Idatha ibingabalulekile ngaso sonke isikhathi ezitolo. Manje, kubalulekile futhi kusiza izinkampani ukuncintisana emakethe inselele. Njengoba imboni ikhula ngokushesha ngokwedijithali, kunedatha yabathengi abaningi kunangaphambili. Abathengisi kufanele basebenzise lolu lwazi oluningi ukuze bathole imininingwane ebalulekile—noma bangasalela emuva.
Ngokujabulisayo, izinhlelo eziningi zesofthiwe yezibalo zokuthengisa ziyatholakala ukusiza amabhizinisi enze umqondo wayo yonke leyo datha. Kodwa, njenganoma yimuphi omunye umkhiqizo webhizinisi, izixazululo zokuhlaziya okuthengisa ziza ngezinhlobonhlobo zamahhala nezikhokhelwayo. Kungani amabhrendi kufanele akhethe amamodeli wamahhala kunezinketho ezikhokhelwayo? Noma ingabe izinguqulo ezikhokhelwayo zingcono kakhulu? Lesi sihloko sizosiza amabhizinisi anqume futhi anikeze izibonelo ngaphansi kwesigaba ngasinye.
Okuqukethwe
Isofthiwe yezibalo zamahhala eziqhathaniswa nezokudayisa ezikhokhelwayo: yikuphi okungcono kumabhizinisi?
Izici ezingu-7 ezibalulekile okufanele uzibheke kunoma iyiphi isofthiwe yezibalo zokuthengisa
Amabhizinisi ama-5 amahhala futhi akhokhelwayo wesoftware analytics angasebenzisa ngo-2024
Ukuvala
Isofthiwe yezibalo zamahhala eziqhathaniswa nezokudayisa ezikhokhelwayo: yikuphi okungcono kumabhizinisi?
Izibalo zokuthengisa zamahhala zinikeza indawo yokungena engabizi kakhulu, ehlinzeka ngemisebenzi eyisisekelo njengokulandelela ukuthengisa nokuphathwa kwempahla. Ngalesi sizathu, amathuluzi okuhlaziya okuthengisa amahhala alungele amabhizinisi amancane noma lawo amasha okuhlaziya okudayisa. Kodwa-ke, ukulinganiselwa kwabo ngokwezici nokuqina kungase kuvimbele ukukhula.
Ngakolunye uhlangothi, amathuluzi okuhlaziya okudayisa akhokhelwayo anikeza uhlu olude lwezici zedatha ezithuthukisiwe, amadeshibhodi enziwe ngokwezifiso, nosekelo oluzinikele. Lokhu kusiza amabhizinisi ukuthi athole imininingwane ejulile futhi akhule ngempumelelo—konke okushodayo kumamodeli amahhala. Nakuba utshalomali lungaba lukhulu, izinzuzo zabo zesikhathi eside (ngokuphathelene nezinqumo eziqhutshwa idatha nokusebenza okuthuthukisiwe) zingadlula izindleko.
Noma kunjalo, amabhizinisi kufanele ahlole ngokucophelela izidingo zawo, isabelomali, namandla okukhula ngaphambi kokukhetha ithuluzi. Nali isu elihle: qala ngethuluzi lamahhala futhi kancane kancane ushintshele enketho ekhokhelwayo njengoba ibhizinisi landa.
Izici ezingu-7 ezibalulekile okufanele uzibheke kunoma iyiphi isofthiwe yezibalo zokuthengisa
Yonke isofthiwe yezibalo zokuthengisa kufanele ibe nezici ezithile zokusiza amabhizinisi ahlaziye idatha yawo. Nazi izici eziyisishiyagalombili ezibalulekile okufanele abathengisi bazicabangele lapho bekhetha isoftware yabo yokuhlaziya idatha ephelele.
1. Ukuphathwa kwempahla
Isofthiwe yezibalo zokuthengisa ezikhethwayo kufanele inikeze ukuphathwa kwempahla—iyindlela ephumelela kakhulu yokuthi abathengisi bazi isitoko sabo esitholakalayo ngaphandle kwezindleko ezengeziwe. Kufanele isize ukulandelela amaleveli e-inventory, ukuphela kwesitoko, namathrendi afunwayo, iphushele amabhizinisi ekufinyeleleni inzuzo engcono yokusungula izinto. Ngaphezu kwalokho, lesi sici siqinisekisa ukuthi abathengisi bajabulela ukugcwala ngokweqile noma ukugcwala okuncane, okwenza ngcono ukuhamba kwemali.
