I-AI ishintshe izinkambu eziningi, futhi i-SEO izoba enye yazo, futhi. I-Google nabanye sebevele basebenzisa i-AI ezinjini zabo zokusesha ukuze bashintshe indlela amasayithi abekwe ngayo nokuthi aheha kanjani izivakashi. Kodwa, njenganoma yiluphi ushintsho, izinkampani eziningi ze-SEO zikuthola kunzima ukulungisa nokukhathazeka ngokuthi la mathuluzi e-AI azowathinta kanjani amazinga, izindlela, nemisebenzi.
Asikho isizathu se-alamu. I-AI ayiyi ndawo, ngakho amabhizinisi kumele amukele izinguquko ezenzekayo nalezo ezizokwenzeka. Lo mbhalo uzohlola ukuthi i-AI ilungisa kanjani kabusha i-SEO nokuthi isho ukuthini ngekusasa lomkhakha.
Okuqukethwe
Ukuhlola umthelela we-AI ku-SEO kuze kube manje
Okuqukethwe kwe-Generative AI: uyini umthelela wako ku-SEO?
I-Search Generative Experience (SGE) izoshintsha kanjani i-SEO nethrafikhi
Amasu we-SEO kufanele azivumelanise kanjani nemithetho emisha yomdlalo?
Lapho amabhizinisi angasebenzisa i-AI kumasu awo we-SEO
Amathuluzi aphezulu esoftware ye-SEO ayatholakala manje
Ukuhlanganisa
Ukuhlola umthelela we-AI ku-SEO kuze kube manje
I-Artificial intelligence (AI) ishintshe kakhulu i-SEO. Selokhu kwaphuma i-RankBrain ye-Google, izinjini zokusesha zisebenzise ukufunda ngomshini ukulungisa nokwenza ngendlela oyifisayo ukuthi ziklelisa kanjani amakhasi ewebhu. Le ntuthuko inciphise amasu e-SEO akhohlisayo amanye amabhizinisi ayewasebenzisa ukuxhaphaza.
Yize kungebona bonke ochwepheshe be-SEO abasebenzise lezi zindlela ezingabazekayo, uguquko luholele endleleni enamasu ku-SEO. Esikhundleni sokuthembela ekulungisweni okusheshayo, ochwepheshe be-SEO manje bathatha umbono onemininingwane eyengeziwe. Lawa maqhinga amasha abandakanya:
- Ochwepheshe be-SEO basebenzisa i-AI ukuqonda, ukucubungula, nokuhlela idatha. I-AI isiza ama-SEOs ukuthi agxile ezintweni ezinomthelela kakhulu ngokuhlaziya inani elikhulu ledatha.
- Basebenzisa imininingwane yayo yedatha ukuze baqonde ukusebenzisana kwabasebenzisi nezinjini zokusesha namawebhusayithi. Lokhu kufaka phakathi inhloso yomsebenzisi, amagama angukhiye engxoxo, nokusebenza kokulinganisa kuthrafikhi, ukuzibandakanya, ukuguqulwa, kanye nemali engenayo.
- Ochwepheshe be-SEO Hlanganyela neziteshi zemidiya yedijithali futhi udlulele ngale kokusebenza wedwa. Abakhangisi bedijithali, abadali bokuqukethwe, nosomaqhinga bemidiya ekhokhelwayo basebenzisa imininingwane evela ku-AI ukuze baqonde ukuziphatha kwabathengi kuzo zonke izimakethe ezahlukene.
- Bazisa wonke amasu okumaketha, okuhlanganisa i-imeyili, okuqukethwe, okubukwayo, nokumaketha okukhokhelwayo, ezingeni elinemininingwane.
- Ochwepheshe be-SEO bamukela okuzenzakalelayo ukuphatha imisebenzi ephindaphindwayo, okubavumela ukuthi balinganisele ukusebenza kwabo, bathuthukise okuqukethwe kwabo namakhono okumaketha, futhi basebenze kahle.
Okuqukethwe kwe-Generative AI: uyini umthelela wako ku-SEO?
Injabulo nge-ChatGPT ibe yinhle kakhulu. Ngokokuqala ngqa, abathengi bangaxhumana ngqo ne-AI ngendlela yokuxoxa, futhi lokhu kuye kwaqhuba umsindo wokuqala ngokwedlulele. Kodwa-ke, amathuluzi amaningi asekelwe engxoxweni manje agcwele imakethe, okuhlanganisa amathuluzi azimele, izinketho zewebhusayithi, nama-plugin amaningi ezinhlelo zokusebenza ezihlukahlukene zokumaketha (kusuka ekubhaleni ikhodi kuya ekubonweni okuthuthukile).
