I-SEO nokumaketha kokuqukethwe yiziteshi ezihlukene zokumaketha. Kodwa awudingi ukukhetha phakathi kwazo. Ayaphelelisana.
Eqinisweni, kufanele uwahlanganise ukuze asebenze kangcono ekukhangiseni kwakho.
Kungani kufanele uhlanganise i-SEO nokumaketha kokuqukethwe?
Izizathu ezimbili eziyinhloko:
1. Ukuthengisa okuqukethwe kanye ne-SEO kufana nebhotela lamantongomane nejeli—kusebenzisana kahle
Ukuthengisa okuqukethwe kuyinqubo yokudala nokusabalalisa okuqukethwe ukuze kuhehe futhi kugcinwe amakhasimende.
Nansi indlela i-SEO ekusiza ngayo ukumaketha kokuqukethwe:
- Ikutshela lokho izethameli zakho ezikukhathalelayo — Uma wazi ukuthi bakuseshani ku-Google, ungakha uhlobo lokuqukethwe abafuna ukukubona. Lokhu kwaziwa njengocwaningo lwegama elingukhiye, isici esibalulekile se-SEO.
- Idala ukusatshalaliswa okungabikezelwa - Ucwaningo luka-Sparktoro lubonise ukuthi u-63.41% wakho konke ukuthunyelwa kwethrafikhi yewebhu yase-US kuvela ku-Google. Iningi lethrafikhi yebhulogi yethu livela ezinjinini zokusesha futhi.
I-SEO inqubo yokuthuthukisa ukubonakala kwewebhusayithi ezinjinini zokusesha ukuze uthole ithrafikhi eyengeziwe.
Nansi indlela ukumaketha kokuqukethwe kusiza ngayo i-SEO:
- Kukusiza ukuthi uthole ithrafikhi yokusesha eyengeziwe - Uma ufuna ithrafikhi yokusesha eyengeziwe, udinga ukukala amagama angukhiye amaningi, okudinga ukuthi wenze okuqukethwe okwengeziwe.
- Yenza i-SEO iphumelele kakhulu - Okuqukethwe kobuholi obucatshangelwe kuthola ama-backlink, okuqukethwe kwesango kukhiqiza umkhondo, futhi amandla okuthengisa aguqula ithrafikhi ibe ukuthengisa.
2. Inani elifanayo lokutshalwa kwezimali emzamweni, imali, nesikhathi lingaveza imiphumela yakho kokubili ukumaketha kokuqukethwe kanye ne-SEO
Siyisibonelo esiphelele. Okuqukethwe kwethu kusezingeni eliphezulu ku-Google futhi kukhiqiza amakhulu ezinkulungwane zezivakashi zosesho zanyanga zonke:
Iphinde ihehe izixhumanisi namasheya ezinkundleni zokuxhumana ngoba siqinisekisa ukuthi ucezu ngalunye luhlukile hhayi nje ukuphindaphinda noma "okuqukethwe kwe-AI".
Okokugcina, ucezu ngalunye lokuqukethwe lwethula abavakashi kumkhiqizo wethu futhi lubafundise ukuthi bangalusebenzisa kanjani ukuxazulula izinkinga zabo. (Qhubeka ufunda futhi uzokubona kusebenza!)
Ifinyelela zonke izinjongo zokuthengisa zokuqukethwe kanye ne-SEO ngasikhathi sinye:
- Ithola ithrafikhi yosesho ✅
- Yakha ubuholi bokucabanga ✅
- Izixhumanisi ezihehayo ✅
- Ikhiqiza ukuthengisa (isikhathi eside) ✅
Ungakuhlanganisa kanjani i-SEO nokumaketha kokuqukethwe (indlela ka-Ahrefs)
Senza kanjani esikwenzayo? Ukholwa noma ungakholwa, ikhona indlela yokuya kohlanya. Nawu umugqa owodwa ofisa lonke isu lethu lokumaketha okuqukethwe kwe-SEO:
Sakha futhi sigcina okuqukethwe okunekhwalithi ephezulu, okuholwa umkhiqizo, okugxile ekusesheni mayelana nezihloko ezinamandla ebhizinisi namandla okusesha.
Ake ngihlukanise indlela esihlanganisa ngayo i-SEO nokumaketha kokuqukethwe:
1. Thola izihloko ezinamathuba okusesha
Uma ufuna ukuthola ithrafikhi yosesho, udinga ukukhomba izihloko okungenzeka amakhasimende akho azifunayo.