2. Izibalo zabathengi
Ingxenye ebalulekile yezibalo zokuthengisa ukuqonda ukuziphatha kwamakhasimende, amaphethini okuthenga, kanye nezintandokazi. Yingakho isofthiwe ekhethiwe kufanele isize amabhizinisi ahlaziye le datha. Kufanele isize ekudaleni imikhankaso yokuthengisa esebenza ngempumelelo, ithuthukise ukunikezwa kwemikhiqizo, futhi inikeze ukuzizwisa kokuthenga kwamakhasimende komuntu siqu—lapho ikhasimende laneliseke kakhulu, ayanda amathuba okuphinda ukuthenga nokutholwa kwamakhasimende amasha.
3. Ukwehla
Lesi sici siqinisekisa ukuthi isixazululo sezibalo zokuthengisa singasingatha ukwanda kwamavolumu nobunzima bedatha, ikakhulukazi uma abathengisi banda. Lapho imisebenzi ikhula kancane kancane, amabhizinisi kufanele akhethe isofthiwe engasingatha abasebenzisi abaningi, imithombo yedatha, namandla okuhlaziya ngaphandle kokulahlekelwa ukusebenza.
4. Isibikezelo sokuthengisa
Isofthiwe ye-Analytics enesibikezelo sokuthengisa ivumela izinkampani ukuthi zihlele i-inventory, isabelomali, futhi zabele izinsiza. Lawa mathuluzi ngokuvamile ahlaziya idatha yokuthengisa yomlando, izitayela zesizini, nezinye izici zangaphandle ukuze asize abathengisi benze izibikezelo ezinembayo. Imiphumela? Ukwehliswa kwesitoko, ukuqagela okunembile kwemali engenayo, kanye nokusetshenziswa kwezinsiza okuthuthukisiwe.
5. Ukubika kwesikhathi sangempela
Isofthiwe yezibalo zokuthengisa kufanele futhi inikeze ngokubika kwesikhathi sangempela, inikeze amabhizinisi ukufinyelela okusheshayo ekuthengisweni kwakamuva, ulwazi lokuziphatha kwamakhasimende, kanye nempahla. Lesi sici sisiza izinkampani ukuthi zibhekane ngokushesha nezinguquko zemakethe futhi ziphendule kuzitayela ezivelayo.
6. Ukubukwa kwedatha
Amabhizinisi azoba nenkinga yokuzulazula isofthiwe eyinkimbinkimbi yezibalo zokuthengisa. Ngakho-ke, kufanele babheke izinketho ngamathuluzi okubuka idatha. Lawa mathuluzi aguqula idatha eyinkimbinkimbi ibe okubonakalayo okulula ukukuqonda (njengamashadi namagrafu).
7. Amakhono okuhlanganisa
Isofthiwe yezibalo zokuthengisa kufanele inikeze ukuhlanganisa okungenazihibe namasistimu akhona (njengezinkundla ze-eCommerce nezinhlelo zokudayisa)—ukuphela kwendlela yokuthola ukuhlaziywa kwedatha okunembile. Amabhizinisi azothola ngokushesha imininingwane futhi enze izinqumo ezinolwazi lapho lezi zixazululo zihlanganisa imithombo eminingi yedatha.
Amabhizinisi ama-5 amahhala futhi akhokhelwayo wesoftware analytics angasebenzisa ngo-2024
Nawa ama-software ayisithupha amahhala futhi akhokhelwayo ezibalo zokudayisa ahlangabezana nemibandela okukhulunywe ngayo ngenhla:
1. SafetyCulture
Uhlobo lwamahhala: Isivivinyo samahhala se-30
Intengo: Isoftware ye uhlelo lwe-premium kubiza u-US$24/ngenyanga.
Amapulatifomu asekelwe: I-SafetyCulture inikeza izinhlelo zokusebenza zeselula (i-iOS ne-Android) nezixazululo ezisekelwe kuwebhu.
