Isigaba sabadali bemithombo yezokuxhumana (abasebenzisi be-YouTube, ama-blogger, abasakazi be-Twitch, i-TikTok, nezinkanyezi ze-Instagram) sikhule kakhulu eminyakeni yamuva nje. Ngalesi sizathu, ukumaketha kwabathonya akukaze kube kukhulu ngale ndlela. Amabhrendi manje angakwazi ukusebenzelana namakhasimende awo abawaqondisayo ngokusebenzisa abantu asebezibophezele kakade nabadumile.
Ukumaketha kwabathonya kuyindlela enhle yokuthuthukisa ukubonakala, ikakhulukazi uma abadali abanezinombolo ezinkulu bebonisa noma yiluphi uhlobo lomkhiqizo. Kungakho kuyisu elibalulekile lanoma yiliphi ibhizinisi eliku-inthanethi, ngokunganaki usayizi. Kodwa-ke, ukukhomba nokuphatha abathonya kungaba yinselele ngaphandle kwamathuluzi afanele.
Ngokujabulisayo, amabhizinisi angathola ulwazi oluwusizo kulesi sihloko. Qhubeka ufunda ukuze ufunde mayelana nezinkundla eziphezulu zokumaketha ezingasiza ukwenza lula imisebenzi yokumaketha yabathonya.
Okuqukethwe
Amapulatifomu okuthengisa ama-Influencer: Izinketho eziyi-8 ezinezici ezimangalisayo
Amathiphu okufanele uwakhumbule lapho ukhetha inkundla yokumaketha ye-influencer engcono kakhulu
Amazwi wokugcina
Amapulatifomu okuthengisa ama-Influencer: Izinketho eziyi-8 ezinezici ezimangalisayo
1. Iwashi lokuthengisa
I-Brandwatch iyithuluzi lezokuxhumana kanye nemininingwane yabathengi. Isiza amabhrendi aqaphe amathrendi nezingxoxo eziku-inthanethi ezihlobene nezimboni zawo. I-Brandwatch iphinde inikeze ngezinsizakalo zokumaketha ze-influencer, evumela abasebenzisi bayo ukuthola nokwengamela ukuxhumana kwabathonya abahlukahlukene.
Izici eziphezulu
- Amabhizinisi angahlola abadali abangaphezu kuka-30 ukuze abone abathonya bawo abafanelekile.
- Leli thuluzi lisiza futhi ukubeka phakathi bonke ubambiswano lwe-influencer kudeshibhodi eyodwa, linike amandla ukuxhumana okushelelayo.
- I-Brandwatch ingasiza futhi ukuhlola imiphumela yomkhankaso nokudala imibiko yokwabelana kweqembu.
Zamanani
Nakuba izintengo ze-Brandwatch zingekho esidlangalaleni, amabhizinisi angahlela a demo khulula futhi uthole ulwazi olwengeziwe ngokuthinta umkhiqizo.
2. I-Afluencer
I-Afluencer igqama njengenye yemakethe enethonya eliphezulu. Amabhrendi nabagqugquzeli bangasebenzisa ithuluzi ukuze baxhume kalula ukusebenzisana nokuqukethwe okuxhasiwe. Okungcono nakakhulu, amabhizinisi angasesha okufanayo kwawo okuphelele ngemibandela efana nokubala kwabalandeli, izinto abazithakaselayo, namashaneli. Ekugcineni, i-Afluencer iqinisekisa ukuthi imikhiqizo ithola abagqugquzeli abahambisana nezinhloso zabo zomkhankaso.
Izici eziphezulu:
- I-Affluence inikezela ngohlu lwamabhrendi ukuze abantu abangaba abagqugquzeli bahlole.
- Amabhizinisi angasesha ngokusekelwe kuzihlungi ezithile ukuze athole ukufana okungcono kwethonya lamaphrojekthi awo.
- I-Affluence iphinde inikeze ihabhu elimaphakathi ukusiza amabhizinisi ukuphatha ukuxhumana nabanamandla. Iphinde ibe nedeshibhodi esebenziseka kalula.
