Ngenxa yesisekelo sayo esikhulu sabasebenzisi kanye nefomethi yemidiya esebenziseka kalula, iTikTok isiphenduke ithuluzi elisebenzayo lokuthengisa lamabhizinisi amaningi. Noma ngabe uyibhizinisi elincane noma ibhizinisi elikhulu, ukufunda ukusebenzisa i-TikTok ebhizinisini lakho kungakhuphula kakhulu ukuqwashisa ngomkhiqizo nokuzibandakanya kwamakhasimende.
Lapha, sizokunikeza izisekelo zokuqalisa ukusebenzisa i-TikTok ukuthuthukisa ibhizinisi lakho.
Okuqukethwe
Kungani amabhizinisi kufanele acabangele ukusebenzisa iTikTok
Ukuqalisa nge-TikTok
Ukudala isu le-TikTok
Ukudala okuqukethwe kwekhwalithi ku-TikTok
Ukubandakanya izethameli zakho
Ukuhlaziya nokuthuthukisa okukhiphayo kwakho
Isebenzisa izikhangiso ze-TikTok
Isifinyezo
Kungani amabhizinisi kufanele acabangele ukusebenzisa iTikTok
Sisazi kakade lokho marketing media social iyithuluzi elibalulekile lokumaketha lamabhizinisi. Kepha kungani ukhetha i-TikTok uma ibhizinisi lakho selivele likwezinye izinkundla zokuxhumana? Hhayi-ke, akunangqondo: I-TikTok njengamanje iyinkundla yezokuxhumana ethandwa kakhulu, enabantu abaningi Abasebenzisi abangu-1.7 abayizinyanga ezikhokhelwayo ngenyanga. Ukwengeza, i-algorithm ye-TikTok eyingqayizivele kanye nesisekelo sabasebenzisi abahlukahlukene sivumela okuqukethwe ukuthi kubhebhetheke ngokushesha, kukwenze kube inkundla engabizi kakhulu yokumaketha.
Kodwa ingabe labo basebenzisi baphenduka amakhasimende? Ngokwezibalo zakamuva, I-67% yabasebenzisi be-TikTok bathi umsamo ubagqugquzela ukuthi bathenge noma bebengahlelile.
Ukuqalisa nge-TikTok
Uma ungakakwenzi, isinyathelo sokuqala ukusetha i-akhawunti yebhizinisi leTikTok. Lokhu kukunikeza ukufinyelela ezicini ezithuthukile njengezikhangiso ze-TikTok nezibalo, ezibalulekile ekulandeleleni ukusebenza.
Chofoza lapha ukuthola umhlahlandlela ojulile wokuthi ungayenza kanjani i-akhawunti ye-TikTok.
Ukudala isu le-TikTok
Isinyathelo esilandelayo ukwakha isu le-TikTok. Uma usunayo i marketing media social isu lamanye amapulatifomu afana ne-Instagram noma i-YouTube, ukuzivumelanisa lezi zeTikTok yindawo enhle yokuqala. Kepha okokuqala, zinike isikhathi sokuzijwayeza nomphakathi we-TikTok, uma ungakakwenzi, futhi uqiniseke ukuthi isu lakho lihambisana nesitayela sokuqukethwe esithize seplatifomu kanye nezintandokazi zabasebenzisi.
Uma umusha ku-TikTok, zinike isikhathi sokuzibandakanya epulatifomu. Bheka ukuthi izimbangi zakho zithumela ini kanye nezinhlobo zokuqukethwe izethameli zakho ezihloselwe ukuzibandakanya nazo. Lokhu kuzosiza ukwazisa isu lakho.
Qonda izethameli zakho ozihlosile
Ngenkathi abasebenzisi abaningi be-TikTok beyiGen Z, kunenhlobonhlobo yabantu ku-TikTok abavela kuzo zonke izizukulwane. Zinike isikhathi sokucabanga ukuthi izethameli ozihlosile zingahluka kanjani ku-TikTok uma uqhathaniswa nezinye izinkundla. Ingabe zikhona izingxenye ezithile zezethameli oziqondise okufanele ugxile kuzo?
Zibekele imigomo
Ingxenye enkulu yesu lakho lebhizinisi le-TikTok ukubeka imigomo. Ngaphambi kokuthi uqale ukudala okuqukethwe, kubalulekile ukuthi uqale unqume ukuthi yini ongathanda ukuyifinyelela njengebhizinisi ku-TikTok. Qaphela ukuthi nakuba i-TikTok ingasetshenziswa ukukhuthaza ibhizinisi lakho, akuyona inkundla egxile ekuthengiseni, futhi ukusebenzelana nezilaleli ngokuvamile kubonakala njengento ebaluleke kakhulu.
