Emhlabeni osheshayo wezitayela zenkundla yezokuxhumana, i-TikTok isiphenduke indawo yokuzalela yobuhle obusha. Faka i-#PearlSkin, ithrendi yobuhle ekhangayo eheha abasebenzisi futhi ilolonge kabusha imboni. Le ndatshana icubungula okushiwo #PearlSkin, ukukhuphuka kwayo kwe-meteoric ku-TikTok, kanye nomthelela wayo embonini yezimonyo nezimonyo zemibala. Sizophinde sixoxe ngokuthi lo mkhuba usho ukuthini kumabhrendi nakubathengi bebhizinisi abafuna ukwenza imali ngokunyakaza kobuhle obuqhutshwa yinkundla yezokuxhumana.

Okuqukethwe
● Yini i-#PearlSkin?
● Ukukhula Kwe-#PearlSkin Aesthetic ku-TikTok
● Imikhiqizo Ebalulekile Eshayela Ithrendi ye-#PearlSkin
● Amathuba Ebhizinisi Emakethe ye-#PearlSkin
● I-Outlook Yesikhathi esizayo: #PearlSkin nangaphezulu

Iyini i #PearlSkin?

I-#PearlSkin iyisitayela sobuhle esihehayo esithathe i-TikTok isivunguvungu kusukela ngoJanuwari kuya kuJuni, futhi isaqhubeka. Ibonakala ngokukhazimula okuthambile, okuthambile okulingisa ukucwebezela okuntekenteke kwamaparele. Lo mkhuba uhlanganisa ubisi olukhanyayo, olukhanyayo olunikeza isikhumba ukubukeka okusilika, nokukhazimulayo.

Umsuka nokuvela kwethrendi:

Umkhuba we-#PearlSkin uhambisana noshintsho olubanzi oluya ekuqedeni okunempilo, okubukeka kwemvelo kakhudlwana. Imele ukusuka ekubukekeni kwesimo esindayo, se-matte sesikhathi esedlule, esihlanganisa indlela ecwengekile neyinkimbinkimbi yokukhanya. Umkhuba ukhuluma ngesifiso esikhulayo sokukhanya okunempilo okushaya ibhalansi phakathi kobuhle bemvelo kanye nokuthuthukiswa okuthuthukisiwe.

Kuyathakazelisa ukuthi i-#PearlSkin ayigcini nje ngokubonisa okuthandwayo kobuhle bomhlaba wangempela kodwa futhi ithola ugqozi kobuhle bedijithali. I-WGSN iphawula ukuthi lo mkhuba uthonywa ukuqedwa kwesikhumba "somzimba" - inhlanganisela yamathonya angokwenyama kanye nedijithali. Lokhu kuhambisana nombono wabo omkhulu ka-2025 othi "Izinto Zangempela Ezinezingqimba," okuphakamisa ukuthi ukuqedwa okufana neparele kuzoqhubeka nokuba nomthelela kubuhle bobuhle ngo-2024 nangale kwalokho.

Ukunyuka kwe-#PearlSkin ku-TikTok

Umkhuba we-#PearlSkin uthole ukukhuphuka kwe-meteoric ku-TikTok, okudonse ukunaka kwabathandi bobuhle nochwepheshe bemboni ngokufanayo. Ake singene ekuhlaziyweni kwethrendi kanye nezibalo ezikhombisa ukuthandwa kwayo okukhulayo.

Ukuhlaziywa kwethrendi nezibalo:

Ngokusho kwe-WGSN kaMeyi-Juni 2024 TikTok Analytics, #PearlSkin ikhombise ukukhula okumangazayo esikhathini esifushane. Umkhondo wethrendi ubonisa ukukhula okungazelelwe, ngegrafu ebonisa ukukhuphuka okubukhali okubukhali kusukela ngoJanuwari 2024 kuya kuJuni 2024. Le hashtag ibone ukwanda okukhulu kokubukwa, yafinyelela ngaphezu kwezigidi ezingu-12 ngoJuni 2024. Ukuhlaziywa kwe-STEPIC* kubonisa ukuqondana okumaphakathi nempilo emaphakathi, okuphakamisa ukuhambisana kwayo nokuqhubeka kobuhle bethrendi yamanje.

STEPIC*: I-STEPIC imodeli yokuhlaziya edalwe i-WGSN.com, ehlanganisa izizinda zeNhlangano, Ubuchwepheshe, Imvelo, Ipolitiki, Imboni, Nokudala. Futhi inkomba ye-SEPIC iyinkomba edalwe ngocwaningo lwe-qual and quant kulezi zihloko.

