Umkhuba we-#HairPerfume ku-TikTok uthuthukile usuka entshisakalweni ye-niche waya emnyakazweni yobuhle obalulekile. Nakuba abanye abasebenzisi behlola izindlela ezintsha zokufaka amakha ezinhlelweni zabo zokunakekelwa kwezinwele, abanye bangena shí kusayensi yale mikhiqizo enamakha.Lesi sigaba somkhiqizo esisha sibumba kabusha indlela abathengi ababhekana ngayo nephunga elimnandi, sinikeza inhlanganisela eyingqayizivele yephunga nokunakekelwa kwezinwele. Njengoba singena kulo mkhuba osafufusa, sizohlola ukukhuphuka kwayo ku-TikTok, amandla ayo emakethe, nokuthi kusho ukuthini kochwepheshe bemboni yobuhle nabathandi ngokufanayo.

Okuqukethwe
● Ukuqonda I-#HairPerfume: Incazelo Nezinzuzo
● Ukunyuka Kwe-#HairPerfume ku-TikTok
● Imininingwane yemakethe kanye nesikhalo sabathengi
● I-Outlook Yesikhathi esizayo kanye Namathuba Wamakha Ezinwele

Ukuqonda #IPerfume Yezinwele: Incazelo Nezinzuzo

Iyini #HairPerfume?

I-#HairPerfume ibhekisela emikhiqizweni enamakha eklanyelwe ngokukhethekile ukwengeza iphunga elimnandi ezinweleni ngaphandle kwezihibe zamakha esintu. Ngokungafani namakha avamile, angaba nzima kakhulu noma alimaze ngenxa yotshwala obuningi, amakha ezinwele akhiwe ukuze abe lula futhi angagcobi. Lo mkhiqizo omusha uvumela abathengi ukuthi bajabulele amakha ahlala isikhathi eside kuyilapho ubhekana nezidingo ezithile zezinwele.

Izinzuzo eziyinhloko zamakha ezinwele zihlanganisa:

1. Iphunga Elimnandi: Amakha ezinwele anikeza ithuba lokuvuselela nokuthuthukisa iphunga elingokwemvelo lezinwele zakho ngaphandle kotshwala obunzima obungomisa imicu.
2. Izinzuzo Zezempilo Zezinwele: Ukwakhiwa okuningi kuhlanganisa izithako ezinomsoco ezikhuthaza impilo yezinwele, njengokuvikelwa kwe-UV kanye namavithamini angeziwe, okwenza kube ukwengeza okuhle ezinkambisweni zokunakekelwa kwezinwele.
3. Yokuphila Isikhathi Eside Ise: Akhelwe ukuhlala isikhathi eside kunamakha amaningi avamile, amakha ezinwele angagcina izinwele zinuka kahle usuku lonke, ngisho nangemva kosuku olugcwele emsebenzini.
4. Isicelo Esilula: Ngokungafani namakha omdabu, angashiya insalela enamathelayo noma alinganise izinwele, amakha ezinwele afutha kalula futhi aklanyelwe ukusetshenziswa kalula.
5. yizinhlobonhlobo: Njengemikhiqizo enemisebenzi eminingi, iziqholo eziningi zezinwele nazo zihlinzeka ngezinzuzo ezengeziwe njengokufakwa kwamanzi noma ukuvikelwa ekulimaleni kwemvelo.

Ukunyuka kwe-#HairPerfume ku-TikTok

Umkhuba we-#HairPerfume ku-TikTok ubulokhu ukhula ngokuphawulekayo, ubonisa isithakazelo esikhulayo sabathengi kwezinye izinhlobo zephunga nemikhiqizo yobuhle enemisebenzi eminingi. Ake singene kudatha nemininingwane ezungeze le threndi:

Ukukhula emibonweni nasekuhlanganyeleni

Ngokusho kwedatha ka-Exolyt ye-TikTok yomhlaba wonke, i-hashtag ye-#HairPerfume (okuhlanganisa nomaka abahlobene njenge-#HairMist) ibonise ukukhula okungaguquki kusukela ngo-2022, nenani eliphakeme eliphawulekayo ngo-2024. Maphakathi no-2024, okuqukethwe ngaphansi kwale hashtag kuqongelele ukubukwa okungaphezu kwezigidi ezingu-14. Lokhu kukhula kuqinisekiswa eminye imithombo: I-Spate ibika ukwanda okungama-35% kwenyanga nenyanga ekusesheni kwemikhiqizo ehlobene ne-“Hair Perfume” ku-TikTok. Lokhu kuhlanganyela okuqinile kubonisa ukukhula okukhulayo kwephunga elimnandi elibhekelela ngokukhethekile ukunakekelwa kwezinwele.