I-SafetyCulture inikeza isofthiwe yezibalo zokuthengisa ezinezinga eliphezulu ezinezici zokuthengisa ezisezingeni eliphezulu. Isixazululo sedatha sisiza amabhizinisi asebenze ngempumelelo kakhulu ngemibiko ebanzi nokuhlaziya. Okungcono nakakhulu, le nkundla yokuqala yeselula inikeza ukuhlaziywa kwedatha yesikhathi sangempela kanye nokuzenzakalela, izici eziphelele zokusiza ukukhulisa imali engenayo kanye nenzuzo. Okubaluleke nakakhulu, i-SafetyCulture ine-interface esebenziseka kalula engaqondwa yinoma ubani.
Izici:
- Ukuqapha ukusebenza: Amaqembu angakwazi ukulandelela kalula i-inventory, ama-oda (ku-inthanethi nasesitolo), izinto, izinkokhelo, nama-invoyisi. Ngakho, i-SafetyCulture inikeza konke abakudingayo ukuze bahlaziye idatha ebalulekile ngesikhathi sangempela futhi babhekane nanoma yiziphi izinkinga ngokushesha.
- Ukufinyelela kweselula: Amabhizinisi angaphinda afinyelele idatha yawo noma kuphi nanoma nini ngohlelo lokusebenza lweselula.
- Izinhlu zokuhlola zokuthengisa: I-SafetyCultures inikezela ngomtapo wolwazi womphakathi onohlu lokuhlola lwempahla yomkhiqizo, ukuhlolwa kwemishini kagesi (amaphrinta, amarejista emali, amafoni, njll.), kanye nokuhlolwa kokuphepha ukuze kuqinisekiswe ukuthi yonke into ihlala ihlelekile futhi isebenza.
2. Qlik Sense
Uhlobo lwamahhala: Inikeza isilingo samahhala ngemuva kokubhalisa
Intengo: I-Qlik Sense inikeza izinhlelo ezintathu ngesixazululo sabo sezibalo:
- Uhlelo olujwayelekile luyi-US$825/ngenyanga kubasebenzisi abangafika kwabangama-20 (bakhokhiswa njalo ngonyaka)
- Uhlelo oluyiprimiyamu ku-US$2,700/ngenyanga kubasebenzisi abayinhloko abangafika kwabayi-100,000
- Ibhizinisi (ikhwowutheshini yangokwezifiso phezu kwesicelo)
Amapulatifomu asekelwayo: I-Qlik Sense isekela iwebhu kanye nezinsizakalo zeselula (i-iOS ne-Android).
I-Qlik Sense iyisofthiwe esebenza ngempumelelo kakhulu yezibalo zokudayisa ehlanganisa idatha evela eziteshini ezihlukahlukene. Inikeza amabhizinisi umbono ophelele wezinto ezithandwa ngamakhasimende abo kanye nemikhuba yokuthenga. Okubaluleke nakakhulu, i-Qlik Sense isiza ukuthuthukisa ukumaketha, okubuye kuqhubekisele phambili ukusebenzelana futhi kukhuphule ukuthengisa.
Izici
- I-Qlik Sense inikezela ngokubonwayo okuhlaba umxhwele namadeshibhodi avumela abasebenzisi ukuthi bakhe izethulo zedatha ezibukwayo ezinembayo nezisebenzisanayo.
- I-Qlik Sense futhi inokuguqulwa kwedatha nokuzishintshanisa ukuze isize iqondise futhi iguqule izinqubo zedatha yomsebenzisi ngokuzenzakalelayo.
- Abathengisi bangakwazi futhi ukusebenzisa izibalo ezithuthukisiwe nezishumekiwe ze-Qlik Sense ukuze basize ukuhlanganisa ukuhlaziya okuthuthukile kumasistimu akhona.
3. Umbheki
Uhlobo lwamahhala: I-Locker inikezela ngesilingo samahhala ngemuva kokubhalisa.
Intengo: Loker usebenzisa a uhlelo lwamanani okukhokha njengoba-uhamba.
Amapulatifomu asekelwayo: I-Looker inikezela ngosekelo lwewebhu neselula (i-iOS ne-Android).
I-Looker iyingxenye ye-Google Cloud Platform. Isiza amabhizinisi okudayisa afinyelele imigomo yawo ngokuhlaziywa kwedatha okunemininingwane. Isofthiwe ingasiza futhi ukuthuthukisa ukuhamba komsebenzi futhi ithuthukise amathuluzi akhona ngokuhlanganisa okuhlukahlukene.
