Esiqeshini sakamuva se- Ukuphumelela kwe-B2B podcast, umsingathi uSharon Gai ujoyinwa ngu Simona Moore, CEO we I-PB Pro. Uhambo lukaSimona lobungcweti lwaqala ngokuba ngumdlali wethenisi oseqophelweni eliphezulu nokuba umpetha wokuthuthukisa umkhiqizo kanye nochwepheshe be-eCommerce. I-PB Pro ingumkhiqizo ohamba phambili we-pickleball okhokhelwayo. Indaba kaSimona ayisho lutho iyakhuthaza futhi iwubufakazi bokuqina kwakhe, ukuzivumelanisa nezimo, namandla entshiseko yokushayela impumelelo emikhakheni eyahlukene. U-Simona uphinde athinte ukubaluleka kokusebenzisa impendulo yomthengi ukuze aqhubekisele phambili emisha kanye nokunqoba izinselele zokuncintisana nokuthengiswa kwamabhokisi amakhulu esigabeni sokuncintisana.
Okuqukethwe
Umdidiyeli wethenisi
Ukushintshela empilweni yebhizinisi
Ukuzalwa kwe-PB Pro
Impendulo ingayithuthukisa kanjani indlela entsha
Ukushintsha kwamasu: Ukusuka kuwholesale ukuya kumthengi oqondile
Ukuqamba kanye nokwanda
Imininingwane evela ku-Professional Pickleball Players Tour
Izeluleko zosomabhizinisi abasafufusa
Amandla emibono eyahlukene
Umphetho wokuncintisana
Isiphetho
Umdidiyeli wethenisi
Uhambo lukaSimona lwaqala ezinkundleni zethenisi eSlovakia, lapho achitha khona iminyaka yakhe yokuqala ecija amakhono akhe futhi eqhudelana nezinga eliphezulu. Ubaba wakhe wabamba iqhaza elibalulekile ekukhuleni kwakhe, egxilisa isiyalo futhi agxile ekudleni nasekuqeqeshweni kusukela esemncane. Ukuzinikela kukaSimona kwaba nezithelo njengoba ezuza lukhulu emsebenzini wakhe osemusha. Nokho, ngemva kweminyaka emihlanu yokuncintisana okukhulu, wanquma ukushintsha esuka kwezemidlalo ekhokhelwayo aye ezweni lezinkampani.
Ukushintshela empilweni yebhizinisi
Ekuqaleni, uSimona ucabangele umsebenzi wokuphatha ezemidlalo ochwepheshe. Nokho, ukuphila kwakunezinhlelo ezihlukile ngaye. Ujoyine iqembu lika-Lowe labaphathi bomkhiqizo, lapho athola khona uthando lokumaketha nokuthuthukiswa komkhiqizo. Lokhu kuguquka kwezenzakalo okungalindelekile kwabeka isisekelo semizamo yakhe yesikhathi esizayo. Kwa-Lowe, u-Simona wacija amakhono akhe ekutholeni nasekuklameni, emlungiselela izinselele namathuba angaphambili.
Ukuzalwa kwe-PB Pro
Ulwazi lukaSimona lwebhizinisi kanye nesizinda sakhe sezemidlalo kwamhlomisa ngekhono eliyingqayizivele aliletha ku-PB Pro. Ngesikhathi sobhubhane, ukuthandwa kwe-pickleball kwanda, futhi uSimona wabamba leli thuba lokwethula i-PB Pro. Umbono wakhe wawucacile: ukuthuthukisa ama-paddleball ekhwalithi ephezulu ngokugxila ekuzizweleni nasekudlaleni. Ngokushesha umkhiqizo wanwetshwa wafaka phakathi izingubo zabesilisa nabesifazane, ukuhlinzeka umphakathi okhulayo wabathandi be-pickleball.
Impendulo ingayithuthukisa kanjani indlela entsha
USimona wabelana ngokuthi ubafune kanjani abahlinzeki abanolwazi ekwenzeni ama-pickleball paddles e-Chovm. Wabuza ngezinto zokwakha, ukujiya, kanye nobulukhuni, ethola impendulo ebalulekile. Lokhu kwamsiza ukuthi aqonde ukunikezwa kwemakethe kwamanje. Uxoxisane ngesidingo sama-paddles athambile nabahlinzeki ukuze bathole umuzwa ongcono wokudlala. Bekuyinqubo yokuhlanganyela, ehlanganisa ukusesha kwabahlinzeki kanye nempendulo yabo. Eminyakeni edlule, ukusebenza no-Chovm kube yinto enhle kakhulu kuye.