Okuqukethwe okukhiqizwa umsebenzisi kanye nomthelela wethonya:

Umkhuba we-#PearlSkin ugqugquzelwe kakhulu okuqukethwe okukhiqizwa ngumsebenzisi (UGC) ku-TikTok. Lokhu kuhlanganisa:

• tutorials: Abasebenzisi badala futhi babelane ngemihlahlandlela yesinyathelo nesinyathelo ekuzuzeni ukukhanya okufana neparele okuphelele.
• Izincomo Zomkhiqizo: Abathandi bobuhle bakhangisa ngemikhiqizo yabo abayintandokazi ukuze bathole ukubukeka kwe-#PearlSkin.
• Ngaphambi Nangemuva Kwezinguquko: Abasebenzisi abaningi babonisa umthelela omangalisayo wesu le-#PearlSkin ekubukekeni kwabo.

Abagqugquzeli babambe iqhaza elibalulekile ekwandiseni lo mkhuba, ngabadali abaningi bokuqukethwe kobuhle abahlanganisa i-#PearlSkin kokuqukethwe kwabo okujwayelekile. Ukuvumela kwabo kanye nemibukiso ibe negalelo elikhulu ebuhleni balo mkhuba.

Ukukhuphuka okusheshayo kwe-#PearlSkin ku-TikTok kugcizelela amandla enkundla ekulolongeni izitayela zobuhle. Kumabhizinisi asembonini yobuhle, lokhu kunikeza ithuba eliyingqayizivele lokusebenzisa intshisekelo ekhulayo ekuqedweni kwesikhumba okukhanyayo, okufana neparele.

Imikhiqizo Ebalulekile Eshayela Ithrendi ye-#PearlSkin

Ukuthrenda kwe-#PearlSkin kubangele ukwanda kwesidingo semikhiqizo ethile yobuhle esiza ukufeza ukukhanya okufiselekayo okufana neparele. Nazi izigaba zomkhiqizo ezibalulekile ezibalulekile ekudaleni ukubukeka kwe-#PearlSkin:

Ama-Primers nama-illuminators:

• Iziqalo ezikhanyisayo ezidala isisekelo esikhazimulayo
• Izikhanyisi eziwuketshezi ezingaxutshwa nesisekelo noma zifakwe njenge-highlighter
• Amafomula afakwe ngeparele anezela ukukhanya okucashile esikhumbeni

Isisekelo se-makeup nama-highlighters:

• Izisekelo ezikhazimulayo ezinezinhlayiya ezibonisa ukukhanya
• Ama-moisturizers anombala ogqamile kanye nama-BB creams anokuphela kwamazolo
• I-Cream ne-highlighters ewuketshezi kumathoni afudumele we-champagne
• I-Sheen eyeshadows yokubukeka okuhlangene kwe-pearlescent

I-Skincare-makeup hybrids:

• Amaseramu anombala anikeza izinzuzo ze-skincare ngokuphela okukhanyayo
• Amaconsi e-bronzing angaxutshwa nama-moisturizers noma agqokwe yedwa
• Izifutho zokusetha ezikhanyayo zokukhanya okufana neparele yonke indawo

Ngokwemibiko yemboni yobuhle, imikhiqizo enikeza izinzuzo zemisebenzi eminingi ithandwa kakhulu. Isibonelo, ama-primer angadali isisekelo esikhanyayo kuphela kodwa futhi anikezela ngezinzuzo ze-skincare njenge-hydration noma ukuvikela ilanga adingeka kakhulu.

Kuhle ukuqaphela ukuthi ukuthambekela kwe-#PearlSkin kugcizelela ukubukeka kwemvelo, "isikhumba sakho kodwa esingcono". Lokhu kuhambisana noshintsho olubanzi oluya ezindleleni zobuhle ezingenamandla, njengoba kuboniswa inkambiso ehlobene "Yokuvilapha Ukuphelela" okukhulunywe ngayo embikweni we-WGSN.

Kumabhizinisi asembonini yobuhle, ukugxila kulezi zigaba zomkhiqizo ezibalulekile kanye nokuhlanganisa okufana neparele emigqeni yomkhiqizo ekhona kungaba isinyathelo esihlakaniphile sokuzuza kuthrendi ye-#PearlSkin.