Indlela elula yokuthola lawa magama angukhiye ukusebenzisa ithuluzi lamagama angukhiye njenge-Ahrefs' Keywords Explorer:
- Iya ku-Explorer yamagama angukhiye
- Faka amagama angukhiye ambalwa abanzi ahlobene nesayithi lakho noma i-niche
- Yiya ku Imigomo yokufanisa umbiko
- Hlunga amagama angukhiye anamandla wethrafikhi (TP)
SIDENOTE. I-Traffic Potential isilinganiso sethrafikhi yokusesha yemvelo yanyanga zonke eya ekhasini elisezingeni eliphezulu legama elingukhiye. Njengoba amakhasi ejwayele ukukala amagama angukhiye amaningi, Amandla Wethrafikhi isilinganiso esithembeke kakhulu kunevolumu yosesho.
Dlula embikweni bese ukhetha amagama angukhiye ahlobene nesayithi lakho. Isibonelo, ukube bengiyisitolo se-ecommerce esithengisa okokusebenza kwekhofi, leli kungaba igama elingukhiye elingakhonjwa:
UKUFUNDA OKUFANELE
- Ucwaningo Lwegama elingukhiye: Umhlahlandlela Wabaqalayo ka-Ahrefs
2. Faka amaphuzu amandla ebhizinisi esihloko ngasinye
Amandla ebhizinisi legama elingukhiye ukuthi kuzoba lula kangakanani ukufaka umkhiqizo wakho ngenkathi uhlanganisa isihloko esithile. 'Kuyimfihlo yethu yokuhweba'—yingakho singakwazi ukwethula kalula umkhiqizo wethu nezici zawo kukho konke okuqukethwe esikudalayo.
Nansi indlela yokuthola amandla ebhizinisi lesihloko:
Ngakho-ke, uma sithatha isibonelo esingenhla, isihloko esithi “i-coffee grinder ehamba phambili” singazuza u-“3” (inqobo nje uma sithengisa izigayi zekhofi) kuyilapho isihloko esithi “ingabe ikhofi le-decaf line-caffeine” sizofaka u-“1” noma u-“0”.
Kufanele ubeke phambili izihloko eziphakamisa amandla ebhizinisi, okungukuthi “2” noma “3”.
3. Dala okuqukethwe kwekhwalithi ephezulu, okuholwa umkhiqizo, nokugxile ekusesheni
Isho ukuthini yonke i-jargon? Asihlephule.
Kugxile ekusesheni
Ingxenye yokuqala 'yokugxila ekusesheni' ukuthola amagama angukhiye abantu abawaseshayo. Ingxenye yesibili ukucacisa kungani bafuna lawo magama angukhiye. Lokhu 'kungani' kwaziwa ngokuthi inhloso yokusesha.
Njengoba umgomo we-Google uwukuba njalo ukulinganisa okuqukethwe okuhlobene kakhulu, singabheka imiphumela yenjini yokusesha (SERPs) ukuze siveze inhloso yosesho. Thatha igama elingukhiye olihlosile, lifake ku-Keywords Explorer, skrolela phansi kokuthi Ukubuka konke kwe-SERP, bese uchofoza Khomba izinhloso:
Ngakho-ke, singabona ukuthi abaseshi abafuna igama elingukhiye elithi "i-coffee grinders ehamba phambili" bafuna ukubuyekezwa okuningiliziwe kanye nezincomo zochwepheshe kuma-grinders wekhofi angcono kakhulu. Akugcini lapho, singabona nokuthi abaseshi bafuna a uhlu leyo fresh.
Uma siqondise lesi sihloko, ukusenza sigxile ekusesheni kusho ukufanisa le nhloso yosesho—sizodinga ukudala uhlu lwezigayi zekhofi ezihamba phambili zalo nyaka.
UKUFUNDA OKUFANELE
- Sesha Inhloso ku-SEO: Lokho Eyikho nokuthi Uyilungiselela Kanjani
Okuholwa ngumkhiqizo
Okuholwa ngumkhiqizo kusho ukuqiniseka ukuthi awuvele udale okuqukethwe ngenxa yakho; futhi 'uthengisa' umkhiqizo wakho. Ufuna ukwazi ukuthi yiluphi uhlobo lokusebenzisa, isici, noma isevisi ofuna ukuyifaka endabeni. Ngokwemvelo, kunjalo.
Ukuthola amandla ebhizinisi lesihloko bekuyokwenza u-90% womsebenzi lapha. Uma udala okuqukethwe mayelana nesihloko esithole u-“3”, khona-ke ukuphakama komkhiqizo wakho kuzoba ngokwemvelo. Isibonelo, singangeza kalula izixhumanisi emuva esitolo sethu sezinto zekhofi ngemva kokumboza izigayi zekhofi ezihamba phambili. Noma, uma senza ama-grinder ethu ekhofi, singawabeka njengomunye ongcono kakhulu. (Yingakho ngithi amaphuzu angenzeka ebhizinisini ayisithako sethu esiyimfihlo.)
Inselele iza uma ukhuluma ngezihloko ezithola u-“1” noma “0”. Akwenzeki, kodwa uzodinga ubuhlakani.
