Ngenyanga edlule, ngithenge i-laser cutter. Uma uke wangena ezicathulweni zami, uyazi ukuthi umuntu akamane nje asebenzise i-Google “i-laser cutter ehamba phambili” bese ethenga leyo enconywe kakhulu kuma-athikili asezingeni.
Njengabakhangisi bokusesha, ngokuvamile yilokho esicabanga ukuthi kuyenzeka. Kodwa nakhu okwenzekile ngempela:
Igatsha le-SEO elikhathalelayo ngohambo olufana nalolu i-search experience optimization (SXO). Igxile ekwenzeni umkhiqizo utholakale kuzo zonke izindawo zokuthinta ohambweni lokusesha lwesimanjemanje, kungakhathaliseki ukuthi ziqala kuphi noma zithatha yiphi indlela.
Ngixoxisane nabanye ochwepheshe abaphambili bemboni futhi ngahlanganisa izeluleko zabo zibe inqubo yokuthuthukisa ukubonakala komkhiqizo yonke indawo abantu abaseshayo kulezi zinsuku. Siyabonga kakhulu ku:
Usesho seluba okuhlangenwe nakho okuningi kokuthi 'khetha owakho uhambo'.
Joe Kerlin, Umqondisi we-SXO Rocket55
Indlela ochwepheshe abakuchaza ngayo ukuthuthukiswa komuzwa wokusesha
I-SXO imayelana nokuthuthukisa ubukhona bomkhiqizo ohambweni lokucinga olungaqondile kumapulatifomu amaningi, hhayi i-Google kuphela.
Ngokungafani nokwenza kahle kwenjini yokusesha (i-SEO), okujwayele ukugxila emazingeni e-Google ewebhusayithi, i-SXO ihlanganisa izici zokuhlangenwe nakho komsebenzisi. Ibeka kuqala konke okwenzeka kumuntu kusukela ekusesheni kokuqala kuye ekuguquleni.
Isibonelo, uma uthengisa ama-laser cutters, kumayelana nokusiza abangaba amakhasimende ngokusebenzisa inqubo:
- Ukuthola ukuthi yini abafuna ukuyenza
- Ukuthola izinto ezifanele
- Ebakhombisa ncamashi ukwenza lezi zinto
- Incoma imikhiqizo yamabhajethi ahlukene noma izimo zokusebenzisa
Kumayelana nokwenza lokhu okungenhla ezingosini, ku-YouTube, nanoma yikuphi lapho bebheka khona ulwazi, ngaphakathi nangaphandle kwewebhusayithi yakho. Uma ungaveli lapho zisesha khona, uphuthelwa amathuba amaningi okuxhumana nabantu abangaba amakhasimende.
Umgomo we-SXO ukudala umuzwa ohlanganisiwe kusuka kusesho kuya ekuhlanganyeleni. Kubalulekile ukuqonda ukuthi izethameli zakho zisesha kuphi kanye nokuqinisekisa ukuthi ulwazi lwazo luthuthukiswa kuzo zonke lezo zindawo zokuthintwa, okuqinisa umbono wokuthi konke ukusebenzelana kuyingxenye yesethi ehlangene, ehlanganisiwe yesipiliyoni.
USara Fernandez Carmona , Umxhumanisi we-SEO wamazwe ngamazwe
Manje ake sikusebenzise lokhu. Nansi inqubo yesinyathelo nesinyathelo sokuqala nge-SXO.
1. Hlukanisa “abaseshi” njengengxenye yezethameli
Lesi sinyathelo siqala ngokuqonda lokho abaseshi ukufuna ulwazi kuyahluka abasebenzisi abangenile yakho ifaneli yokumaketha futhi uxhumana newebhusayithi yakho.
Ngokuvamile, iseshi yilesi:
- Awazi umkhiqizo wakho
- Ekuzingeleni okusebenzayo kwezimpendulo ezithembekile noma izincomo
- Awunantshisekelo kumkhiqizo wakho ngaphandle kokuthi unikeze lokho abakufunayo
Njengengxenye yezethameli, abaseshi bahlukaniswa kangcono ngamaphethini ngendlela abacabanga ngayo nezisusa zabo zokuthi kungani befuna okuthile.
Kunezingxenye ezimbili kulokhu: inhloso yeseshi kanye nelensi yazo.
Inhloso yokusesha umqondo osetshenziswa ku-SEO ukuze uqonde ukuthi kungani umuntu esesha igama elingukhiye elithile. Igxila ezingeni elincane futhi ibhekwa ngegama elingukhiye-by-keyword.
Isibonelo, umuntu osesha "ukuthenga i-laser cutter" angaba nenjongo yokuthenga njengoba elungele ukusebenzisa imali ethile. Umuntu osesha "amaphrojekthi wokusika i-laser" unenjongo yolwazi.