Chaza isitayela sakho sebhizinisi leTikTok
Njengoba uskrola ku-TikTok, uzoqala ukuqonda izindlela ezi-niche abantu abadala ngazo okuqukethwe kanye nolimi oluhlukile olusetshenziswa kuye ngokuthi obani abaqondiswe kubo. Ngaphambi kokuqala ukudala okuqukethwe, kubalulekile ukwakha ubuwena obubonakalayo bomkhiqizo obuhambisana nesithombe somkhiqizo wakho futhi bukusiza ukuthi udale okuqukethwe okungaguquki okwenza umkhiqizo wakho ubonakale kalula.
Okuhle nge-TikTok ukuthi awukudingi ukusethwa okukhulu kokukhiqiza njengoba ubungakwenza nge-YouTube. Eqinisweni, abaningi ngangokunokwenzeka I-65% yabasebenzisi be-TikTok cabanga ukuthi amavidiyo abukeka njengochwepheshe ngokweqile avame ukubukeka ngendlela engafanele endaweni yesikhulumi. Ngakho-ke, kungase kuzuzise ukuba yiqiniso nakakhulu futhi kungabi ngcono uma kuziwa kokuqukethwe.
Ukudala okuqukethwe kwekhwalithi ku-TikTok
Uma usunesu, sekuyisikhathi sokuqala ukudala okuqukethwe.
Ukudala okuqukethwe okubandakanyayo ku-TikTok kudinga inhlanganisela yobuciko, ubuqiniso, kanye nokuqonda amathrendi epulatifomu. Yize ingekho enye indlela yokwenza lokhu, nanka amasu okuthi uqalise:
- Sebenzisa imisindo ethrendayo nama-hashtag: Bamba iqhaza kuzinselele ezidumile futhi usebenzise imisindo ethrendayo ukuze ukhulise ukubonakala. Kodwa-ke, qiniseka ukuthi zihlobene nomkhiqizo wakho futhi ziyahambisana nezwi lomkhiqizo wakho kanye nemiyalezo.
- Xoxa izindaba: Izindaba ezimfushane, eziphoqayo zithinta kahle abasebenzisi beTikTok. Sebenzisa amasu okulandisa ukuze udale ukuxhumana ngokomzwelo, kodwa khumbula ukuthi amavidiyo amafushane adonsa ukunaka kwezithameli kumasekhondi okuqala ayi-10-15 avame ukwenza kahle kakhulu.
- Hlanganyela nabathonya: Ukubambisana nabanamandla kungakusiza ukuthi ufinyelele izethameli ezibanzi futhi wengeze ukwethembeka kumkhiqizo wakho.
- Okuqukethwe okwenziwe ngumsebenzisi: Khuthaza abalandeli bakho ukuthi benze okuqukethwe okuhlobene nomkhiqizo wakho, futhi bafake umsebenzi wabo kuphrofayela yakho.
- Okuqukethwe okungemuva kwesigcawu: Bonisa uhlangothi lomuntu lwebhizinisi lakho ngamavidiyo angemuva kwesigcawu anikeza abalandeli amazwibela emisebenzi yakho, iqembu, noma inqubo yokudala.
Uma kukhulunywa ngokwakha okuqukethwe ku-TikTok, awudingi ukuphinda usungule isondo; amafomethi nezifanekiso ezidumile zikhona ku-TikTok ngesizathu - ungesabi ukuzisebenzisa. Ingabe ufuna eminye imibono? Chofoza lapha ukuze uthole amanye amathiphu wokuthi ungakudala kanjani okuqukethwe okubandakanyayo ku-TikTok.
Khumbula, lapho udala okuqukethwe, kubalulekile ukusebenzisa amagama-ncazo ukuze wenze okuqukethwe kube lula ukugayeka futhi kufinyeleleke kuzo zonke izethameli.
Ithiphu: Nakuba okuqukethwe okukhiqizwe kakhulu kungadingeki, kubalulekile ukuqinisekisa ividiyo eyikhwalithi nomsindo. Abathengisi abaningi basebenzisa ama-smartphones ukwenza okuqukethwe kwe-TikTok; kodwa-ke, basazocabangela ukukhanya kanye nekhwalithi yomsindo lapho bedubula.
Ingabe kufanele ngikhuthaze ngokuqondile imikhiqizo yami ku-TikTok?
Yize iTikTok iyindawo enhle yokukhangisa imikhiqizo, kubalulekile ukukhumbula ukuthi akuyona inkundla yokuthengisa yokuqala. Ngakho-ke, zinike isikhathi sokucabangela izindlela ezihlukile zokubonisa ngemikhiqizo yakho ngezindlela ezikhanga kakhulu kunokuba ubungenza esikhangisweni sokuthengisa esivamile.