Nakuba amanye ala mathuluzi ewusizo, amaningi awasebenzi. Indlela engcono kakhulu yokunquma ukuthi yiziphi ezifanele umzamo ukuhlola ngokucophelela futhi uqinisekise ukuthi abantu bangamela ukudalwa nokubuyekezwa kwanoma yikuphi okuqukethwe okukhiqizwayo. Okubaluleke nakakhulu, mayelana ne-AI ne-SEO, izimiso eziyinhloko zokuthuthukisa injini yokusesha zihlala zingashintshile.
Okuqukethwe kusafanele kubonise ubuchwepheshe, ukugunyazwa, ukwethembeka, nolwazi ukuze kuhlangatshezwane nemihlahlandlela yokuqukethwe yekhwalithi ephezulu ye-Google. I-AI igcina lezi zisekelo zifana. Kodwa-ke, ochwepheshe be-SEO kufanele basebenzisane eduze namaqembu okuqukethwe ukuze baqinisekise ukuthi basebenzisa amathuluzi e-AI (njenge-ChatGPT) ngendlela efanele.
Kufanele futhi bahlale beziqaphile izibuyekezo ezintsha ze-algorithm nezinguquko endleleni izinjini zokusesha ezikala ngayo okuqukethwe kokwangempela kanye nenani lomsebenzisi. Ngokujabulisayo, i-AI ekhiqizayo izosiza ukukhulisa ukukhiqizwa kokuqukethwe, ivumele ukudalwa okusheshayo nokusebenza kahle kakhudlwana. Lolu shintsho kufanele lunciphise imizamo yamabhizinisi adingekayo ukuze athole ithrafikhi yezinto eziphilayo, aqondise inqubo futhi ayenze iphumelele kakhudlwana.
I-Search Generative Experience (SGE) izoshintsha kanjani i-SEO nethrafikhi
Yize kuseduze kakhulu ukusho, ochwepheshe bacabanga ukuthi i-SGE ingase ithinte ithrafikhi ye-SEO njengoba kwenza ezinye izici 'zokuchofoza iqanda'. Njengoba i-SGE ithatha isikhala esibalulekile ekhasini lemiphumela yosesho futhi iphendula imibuzo khona lapho, abantu bangase bangadingi ukuchofoza izixhumanisi zewebhusayithi ukuze bathole abakudingayo.
Kungase kusho ukuthi amasayithi aphezulu azothola izivakashi ezimbalwa. Kodwa-ke, izivakashi ezichofoza zingase zibe nentshisekelo enkulu, okungase kuholele emazingeni aphezulu okuguqulwa kanye nethrafikhi yemvelo engcono. Ngakho-ke, amasu we-SEO kufanele agxile kakhulu ekwenzeni amakhasi angcono futhi athuthukise amazinga okuguqulwa ukuze ahehe imiphumela enjalo. Lawa maqhinga azosiza amabhizinisi ukuthi ahlale enokuncintisana njengoba imiphumela ye-SGE ivame kakhulu.
Kuyacaca ukuthi amakhasi emiphumela yosesho azoshintsha, nakuba ochwepheshe bengayazi yonke imininingwane okwamanje. Ukuhlola kuqala kwe-SGE kubonisa ukuthi i-Google ihlela ukwenza izinguquko ezibalulekile. Noma kunjalo, ukuqanjwa okusha kunikeza ithuba elihle lokuthi amaqembu e-SEO aphumelele futhi adale okuqukethwe okuthuthukisa ukuzizwisa kwamakhasimende.
Amasu we-SEO kufanele azivumelanise kanjani nemithetho emisha yomdlalo?
Ngazo zonke izinguquko kuma-algorithms okusesha eminyakeni edlule, ochwepheshe be-SEO kufanele bahlelele ikusasa kuyilapho benamathela kulokho okusebenzayo manje. Imihlahlandlela ye-Google kufanele ihlale ingumhlahlandlela oyinhloko wokudala amasu e-SEO asebenzayo. Kodwa-ke, kufanele bakhumbule ezinye izinto lapho bebuyekeza amasu abo.
Hlala uvumelana nezimo
Ngesikhathi esifanayo, kubalulekile ukugcina amawebhusayithi evumelana nezimo. Ngale ndlela, amabhizinisi angakwazi ukuzivumelanisa ngokushesha namathuba amasha wegama elingukhiye kusuka kubuchwepheshe obusha noma ukushintsha imikhuba yabasebenzisi. Ukunciphisa umsebenzi wezandla kusiza ama-SEO aphendule futhi azame imibono emisha ngokushesha.
