Ukuthola ikheli le-imeyili elilungile kungase kuzwakale njengokusesha inaliti ku-haystack, kodwa kubalulekile ekuxhumaneni okuphumelelayo kwebhizinisi. Lo mhlahlandlela unikeza izindlela ezisebenzayo nezilungile zokwembula amakheli e-imeyili kalula, uqinisekisa ukuthi ukufinyelela kwakho kuyasebenza futhi kubophezelekile.

Okuqukethwe
● Kungani Ukufinyelela I-imeyili Kubalulekile
● Ungawathola Kanjani Amakheli E-imeyili
● Izinyathelo Zokuhlola Kwangaphakathi Okuphumelelayo
● Izinkombandlela Zokuziphatha kanye Nemikhuba Engcono Kakhulu

Kungani Ukufinyelela I-imeyili Kubalulekile

Ukufinyelela nge-imeyili kubalulekile ekuxhumaneni okuqondile nokomuntu siqu, okungathuthukisa kakhulu ubudlelwano bebhizinisi futhi kuqhubekise ukukhula. I-imeyili eklanywe kahle inganqamula umsindo futhi ifinyelele abenzi bezinqumo ngempumelelo kakhulu kunezinye izindlela zokuxhumana. Ngokwezifundo ezihlukahlukene zokumaketha, ama-imeyili aqondene nawe angakhuphula izinga lokuzibandakanya kufika ku-20%, okwenza ukufinyelela nge-imeyili kube ithuluzi elibalulekile kumabhizinisi esimanje.

Kodwa-ke, uma ucabanga ukuthi ukuba nawo wonke amakheli e-imeyili eduze kanye nokuthumela ama-imeyili abandayo kulingana nokwenza izinto, ungase udumale. Ama-imeyili angaceliwe ngokuvamile agcina kumafolda ogaxekile noma azitshwa ngokuqondile, okuholela emazingeni aphansi okuphendula. Le ndlela futhi ibeka engcupheni yokwephula imithetho yokumaketha ye-imeyili, efana ne-GDPR, edinga imvume ecacile evela kubamukeli. Ngaphezu kwalokho, awufuni ukuba isithunzi sakho somthumeli sehle ngenxa yohlu loxhumana nabo oluthengiwe olunocupho logaxekile. Ngakho-ke, ukuthola amakheli e-imeyili ngendlela efanele nokuwasebenzisa ngokunesibopho kubalulekile ekugcineni isithombe esihle sebhizinisi nokuqinisekisa ukuthi awutholi ama-imeyili aphansi noma uvinjelwe.

Zama ukwakha ubudlelwano bangempela ngaphambi kokuthumela i-imeyili. Qala ngengxoxo evamile ku-LinkedIn noma i-X, futhi uthole noma udale okuqukethwe okubonisa ukuthi umkhiqizo wakho uzixazulule kanjani izinkinga ezingase zithintane nomamukeli oqondiswe kuye. Kuhlala kulula ukwakha ubudlelwano ngemuva kokunikeza inani kwabanye. Kulapho kuphela lapho ukuthumela ama-imeyili kuzosebenza kangcono.

Ungawathola Kanjani Amakheli E-imeyili

Ukumba Ngokusebenzisa Amawebhusayithi Enkampani

Amawebhusayithi ezinkampani angaba yinqolobane yolwazi lokuxhumana uma wazi ukuthi ubheke kuphi. Qala ngokuhlola amakhasi athi “Mayelana Nathi” noma “Thintana”, avame ukuklelisa imininingwane evamile yokuxhumana. Sebenzisa lokhu ukushayela inkampani ngokuqondile noma uthumele i-imeyili yokuhlola ukuze ucele “usizo.” Umuntu oqaphe ibhokisi lokungenayo cishe uzodlulisela isicelo sakho koxhumana naye ofanele. Ngokugcina umlayezo wakho unobungane futhi ungadayisi, ukhulisa ithuba lokuthola impendulo.

Ukukhishwa kwabezindaba nokuthunyelwe kwebhulogi nakho kunganikeza othintana nabo ababalulekile. Hlola ukuthi ithemba lakho libhalele ibhulogi yenkampani yabo. Ama-bios ababhali ngokuvamile afaka imininingwane yokuxhumana noma okungenani anikeze izixhumanisi kuma-akhawunti abo e-LinkedIn noma e-Twitter. Lokhu kungakunikeza ukuqonda okwengeziwe ezintweni abazithandayo futhi kukusize wakhe uxhumano. Okungcono kakhulu, ungase uthole ikheli labo le-imeyili ngokuqondile ku-bio, okwenza kube lula ukufinyelela kubo futhi ubonise ukwazisa kwakho ngomsebenzi wabo.