Zamanani
I-Afluencer inikeza ezintathu amapulani amanani ukuze amabhizinisi aqale uhambo lwawo lokumaketha: i-VIP, i-Concierge, ne-Boss.
- Uhlelo lwe-VIP luqala ku-$49/ngenyanga, lunikeza zonke izici ezidingwa ngamabhizinisi ukuze uthole ulwazi oluhle ngaleli thuluzi.
- Uhlelo lwe-Concierge luqala ku-$99/ngenyanga, lunikeza zonke izici ze-VIP, namathuluzi awusizo engeziwe.
- Uhlelo lomphathi lubiza kakhulu (US $199/ngenyanga) olunazo zonke izici ze-VIP ne-Concierge, kanye nokuthuthukiswa okuthile okuwusizo.
Qaphela: I-Afluencer ayinikezi uhlelo lwamahhala noma idemo.
3. I-LTK
I-LTK yavela ku-LIKEtoKNOW.it ukuze ihlinzekele uhla olubanzi lwamabhizinisi nemikhiqizo. Ekuqaleni, leli thuluzi lihehe abagqugquzeli be-Instagram abafuna isixazululo sokusiza ukwabelana ngemikhiqizo kanye nezixhumanisi ezihambisanayo nezithameli zabo kalula.
Nokho, i-LIKEtoKNOW.it ihlanganiswe ne-rewardStyle ukuze kwakhiwe i-LTK, eyabe yandiswa futhi yashintshwa yaba inkundla yokumaketha enethonya. Yize yandise ukunikezwa kwayo kumabhrendi, isagcina izinsizakalo zayo zabathonya.
Izici eziphezulu
- Nge-LTK, amabhrendi azothola ukufinyelela kuhlu olukhethekile lwabathonyayo. Ingxenye engcono kakhulu ukuthi i-LTK ikhetha futhi iqinisekisa uhlu lwayo ukuze lusebenze kahle kakhulu.
- Amabhizinisi angaphinda asebenzise idatha yomlando ukuze ahlele imikhankaso yabathonya ephumelelayo ngaleli thuluzi.
- I-LTK inikezela ngomaka bokulandelela ukusiza izinkampani ziqaphe ukusebenza komkhankaso wazo.
Zamanani
I-LTK inikeza izinhlelo ezintathu ezihlukene: Xhuma, Xhuma i-Pro, kanye ne-Connect Scale. Awabonisi izintengo zohlelo ngalunye, ngakho amabhrendi kufanele axhumane nawo ukuze athole. I-LTK futhi ayinikezi ngezinhlelo zamahhala noma amademo.
4. Shopify ukusebenzisana
I-Shopify Collabs ibhekelela wonke amabhizinisi (amancane noma amakhulu) asebenza kwaShopify. Izitolo zingayifinyelela ngokuqondile ukusuka kudeshibhodi yomphathi, ibanike ukufinyelela okulula kwabathonya abafanelekile abalungele izidingo zabo, imboni, kanye nemikhiqizo. Nokho, leli thuluzi elabasebenzisi bakwaShopify kuphela, okusho ukuthi amabhizinisi angaphandle kwenkundla ye-eCommerce awakwazi ukulisebenzisa. Noma kunjalo, iyithuluzi eliphezulu lalabo abasebenzisa i-Shopify.
Izimpawu ezisemqoka
- I-Shopify Collabs ivumela imikhiqizo ukuthi isebenzisane nabagqugquzeli abahlukene ezisekelweni ezifana ne-Instagram, YouTube, Twitter, Facebook, kanye neTwitch.
- Amabhizinisi angaphinda adale izinhlelo ezihambisanayo ne-Shopify Collab futhi athumele kalula imikhiqizo yabathonya ukuze ihlolwe futhi ibuyekezwe.
- I-Shopify Collabs ingenza izinkokhelo ezizenzakalelayo kubagqugquzeli ngohlelo lwe-Shopify Billing.
