Namuhla, imvelo ye-e-commerce igcwele kakhulu, okuphoqa wonke umthengisi ukuthi athuthukise imikhiqizo ebhekana nezidingo zamakhasimende. Ngokwenza ucwaningo lokuthuthukisa umkhiqizo, abanikazi bezitolo eziku-inthanethi bangaqoqa imininingwane ngesidingo semakethe kanye nesisekelo samakhasimende esingaba khona futhi bakhethe indawo ezoletha ukuthengiswa okuphezulu.
Umgomo uwukuqonda imakethe, ukukhomba lokho abantu abangakuthandi, nokuthola izitayela ezintsha. Lokhu kuveza amathuba emakethe ahlukahlukene angakahlolwa futhi kukukhombisa ukuthi ungazihlukanisa kanjani nezimbangi zakho.
Lo mhlahlandlela uklanyelwe ukusiza ochwepheshe bokuthuthukisa umkhiqizo babe ochwepheshe bocwaningo ekudaleni imikhiqizo noma amasevisi akhulisa uphethiloli ngempela. Uzokwazi ukudala okuqukethwe okuhambisana nabasebenzisi bakho futhi wenze umkhiqizo wakho ugqame kwabanye.
Okuqukethwe
Ucwaningo lokuthuthukiswa komkhiqizo shazi
Ulwenziwa kanjani ucwaningo lokuthuthukisa umkhiqizo
Izigaba zocwaningo lokuthuthukiswa komkhiqizo
Isifinyezo
Ucwaningo lokuthuthukiswa komkhiqizo shazi
Nakhu okudingeka ukwazi mayelana nokuklama nokuthuthukisa umkhiqizo osezingeni eliphezulu okhanga amakhasimende.
Ngomqondo obanzi, ucwaningo lokuthuthukiswa komkhiqizo lubandakanya ukutadisha ulwazi lomkhiqizo ukuze kusetshenziswe ukusebenza kwawo okungokoqobo emikhiqizweni nakumasevisi. Kulesi sigaba, kufanele ucwaninge imakethe eduze, uqoqe ulwazi mayelana nezimbangi zakho, kanye nezitayela zomkhakha wokufunda ngokucophelela.
A Inhlangano Yokuthuthukiswa Komkhiqizo Nokuphatha ucwaningo luthole imikhiqizo elinganiselayo ucwaningo lokuthuthukiswa komkhiqizo yazuza u-29% okhuphule amamajini enzuzo kanye no-22% wesabelo semakethe esikhulu kunesiqhudelana nabo.
Ngempela, inqubo isiza ukufanisa imikhiqizo enezidingo zemakethe, okwenza kube lula ukuyithola kahle lapho ukhetha i-niche. Lokhu kusiza ukwethembeka kwamakhasimende ngenkathi kwehlisa ubungozi bebhizinisi nezindleko zokuthuthukisa.
Umbiko kaGartner futhi isungula isixhumanisi lapho izinhlangano ezitshala imali ocwaningweni lwabasebenzisi nasekuhloleni lapho zenza imikhiqizo yazo zithola ukuthuthuka okungama-16% ekwanelisekeni kwamakhasimende, ngaphandle kokubona ukwehla ngo-6% ezindlekweni zokuthuthukisa.
Kufanele isebenze njengesiqondiso esisebenzayo sokuphatha okuthandwa ngamakhasimende kanye nokuthuthukisa iziphakamiso zenani ezifanele ezingase zihlukanise emehlweni amakhasimende.
Ulwenziwa kanjani ucwaningo lokuthuthukisa umkhiqizo
Ukwakha umkhiqizo ohambisana nabantu kuthatha okungaphezu nje komqondo omuhle—kufanele ubeke isisekelo ukuze uqinisekise isisekelo semakethe esisemthethweni sombono wakho womkhiqizo. Nasi isifinyezo sokuqinisekisa kahle imiqondo yakho:
1. Yenza ucwaningo lwemakethe
Okokuqala, kufanele ubambe imvelo yemakethe iyonke. Qiniseka ukuthi uhlaziya ukuthi ingabe imakethe ehlosiwe iyakhula noma iyehla, kanye nokuthi yimaphi amathrendi amasha angase asebenzele wena esikhathini esizayo.
