Ingabe amathrendi amancane aphelile? Ngemuva kwakho konke, ukushoda kuka-2024 kwamathrendi amasha “awumgogodla” kuphakamisa ukuthi kunjalo. Nokho, ziphole kuphela futhi azikaphumi ngokuphelele. Kodwa okushintshile ukuthi abantu abaningi manje bancamela isitayela somuntu siqu kunokulandela izitayela zakamuva.
Ihlobo lango-2023 kungenzeka ukuthi beligcwele imicimbi esezingeni eliphezulu ebhebhezela amathrendi amasha (njenge-Quick Luxury ne-Barbiecore), kodwa u-2024 akazange alandele okufanayo. Ngakho-ke, ochwepheshe bathi i-2025 izoba kakhulu mayelana nomuntu ngamunye kunobuhle.
Ufuna ukwazi ngesimo samathrendi amancane? Lesi sihloko sizohlinzeka ngemininingwane embonini yemfashini futhi sihlole ukuthi amathrendi amahlanu ake aduma avela kanjani ukuze ahlangabezane nemakethe yamanje.
Okuqukethwe
Ingabe amathrendi amancane ayaphela ngempela?
Amathrendi amancane angu-5 asadonsa ukunaka okuthile ngokusho kochwepheshe
I-takeway enkulu
Ingabe amathrendi amancane ayaphela ngempela?
Kungase kubonakale sengathi amathrendi amancane anyamalele eminyakeni yamuva, kodwa kukude neqiniso. Esikhundleni salokho, okufiphalayo wukuthatheka ngokubeka izitayela ku-niche aesthetics kanye nemijikelezo yethrendi engapheli. Abathengi bebhizinisi abasafuni ukulandela imithetho eqinile yesitayela futhi bamukela okuthile okuvumelana nezimo. Okujwayelekile okusha kuzoba abathengi abakhetha izinto abazithandayo ukuze bakhe ukubukeka okuhlukile.
Ngisho nabaqalayo abasanda kuqala bayayishiya imfashini yenkundla yezokuxhumana, okuqhubeka kubambezela ukukhula kwamathrendi amancane. Nakuba ezinye izinto, njengamahembe anezinkinobho, amaflethi e-ballet, namathonya e-Old Money, zisathrendayo, abathengi bazithanda ngenxa yokukhanga kwazo okujwayelekile nangesizini—awasekho amalebula obuhle aqinile.
Amathrendi amancane angu-5 asadonsa ukunaka okuthile ngokusho kochwepheshe
1. Inhlabamkhosi yasehhovisi
Ithrendi ye-“Office Siren”, inhlanganisela yezingubo zokusebenza zesimanjemanje kanye ne-minimalism yama-'90s, yaqala ngasekuqaleni kuka-2024 futhi ibithandwa kakhulu yi-Gen Z ku-Pinterest. Ngokuvumelana ne Umbiko ka-EDITED, inkambiso yakha u-73% wokusesha kwe-Pinterest, okuhlaba umxhwele uma kucatshangelwa isimo samanje samathrendi amancane.
Kodwa akugcini lapho. Ukuthengiswa kwezinto ezidumile ngokubukeka nakho kuyakhuphuka. Umbiko ofanayo ubonisa okuyisisekelo njenge amabhulukwe esudi futhi iziketi eziphothiwe zikhuphuke ngo-12% unyaka nonyaka. Amahembe ezinkinobho-phansi kanye izithende zezinyane lekati futhi ibone ukukhula okukhulu, okukhuphuke ngo-101% no-224%, ngokulandelana.
Nakuba igama elithi “Office Siren” lingase ligcine lizwakala liyisidala, isidingo salezi zitayela cishe sizoqhubeka kuze kube u-2025, namabhulukwe esudi e-baggy-fit charcoal grey (afakwe emaqoqweni avela ku-Bottega Veneta kanye ne-Miu Miu) kulindeleke ukuthi abe ucezu oluvelele.