Izici
- Izici ezithuthukile ze-Looker zinikeza abathengisi ubuhlakani bebhizinisi besimanje (BI) kanye nezibalo.
- Ngokugeleza komsebenzi okushayelwa yidatha, amabhizinisi angathuthukisa ukusebenza kahle kwawo ngokushesha ngokusekelwe ekuhlolweni kwedatha ye-Locker.
- I-Looker iphinde inikeze ukuhlanganiswa okungenamthungo namanye amathuluzi ukuze uthole imininingwane enemininingwane eyengeziwe.
I-4. IThebula
Uhlobo lwamahhala: I-Tableau ayinikezeli ngohlelo lwamahhala kodwa inesivivinyo sezinsuku eziyi-14.
Intengo: I-Tableau inikeza ezintathu ezahlukene amapulani amanani:
- I-Tableau Viewer ngo-US$15 ngenyanga/umsebenzisi ukuze abuke futhi axhumane namadeshibhodi nokubonwayo
- I-Tableau Explorer ngo-US$42 ngenyanga/umsebenzisi ngezici ezithuthuke kakhulu
- I-Tableau Creator ngama-US$75 ngenyanga/umsebenzisi kukho konke okunikezwa yinkundla
Amapulatifomu asekelwayo: Iwebhu neselula
I-Tableau iyinkundla ephezulu yokuhlaziya evumela abathengisi ukuthi babone futhi baqonde idatha, esiza ukuxazulula izinkinga ezibucayi. Inkundla iphinde inikeze ukufunda komshini okunamandla nokuhlanganiswa okuningi kwesoftware, ihlinzeka abathengisi ngamathuluzi okuthuthukisa ukusebenza kwemakethe yabo.
Izici
- I-Tableau Viewer iphatha kahle ukuqoqwa kwedatha nokuhleleka kwabathengisi.
- Izici zayo zokubonisa idatha zinikeza abathengisi ukumelwa okubonakalayo okucacile nokusebenzayo kwedatha yabo.
- I-Tableau Viewer isebenzisa ubuhlakani bokwenziwa obuhlaba umxhwele ukuze idale ukuhlaziywa kwedatha okuthuthukisiwe.
5. Sisense
Uhlobo lwamahhala: Abathengisi bangabhukha idemo yamahhala.
Intengo: U-Sisense uzokunikeza i-quote yangokwezifiso ngemuva idemo.
Amapulatifomu asekelwayo: Iwebhu neselula
I-Sisense iyinkundla enamandla yezibalo zokuthengisa esiza amabhizinisi ukuthi abone ngeso lengqondo idatha futhi athole imininingwane engasebenza. Le mininingwane ivumela izinkampani ukuthi ziguqule ukuhamba komsebenzi futhi ziqhudelane ngempumelelo emakethe.
Izici
- Ukumodela kwedatha ka-Sisense nokwenziwa ngeso lengqondo kudala izethulo zedatha ezisobala nezisebenzisanayo.
- Abathengisi bangathola futhi izibalo eziqhutshwa yi-AI ukuze bathole imininingwane ehlakaniphe kakhulu futhi esebenzisekayo.
- I-Sisense ihlangana ngaphandle komthungo namanye amasistimu nezinkundla.
Ukuvala
Abathengisi sekuyisikhathi eside behlaziya idatha yabo kanye nezinqubo ukuze benze amasu okumaketha abe ngokwakho futhi bathuthukise ulwazi lwamakhasimende. Kodwa uma befuna ukuzuza impumelelo enkulu nakakhulu, abakwazi ukungahambi kahle ngokutshala imali ku-software yezibalo zokuthengisa.
Amasistimu edijithali, amasu okumaketha aqhutshwa yidatha, nezibalo ngezinye zezinto ezinhle kakhulu abathengisi abangazuza ngazo kule softhiwe. Amabhizinisi angase akhethe izinketho ezinezinguqulo zamahhala noma amademo ukuze ahlole amanzi noma angene ngokuphelele ngezinhlelo ezikhokhelwayo—noma iyiphi indlela, azojabulela izinzuzo ezigcwele zezibalo zokudayisa.