Zamanani
I-Shopify Collab inikeza zonke izici zayo zokumaketha ezithonya mahhala. Nokho, ingeyezitolo kuphela ku-Shopify, Advanced, noma Shopify Plus izinhlelo.
5. Abagcini
I-Skeepers igxile ekusizeni amabhrendi ukuthi athole okuqukethwe okukhiqizwa umsebenzisi (i-UGC) ezinkundleni zabo ze-inthanethi. Isofthiwe yayo ingaqoqa kalula izilinganiso nezibuyekezo, isingathe imicimbi yokuthenga bukhoma, ikhiqize amavidiyo omthengi, futhi ilawule imikhankaso yokumaketha yabathonya. Kuyihabhu ye-in-one yamabhizinisi anentshisekelo yokukhangisa ngethonya.
Izimpawu ezisemqoka
- Amabhizinisi angahlola umphakathi wama-nano- nama-micro-influencer anconyiwe ukuze athole ozakwethu abafanelekile.
- I-Skeepers inikezela ngokuzenzakalelayo ukusiza amabhrendi aqoqe okuqukethwe okukhiqizwa umsebenzisi ukuze kwabiwe kuwo wonke amaphrofayili omphakathi.
- Abathengisi bangakwazi futhi ukuqapha ukusebenza komkhankaso ngesikhathi sangempela ngedeshibhodi ye-Skeepers.
Zamanani
Alukho ulwazi olusesidlangalaleni mayelana namanani entengo ka-Skeeper. Nokho, amabhizinisi angagcwalisa ifomu lika-Skeeper futhi alithole idemo ukuze ufunde kabanzi mayelana nemikhiqizo yayo.
6. I-Webfluential
I-Webfluential iyinkundla yokumaketha enethonya eligxile ekusizeni amabhrendi akhulise ukuthengisa ngokumaketha okunamandla nge-eCommerce yezenhlalo. Ngamapulatifomu afana ne-TikTok ne-Instagram akwenza kube lula kunangaphambili ukudala izitolo eziku-inthanethi, i-Webfluential ihlinzeka kahle emabhizinisini e-e-commerce ahlose ukukhulisa ukuthengisa ngokusebenzisa izinkundla zokuxhumana.
Izimpawu ezisemqoka
- I-Webfluential ivumela amabhizinisi ukuthi enze izifinyezo ezibonisa izidingo zabo futhi athole iziphakamiso ezivela kubagqugquzeli abanentshisekelo.
- Bangakwazi futhi ukufinyelela idatha yezibalo neyokuzibandakanya, basize amabhizinisi akhombe abathonya abaphelele ngezidingo zabo ezithile.
- Imikhiqizo ingakhetha phakathi kwemodeli yokuzisiza noma ukusebenza nethimba labaphathi bama-akhawunti abazinikele.
Zamanani
I-Webfluential inikeza ezintathu izinhlelo zokubhalisa: I-Premium ($100/ngenyanga futhi ilungele izinhlobo), I-Premium Agency ($250/ngenyanga futhi inkulu kuma-ejensi), kanye ne-Enterprise ($1,000/ngenyanga futhi ilungele ama-ejensi anamandla okumaketha).
7. Amandla aphezulu
I-Upfluence ingumgqugquzeli onamandla we-AI kanye nenkundla yokumaketha ehambisana nayo esiza imikhiqizo ukuthi ithuthukise amasu abo okumaketha. Le nkundla ilungele amabhizinisi anamaqembu amancane, njengoba yenza kube lula inqubo yokusebenza nabagqugquzeli.
Izimpawu ezisemqoka
- Amabhizinisi athola ukufinyelela ku-chatbot ene-AI ekhiqiza ngokuzenzakalelayo imilayezo kwabangase babe nethonya.
- I-Upfluence inikezela ngamathuluzi okumatanisa kalula nabadali, isiza amabhrendi athole abagqugquzeli okungenzeka bahlanganyele.
- Ithuluzi futhi linezinqubo ezilula zokutshala umkhiqizo, ukukhiqizwa kwekhodi yephromo, ama-invoyisi ethonya, nokuningi.