Ku-UX, umqondo welensi usebenza kulo lonke uhambo futhi umayelana nezinga elikhulu. Isibonelo, umuntu onentshisekelo "yokwenza izinto ezinhle" angase aseshe womabili amagama angukhiye angenhla (noma afanayo) ngesikhathi esithile.
Udinga ukucabangela kokubili inhloso kanye nelensi yeseshi ye-SXO.
Ngithanda ukuqala ngokuqonda izinhloso ezincane ngisebenzisa i-Ahrefs' Keywords Explorer futhi ngihlole Imigomo yokufanisa umbiko.
Bese, ngibheka amakhasi asezingeni ngamatemu ambalwa afanele izethameli zami ngokuchofoza okwehliswayo kwe-SERP futhi ngibheke Khomba izinhloso sici:
Ukwenza lokhu kukunikeza incazelo yezizathu ezivamile zokuthi kungani abantu befuna umkhiqizo noma isevisi yakho, njenge:
- Ama-45% afuna ukuqhathanisa abasiki be-laser
- Ama-28% afuna ukuthenga i-laser cutter
- U-18% ufuna ukufunda ngabasiki be-laser
- 8% bafuna ukubuka ukubuyekezwa noma okokufundisa
- 2% bafuna ukubuka izithombe zabasiki be-laser
Lezi yizinjongo ezincane. Amagama angukhiye amaningi owabhekayo, yilapho uzothola khona umuzwa weleveli enkulu futhi kungani laba bantu bafuna ukuqala. Isibonelo, abantu abaningi abafuna ama-laser cutters bafuna ukwenza izinto ezipholile.
Zinike isikhathi sokucwaninga izethameli zakho futhi uqonde amaphethini avamile endleleni ezicabanga ngayo kanye nalokho ezikufunayo kokuhlangenwe nakho kwazo kokusesha.
2. Thola ukuthi yini ngempela abantu abayifunayo
Uma uqonda ukuthi idrayivu eyinhloko “ukwenza izinto ezipholile”, noma noma iyiphi ilensi efanayo eyemboni yakho, uvula ukuqonda okubanzi kohambo lokusesha abantu abadlula kulo ngaphambi kokuba balungele ukuthenga.
Isibonelo, ngaphambi kokuthi ngithenge i-laser cutter, ngicinge amagama angukhiye ahlukene ayi-195 ku-Google nokunye okuningi kumapulatifomu afana ne-Amazon, Etsy, kanye nezitolo ezithile ze-e-commerce. Kulawa, angamashumi amabili kuphela afaka igama elithi “laser”.
Ukuze wazi ukuthi iyiphi i-laser cutter engcono kakhulu yezinto engifuna ukuzenza, ngidinga ukwazi kuqala:
- Yini engithakasela ukuyenza?
- Yiziphi izinto zokwakha engizidingayo ukwenza lezi zinto?
- Ngingakwazi ukuthola lezo zinsiza kalula noma ngidinga ukuthola enye inketho?
- Iyiphi inqubo eqondile yesinyathelo ngesinyathelo yokwenza lezi zinto?
- Iluphi uhlobo lwelaser olulingana nesabelomali sami futhi luhlanganisa zonke izidingo zami?
Kungenzeka ukuthi, abantu abasembonini yakho nabo babuza inqwaba yemibuzo:
Ngithanda ukubuka Amaqoqo ngokwemibandela ukubona ukuthi yiziphi izingqikithi namaphethini ajwayelekile avelayo. Bese, ngenza ucwaningo lwegama elingukhiye kuqoqo ngalinye ngokwehlukana.
Isibonelo, kuvamile ukuthi abantu baseshe imishwana ehlobene nezinto ezibonakalayo lapho bethenga abasiki be-laser, njenge-acrylic, izinkuni, insimbi kanye ne-vinyl.
Baphinde bafune izinto abangazenza, njengamacici namaphazili. Kulesi sibonelo, ngizokwenza ucwaningo lwegama elingukhiye nganoma yini enenhloso ye-DIY edlula izinto abantu abaziseshayo ezihlobene nama-lasers.
Lokho kungaba yinoma yini kusukela "kwendlela yokwenza iphazili yokhuni" kuya "ukuthenga amashidi e-basswood ngobuningi".
Ngenkathi ngisesha lawa magama angukhiye, ngithanda nokubheka Ukwabelana ngethrafikhi ngesizinda bika ukuze uzizwele ukuthi amawebhusayithi nezinkundla abaseshi abangazivakashela. Isibonelo, ngihlole zonke izingosi eziveziwe ngaphambi kokuthi ngithenge i-laser cutter yami, futhi izethameli zakho kungenzeka zilandele iphethini efanayo:
Ake sikubhekisise lokhu.