Ezinye zezindawo ezidinga ukuphenywa zihlanganisa iminyaka yekhasimende, ubulili, namandla okuthenga, izinga lesidingo sezinto ezifanayo, nokuziphatha kokuthenga kwamakhasimende akule ngxenye.
Kulesi sinyathelo, izindlela zocwaningo lwemakethe ezihlakaniphile zihlanganisa izinhlolovo, amaqembu okugxilwe kuwo, nokusebenzisa inkundla yezokuxhumana ukuthola impendulo eluhlaza neyiqiniso.
2. Yenza ucwaningo lwabasebenzisi
Umgomo omkhulu uwukuqoqa ucwaningo oluthile lomsebenzisi futhi uqonde ukuthi abangaba abathengi bawubona kanjani umkhiqizo noma isevisi. Leli yiphuzu lapho umuntu ekwazi khona ukukhomba amaphuzu ezinhlungu zangempela namagebe ezisombululweni umkhiqizo wakho ongase ubhekane nazo.
Ukuhlolwa kokusebenziseka kusetshenziselwa ukukhomba izinkinga zedizayini, ukukhuluma namakhasimende, nokubheka ukuthi asebenzisa kanjani futhi asebenzisana nomkhiqizo. Ingakunikeza ulwazi olubalulekile lokuthi uwenza kanjani umkhiqizo wakho ukhange nakakhulu kubathengi.
3. Yenza ucwaningo lokuthi kungenzeka yini
Ukuze sifeze lokhu, sidinga ukusebenzisa indlela elula nengokoqobo ehilela ukubuza abantu esibaziyo noma abangaba amakhasimende abo ukuthi bangavuma yini ukuthenga lo mkhiqizo ohlongozwayo.
Lokhu kuhlola akugcini nje kwezobuchwepheshe, zokusebenza, noma izici zezimali, kodwa kuhlanganisa nanoma yiziphi ezinye izici umuntu angase azicabange.
I-Core Qs: Ingabe izoba khona eyanele imakethe eqondiwe enentshisekelo yomkhiqizo ukuze ikhuthaze ukuthenga? Kungenzeka yini ukuyikhiqiza ngalokho esinakho, noma kuzodingeka sisebenzise kabili noma kathathu isabelomali sethu?
Kuyasiza futhi ukulandelela okokufaka okungakhiqizi nzuzo uma kweqa izindleko ezithile, ezivame ukunganakwa ekuqaleni kokwethulwa komkhiqizo.
4. Ukuhlolwa kwe-prototype
Okokuqala, okungenani yenza ama-prototypes alula, owaziwa nangokuthi "umkhiqizo omncane osebenzayo," ukuze udale umdwebo ongathulwa ezithamelini.
Zama lezo prototypes zokuqala nabazoba abasebenzisi, abatshalizimali, abeluleki—noma ubani ozoqinisekisa ukuthi umkhiqizo wokugcina uhlangabezana nokulindelwe yimakethe. Lokhu kukuvumela ukuthi uchaze izinkinga lapho i-ping-pong engapheli phakathi komakhi nonjiniyela ingaba yiphupho elibi.
5. Ukuhlaziywa kokuncintisana
Uma ukhetha umkhiqizo we-niche ozowuthengisa, kufanele ucabangele ukuncintisana emakethe. Qonda ukuthi benzani izimbangi, lapho behluleka khona, ukuthi bawaphatha kanjani amanani kanye nokuxhumana, nokuthi bangaphonselwa inselelo kuphi ngokudala inani labathengi abangahle.
Izigaba zocwaningo lokuthuthukiswa komkhiqizo
Kunezigaba ezi-4 zocwaningo ekuthuthukisweni komkhiqizo. Uma usunombono wakho futhi ufuna ukuyakha kusukela ekuqaleni, kufanelekile ukuthi ujule kusukela ekulungiseni kwakho kuze kube usuku lokuqalisa.