Isibonelo, ngisanda kuhlanganisa isihloko esithi "Uchwepheshe we-SEO". Ibinamandla ebhizinisi okuthi “1” futhi bekunzima ukufaka iphimbo lomkhiqizo. Ngenhlanhla, ngiqaphele ukuthi ukufakwa kuhlu kwemisebenzi ethile kucele ulwazi ngamathuluzi ahlukene we-SEO (okuhlanganisa nathi.) Bekuwuhlelo oluhle kakhulu lokwethula umkhiqizo wethu kanye nesifundo sokunikeza izitifiketi.
UKUFUNDA OKUFANELE
- Okuqukethwe Okuholwa Ngomkhiqizo: Kuyini, Kungani Kusetshenziswa, nokuthi Ungaqala Kanjani
Ikhwalithi ephezulu
Lokhu ku-subjective. Izindinganiso zawo wonke umuntu zihlukile. Kodwa nansi indlela esicabanga ngayo ngekhwalithi:
- Inembile - Akukho hype, akukho amanga. Zonke izitatimende esizenzayo kufanele zibe nembe ngangokunokwenzeka.
- Sula - Akukho ukuxubha - susa wonke amagama nemisho engadingekile. Sebenzisa i-jargon kuphela lapho kudingeka. Uma kudingeka, yakha imifanekiso ukuze wandise emibonweni nasemiqondweni.
- Eziwusizo - Ukuholwa ngomkhiqizo kubalulekile kodwa okuqukethwe akufanele nje kuhloselwe ukumisa. Okuqukethwe kufanele kugxile kakhulu ekusizeni izivakashi ukuxazulula izinkinga zazo, kuyilapho sihlanganisa ngobuciko umkhiqizo wethu engqikithini.
- Unique — Enye indlela yokwenza okuqukethwe kwakho kuhluke iwukuba nesikhumba emdlalweni—yenza izivivinyo, ukuqhuba izifundo zedatha, futhi ubhale ngokuzibonela mathupha. Uma ukuba nesikhumba kunzima, xoxa nodokotela. Gxila ku wenza, hhayi ayengakwenza.
UKUFUNDA OKUFANELE
- Ungagqama Kanjani Olwandle Lokuqukethwe kwe-AI
4. Gcina okuqukethwe kwekhwalithi ephezulu, okuholwa ngumkhiqizo, okugxile ekusesheni
Ukonakala kokuqukethwe kwakho akunakugwenywa:
- Kugxile ekusesheni - Amazinga akho angase ehle ngenxa yezimbangi. Noma awuzange ukale ngisho okokuqala ngqa. Noma inhloso yosesho yesihloko oqondiswe kuso ishintshile (isb, igama coronaInhloso yokusesha yashintsha phakathi neminyaka eyize ka-2020-2022.)
- Okuholwa ngumkhiqizo — Ungase ube nezici ezintsha, amasevisi, noma usebenzise izimo ozozethula. Noma ithimba lakho lehlise izici ezithile noma lilahle amanye amasevisi.
- Ikhwalithi ephezulu - Izitatimende zingase zingalungi ngokuhamba kwesikhathi. Noma umbono wakho oyingqayizivele ube yimpumelelo kangangokuthi wonke umuntu wakopisha wena (futhi wakudlula isikhundla.) Noma ungase ube nezindlela ezingcono zokuqamba kabusha imisho nezigaba. Noma nje imibono, izithombe-skrini, nokuqukethwe sekuphelelwe yisikhathi.
Yingakho ungawakhi umzila wesitimela bese unyamalala. Kufanele uyinakekele ngokuqhubekayo ukuze uyigcine isebenza. (Ngibheka ishubhu yase-London.) Kuyafana nangokuqukethwe kwakho.
Indlela yokugcina okuqukethwe kwakho iwukuba uhlole okuqukethwe njalo. Senza lokhu njalo ngekota—Umbhali ngamunye eqenjini lethu lebhulogi udlula kuphothifoliyo yakhe yezindatshana futhi akhethe okungenani izingcezu ezintathu azozibuyekeza. Umbhali ngamunye angase futhi akhethe umbhangqwana ozobhala kabusha ngokugcwele.
Ngincoma kakhulu ukuthi udlule kusifanekiso sethu sokuhlola okuqukethwe ukuze ubone ukuthi yini engahambanga kahle ngokuqukethwe kwakho nokuthi wenzeni ngakho ngokulandelayo.
UKUFUNDA OKUFANELE
- Landela Inqubo Yethu Yokuhlola Okuqukethwe (Isifanekiso Sifakiwe)
Imicabango yokugcina
I-SEO nokumaketha kokuqukethwe kungase kube izinhlobo ezahlukene zokumaketha, kodwa lokho akusho ukuthi udinga ukwenza okukodwa ngaphandle kokunye.
Zombili iziteshi zihambisana kakhulu futhi njengoba ubona ngenhla, zingaklanywa njengesu lonke elifinyelela zonke izinjongo ezibalulekile zokumaketha.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