Amathuba Ebhizinisi Emakethe ye-#PearlSkin

Ukunyuka kwe-#PearlSkin kuveza amathuba amaningi ebhizinisi embonini yobuhle. Nansi indlela izinkampani ezingenza ngayo imali kulo mkhuba:

Amasu Okuthuthukisa Umkhiqizo

• Ama-illuminators anemisebenzi eminingi: Dala okokuqala nezikhanyisi ezinganikezi nje kuphela ukukhanya okufana neparele kodwa futhi zinikeze izinzuzo zesikhumba ezifana nokufakwa emanzini noma ukuvikelwa kwe-UV.
• Imikhiqizo ekhanyayo eyenziwe ngokwezifiso: Dala amaconsi e-bronzing axubenekayo noma amaphalethi agqamisayo avumela abasebenzisi ukuthi benze kube ngokwakho ukubukeka kwabo kwe-#PearlSkin.
• I-Skincare-makeup hybrids: Tshala imali kuma-serum anombala kanye nezinto zokuthambisa ezikhanyayo ezifiphalisa umugqa phakathi kokunakekelwa kwesikhumba nezimonyo, okuhlinzekela ithrendi "yokunakekelwa kwesikhumba kuqala".
• Amafomethi womzamo omncane: Gxila emikhiqizweni esebenziseka kalula njengezinti ezikhanyisayo nezifutho ezinikeza ukukhanya okusheshayo ebusweni nasemzimbeni, iqondaniswe nethrendi ebanzi ethi "Lazy Perfection".

Amathiphu Okuthengisa Nokudala Okuqukethwe

• Ukusebenzisana okokufundisa: Bambisana nabagqugquzeli be-TikTok ukuze udale okokufundisa kwe-#PearlSkin usebenzisa imikhiqizo yakho, ubonise ukuguquguquka kweminikelo yakho.
• Imibukiso yangaphambi nangemuva: Bonisa umphumela wokuguqula imikhiqizo yakho ekuzuzeni ukubukeka kwe-#PearlSkin, ugcizelela ubuhle "besikhumba sakho kodwa obungcono".
• Okuqukethwe kwezemfundo: Dala okuthunyelwe okufundisayo mayelana nezinzuzo zethrendi ye-#PearlSkin nokuthi ihambisana kanjani nobuhle obubanzi nempilo enhle.
• Okuqukethwe okwenziwe ngumsebenzisi: Khuthaza amakhasimende ukuthi abelane ngokubukeka kwawo kwe-#PearlSkin futhi akuveze eziteshini zakho zenkundla yezokuxhumana, okugqugquzela ukuxhumana nomphakathi.

I-future Outlook: #PearlSkin nangaphezulu

Ikusasa le-#PearlSkin libukeka lithembisa, ngokukhula okuqhubekayo kanye nesilinganiso seminyaka yokuphila ebonisa ukuhambisana kwayo kuze kube u-2024 futhi kuya ku-2025. Ithrendi iqondana Nombono Omkhulu Wango-2025 Wezinto Ezingokoqobo Ezigqitshiwe, okuphakamisa ukuthi ukuqedwa okufana neparele kuzoqhubeka nokuba nomthelela kubuhle bobuhle. Njengengxenye yoshintsho olubanzi oluya emaphethelweni emvelo, acwebezelayo, i-#PearlSkin kulindeleke ukuthi ihlale idumile, isekelwa amathrendi ahlobene afana ne-#SoftGlam kanye ne-#GlowyMakeup. Umthelela we-aesthetics "yomzimba", ukuhlanganisa ugqozi lomhlaba ongokwenyama nowedijithali, izinkomba zokuthambekela kobuhle kwesikhathi esizayo okungase kuvele kulokhu kuhlangana.

Ukuze bahlale bephambili, amabhizinisi kufanele aqaphe ukuthambekela eduze, abele izinsiza zokuthuthukiswa komkhiqizo, futhi alungiselele amasu okuthengisa agugile ukuze abambe iqhaza ekukhuleni kwawo. Ukugxila kuma-skincare-makeup hybrids, imikhiqizo yokunethezeka yemizamo emincane, kanye nokwakhiwa kwemvelo cishe kuzoqhubeka nokuzwakala kubathengi. Ngokusebenzisa imininingwane ezuzisayo evela ku-TikTok Analytics nokuvumelanisa nokuthandwa ngabathengi, izinhlobo zobuhle zingazibeka phambili ezenzweni ezintsha, zihlangabezane nesidingo semikhiqizo enikeza kokubili ukukhazimula okusheshayo kanye nezinzuzo ze-skincare zesikhathi eside.