Njengoba izingane zilungiselela ukubukisa ngokufaneleka kwazo okuhle kakhulu futhi ziqongelele izinto ezibalulekile zesizini entsha yesikole, umuntu ongaphakathi embonini ugcizelela ukuthi ukusetha inani elifanele kumayunifomu nezinye izinto zasesikoleni kuzoba ukhiye njengoba abathengi bebhekana nengcindezi yokwehla kwamandla emali.
NgokukaZoe Mills, umhlaziyi ohamba phambili wezokudayisa kwa-GlobalData, ukhiye wempumelelo emakethe ka-2024 yokubuyela esikoleni kuzoba ikhono labathengisi lokuheha abathengi “abaqaphela amanani”.
UMills uchaze ukuthi abathengi baya ngokuya befuna ezinye izindlela ezingabizi kakhulu njengoba benciphisa lapho kungenzeka khona, behlose ukunikeza zonke izinto ezidingekayo ngaphandle kokugqekeza ibhange.
Ngo-2023, inani labathengi abanciphise ukusetshenziswa kwemali yokubuyela esikoleni ukuze bonge imali likhuphuke ngamaphesenti angu-5 laya ku-73%. Naphezu kokwehla kwamandla emali ngo-2024, i-GlobalData ilindele ukuthi lo mkhuba wokusebenzisa imali oncishisiwe uqhubeke.
UMills ugqamise uMarks & Spencer (M&S) njengabangase badle umhlanganiso kulo nyaka, ethi: “UMarks & Spencer baphinde baphinda unyaka wabo wesine olandelanayo wokukhiya amanani kumfaniswano wabo wesikole futhi njengoba abathengi benciphisa lapho kungenzeka khona, imiyalezo ecacile kaMarks & Spencer kanye nedumela lekhwalithi kufanele kuqinisekise ukuthi uwinile kulo nyaka.”
Ukholelwa ukuthi kuzophinde kube yimpi yentengo kulo nyaka, ephawula ukuthi “izikhiye zentengo” zibonakale ziheha ngaphambilini futhi ukugcina lo mlayezo kuzoba yindlela yokuqinisekisa isikhalazo ngendawo oya kuyo.
Kodwa-ke, uMills uxwayisa ngokuthi amanani akumele eze ngokulahlekelwa izinga, ikakhulukazi uma kuziwa emfaniswano wesikole.
Igama elingukhiye lokubuyela esikoleni liyancipha ngokuduma
Imibhalo yenkampani yezimpahla zeGlobalData ikhombisa ukwehla okukhulu ekukhulunyweni 'kwesikole sokubuyela esikoleni', kusukela ekukhuphukeni kwezibalo eziyi-147 ku-Q3 2023 kuya kweziyisi-6 kuphela ku-Q3 2024.
Idatha ibonisa ukuthi ukwehla kwamandla emali kuqhubeka kanjani nokukala amaphakethe wabathengi ngokubakhawulela ekubekeni kuqala ukuthenga.
UMills wabelana ngokuthi: “Abazali bayakuqonda ukucindezelwa okubekwa kumfaniswano, futhi ukushintsha umfaniswano njalo ngentengo ephansi kungase kubize ngaphezu kokuchitha imali encane ekuqaleni ezintweni ezihlala isikhathi eside.”
Iseluleko sakhe kubadayisi ukuthi balinganisele ngokuthi babe nezinga lokungena emifaniswaneni yesikole neminye imikhakha yokubuyela esikoleni okuzoqinisekisa ukuthi abathengisi bangakwazi ukuncintisana nabezaphulelo ngaphandle kokulimaza ikhwalithi.
Ngaphambilini ngo-Agasti, i-CNBC/NRF Retail Monitor yakamuva ekhishwe yi-National Retail Federation (NRF) ibike ukuthi i-US ibe nokukhula kokuthengiswa kwezitolo ngoJulayi ngenxa yokuthenga kwasesikoleni kanye nemicimbi ekhethekile yokuphromotha yabathengisi.
Umthombo ovela Isitayela Nje
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