Ukwengeza, u-2025 uzobona isitayela siguqukela ekubukekeni okudlalayo nokuphambili, okuhlanganisa i-academia namavayibhu e-retro. Ezinye zezinto ezibalulekile okufanele zibukwe amabhrendi afaka izibopho, izikhindi zomugqa omude, imithende, izikhindi zamabhokisi, amasheke, nezicathulo ezihlakaniphile.
2. I-Blokecore/Blokette
Umbiko ka-EDITED ibonisa ukuthi i-UK Pinterest isesha i-“Blokecore” kanye ne-“Blokette” eyenyuka ngoMashi nango-April 2024. Iphinde yanda futhi ehlobo ngaphambi kwama-Euro, lapho u-Gen Z eshayela u-72 kuya ku-76% wokusesha.
Amahembe ebhola futhi ama-jorts abe yimfashini, athengisiwe akhuphuka ngo-92% kanye no-49% unyaka nonyaka (ngokombiko ofanayo). Izakhi eziphefumulelwe ze-Blokette ze-Coquette, njenge amafulethi e-ballet, baphinde babona ama-spikes enzalo, ngokuthengiswa kwenyuka ngo-162% (ikakhulukazi izitayela ezifana neminsalo noMary Janes).
Nazi ezinye izindaba ezijabulisayo zezicathulo ngaphansi kwalo mkhuba okufanele amabhizinisi azi. Ochwepheshe bathi ukusebenzisana kukaSandy Liang x Salomon kuzodala isicathulo esilandelayo okufanele ube nesicathulo, okuhlanganisa izingubo zemidlalo nokuthinta kwabesifazane. Ngenkathi abaningi belahlekelwa yi-hype nge-Samba, amateki e-retro hlala ungumdayisi oqinile we-Adidas, enamamodeli afana ne-SL 72 OG athengisa ngokushesha.
Uma sibheka phambili ku-2025, imicimbi emikhulu yezemidlalo yabesifazane izogcina i-Blokette iyisisekelo njengamajezi ezemidlalo nabaqeqeshi be-retro abafunwa kakhulu. Khonamanjalo, imfashini yabesilisa incike kwezembatho zezemidlalo, ikhuthaza abathengisi ukuthi bazithengele. amahembe ombhoxo, amapholi, nama-plimsoll.
3. Ukunethezeka okuthulile
Ukunethezeka okuthulile kungenye yamathrendi amancane athathe igalelo elikhulu. Yize i-Pinterest isesha ithrendi eyafinyelela umvuthwandaba ngo-January 2024, selokhu yenqabile, ngo-43% wosesho oluvela kubasebenzisi abaneminyaka engu-25 kuya ku-34, uma kuqhathaniswa no-25% kusukela kwabangaphansi kweminyaka engu-24.
Isidingo sezinto zakudala ezihambisana nale threndi (njengama-blazers) sehlile, nama-blazer aqopha ukuwa okungu-14% kanye nezaphulelo ezengeziwe (ngokusekelwe kudatha evela ku- OKUHLELIWE). Amathangi amhlophe angenalutho nawo abone ukwehla ngo-11%. ama-graphic tees yaduma kakhulu.
Umbiko ofanayo nawo ubonisa lokho ama-waistcoats sibone impumelelo eyengeziwe, ngokunyuka okungu-132% kwabasanda kufika, okuphakamisa ukuthi isitayela kungenzeka sifinyelele umvuthwandaba. Ukufiphala kokunethezeka okuthulile akukubi konke, noma kunjalo, njengoba ochwepheshe bekholelwa ukuthi ukugqoka "imali endala" kuzoba nomthelela eNtwasahlobo/Ehlobo lika-2025. Kuzogxilwa kakhulu kumapholi aluniwe, ibhulukwe lelineni, amahembe ahlonishwayo, izimbadada zesikhumba, nezinsiza ze-raffia.