Gada umncintiswano
Ukubuka izimbangi zakho nakho kubalulekile. Bona ukuthi basebenzisa kanjani ubuchwepheshe obufana ne-AI futhi baphendule ezicini ezifana ne-SGE. Leli qhinga linganikeza amabhizinisi ulwazi oluwusizo kanye nomphetho wokuncintisana. Zama lawa mathuluzi amasha futhi ugade ukuthi ayithinta kanjani imibuzo ebalulekile yosesho.
Lungiselela izinguquko kwezinye izinjini zokusesha
I-SGE ihlukile, futhi ama-SEO angase adinge ukujwayela izinguquko ezinkulu ze-algorithm njengoba ekhula. Futhi, zilungiselele izinguquko ezivela kwezinye izinjini zokusesha njenge-Bing noma amamodeli olimi amakhulu.
Ungakhohlwa okuyisisekelo
Ngenkathi uhlola lezi zindawo ezintsha futhi ubuka izimbangi, amabhizinisi akufanele akhohlwe izinto eziyisisekelo ezisebenza kahle njengamanje. Ukulinganisa imibono emisha nezindlela ezifakazelwe kuyisihluthulelo sempumelelo ye-SEO ehlala njalo.
Lapho amabhizinisi angasebenzisa i-AI kumasu awo we-SEO
I-Artificial Intelligence manje isisiza izinkampani ukuthi zithuthukise i-SEO yazo ngokushesha nangempumelelo ngoba ingakwazi ukuhlaziya amaphethini wedatha ngokushesha kunabantu, ngezinga elikhulu, nangesikhathi sangempela. Ochwepheshe be-SEO basebenzisa amathuluzi e-AI namuhla ukwenza okwengeziwe ngomzamo omncane futhi bathole izinzuzo umsebenzi wezandla ongeke wawafanisa.
Lokhu kufaka phakathi ukusebenzisa i-AI ukuthuthukisa okuqukethwe okukhona, ukuphakamisa izihloko ezintsha, nokwenza imisebenzi ye-SEO ngokuzenzakalelayo. Ikhono le-AI lokukhulisa imizamo yokumaketha, njenge-SEO, liphushe abahlaziyi be-McKinsey ku- I-Harvard Business Review ukulinganisa ukuthi i-AI ingangeza i-US $1.4–2.6 trillion enanini ekukhangiseni nasekuthengisweni. Kungenzeka ukuthi i-AI isathuthuka, kepha amabhizinisi angayisebenzisa manje ukuze azuze amakhono amangalisayo we-SEO. Nazi ezinye izindawo lapho i-AI isiza khona.
Ucwaningo lwegama elingukhiye
Yimaphi amagama angukhiye okufanele izinkampani ziwaqondise ngewebhusayithi yazo nokuqukethwe? Umbuzo obalulekile wawo wonke uchwepheshe we-SEO. Ngaphambilini, amabhizinisi bekufanele achithe isikhathi esiningi enza ucwaningo lwamagama angukhiye ngamathuluzi we-SEO wendabuko. Lawa mathuluzi anikeze ulwazi olujwayelekile ngevolumu yosesho nobunzima kodwa awazange abonise ukuthi azokwenza kahle kangakanani.
Amathuluzi anamuhla e-AI ashintsha ucwaningo lwamagama angukhiye ngokunikeza izinkampani idatha elingana negunya lewebhusayithi yazo. Bahlaziya amasayithi wonke ukuze babone ukuthi kuzoba nzima kangakanani ukuthi amabhizinisi aklelise amagama angukhiye athile. Lobu “bunzima bomuntu siqu” buletha amathuba amasha kumabhizinisi we-SEO.
Bangase babone ukuthi amagama angukhiye alula empeleni kunzima ukuwabeka ezingeni, konga isikhathi samabhizinisi nemali kokuqukethwe okungasebenzi. Ngakolunye uhlangothi, bangabona ukuthi amagama angukhiye aqinile alula kusayithi labo, abanikeze inzuzo ekushintsheni kwezwe.
Dala amasu we-SEO
I-AI ingenza okungaphezu kokuthola amagama angukhiye. Kuphinde kusize amabhizinisi ukuthi enze uhlelo oluqinile lwe-SEO jikelele. Namuhla, amathuluzi amaningi e-AI angaphakamisa izihloko okufanele zihlanganiswe lapho udala okuqukethwe. Lesi sici sisiza amabhrendi anqobe umncintiswano futhi agcwalise noma yiziphi izikhala kokuqukethwe kwawo. I-AI iphinde ibonise izihloko ezihlobene namatemu okusesha angafakwa kokuqukethwe okusha.