Ezinye izibonelo zingafaka:
- Ungawenza kanjani amavidiyo ekusebenziseni umkhiqizo
- Ubufakazi bekhasimende noma abanye abadali bokuqukethwe abazibandakanya ngokuqondile noma abasebenzisa umkhiqizo
- Ngemuva kokuthi umkhiqizo wenziwe kanjani
- Ngemuva komkhiqizo wekhasimende opakishwayo ukuze uthunyelwe
- Ukuphendula imibuzo yekhasimende mayelana nomkhiqizo
Ukubandakanya izethameli zakho
Ukuzibandakanya kubalulekile ku-TikTok. Phendula amazwana, sebenzisana nabathonya nabanye abadali be-TikTok, futhi ukhuthaze okuqukethwe okukhiqizwa umsebenzisi. Uma uxhumana kakhulu nezithameli zakho, ubukhona bomkhiqizo wakho buzoqina. Kodwa qiniseka ukuthi uhlanganyela ngokweqiniso.
Ukuhlaziya nokuthuthukisa okuqukethwe
Ukusebenzisa izibalo ku-TikTok kungakusiza ulandelele ukusebenza futhi uqonde ukuthi yikuphi okuqukethwe okuthinta izethameli zakho nalapho kudingeka khona ukuthuthukiswa. Nansi indlela:
- Landelela amamethrikhi angukhiye: Gxila kumamethrikhi afana nokubukwa, ukuthanda, ukwabelana, amazwana, nokukhula kwabalandeli. Lawa mamethrikhi akhombisa ukuthi okuqukethwe kwakho kusebenza kahle kangakanani.
- Hlaziya izibalo zezethameli: Sebenzisa izibalo ukuze uqonde ukuthi ubani ozibandakanya nokuqukethwe kwakho. Hlela okuqukethwe okuzayo ukuze kufane nezintandokazi zezithameli zakho.
- Thola okuqukethwe okusebenza kakhulu: Buyekeza amavidiyo akho aphumelele kakhulu ukuze ubone amaphethini - njengezindikimba ezithile, amafomethi, noma izikhathi zokuthunyelwa - ongaziphindaphinda.
- Gada amathrendi ngokuhamba kwesikhathi: Bheka amathrendi ezibalweni zakho phakathi namaviki noma izinyanga ukuze ulungise isu lakho ukuze uthuthuke ngokuqhubekayo.
- Hlola futhi ulungiselele: Linga ngezitayela zokuqukethwe ezihlukene, ubude, nezikhathi zokuthunyelwa, futhi usebenzise izibalo ukuze ulinganise umthelela wazo. Qhubeka wenze ngcono isu lakho ngokusekelwe kulokho okusebenza kahle kakhulu.
Ngokubuyekeza njalo izibalo zakho ze-TikTok, ungenza izinqumo eziqhutshwa idatha ukuze uthuthukise okuqukethwe kwakho futhi uthuthukise ukuzibandakanya.
Uma umusha emakethe yezokuxhumana noma i-TikTok, chofoza lapha ukuthola umhlahlandlela wokuthi uwaqonda kanjani amamethrikhi we-TikTok.
Isebenzisa izikhangiso ze-TikTok
Uma usuthumele ku-TikTok isikhashana futhi uzizwa uqiniseka ngokwengeziwe ngesu lakho, ungaqala ukudlala izikhangiso (chofoza lapha ukuze uthole umhlahlandlela ojulile wokuthi kwenziwa kanjani).
Ku-TikTok kunezindlela ezimbalwa ezihlukene zokwenza izikhangiso zebhizinisi lakho:
- Ukukhuthaza okuthunyelwe ngakunye (okufana nokuthuthukisa ku-Instagram)
- Uzakwethu nabadali bokuqukethwe (xhumana nabadali abakhona ngokusebenzisa le Imakethe Yokuqukethwe)
- Isebenzisa isikhangiso sendabuko imikhankaso nge-TikTok Ad Manager
Ngaphambi kokuthi uqalise ngokudlala izikhangiso, uzodinga ukumisa a I-Akhawunti Yesiphathi Sezikhangiso zeTikTok.
Isifinyezo
I-TikTok ingaphezu nje kwethrendi - iyithuluzi elinamandla lokuthengisa elingasiza ibhizinisi lakho lifinyelele amakhasimende amasha. Qala ukuhlola izinhlobo zokuqukethwe ezihlukene, hlala unolwazi lwamathrendi, futhi ungesabi ukudala. Ngokungaguquguquki nangesu elicacile, i-TikTok ingaba yingxenye ebalulekile yekhithi yakho yamathuluzi yokuthengisa yedijithali.