Ukushintsha kwamasu: Ukusuka kuwholesale ukuya kumthengi oqondile
Ezinsukwini zayo zakuqala, i-PB Pro yayigxile ekuthengisweni, ukuthengisela amakilabhu nabathengisi. Kodwa-ke, ngokubona amandla okukhula emakethe eqonde ngqo kubathengi, uSimona nethimba lakhe bashintsha isu labo. Batshale imali ku-search engine optimization (SEO) ukushayela ithrafikhi kuwebhusayithi yabo, begcizelela ukubaluleka kokwenza okuqukethwe kwekhwalithi ephezulu okunikeza ulwazi olubalulekile kumakhasimende. Le pivot yamasu ikhulise ukufinyelela kwabo futhi yabavumela ukuthi baxhumane ngokuqondile nesisekelo samakhasimende abo.
Ukuqamba kanye nokwanda
Ukuqamba okusha kusenhliziyweni yesu lebhizinisi le-PB Pro. USimona uzibophezele ekuthuthukiseni umkhiqizo oqhubekayo, eqinisekisa ukuthi i-PB Pro ihlala ihamba phambili embonini ye-pickleball. Imigomo yomkhiqizo ihlanganisa ukukhulisa isiteshi sayo esiqonde ngqo kubathengi kanye nokusebenzisana nezinkampani embonini yemidlalo yamarekhethi ukwandisa ukusatshalaliswa. USimona ubona ngeso lengqondo i-pickleball iba umdlalo wama-Olympic ngokuzayo, kanti i-PB Pro ikulungele ukudlala indima ebalulekile kulokhu kuvelela.
Imininingwane evela ku-Professional Pickleball Players Tour
Ingxoxo ye-podcast iphinde yangena empumelelweni nasekukhuleni kwe-Professional Pickleball Players Tour (PPA). U-Simona ugqamise indlela ukuvakasha okuheha ngayo ithalente emhlabeni wethenisi, ngabadlali bamatende abafana no-Pablo Tellez abasiza ngokudayisa imikhiqizo ngoxhaso. Ingxoxo igcizelele ukubaluleka kokuthola okufanele ubudlelwano bamasu kanye nesikhathi seziteshi zokusabalalisa.
Izeluleko zosomabhizinisi abasafufusa
Lapho ecelwa iseluleko kosomabhizinisi bokuqala, uSimona wagcizelela ukubaluleka kokuzikholelwa kanye nokuzifaka engozini. Ugqugquzele abanikazi bamabhizinisi abasafufusa ukuthi bagweme ukuzisola ngokuqala nokufunda kulolu hambo. Ukwengeza, wagqamisa ukubaluleka kokuthola umeluleki noma umqeqeshi webhizinisi onganikeza impendulo nesiqondiso esinenjongo. USimona wabelane ngolwazi lwakhe nomphathi wangaphambili oqhubeka nokunikeza imibono ebalulekile.
Amandla emibono eyahlukene
Indlela kaSimona yebhizinisi isekelwe inethiwekhi yabantu abanikeza imibono eyahlukene. Uyazazisa izeluleko ezivela kubantu abangaphandle kwemboni yakhe, njengoba ngokuvamile benikeza imibono emisha. Ngaphandle kokuba neqembu elincane, uSimona uthembela kule nethiwekhi ukuze azulazule ngezinselele futhi akhombe amathuba. Uzwakalise intshisekelo yokujoyina imiphakathi yamabhizinisi aphethwe ngabesifazane ukuze axhumane nabanye osomabhizinisi besifazane futhi athole ulwazi olwengeziwe.
Umphetho wokuncintisana
USimona uncoma ukuncintisana kwakhe, owathuthukiswa njengomsubathi wangaphambili, ngokuqhuba impumelelo yakhe kwezamabhizinisi. Uthando lwakhe lokufunda nokuthuthuka komuntu siqu lubhebhezela ukukhula kwakhe njengomuntu webhizinisi nomuntu ngamunye. Uthola ukugcwaliseka ezimpambanweni zezimboni nemibono ehlukene, akholelwa ukuthi ingavusa ukuqamba okusha.
Isiphetho
Uhambo lukaSimona Moore olusuka kumdlali wethenisi okhokhelwayo luye ku-CEO we-PB Pro luyisibonelo esinamandla sokuthi intshiseko, ukuguquguquka, nokuzimisela ukubeka engcupheni kungaholela kanjani empumelelweni emangalisayo. Indaba yakhe ihlinzeka ngemininingwane ebalulekile kosomabhizinisi abasafufusa futhi igqamisa ukuguquguquka kwezwe lezemidlalo nezamabhizinisi. Njengoba i-PB Pro iqhubeka nokusungula futhi yandisa, umbono nobuholi bukaSimona ngokungangabazeki kuzololonga ikusasa le-pickleball futhi kukhuthaze abanye ukuthi baphishekele amaphupho abo osomabhizinisi.
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