Amathrendi wokuqukethwe nokuziphatha kwabathengi

I-TikTok manje inesibopho sokukhiqiza ama-45% okuthengwa kwamakha okuqhutshwa yinkundla yezokuxhumana e-United States, ikakhulukazi phakathi kwabathengi bakwa-Gen Z abakhangwa okuqukethwe okuthinta imizwa. Nokho, okuqukethwe okuhlobene ne-#HairPerfume okwamanje kusesigabeni sokuhlola. Abamukeli bokuqala abafana no-Gisou e-Netherlands kanye no-Sol de Janeiro e-US bayizincomo ezihamba phambili. Kuvela uchungechunge oluhlukahlukene lwamavidiyo angaphansi kwetemu lokusesha elithi “amakha ezinwele”, kusukela ekugqamiseni amakha ezinwele angcono kakhulu kanye nemininingwane yezinzuzo zawo ukuya ekuhloleni ukuguga. Lezi zinhlobonhlobo zokuqukethwe zibonisa ama-engeli nemibono ehlukene, zibandakanya abasebenzisi ngokuqukethwe okufundisayo nokuhlangenwe nakho.

I-Market Insights kanye Nesikhalazo Sabathengi

Ngenkathi idatha ethile yemakethe yeziqholo zezinwele inqunyelwe, imakethe yokunakekelwa kwezinwele ebanzi inikeza umongo walo mkhuba ovelayo. Ngokusho kwe-Statista, imakethe yokunakekelwa kwezinwele yomhlaba wonke kulindeleke ukuthi izuze imali eyizigidi eziyizinkulungwane ezingu-96.43 ngo-2025, ngezinga lokukhula lonyaka lika-2.8% kusukela ngo-2024 kuya ku-2028. Okuhamba phambili ngezindleko yimakethe yase-US, okulindeleke ukuthi ikhiqize imali eyizigidi eziyizinkulungwane ezingu-13.6 ngonyaka ka-2024.

UChristian Fontanive, i-VP ye-Innovation kwa-IFF, ugqamisa ukuthi iphunga liwukucatshangelwa okubaluleke kakhulu kumthengi oyedwa kwabane lapho ethenga imikhiqizo yokunakekela izinwele. Ngemuva kobhubhane, ama-22% wabathengi aphendukele kuma-shampoos anephunga elimnandi, efuna okuhlangenwe nakho okumnandi okunuka okuthuthukisa inqubo yabo yokunakekela izinwele. Lokhu kukhethwa kwephunga elimnandi kubonisa ukushintshela emikhiqizweni engenzi kahle nje kuphela kodwa enikeza nokwaneliseka kwezinzwa.

Ngaphezu kwalokho, kunesidingo esinamandla sezinketho ezithengekayo zephunga, njengoba abathengi bekhangwa yimikhiqizo enikeza izixazululo ezivumelana nesabelomali eziphindaphinda amakha aphezulu. Ukuvela kwama-dupes namafomethi afinyelelekayo kudale imakethe echumayo yamakha ezinwele ashada ukunethezeka ngokusebenziseka.

Ukunyuka kwe-#HairPerfume kuhambisana namathrendi amaningana obuhle:

• Ukunethezeka okungabizi kakhulu: Amakha ezinwele anikeza indlela ethengekayo yokujabulela iphunga elimnandi, ekhanga abathengi abaqaphela ibhajethi abasafisa ukuthintwa okunethezeka ezinhlelweni zabo.
• Imikhiqizo enemisebenzi eminingi: Amakha amaningi ezinwele ahlinzeka ngezinzuzo ezengeziwe ezifana nokufakwa emanzini noma ukuvikelwa kwe-UV, okuhlangabezana nesidingo semikhiqizo efeza izinjongo eziningi.
• Ukugxila empilweni yezinwele: Abathengi baya ngokuya beqaphela ukuthi iziqholo zendabuko ezinotshwala obuphezulu zingalimaza izinwele. Amakha ezinwele enziwa ukuze abe mnene emiculweni, ngokuvamile aqukethe utshwala obuncane nezinye izithako ezondlayo.