Izimayini Social Media Platforms

Izinkundla zokuxhumana zingamathuluzi anamandla okuthola amakheli e-imeyili. Nawa amasu abalulekile ambalwa:

I-LinkedIn: Imayini Yakho Engcweti Yegolide

I-LinkedIn iyisisetshenziswa esiyinhloko solwazi lokuxhumana lochwepheshe. Qala ngokubuka amaphrofayili wamathuba akho. Ngokuvamile, ochwepheshe babhala amakheli abo e-imeyili engxenyeni yokuxhumana yamaphrofayela abo. Uma ingabonakali ngokuqondile, ungathumela isicelo sokuxhuma futhi uxhumane nokuqukethwe kwakho ukuze wakhe ubuhlobo. Isici se-InMail se-LinkedIn sikuvumela ukuthi ufinyelele ngqo. Ukwengeza, bheka amakheli e-imeyili ku-LinkedIn Amaqembu ahlobene nemboni yakho, njengoba amalungu eqembu kwesinye isikhathi abelana ngemininingwane yawo yokuxhumana.

Twitter: Insiza Engalindelekile

I-Twitter ingaba usizo ngokumangalisayo ekutholeni amakheli e-imeyili. Ochwepheshe kwesinye isikhathi bafaka amakheli abo e-imeyili kuma-bios abo e-Twitter noma bawabhale ngqo ku-Twitter. Landela amathemba akho futhi uhlanganyele nama-tweets abo ukuze uthole ukuxhumana. Ungase futhi ufune ama-tweets aqukethe imishwana efana nokuthi “ngithinte ku-” noma “ngithumele i-imeyili ku-” kanye nesibambo se-Twitter salowo olindelekile. Lokhu kungaholela ekhelini le-imeyili olifunayo.

Ukusebenzisa Amathuluzi Wokubheka I-imeyili

Amathuluzi okubuka ama-imeyili abalulekile ekutholeni nasekuqinisekiseni amakheli e-imeyili. Nazi izinketho ezimbili ezidumile:

Hunter: Umzingeli we-imeyili

I-Hunter iyithuluzi elinamandla lokuthola nokuqinisekisa amakheli e-imeyili. Vele ufake isizinda senkampani, futhi u-Hunter uzohlinzeka ngohlu lwamakheli e-imeyili ahlobene naleso sizinda. Iphinde inikeze isandiso se-Chrome ukuze ufinyelele kalula ngenkathi upheqa amaphrofayili e-LinkedIn. Ukunemba nokusebenziseka kalula kukaHunter kuyenza ikhethelo eliphezulu kochwepheshe abafuna ulwazi lokuxhumana oluthembekile.

Voila Norbert: The Sleuth

I-Voila Norbert ingelinye ithuluzi elisebenzayo lokubheka i-imeyili. Faka igama nenkampani yalowo ongase abe khona, futhi uNorbert uzothola ikheli labo le-imeyili. Iphinde iqinisekise ukunemba kwamakheli ewanikezayo, iqinisekise ukuthi unolwazi lokuxhumana olulungile. I-Voila Norbert isebenziseka kalula futhi iwusizo ikakhulukazi ekusesheni kwe-imeyili enemininingwane.

Ukuqondisa Ngokumaketha Okusekelwe ku-Akhawunti (ABM)

I-Account-Based Marketing (ABM) igxile ekuqondiseni izinkampani ezithile kunokuhola ngabanye. Le ndlela ivumela ukufinyelela komuntu siqu futhi okuphumelelayo. Ukuze usebenzise i-ABM, qala ngokukhomba izinkampani ezibalulekile ezihambisana nemigomo yebhizinisi lakho. Sebenzisa amathuluzi afana ne-LinkedIn Sales Navigator kanye ne-InsideView ukuze uqoqe imininingwane enemininingwane ngalezi zinkampani. Uma usubahlonze abenzi bezinqumo abakhulu phakathi kwalezi zinhlangano, sebenzisa amathuluzi okubuka i-imeyili ukuze uthole imininingwane yabo yokuxhumana. Yenza ngokwezifiso ukufinyelela kwakho ukuze ubhekane nezidingo zabo ezithile kanye namaphuzu obuhlungu, okwandisa amathuba okusabela okuhle.