3. Thola izinkundla lapho izethameli zakho zifuna ulwazi
Ukuziphatha kokusesha kuyashintsha. I-Google ayihlali iyinkundla yokuzikhethela abaseshi besimanje, futhi abantu abaningi banelisa ilukuluku labo kwenye indawo.
Isibonelo, u-Gartner ubikezele ukwehla ngo-25% ekusetshenzisweni kwenjini yokusesha okuzayo ngenxa yama-chatbots e-AI.
Kulezi zinsuku, izinhlobo ezinhlanu zamapulatifomu lapho ukusesha okuningi kuvame ukwenzeka zifaka:
- Izinjini zokusesha
- ezokuxhum
- Izindawo zemakethe
- Inkundla + imicu yengxoxo
- I-Generative AI + chatbots
Isibonelo, ohambweni lwami lokuthenga i-laser cutter, u-6% wokuchofoza kwami uye ku-Google, u-38% waya ezimakethe kanye no-57% kubathengisi abahlukahlukene. Kodwa-ke, ngokwesikhathi, ngichithe ama-41% ezinkundleni zokuxhumana (ikakhulukazi i-YouTube neTikTok) nezinkundla.
Nansi indlela yokuthola izinkundla ezilungile ongaqondisa kuzo isu lakho le-SXO kusigaba ngasinye salezi.
Izinjini zokusesha
Namuhla, ngesikhathi sokubhala lokhu, ukusesha okungaphezulu kwezigidigidi eziyi-10 kwenziwe ku-Google (futhi kubalwa)!
Uma u-Gartner eqinisile futhi sibona ukwehla ngo-25% kokusetshenziswa kwenjini yokusesha, lokho kusazoba ukusesha kwansuku zonke okungu-7.5 trillion okwenzeka ku-Google kuphela. Ingasaphathwa eyezinye izinjini zokusesha ezifana ne-Yep, i-Bing, i-Baidu, ne-Naver.
Ukumaketha kokusesha kuyisiteshi esesabekayo futhi ngeke kuvele kunyamalale ngobusuku obubodwa.
Ukuze uthole ukuthi izinjini zokusesha zidume kangakanani embonini yakho, hlola Uhlolojikelele ithebhu kokuthi Amagama angukhiye Explorer.
Isibonelo, egameni elingukhiye elithi "imvunulo ye-halloween" sithola izibalo ezilandelayo:
Naka ivolumu yosesho yanyanga zonke elinganiselwe (endaweni nasemhlabeni jikelele), amandla ethrafikhi, kanye nevolumu yokusesha ebikezelwe. Uma lezi zinombolo ziphezulu, makhulu amathuba okuqoqa ithrafikhi ezinjinini zokusesha embonini yakho.
Igrafu yevolumu ebikezelwe ingaphinda ibonise amathrendi ajwayelekile ngokuhamba kwesikhathi ukuze ubone ukuthi intshisekelo embonini yakho ithrenda ikhuphuka noma yehle ngokuhamba kwesikhathi.
ezokuxhum
Ngemuva kwe-Google, injini yokusesha yesibili ethandwa kakhulu yi-YouTube, inkundla yezokuxhumana.
Ezinye izinkundla zokuxhumana abantu abafuna ulwazi kuzo zifaka phakathi i-FaceBook, i-LinkedIn, i-Twitter/X, i-TikTok, i-Instagram, ne-Pinterest.
Izinkundla zokuxhumana zinhle kakhulu ekunikezeni ezinye izinhlobo zokuqukethwe. Isibonelo, abantu abakhetha okuqukethwe kwevidiyo yefomu elifushane kungenzeka ukuthi baseshe endaweni yokuxhumana nabantu njenge-YouTube noma i-TikTok kune-Google.
Ngithanda ukusebenzisa i-SparkToro ukuthola umqondo wezinkundla zokuxhumana ezidume kakhulu ngesihloko.
Isibonelo, ngemuva kwe-YouTube ne-Facebook, abantu abathanda ukumaketha okuqukethwe kungenzeka basebenzise i-LinkedIn.
Kodwa-ke, abantu abathanda ukudansa bakhetha ukusebenzisa i-Instagram, Reddit, ne-Twitter ngaphambi kwe-LinkedIn.
Kungathatha ukuqagela ukuthi yiziphi izinkundla zokuxhumana okufanele zibekwe phambili embonini yakho.
Izindawo zemakethe
Izimakethe ziyindawo evamile lapho abantu basesha khona imikhiqizo. Isibonelo, esikhundleni sokuphendukela ku-Google, abantu abaningi baya ngqo e-Amazon noma e-Etsy ukuze bathole umkhiqizo abawufunayo.
