Isebenzisa amakhodi e-QR kanye neqiniso eli-augmented, amabhrendi aletha umuzwa wokupakisha osebenzisanayo nohehayo.
Emhlabeni wanamuhla wedijithali osheshayo, ukupakishwa okuxhunyiwe kuvele njengokushintsha umdlalo, okuthuthukisa ukusebenzisana kwabathengi ngobuchwepheshe obufana namakhodi e-QR kanye neqiniso elingeziwe (AR).
Le ndlela yokusungula ayishintshi nje kuphela ukupakishwa kwendabuko ibe yizinkundla ezisebenzisanayo kodwa futhi idala amathuba amasha emikhiqizo yokuxhumana namakhasimende ayo.
Ukupakishwa okuhlakaniphile: inkathi entsha yokusebenzisana nabathengi
Ukupakishwa okuxhunyiwe kusebenzisa ubuchwepheshe obufana namakhodi e-QR, I-Near-Field Communication (NFC), kanye Ne-Radio Frequency Identification (RFID) ukuze ilethe ulwazi lwabathengi olubandakanyayo nolufundisayo.
Amakhodi e-QR, ikakhulukazi, asegcwele yonke indawo, avumela abathengi ukuthi bafinyelele ulwazi lomkhiqizo, ukukhushulwa, ngisho nokuqukethwe okukhethekile ngokuskena ngama-smartphone abo.
Isibonelo, imikhiqizo efana nekaHershey kanye ne-Coca-Cola isebenzisa amakhodi e-QR ukuze inikeze obala mayelana nezithako zomkhiqizo nezinqubo zokukhiqiza, okuthuthukisa ukwethembana nokwethembeka kwabathengi (Noramble, Domino Printing).
I-AR ithatha lesi sinyathelo ngokuqhubekayo ngokwemboza ulwazi lwedijithali emhlabeni wenyama, idale ukuzizwisa okujulile. Cabanga nje uskena iphakheji ukuze ubone imodeli ye-3D yomkhiqizo noma ukuzama okubonakalayo kwezimonyo.
Lobu buchwepheshe abubandakanyi abathengi kuphela kodwa futhi buhlinzeka ngolwazi olubalulekile ngefomethi yokusebenzisana (I-Fortune Packaging).
Ukuthuthukisa ukwethembana nokuzibandakanya kwabathengi
Enye yezinzuzo eziyinhloko zokupakishwa okuxhunyiwe yikhono lokwakha nokugcina ukwethenjwa kwabathengi. Enkathini lapho ukubonisa izinto obala nobuqiniso kwaziswa kakhulu, ukupakishwa okuhlakaniphile kunikeza imilando enemininingwane yomkhiqizo, ulwazi lokuthola ulwazi, kanye nemininingwane yokusimama.
Isibonelo, amathini katamatisi kaNapolina eza namakhodi e-QR avumela abathengi ukuthi balandele uhambo lomkhiqizo ukusuka epulazini kuye kwelinye, ngaleyo ndlela kuqinise ukuzibophezela komkhiqizo ekuzinzeni (Raconteur).
Ukupakisha okuxhumene nakho kungathuthukisa ukusebenzelana kwabathengi ngokunikeza ukuzizwisa komuntu siqu. Ngokuskena amakhodi e-QR, abathengi bangathola izincomo ezenzelwe wena, izaphulelo ezikhethekile, futhi babambe iqhaza emikhankasweni yokusebenzisana.
Lokhu kuxhumana okuqondile phakathi komkhiqizo nomthengi akugcini nje ngokukhuthaza ukwethembeka kodwa futhi kunikeza amabhrendi ngedatha ebalulekile evela eceleni ukuze aqonde kangcono okuthandwayo nokuziphatha kwabathengi (Imininingwane Yephakheji).
Ikusasa lobuchwepheshe bokupakisha obuhlakaniphile
Ikusasa lokupakishwa okuhlakaniphile ligcwele amandla, liqhutshwa ukuthuthuka okuqhubekayo kwezobuchwepheshe. Ngale kwamakhodi e-QR ne-AR, ubuchwepheshe obusafufusa njenge-inthanethi Yezinto (IoT) busethelwe ukuguqula imboni yokupakisha.
Ukupakishwa okunikwe amandla kwe-IoT kungahlinzeka ngedatha yomkhiqizo wesikhathi sangempela, kuthuthukise ukubonakala kwe-supply chain nokuthuthukisa izinqubo zokwenza izinqumo (Fortune Packaging).
Ukuzinza kuphinde kugxilwe kakhulu ekuthuthukisweni kokupakishwa okuhlakaniphile. Ngokuhlanganisa izinto zokwakha ezinobungani bemvelo nobuchwepheshe, amabhrendi anganciphisa indawo yawo ezungezile ngenkathi ehlangabezana nezidingo zabathengi ngemikhiqizo esimeme.
Izinzwa ezishumekwe emaphaketheni zingaqapha ubusha bomkhiqizo, zinciphise ukungcola kokudla, futhi zenze imizamo yokuvuselela kabusha ngokusebenzisa imiyalelo ecacile yokulahlwa.
Ukuthatha
Ukupakishwa okuxhunyiwe kuguqula indlela abathengi abaxhumana ngayo nemikhiqizo nemikhiqizo. Ngokusebenzisa ubuchwepheshe obufana namakhodi e-QR ne-AR, amabhrendi angakha ukuzizwisa okubandakanyayo, okufundisayo, nokomuntu siqu okwakha ukwethembana futhi kukhuthaze ukwethembeka.
Njengoba ubuchwepheshe buqhubeka nokuvela, amandla okupakisha ahlakaniphile makhulu, athembisa izixazululo ezintsha neziqhubekayo esikhathini esizayo.
Kumabhrendi abheke ukuhlala phambili, ukwamukela ubuchwepheshe bokupakisha obuxhunyiwe akuyona nje inketho kodwa isidingo sokuhlangabezana nokulindelwe okukhulayo kwabathengi abanolwazi lwezobuchwepheshe kanye nokugcina umkhawulo wokuncintisana endaweni yemakethe.
Umthombo ovela Isango Lokupakisha
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-packaging-gateway.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