Zamanani
I-Upfluence isebenzisa isu lentengo eliyingqayizivele: intengo yangokwezifiso. Amabhizinisi angakhokhela kuphela lokho akudingayo futhi akale ngempumelelo uma kunesidingo.
8. Gqoka
I-Grin ingesinye isiteji sokuphatha esinamandla e-AI esiza amabhrendi asebenze kalula nabathonya. Ingxenye engcono kakhulu ukuthi i-Grin isebenza kuzo zonke izigaba zokumaketha kwe-influencer. Imikhiqizo ingayisebenzisela ukutholwa, ukwethulwa komkhankaso, nokuqapha.
Izimpawu ezisemqoka
- I-Grin inikeza isandiso sewebhusayithi sokuphequlula inkundla yezokuxhumana kanye nokufinyelela kudatha eyinhloko engeziwe mayelana nabathonya.
- Amabhrendi angasebenzisa ideshibhodi eyodwa ukuze alawule ukuphiwa kwe-influencer nokutshala umkhiqizo.
- I-Grin iphinde inikeze amathuluzi okusiza ukuphatha ubudlelwano kanye nezinkokhelo zethonya ngaphandle komthungo.
Zamanani
UGrin angase angabi nalo ulwazi lwamanani omphakathi, kodwa anezigaba ezintathu amabhizinisi angakhetha kuzo, kuye ngezidingo zawo nohlelo lokumaketha lwabanamandla. Kufanele futhi babhukhe idemo ukuze uthole ulwazi olwengeziwe lwamanani entengo.
Amathiphu okufanele uwakhumbule lapho ukhetha inkundla yokumaketha ye-influencer engcono kakhulu
1. Cabangela usayizi weqembu
Ubukhulu beqembu kanye nezinsiza zenkampani kuzoba nomthelela omkhulu ekukhethweni kwesoftware ye-influencer marketing. Uma iqembu lilincane, linomphathi oyedwa noma ababili benkundla yezokuxhumana, ukusebenza ne-ejensi kungase kusebenze kangcono kunokuphatha inqubo ngaphakathi. Eqenjini eligcwele lenkundla yezokuxhumana, ithuluzi lokuzisiza lingaba yisixazululo esingcono kakhulu.
2. Landela isabelomali
Amabhizinisi adinga ukukhokhela abagqugquzeli abasebenza nabo. Singakanani isabelomali senkundla yezokuxhumana esibekelwe abagqugquzeli? Yimalini esele endaweni yokuphatha umkhankaso? Ukukhethwa kwesofthiwe cishe kuzoncika kwisabelomali esitholakalayo.
3. Cabangela ezinye izinkundla zokumaketha
Izinkundla ezimbalwa zihlangana ngokushelela nesofthiwe ethile kodwa zingase zingahambisani nezinye. Cabangela izinkundla amabhizinisi asevele ezisebenzisa futhi azincamelayo. Isibonelo, i-Tagger manje isiphethwe yi-Sprout Social. Abasebenzisi be-Sprout bangathola i-Tagger iyinkundla ekahle ngenxa yokuhlanganiswa kwayo okungenamthungo namanye amathuluzi okuphatha ezokuxhumana.
Amazwi wokugcina
I-Influencer marketing idlala indima ebalulekile ekuqwashiseni umkhiqizo, ekuthuthukiseni isithunzi, nasekukhuleni kokuthengisa. Amapulatifomu amaningi angakwazi ukuhlehlisa ukuphathwa kwenkundla yezokuxhumana kanye nezidingo zepulatifomu yokumaketha, okwenza inqubo ibe lula kumabhizinisi.
Amabhrendi angahlola izinketho ngezilingo zamahhala noma abhalise ngokuqondile futhi aqale uhambo lwayo lokumaketha olunethonya. Ngaphandle kokukhetha, lezi zinhlelo zokusebenza eziyisishiyagalolunye zizosiza ngazo zonke izici zenkundla yezokuxhumana kanye nemizamo yokuthengisa enethonya.