Izimakethe ezithile ezifanele embonini yakho zingase zehluke futhi ungasebenzisa ama-Ahref ukuze uwambule.
Isibonelo, ake sibheke igama elingukhiye elithi “amigurumi” (okuwuhlobo lwe-crochet craft). Ku-Keywords Explorer, ungabheka ifayela le- ukwabelana ngethrafikhi ngesizinda bika ukuze ubone izinga lamawebhusayithi aphezulu.
Kulesi sibonelo, amasayithi amabili aphezulu aqondene nomkhakha othile (amigurumi.com kanye ne-amigurumi.today) ayizindawo zemakethe ezihlinzeka ngamaphethini okukhilosha avela kumaciko ahlukahlukene.
Lesi isibonelo esilula sezindawo zemakethe eziqondene nemboni lapho amaciko e-amigurumi angafaka khona imiklamo yawo. Kungenzeka ukuthi imboni yakho nayo ingaba nezindawo zemakethe ezingafaka uphawu lwakho kuzo.
Ithiphu le-Pro:
Ungase ukwazi ukuqoqa idatha yamagama angukhiye ezimakethe ezithile usebenzisa amathuluzi afana ne-Helium 10 ye-Amazon noma i-EverBee ye-Etsy. Lokhu kungakufanelekela ukuhlola uma ufuna ukuthola amaphethini okusesha anembe kakhudlwana kuzo zonke izinkundla ezihlukene.
Amaforamu + imicu yengxoxo
I-Reddit ne-Quora yizinkundla ezimbili ezivame kakhulu ezinikeza izimpendulo ezikhiqizwa umsebenzisi zemibuzo. Ziyimithombo emihle yesipiliyoni sokuqala kanye nolwazi oluxutshwe nesixuku mayelana nesihloko.
Izikhathi eziningi, abantu bafuna ukuzwa izindaba, izincomo, kanye nolwazi oluvela kwabanye abantu esikhundleni sokufunda okuthunyelwe kwebhulogi noma ukudla okuqukethwe kwezokuxhumana.
Kunezindlela ezimbili ongasebenzisa ngazo i-Keyword Explorer ukuze uthole ngokushesha izingxoxo ezithile ezenzeka ezinkundleni mayelana nesihloko sakho.
Esokuqala ukusebenzisa isihlungi sezici ze-SERP futhi ukufaka kuphela “Izingxoxo namaforamu”:
Ngokwenza lokhu, uzothola uhlu lwamagama angukhiye ahlobene nemboni yakho lapho abantu banentshisekelo kokuqukethwe okukhiqizwa ngabasebenzisi.
Ungaphinda uhlole amakhasi asezingeni ukuze uthole amagama angukhiye athile kulolu hlu ukuze ubone ukuthi imuphi uchungechunge noma izingxoxo ezisezingeni. Kuhle ukuthi ujoyine lezi zingxoxo futhi ufinyelele abantu abaningi abanentshisekelo esihlokweni.
Nasi isibonelo sezingxoxo ezifanele ngesihloko esithi “aquaponics vs hydroponics”:
Indlela yesibili ukuhlola Ukwabelana ngethrafikhi ngekhasi bika futhi ubheke ama-subreddits athile noma imicu yesithangami. Isibonelo, i-Reddit ithola u-3% wesabelo sethrafikhi sosesho oluhlobene "lwe-ChatGPT":
UKUFUNDA OKWENGEZIWE:
Uma ungathanda ukujula kancane, ngincoma umhlahlandlela onemininingwane ka-Andy Chadwick wokuthi ungawathola kanjani amagama angukhiye usebenzisa iReddit.
I-Generative AI + chatbots
I-Generative AI iyingane entsha ebhulokhini, kodwa zonke izimpawu zikhomba ukuthi inamathele.
Abantu basebenzisa lobu buchwepheshe ukuze babheke zonke izinhlobo zezinto futhi kungenzeka banyuke uma i-SearchGPT seyenziwe itholakale emphakathini. Kungakho iningi leziqhwaga ezinkulu zezobuchwepheshe zamukele ubuchwepheshe be-AI ngandlela thile:
- I-Microsoft itshale kakhulu ku-ChatGPT
- I-Google idale i-Gemini
- I-Apple's Siri isebenzisa i-Gen AI
- Njengoba kwenza i-Meta AI ne-LinkedIn AI
Uyawuthola umqondo.
Ngokuphathelene nolwazi lokusesha, nokho, nakhu okungithakazelisa kakhulu. Uma wenza umsebenzi omuhle ngokuvela kuzo zonke izinkundla ezishiwo ngenhla, maningi amathuba okuthi uzovela ngaphakathi kwamathuluzi anamandla e-AI nama-chatbots.
