cybersecurity
Ucwaningo oluvela kwa-Cegid kanye ne-Microsoft luthola ukuthi izinga lokuhlasela kwe-cyberattack emkhakheni wezitolo lingama-77%, uma liqhathaniswa nama-66% ayo yonke eminye imikhakha ihlanganisiwe.
I-Microsoft ngokwayo iyisisulu esiphezulu sezigebengu ze-inthanethi. Umlando wayo weminyaka engama-49 wokulwa nalezi zinsongo usho ukuthi ithuthukise amathuluzi ahamba phambili okuphepha ku-inthanethi abathengisi abangawasebenzisa ukuze basebenze ngokuphephile.
Usomaqhinga wezobuchwepheshe bozakwethu be-Microsoft u-Olivier Leger ugcizelele lokhu: “Izinyathelo zethu ezinkulu zisivumela ukuthi sibhekane nezinsongo ngezinga elikhulu. Sisebenzisa u-$1bn unyaka ngamunye ekuvikelekeni kwe-cybersecurity.”
Uma umthengisi esebenzisa idivayisi evikelwe i-Microsoft, iyingxenye yenethiwekhi yomhlaba wonke yamadivayisi aphethwe angu-135m.
Lokhu kusho ukuvuna izinzuzo zansuku zonke zezimpawu ze-65tn ezihlanganiswayo, ukususwa kwezizinda ze-100,000, ukulandelwa kwabalingisi abasongelayo kanye nokuhlaselwa kobunikazi be-4,000 okuvinjiwe ngomzuzwana.
I-Microsoft Digital Crimes Unit (DCU) ikhona njengethimba lamazwe ngamazwe lochwepheshe bezobuchwepheshe, bezomthetho kanye nezamabhizinisi elisebenzela ukulwa nezindawo zobugebengu bamakhompuyutha njenge-malware, i-ransomware kanye nokuphazamiseka kwezinkokhelo.
Amaphasiwedi okwabelwana ngawo – umugqa wokuqala wokuhlasela kwezigebengu ze-inthanethi
Lezi zinkinga zingalimaza isithunzi sabathengisi uma idatha yekhasimende ifakwa engcupheni, kanye nokulahlekelwa kokukhiqiza okungaba yingozi kakhulu.
NgokukaLeger, “sibona abathengisi abancane njengabahlaseli abaphambili. Lokhu kungenxa yokuthi abanaso isikhathi sokuphepha njengezinkampani ezinkulu.”
Ngakho-ke abathengisi kufanele batshale imali kumathuluzi we-cybersecurity kungakhathalekile usayizi wabo wokusebenza. Ezinye izinyathelo ezilula abangazithatha wukunika amandla ukuqinisekiswa kwezinto eziningi, ukusebenzisa ama-akhawunti ahlukene ezindaweni zokusebenza ezihlukene, njengakumathili okukhokha, kanye nokugwema ukusebenzisa amagama ayimfihlo okwabelwana ngawo njengoba lona kuwumnyango wokuqala wokungena wokuhlasela ku-inthanethi.
U-Leger uphinde wagqamisa isidingo sokuba bobabili ababambiqhaza bezobuchwepheshe nabangebona abezobuchwepheshe embonini yokudayisa bazibandakanye emizamweni yokuphepha ku-inthanethi.
I-Microsoft Cloud for Retail ihlinzeka ngohlu lwezixazululo eziqondene nomkhakha kusetshenziswa amakhono avela ku-Microsoft Dynamics 365, Microsoft 365, Microsoft Azure ne-Microsoft Fabric ukuze kuhlanganiswe idatha futhi kuhlomise abasebenzi.
Uma umthengisi ekhetha amathuluzi e-Microsoft, ugwema ingcuphe yokuba nezixazululo ezihlukene ze-hyperspecialized ezethula ubungozi ngokudluliswa kwedatha.
Omunye umphumela wokusebenza okuphephile kwedijithali ukugcinwa kwabasebenzi okuthuthukisiwe, njengoba ingcindezi ebangelwa ukuwa kokuhlasela kwe-inthanethi kuncipha.
Uhlelo lokuqhubeka kwebhizinisi lwabathengisi abafuna ukuvikela ukusebenza kwabo kwedijithali kufanele luhlanganise ukuvikelwa kwedatha yabathengi, luthobelane Nemithetho Yokuvikelwa Kwedatha Ejwayelekile, ukuqapha okwenziwa ku-inthanethi nokomuntu siqu, kanye nokwengamela ukuphathwa kobunikazi bezisebenzi.
Njengoba uLeger asho: “Iminyaka eyishumi kwezobuchwepheshe iyi-1000 empilweni yangempela. Abanye abathengisi bacabanga ukuthi ukutshalwa kwezimali kwe-cybersecurity kubiza kakhulu [ngakho] kufana nokuzama ukuthengisa umshwalense. Ubona inani kuphela uma ushayiwe.”
Ukugcizelela kwe-Microsoft ekuthembeni kuzo zonke izinsizakalo zayo kusebenze ekwakheni ubudlelwano obuhlala njalo nemboni yokudayisa yomhlaba wonke manje ebheka inkampani njengomxazululi wezinkinga ohamba phambili.
Umthombo ovela I-Retail Insight Network
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