4. Unkosikazi wesixuku
I "umkami” ubuhle bakhuphuka ngokushesha futhi baduma, bafinyelela phezulu ku-Pinterest ngoJanuwari 2024 ngaphambi kokufiphala. Yize lo mkhuba ubuhlala isikhashana, uvuse intshisekelo emisha emibhalweni yezilwane, ikakhulukazi ingwe prints, okubone ukwanda okungu-98% kokuthengiswayo unyaka nonyaka (ngokombiko we-EDITED).
Ukuvela kwalokhu okuphrintiwe emibukisweni ye-Ganni kanye ne-Blumarine's Pre-Spring 2025 kuphakamisa ukuthi izonamathela. Ochwepheshe abavela OKUHLELIWE lindela ukuthi Zebra ukuphrinta (yize ingadumile kangako) izothola ukudonsa kulandela ukugqama kwayo eqoqweni le-Jacquemus' Cruise kanye nokuvumelana kuka-Rihanna.
Ukusetshenziswa kakhulu kwesikhumba noboya mbumbulu kubuhle “besixuku sabantu” cishe kube nomthelela ekwehleni kwaso, ikakhulukazi ngendima ebalulekile yesizini. Ngenkathi ezinye izici (ezifana nokuthungwa okuthambile) zingathonya izitayela ze-Fall/Winter 2024 kanye ne-Spring/Summer 2025, abathengisi kufanele babukele ukuthi i-Gen Z izitayela kanjani lezi zingcezu ukuze uthole amasu angcono wokumaketha.
5. Amagimmikhi amancane
Esigcawini semfashini sangemva kwe-COVID, abaklami bakanokusho bancike ekudaleni izikhathi eziyingozi, ngemibukiso esezingeni eliphezulu kanye nemikhiqizo ewubukhazikhazi obusa amathrendi. Imfashini ye-Gimmick, edume ngezinto ezifana ne-MCHF Big Red Boot, isathuthuka.
Izikhwama zemikhono, ikakhulukazi, bebelokhu bendiza besuka emashalofini. Isibonelo, isikhwama se-chip sika-Balenciaga kanye ne-clutch ye-JW Anderson's hedgehog kuthengiswe phakathi nezinsuku kumasayithi aphambili afana ne-Mytheresa ne-Luisaviaroma. Nakuba izicathulo zithrenda emiklamo eshesha kakhulu, izitayela zezitatimende zisakha amagagasi.
Thatha isibonelo sika-Alexander McQueen's hoof boot. Yaphela esikhathini esingangesonto. Ama-Crocs futhi iyahamba phambili kulesi sikhala, ngokubambisana okufana nezimoto, i-Pokemon, kanye ne-Naruto ethengisa phakathi kwamahora angu-24 futhi i-Pringles isebenzisana ethatha izinsuku ezingu-25 ukuthengisa (ngokusekelwe kumarekhodi avela OKUHLELIWE).
I-takeway enkulu
Ochwepheshe babikezele ukubuya kwemfashini egqokekayo kakhudlwana maphakathi no-2023, njengoba izitayela ezincane nezitayela eziqhutshwa yi-meme zithole ukuchayeka kakhulu. Umbukiso we-Schiaparelli's FW24 Couture ubonise lolu shintsho ngokungadali izikhathi zokuphulwa kwe-inthanethi. Ukwengeza, u-74% we-Gen Z manje ubeka kuqala okuhlangenwe nakho kwangempela kunokwedijithali, ethanda izinto ezikhangayo ungaxhunyiwe ku-inthanethi kunokuthenga okuqukethwe ku-inthanethi kuphela.
Amasiko aku-inthanethi nezinkundla zokuxhumana zingase zibe nomthelela kumathrendi emfashini, kodwa abathengisi kufanele bagxile kuzitayela eziguqulekayo ezihlanganisa ukuhlobana okuku-inthanethi nokugqokwa komhlaba wangempela. Thatha ikhasi encwadini ka I-S/S 25's soft living aesthetics.