Cabanga ngokuthi iyiphi idatha abaqeqeshwe kuyo.
Isibonelo, inkomba yokusesha ye-Bing inika amandla i-ChatGPT. I-Google ibambisene neReddit ukuqeqesha amamodeli ayo e-AI.
Ngakho-ke, ukuze ubonakale ezimpendulweni zezinjini zokuphendula ezinamandla e-AI, udinga ukuvela kuqala ezinkundleni ezizisebenzisayo ukugcwalisa izisekelo zazo zolwazi.
Ngithanda futhi ukuthatha kukaWil Reynold kulokhu. Usevele ethola ukuhola nge-ChatGPT futhi ulandelela umehluko ekubonakaleni komkhiqizo phakathi kwezinjini zokusesha nama-LLM. Kuhlole:
4. Ibalazwe ngohambo lokusesha oluvamile
Uma usunombono wokuthi izithameli zakho zingobani nokuthi zisesha kuziphi izinkundla, sekuyisikhathi sokwenza imephu yohambo lwazo lokusesha. Lokhu kuzokusiza ukuthi ubone izikhala zokuqukethwe ongazigcwalisa kanye namathuba angasetshenzisiwe ukuze ukhulise ukubonakala komkhiqizo wakho.
Ukwenza lokhu, sizoboleka umqondo we-UX wemephu yohambo. Sizobheka ohambweni lwangaphambi kwefaneli kanye nokuthi izinkundla ezisesha zivakashela ziphi izinkundla ukuze bathole ulwazi abalufunayo.
Iphuzu akukhona ukwenza imephu yezinyathelo eziqondile ngefomethi yomugqa ngoba lokho cishe akunakwenzeka kulezi zinsuku.
Uhambo lokusesha luyinkimbinkimbi kakhulu manje ukuthi unganikeza incazelo ngokunembile. Ukunikezwa kuba nzima nakakhulu ezintweni ezifana "nokuqala kohambo lokusesha." Kunolwazi oluningi kakhulu laphaya. Izinto aziqondile. Sihlaselwe izikhangiso nokuqukethwe komphakathi ngaphandle kokuqaphela. Kulokho okwenzekayo okufana nalokhu, asikho isiteshi esiqondile esingabalelwa kunoma yini enye ngaphandle kokuthi bekuyingxenye yohambo lomuntu.
O Sam, I-VP ye-Marketing Ahrefs
Kunalokho, kumayelana nokuqonda ukuthi amalensi ahlukene azithinta kanjani izinyathelo ezithathwa abantu nezinqumo abazenzayo ngenkathi besesha.
Ake sikusebenzise ngalesi simo esiyisibonelo:
ISCENARIO
UJane ungumama wezingane ezimbili ezifunda amabanga aphansi. Kuyisonto elingaphambi kwe-Halloween futhi ukhohlwe uku-oda izingubo zokugqoka. Ubheke ukuthenga imvunulo yomzuzu wokugcina, ngokufanelekile nokulethwa okusheshayo.
Ilensi yakhe yosesho imayelana nemvelo yomzuzu wokugcina wokuthenga kwakhe.
Manje, yenza sengathi unguJane bese ubheka izingubo zomzuzu wokugcina endaweni ngayinye efanele esohlwini olungenhla. Kunkundla ngayinye, hlola ukuthi kulula kangakanani kuJane ukuthola akufunayo. Naka okuhlangenwe nakho okungokomzwelo okungase kube nomthelela ezinyathelweni zakhe ezilandelayo.
Bese, yenza mephu umuzwa wenkundla ngayinye. Ngisithanda kakhulu isifanekiso sikaGeorgia Tan salokhu; Manje sengingeze ama-emojis njengendlela yokuthola amaphuzu kumamephu wami wohambo futhi!
Isibonelo, ake sithi u-Jane uqala ngokusesha "izingubo zokugqoka ze-halloween ngomzuzu wokugcina" ku-Google.
Ukusebenzisa i-Ahrefs' Khomba Izinhloso isici, siyabona ukuthi u-51% wemiphumela yosesho imayelana nezingubo ze-DIY futhi u-27% uwuhlu olunemibono (futhi eye-DIY).
Uma inhloso kaJane kuwukuthenga izingubo ezithile, angase angazizwa sengathi imiphumela ye-Google iwusizo ngokukhethekile. Kungenzeka futhi ukuthi uzizwa enokukhungatheka okuncane lapha ngoba imiphumela ayiyona into abeyilindele.
Ngakho-ke, kumephu yethu yohambo, singase sithole lokhu okwenziwayo njengokungu-2/5 mayelana nokuthi kunelise kangakanani obekulindelwe nguJane. Bese, cabangela isinyathelo sakhe esilandelayo ohambweni bese uphinda inqubo uze ufinyelele ekugcineni.