Indlela yocwaningo yamazinga amaningi inciphisa ubungozi, iqinise inkolelo yokuthi uzoyixazulula inkinga yalelo khasimende, futhi yazisa ukuthi ungayitshala kuphi imali yakho nesikhathi.
Nazi izigaba zocwaningo ezine:
1. Ukwenza umqondo wakho ube nengqondo
Lesi sigaba simayelana nokuhlola ukuthi umbono wakho ulungele izethameli noma cha. Ukuhlola indawo yemakethe nezimbangi, kufanelekile ukwenza izinhlolovo kanye nezingxoxo namakhasimende angaba khona futhi kuthuthukiswe ulwazi lwabasebenzisi.
Ngale ndlela, ungathuthukisa ukuzwelana nezidingo zababukeli, ukukhungatheka kwabo, izenzo, kanye nezibalo zabantu.
2. Ukuklama nokwenza i-prototyping umkhiqizo
Ungavumeli imininingwane emihle mayelana namakhasimende ihlale ingenzi lutho futhi ingasetshenziswa! Zingahunyushwa ngedizayini kanye ne-prototyping zibe izici abasebenzisi abangahlanganyela nazo.
Uma isabelomali sivuma, qasha abaklami abangcono kakhulu be-UX ukuze udale izixhumanisi ze-e-commerce ezithambile, zesimanjemanje, nezisebenziseka kalula. I-Wireframing ne-prototyping iyasiza njengoba isiza ukulanda impendulo kusenesikhathi futhi iphindaphinde ngaphambi kokuthuthukisa ngokugcwele isayithi.
3. Isigaba sokuthuthukiswa nokuhlola
Udinga ukwakha futhi uhlole umqondo wakho ngokuqinile ukuze uqinisekise ukuthi umkhiqizo wakho usulungele ukungena emakethe. Izilinganiso zakho zokulawula ikhwalithi ukuhlola ukusebenziseka, abashayeli bezindiza be-beta, nezivivinyo zenkambu.
Thola ulwazi mayelana nendlela umkhiqizo osebenza ngayo ngempela futhi uwulungise kahle ngaphambi kokuwuwethula emphakathini.
Ukuxhumana nabasebenzisi kubonisa ukuthi uhlelo luzosetshenziswa kanjani, lusebenza kahle kangakanani, nokuthi yiziphi izinkinga ezingase ziphakame. Ngemuva kwesigaba sokuhlola, ungadlulela esigabeni sokugcina sokulungisa kahle kanye nokuthuthukisa umkhiqizo, uwulungisele ukukhululwa emakethe.
4. Ukuthengisa umkhiqizo wakho
Umsebenzi wokugcina ukulungisa umkhiqizo wakho ukuze uthole ukungena kwawo okuhle emakethe! Intengo, ukumaketha, ukuphathwa kwe-supply chain, nokusabalalisa konke kumayelana nokuletha umkhiqizo wakho ezandleni zamakhasimende.
Ucwaningo lwemakethe nokuhlaziywa kwabaqhudelana nabo kunikeza ukuqonda kwenani okufanele libekwe, izethameli eziqondiwe, kanye nemiyalezo yokumaketha efanele. Sebenzisa ukulinga ukuze umkhiqizo uhlole izinguquko ezigabeni zokugcina ngaphambi kokwethulwa komkhiqizo wokugcina.
Isifinyezo
Ucwaningo lokuthuthukiswa komkhiqizo luyinqubo engapheli (inqobo nje uma umkhiqizo wakho usemakethe).
Ngakho-ke, ngenkathi ucwaninga kuyo yonke inqubo, uthola izici ezibalulekile zezidingo zamakhasimende, hlola imibono yakho, futhi ubeke isisekelo sokwethulwa ngokushesha.
Le modeli yocwaningo ikukhombisa ukuthi ungayithuthukisa kanjani imikhiqizo ethandwa abantu, ugcine umfutho emakethe, uhlakulele isisekelo samakhasimende esishisekayo, futhi ubuke izimbangi zakho zizabalaza ukuqhubeka.