Ukuthuthukisa okuqukethwe
I-AI iyasiza ekuhleleni i-SEO, kodwa amabhizinisi angayisebenzisa futhi ukuthuthukisa izindatshana ezithile ngokushesha. Ukuqonda kwe-AI kungabasiza baqonde ukuthi indatshana ngayinye yenza kahle kangakanani. Ingaphakamisa izihloko okumele zihlanganiswe, izindlela zokwehlula izimbangi, kanye nobude nekhwalithi engcono kakhulu yama-athikili. “Ngamafuphi wokuqukethwe,” i-AI inganikeza uhlu olugcwele lwamathiphu okuthuthukisa okuqukethwe, okuhlanganisa ukuthi imiphi imibuzo okufanele uyiphendule nokuthi ungangeza kuphi izixhumanisi.
Amathuluzi aphezulu esoftware ye-SEO ayatholakala manje
Manje njengoba amabhizinisi azi ukuthi imboni ye-SEO iphokophelephi kanye nezinzuzo abangazijabulela ku-AI njengamanje, nanka amathuluzi angenza lo msebenzi:
I-MarketMuse
I-MarketMuse iyithuluzi le-AI elisiza ukudala amasu okuqukethwe. Ibonisa abasebenzisi ukuthi imaphi amagama okufanele baqondise ukuze baqhudelane ezihlokweni ezithile futhi igqamisa izihloko okufanele bazihlanganise ukuze balawule izindawo ezithile. Leli thuluzi linikeza noma yiliphi iqembu lokuqukethwe iseluleko se-SEO enikwe amandla yi-AI kanye nemininingwane.
I-BrightEdge
IBrightEdge ingumdlali ophambili ku-SEO nasekukhangiseni okuqukethwe. Ihlanganisa ukutholwa kwenhloso yosesho, ukudalwa kokuqukethwe okuthuthukisiwe, nokulandelela ukusebenza kuphakheji eyodwa. I-AI ku-BrightEdge isiza ukuthola lokho abantu abakuseshayo futhi isiza abasebenzisi bakhe isu lokuqukethwe ukuze bahehe ithrafikhi nentshisekelo.
Frase
I-Frase iyinkundla ye-AI etshela abakhangisi ukuthi imiphi imibuzo abantu abayibuzayo futhi esiza ekudaleni okuqukethwe ukuphendula leyo mibuzo. Ingakha izifinyezo zokuqukethwe kunoma yisiphi isihloko futhi ilawule imibuzo yesivakashi sesayithi. Zombili izinkampani ezinkulu nezincane zisebenzisa i-Frase ukuze zicwaninge ngokushesha okuqukethwe, zithuthukise imiphumela ye-SEO, futhi zithuthukise amasu okuqukethwe ahlakaniphile.
HubSpot
Ipulatifomu yokumaketha ye-HubSpot ihlanganisa i-AI nezici zokufunda ngomshini ze-SEO. Ithuluzi Lesu Lokuqukethwe lisebenzisa i-AI ukuze linqume ukuthi yiziphi izinjini zokusesha ezixhumanisa nokuqukethwe kwabasebenzisi futhi linikeze iziphakamiso zezihloko ezintsha ongabhala ngazo.
Alli AI
I-Alli AI isebenzisa i-AI ukuze ithuthukise noma iyiphi iwebhusayithi ngokushesha ngaphandle kwesidingo sokubhala amakhodi. Isebenza nanoma iyiphi i-CMS futhi inikeza izenzo eziningi ze-SEO abasebenzisi abangazenza ngokuchofoza inkinobho.
Ukuhlanganisa
I-AI ingase ibe isihloko esibucayi okwamanje, kodwa abantu abaningi abakwazi ukuphika izinzuzo zayo. Naphezu kobungozi bayo, i-AI ikhula ngokushesha ibe yindlela esheshayo nephumelelayo yokwenza imisebenzi eminingi, okuhlanganisa nokwenza kahle kwenjini yokusesha.
Ingxenye engcono kakhulu ukuthi ingenza okungaphezu nje kwezindawo ezintathu ezibalwe lapha—amabhizinisi angasebenzisa namathuluzi e-SEO AI ukuze enze ngokuzenzakalelayo futhi akale i-SEO, agcine uhlu olunembile lokusesha, futhi adale okuqukethwe kwe-SEO. Ikusasa liqhakazile ku-SEO ne-AI, ngakho-ke yisikhathi sokuthi amabhizinisi azivumelanise nezimo.