5. Dala okuqukethwe kwenkundla ngayinye lapho abantu besesha khona
Ubuhle bokucabangela isimo somzwelo nesingokwengqondo soseshi esinyathelweni ngasinye ukuthi uthola imininingwane yokuthi yiziphi izinkinga okuqukethwe kwakho okungasiza ukuzixazulula.
Ngithanda ukuhlela inkundla ngayinye ku-matrix ngokusekelwe ekutheni kungenzeka kangakanani ukuthi abantu baseshe kuyo nokuthi imiphumela iyanelisa kangakanani kusesho.
Kuyasiza ngokwazi ukuthi yiziphi izinkundla okufanele uzibeke eqhulwini ohlelweni lwakho lokuqukethwe. Kukusiza futhi ukuthi ubone amathuba angasetshenzisiwe okukhulisa ukubonakala komkhiqizo. Amapulatifomu anokwaneliseka okuphansi ngokuvamile anegebe lokuqukethwe ongase ukwazi ukuligcwalisa ngokushesha futhi kalula.
| Quadrant | Iphethini | Kungenzeka | Action |
|---|---|---|---|
| Umbuzo 1 | Amandla okusesha aphezulu, ukwaneliseka okuphansi | Inikeza amathuba amaningi okuthi ube umthombo oya kuwo wolwazi ngokushesha futhi kalula. | Phinda phansi imizamo yakho |
| Umbuzo 2 | Amandla okusesha aphezulu, ukwaneliseka okuphezulu | Kuzothatha isikhathi ukuzuza ukubonakala okungaguquki nokwakha izethameli ngenxa yamazinga okuncintisana. | Kufanelekile ukutshala imali isikhathi eside. |
| Umbuzo 3 | Amandla okusesha aphansi, Ukwaneliseka okuphezulu | Kuhle ukuba khona lapha, kodwa shayela emuva ukuthi uthumela kaningi kangakanani noma utshala umzamo ongakanani. | Yenza ukuhlolwa ukuze ulinganise izimpendulo zezethameli. |
| Umbuzo 4 | Amandla okusesha aphansi, Ukwaneliseka okuphansi | Isikhathi kuphela okufanele utshale ngaso kulezi zinkundla ukuthi okuqukethwe kwakho kungakushintsha kube yi-Q1 noma i-Q3. | Yenza ukuhlolwa ukuze ulinganise ukunyakaza ku-Q1 noma ku-Q3. |
Uhlobo lokuqukethwe ozodinga ukukudala luzoncika ekutheni yiziphi izinkundla eziku-quadrants yokuqala neyesibili ye-matrix yakho. Ngokuvamile, uzofuna ukucabangela isu lokuqukethwe elihlanganisa okuhlukahlukene:
- Izinhlobo zokuqukethwe: njengamavidiyo, okuthunyelwe komphakathi, okuthunyelwe kwebhulogi, noma amakhasi okubikezela ewebhusayithi.
- Amafomethi wokuqukethwe: njengokuthunyelwe, izinhlu, izimpendulo zemibuzo, noma ukubuyekezwa kwemikhiqizo.
- Ama-engeli wokuqukethwe: njengemibono noma ukwabelana ngedatha yakamuva.
Lapho kungenzeka khona, kufanelekile ukumboza isihloko esifanayo kuzo zonke izinhlobo zokuqukethwe eziningi namafomethi. Isibonelo, ake sithathe isihloko samasu okwakha izixhumanisi namaqhinga.
Sishicilele idlanzana lokuthunyelwe kwebhulogi enamafomu amade ahlanganisa ama-engeli ahlukene, njengalokhu:
- 9 Amaqhinga Alula Okwakha Isixhumanisi Sendawo
- 9 Amasu Okwakha Izixhumanisi Ezilula (Angazisebenzisa Noma Umuntu)
- Amaqhinga angu-4 Okuxhumana Kwasemuva Kwekhwalithi Ephezulu Anyakazisa Inalithi
U-Sam naye udale ividiyo kodwa ukhethe i-engeli efanele izithameli ku-YouTube: Izixhumanisi Zokwakha Amaqhinga Akekho Okhuluma Ngawo.
Futhi, sishicilele nokuthunyelwe okuningi komphakathi ngakho, silungisa okuqukethwe ukuze kulingane izethameli zomdabu zenkundla ngayinye, njengalokhu okuthunyelwe okufushane nokumnandi kwe-LinkedIn:
Ngithanda ukuqala ngocezu olude lokuqukethwe bese ngisabalalisa lokho ngezindlela eziningi. Kimina, kulula ukubhala okuthunyelwe, bese lokho kuguqule kube izithombe, amavidiyo, iziqeshana zomsindo nokunye. Ungaphinda uqale ngevidiyo uma uthola ukuthi kulula kunokubhala.