Njengoba inkambiso ye-#HairPerfume iqhubeka nokuvela ku-TikTok, iveza amathuba abalulekile ezinkampani zobuhle ukuze zisungule futhi zandise ukunikezwa kwemikhiqizo yazo kulesi sigaba esisafufusa. Inhlanganisela yesikhalo sephunga elimnandi, izinzuzo zokunakekelwa kwezinwele, namandla okudala okuqukethwe okudaliwe kwenza lokhu kube ithrendi okufanele ibukwe futhi okungase kube nokutshala imali kuyo kubadlali bemboni yobuhle.

Ikusasa I-Outlook kanye Namathuba Okwenza Izinwele Eziqhola

Ikusasa lamakha ezinwele libukeka lithembisa, ngezitayela namathuba amaningana avela emakethe. Nazi ezinye izinto ezibalulekile ongazithatha:

Abadlali ababalulekile nemikhiqizo edumile

Imikhiqizo eminingana isivele izinzile emakethe yamakha ezinwele:

1. I-Gisou: Lolu hlobo lwe-Dutch seluthole ukuduma ku-TikTok ngamakha alo ezinwele, lusebenzisa ukwakheka kwalo okusekelwe uju.
2. I-Sol de Janeiro: Yaziwa ngamakha ayo aphefumulelwe e-Brazilian, izinwele ze-Sol de Janeiro seziphenduke izintandokazi zehlelo.
3. I-Crown Affair: Iphunga Labo Lesiginesha liklanyelwe ukuthuthukisa isimo sengqondo ngenkathi i-hydrating imicu yezinwele.

Ezinye izinhlobo zikanokusho ezifana ne-Chanel, i-Dior, ne-Jo Malone nazo zingene emakethe yamakha ezinwele, zinikeza izinketho ze-premium zabathengi.

Amathuba esikhala esimhlophe semikhiqizo

1. Ukunethezeka okuthengekayo: Kunethuba lokudala izinketho zamakha ezinwele ezifinyeleleka kakhulu ezinikeza umuzwa we-premium endaweni yenani eliphansi.
2. Amafomula anemisebenzi eminingi: Amabhrendi angakha amakha ezinwele angagcini nje ngokuba yiphunga kodwa futhi ahlinzeke ngezinzuzo zokunakekelwa kwezinwele njengokuvikelwa kwe-UV, isilawuli se-frizz, noma ukuvikela ukushisa.
3. Amaqoqo esizini: Ngokuthola ugqozi embonini yephunga elimnandi, amabhrendi angasungula amakha ezinwele esizini anomkhawulo ukuze aqhubekisele phambili isasasa labathengi futhi aphinde ukuthenga.
4. Ukwenza ngokwezifiso: Ukunikeza imixube yamakha ezinwele eziqondene nawe noma amakhithi okubeka kungakhanga abathengi abafuna ukuzizwisa okuhlukile kwephunga.
5. Ukwakheka kwemvelo nokuhlanzekile: Ngesidingo esikhulayo sobuhle obuhlanzekile, kunethuba lokudala amakha ezinwele anezithako zemvelo, ezitholakala ngokuqhubekayo.
6. Iphunga elikhethekile lezinwele: Ukuthuthukisa amakha ezinwele enzelwe izinhlobo ezahlukene zezinwele (isb, izinwele ezigoqene, eziqondile, noma ezilashwe ngemibala) kungavala igebe emakethe.
7. Imikhiqizo yokwandisa iphunga: Ukudala imikhiqizo ehambisanayo njengezinsiza zezinwele ezinephunga elimnandi noma imicamelo kungasiza ukwelula umuzwa wephunga.

Ekuphetheni, i-#HairPerfume imele ithrendi okufanele uyibukele yemikhiqizo yobuhle nabathengi ukuze bahlangabezane nesidingo esikhulayo semikhiqizo yamakha emisha, enemisebenzi eminingi. Njengoba abathengi beqhubeka nokufuna ulwazi oluthinta izinzwa kanye nezixazululo zobuhle eziqondene nawe, kunethuba lokuthi iziqholo zezinwele zibe isisekelo sokunakekelwa kwezinwele. Ngokusebenzisa amathrendi enkundla yezokuxhumana, ngokugxila ekwakhiweni okusimeme, kanye nokunikeza okuhlangenwe nakho okuyingqayizivele kwephunga, amabhrendi angazuza kule makethe esafufusa futhi azimise njengabaholi embonini yephunga elimnandi.