Izinyathelo Zokuhlola Kwangaphakathi Okuphumelelayo

Ukuhlola kwangaphakathi kubandakanya ukuheha amathemba ebhizinisi lakho ngokuqukethwe okubalulekile nokuzibandakanya. Nansi inkomba yesinyathelo ngesinyathelo:

1. Dala Okuqukethwe Okukhangayo: Thuthukisa okuqukethwe okubhekana nezinhlungu zekusasa lakho nezintshisekelo zakho. Lokhu kungaba okuthunyelwe kwebhulogi, amaphepha amhlophe, noma izifundo eziyisibonelo.
2. Sabalalisa Okuqukethwe Ngokuphumelelayo: Yabelana ngokuqukethwe kwakho ngokusebenzisa inkundla yezokuxhumana, izincwadi zezindaba ze-imeyili, nezinkundla zezimboni ukuze ufinyelele izethameli eziningi.
3. Sebenzisa Ukubizela-Esenzweni (CTAs): Khuthaza izethameli zakho ukuthi zenze izenzo ezithile, njengokubhalisela i-webinar noma ukulanda insiza, ukuze zithwebule imininingwane yazo yokuxhumana.
4. Hlanganyela namaProspects: Landela labo abazibandakanya nokuqukethwe kwakho. Thumela ama-imeyili omuntu siqu noma imilayezo ukuze wakhe ubudlelwano.
5. Sebenzisa i-Marketing Automation: Sebenzisa amathuluzi afana ne-Marketo ukuze wenze ukulandela ngokuzenzakalelayo futhi ukhulise umkhondo ngemikhankaso ye-imeyili eqondisiwe.
6. Linganisa futhi Wandise: Landela ukulandelela ngokuqhubekayo ukusebenza kwemizamo yakho yokuhlola engenayo engenayo. Sebenzisa izibalo ukuze ucwenge amasu akho futhi uthuthukise ukuzibandakanya.

Izinkombandlela Zokuziphatha kanye Nemikhuba Engcono Kakhulu

Ukufinyelela nge-imeyili enesimilo kubalulekile ekugcineni isithunzi sebhizinisi lakho nokuthobelana nemithethonqubo. Nazi iziqondiso ezibalulekile:

1. Funa Imvume: Njalo thola imvume ecacile ngaphambi kokwengeza othile ohlwini lwakho lwe-imeyili. Lokhu akukhona nje okokuziphatha kodwa futhi kuyisidingo esingokomthetho ngaphansi kwemithetho efana ne-GDPR.
2. Ngezifiso imeyili yakho: Hlela imilayezo yakho ukuze ibhekane nezidingo eziqondile zomamukeli nezithakazelo. Ama-imeyili enziwe aba ngewakho abonisa ukuthi uyamazisa umamukeli, okwandisa amathuba empendulo eyakhayo.
3. Nikeza Inani: Qinisekisa ukuthi ama-imeyili akho anikeza okuthile okubalulekile kumamukeli, noma ngabe ulwazi, isixazululo senkinga, noma ulwazi oluhlukile.
4. Hlonipha Ubumfihlo: Ungalokothi wabelane noma uthengise amakheli e-imeyili ngaphandle kwemvume. Ukuvikela ubumfihlo boxhumana nabo kwakha ukwethenjwa futhi kugcina ubuqotho bakho.
5. Landela Imithethonqubo: Hlala unolwazi ngemithetho nezimiso zokumaketha nge-imeyili endaweni yangakini futhi unamathele kuyo ngokuqinile ukuze ugweme imiphumela engokomthetho futhi ugcine izindinganiso zokuziphatha.

Isiphetho

Ukuthola amakheli e-imeyili kubalulekile ukuze uthole ukufinyelela kwebhizinisi okuphumelelayo. Ngokusebenzisa amawebhusayithi ezinkampani, izinkundla zokuxhumana, namathuluzi okubuka ama-imeyili, ungakwazi ukuqoqa imininingwane yokuxhumana ngendlela efanele nangokuziphatha. Ukwengeza, ukukhomba izinkampani ezithile ngokuMaketha Okusekelwe ku-Akhawunti kanye nokulandela izinyathelo zokuhlola ezingenayo kungathuthukisa imizamo yakho yokufinyelela. Hlala unamathela eziqondisweni zokuziphatha kanye nezinqubo ezingcono kakhulu zokulondoloza isithunzi sebhizinisi lakho futhi uqinisekise ukuthobela imithetho. Ngokusebenzisa lawa maqhinga, ungakha ukuxhumana okubalulekile futhi uthuthukise ukukhula kwebhizinisi lakho.