ICEBISO LOPRO FUKA KU-JOE:
Bheka imininingwane yabadali endaweni ngayinye ukuze uthole imibono yalokho okusebenza kangcono kwabanye abadali namathiphu okuthuthukisa okuqukethwe kwakho. Uzothola ithoni yolwazi ongafunda kulo futhi ungathola nemibono emisha ngalokho okukhulunywa ngakho ngokuphathelene nesixazululo noma ukunikezwa komkhiqizo.
6. Lungiselela ukuguqulwa kwakho ngaphakathi nangaphandle kwewebhusayithi yakho
Umgomo omkhulu we-SXO ukuhlinzeka ngolwazi olungenazihibe kusukela ekusesheni kuye ekuguquleni. Ezimweni eziningi, iwebhusayithi yakho izoba ihabhu elimaphakathi lapho abantu begcina bethenge lokho okuthengisayo, ngakho-ke ngincoma ukuthi kuphindwe kabili ekuthuthukiseni ulwazi lwayo lomsebenzisi namandla okuguqulwa.
Ukuthuthukisa izinto ezifana nokubalulekile kwakho kwewebhu nesivinini sewebhusayithi kunikeza izinzuzo ezimangalisayo ze-SEO ne-UX ngokufanayo. Ungakuhlola lokhu usebenzisa umbiko wokusebenza ku-Ahrefs' Site Audit:
Nokho, udinga ukwedlula ukubuka izinto zobuchwepheshe kuphela.
Udinga ukufaka isandla ekusebenzeni kwemiklamo yakho kanye nemiyalezo yokuqukethwe ekhasini ngalinye. Ingabe banikeza okuhlangenwe nakho okungenazihibe kungakhathaliseki ukuthi izivakashi zenkundla zithole yiphi iwebhusayithi yakho?
Kuningi engingakusho mayelana nokuthuthukisa i-UX yesayithi lakho kanye nokwenza ngcono ukuguqulwa. Akukho okudlula ukuthola impendulo kubasebenzisi nokho. Ngakho-ke zama okuthile okufana ne-usertesting.com ukuze uthole impendulo engachemile mayelana nokuthi yini esebenzayo nengasebenzi, bese uthuthuka ngokuphindaphinda.
Lapho kungenzeka khona, kufanele futhi uthuthukise ingxenyekazi ngayinye kucebo lakho le-SXO ukuze uthole ukuguqulwa komdabu ukuze abantu bangasuki noma baphazamise uhambo lwabo ngokuphuma ngaphandle kwenkundla.
Isibonelo, uma usebenzisa isitolo se-ecommerce, ungangeza imikhiqizo yakho ku:
- Izimakethe ezidumile embonini yakho
- Isikhungo Somthengisi se-Google
- Izinkundla zokuxhumana ezinomsebenzi wokuthenga, njenge-Facebook ne-Instagram
Uma izinkundla ozilungiselelayo zesu lakho le-SXO zingakunikezeli ngokusebenza kwesitolo somdabu, esikhundleni salokho ungakwazi ukusebenzisa izikhangiso ezikhokhelwayo ukuze usize ukwenza abaseshi bajule kufaneli yakho futhi basondele ekuguquleni ngaphambi kokuthi bahlale kusayithi lakho.
7. Kala impumelelo lapho kungenzeka khona
Kuya kuba nzima kakhulu ukulandelela ukuthi abantu bawuthola kanjani umkhiqizo wakho emhlabeni ongachofozwanga. Kodwa kunezindlela ezimbalwa ongasakwazi ukukala impumelelo ngemizamo yakho ye-SXO.
Eyokuqala iwukusebenzisa inqubo yokwenza imephu yohambo ngemva kwesikhashana futhi uqaphele noma yiziphi izinguquko ekwanelisekeni kwesisheshi ngenxa yemizamo yakho. Isibonelo, uma ungeze okuqukethwe ezinkundleni ku-quadrant yokuqala (amandla okusesha aphezulu, ukwaneliseka okuphansi) futhi uthole ukuphawula okuningi okuhle ngakho, lokho kuwuphawu lwempumelelo khona lapho.
Uma ulandela isixazululo esizenzakalelayo, inselele ukuthi alikho ithuluzi elilodwa elilandelela ngokunembile ukubonakala komkhiqizo wakho kuwebhu yonke. Kodwa-ke, ungasebenzisa ipulatifomu yedeshibhodi efana ne-Whatagraph:
Ihlanganisa nazo zonke izinkundla zokuxhumana ezidumile, izinjini zokusesha, namathuluzi okuhlaziya amawebhusayithi ukuze uthole idatha yokusebenza kuzo zonke izinkundla ezishiwo kulokhu okuthunyelwe.
Ngikuthande kakhulu ukuthatha kweGeorgia kulokhu njengoba ihlanganisa amamethrikhi abalulekile ku-SEO, ulwazi lomsebenzisi, nokwenza ngcono ukuguqulwa. Ifana kakhulu namamethrikhi engiwalinganisela namakhasimende ami, isibonelo:
| I-Metric | Lokho elikukalayo | Lapho ungalandelelwa khona |
|---|---|---|
| Ithrafikhi ye-Organic | Inani labavakashi bewebhusayithi ephilayo abavela ezinjinini zokusesha. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Inani lethrafikhi yezinto eziphilayo | Inani elingu-$ lethrafikhi yakho evela eziteshini zokusesha eziphilayo. | Ama-Ahrefs |
| Izinga lokuchofoza (CTR) | Iphesenti labasebenzisi abachofoza isixhumanisi, ngokuvamile kusukela kunjini yokusesha noma inkundla yezokuxhumana ukuya kuwebhusayithi yakho. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Ithrafikhi yokudlulisela | Inombolo yokuvakasha evela kwamanye amawebhusayithi okuhlanganisa izinkundla zokuxhumana, izimakethe noma amanye amasayithi. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Isilinganiso se-Bounce | Amaphesenti abantu abashiya iwebhusayithi yakho ngemuva kokuvakashela ikhasi elilodwa kuphela. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Isikhathi sokuhlala | Isilinganiso sobude besikhathi izivakashi ezihlala ekhasini kuwebhusayithi yakho. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Amakhasi ngeseshini ngayinye | Mangakhi amakhasi abasebenzisi abavakashela kuwebhusayithi yakho ngesikhathi esimaphakathi. | Izibalo zewebhusayithi ezifana ne-GA4 |
| I-Heatmapping | Ukuhlukaniswa okubonakalayo lapho ukunaka komsebenzisi kugeleza khona ekhasini lewebhu. | I-HotJar (noma efanayo) |
| Ukusebenzisana ekhasini | Ukulinganisa ukuskrola, ukuchofoza nokunye ukusebenzelana okwenzeka ekhasini lewebhu. | I-HotJar (noma efanayo) |
| Ukuqedwa komgomo | Zingaki izenzo abasebenzisi abazithathe kuwebhusayithi yakho obufuna bazithathe, njengezingcingo, amademo abhukhiwe noma ukuthengiswa kwemikhiqizo. | Izibalo zewebhusayithi ezifana ne-GA4 |
| Izinga lokuguqulwa | Amaphesenti ezivakashi eziqedela amagoli noma eziguqulayo. | Izibalo zewebhusayithi ezifana ne-GA4 |
Kunezindawo ezintathu ezibalulekile ongazithuthukisa ngokusekelwe kulokho ongakukala:
- Ukutholwa kwethrafikhi: Khulisa izindawo zokuthinta umkhiqizo ngokuthola ithrafikhi eyengeziwe kanye nokuvelayo kokuqukethwe kwakho.
- isipiliyoni Umsebenzisi: Nikeza ngolwazi lomsebenzisi owanelisa kakhudlwana kusukela ekusesheni kuye ekuguquleni kunoma iyiphi inkundla ehambisana nebhizinisi lakho.
- Ukuguqulwa: Khulisa amandla okuguqulwa ngokusebenzisa izici zomdabu eziningi ezinkundleni lapho ubona khona ukukhula kokubonakala.
Ukuthatha okhiye
Ukuthuthukisa umuzwa wokusesha kumayelana nokwenza kahle lonke uhambo olusuka kusesho luye ekuguquleni kungakhathaliseki ukuthi yiziphi izinkundla abantu abazivakashelayo endleleni.
Ekugcineni, kumayelana nokwenza umkhiqizo wakho ubonakale kakhudlwana ngokunikeza isixazululo abantu abasifunayo, endaweni efanele, ngesikhathi esifanele.
Ikusasa losesho alikona nje ukubeka phezulu, limayelana nokudala ulwazi oluthenjwa izinjini zokusesha nabasebenzisi. I-SXO iwukhiye wokufakazela ubukhona bomkhiqizo wakho esikhathini esizayo, iqinisekisa ukuthi ihlala itholakala, ibandakanya futhi inokwethenjelwa njengoba i-AI iqhubeka nokubumba kabusha indlela esisesha ngayo ulwazi.
Georgia Tan, Umsunguli we-Shintsha Ukhiye Wedijithali
Uma unemibuzo noma udidekile ngokwanele ukuthi uhlole uhambo lwakho lokusesha, wabelane ngalo nami ku-LinkedIn!
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
