Umkhuba ohehayo wezimonyo eziqoqiwe uyathuthuka njengoba sibheke ku-2025 emkhakheni wobuhle. Leli gagasi elisha, elithonywe amaqoqo e-Gen Z kanye ne-Alpha, libumba kabusha izinto ezibalulekile zobuhle zibe amagugu afunweyo anokubaluleka okungaphezu kokusebenza kwawo. Izinto ezifana nemikhiqizo yezindebe, izimonyo, namakha aqinile zishintsha zibe izimpawu zesimo ezisiza ekulolongeni ubunikazi kanye nenani lamasiko kubathandi. Lezi zinto eziqoqiwe zingaphezu kwamathuluzi okuthuthukisa ukubukeka; zisebenza njengeziqalisi zengxoxo kanye nezinkulumo zesitayela. Amabhrendi aguqula imikhiqizo yobuhle ibe izinto eziqoqiwe ezifunwayo ngokusebenzisana nemiklamo emisha yokupakisha. Bangena kuthrendi yokuqoqwa kobuhle ukuze baphumelele ekushintsheni kwemboni yezimonyo.
Okuqukethwe
● Ukuqonda umkhuba wokuqoqwa kobuhle
● Ukudala imikhiqizo enomkhawulo
● Ukuklama izinto ezigqokekayo neziboniswayo
● Ukusebenzisa i-nostalgia nokusebenzisana
● Inikeza izinketho zomuntu siqu
● Isiphetho
Ukuqonda umkhuba wokuqoqwa kobuhle
Ithrendi evelayo yokuqoqwa kobuhle iguqula umkhakha wezimonyo ngokukhuphula imikhiqizo ibe yimpahla eyigugu enenani labantu abafuna ukuziveza futhi bathole isimo senhlalo phakathi kwabantu abasha.
Umnyombo walo mkhuba usekelwe embonweni wokukhethekile kanye nobuciko obuhlukile. Izinkampani zikhiqiza izimpahla ezinamaphakheji ahlukile avame ukubonisa imiklamo eyinkimbinkimbi noma ubudlelwano bobuciko. Le mikhiqizo ihloselwe ukukhonjiswa ematafuleni okugqoka noma isetshenziswe njengezesekeli zemfashini, ukufiphaza imingcele phakathi kobuhle nesitayela.
Ukunyuka kwalo mkhuba kuthonywa kakhulu izinkundla zemidiya, njenge-TikTok ne-Instagram, eziguquke zaba izinkundla zokukhombisa amaqoqo wobuhle. Lapha kulapho abasebenzisi babelana khona ngentshiseko ngokuthenga kwabo kwakamuva kwezinto zokuzilungisa nezisetshenziswa. I-hashtag MakeUpCollection isizuze ukuduma emhlabeni wonke, ikhiqiza izigidigidi zokubukwa kulawa mapulatifomu. Isasasa elisabalele ledijithali eliku-inthanethi liphinde lihumushele ekukhuleni kwesidingo sezimonyo emhlabeni wonke. Lokhu kukhula kokubandakanyeka kukhuthaza amabhrendi ukuthi aqhubeke nokuvela futhi ethule imikhiqizo emisha eqoqwayo ukuze ihlangabezane nesidingo sabathengi.
Idala imikhiqizo enomkhawulo
Okukhishiwe okukhethekile okukhawulelwe kudlala indima ebalulekile kuthrendi yokuqoqwa kobuhle ngokuvusa isasasa nomuzwa wokuphuthuma phakathi kwabalandeli kuyilapho behlakulela umqondo womqoqi. Amabhrendi angenza imali ngale ndlela ngokwethula ukuhluka kwemibala kanye nemiklamo emisha yokupakisha ebenza bahluke ebangeni labo elivamile lomkhiqizo.
Ukusebenzisana namaciko noma abagqugquzeli nokusebenzisana nemikhiqizo kungenza imikhiqizo ifiseleke. Le mizamo ehlanganyelwe yethula imibono nemiqondo emisha eholela ekudalweni okukodwa okukhanga inqwaba yabalandeli. Isibonelo, umugqa wama-lipstick obonisa ukupakishwa okuklanywe yiciko unamandla wokungakhanga kuphela abathandi bobuhle kodwa nabathandi bobuciko.
Ukuze ukukhishwa kwe-edishini ekhawulelwe kube nomthelela futhi kudonse ukunaka okuvela kumakhasimende ngempumelelo, amabhrendi adinga ukuhlela isikhathi kanye namasu okunyusa. Kungakhathaliseki ukuthi amaqoqo amasethi anetimu yeholide noma imikhiqizo exhunywe emicimbini, konke lokhu kungaveza isasasa nokuhlobana. Ukwakha ithemba ngaphambi kokwethulwa, amabhrendi angasebenzisa amazwibela abezindaba, aqhube imikhankaso, futhi anikeze amazwibela ngokusebenzisana nabagqugquzeli. Ngaphezu kwalokho, ukunikeza ukufinyelela kumakhasimende noma izinsuku zokukhishwa ezihlukanisiwe kungaphakamisa ukuhluka kwemikhiqizo, kuyenze ifiswe nakakhulu phakathi kwabaqoqi.
Ukuklama izinto ezigqokekayo neziboniswayo
Ukuyenga kwezinto eziqoqwe ngobuhle kudlulela ngalé kokusetshenziswa kwazo okuhlosiwe; izingcezu eziningi zenzelwe izinjongo zokugqoka noma zokubukisa. Lolu shintsho lushintsha izimonyo zibe izesekeli zesitayela nezinto zokuhlobisa ezithuthukisa ukukhanga kwempahla nokuvumelana nezimo. Izinkampani manje zenza amaphakheji angasebenza njengobucwebe noma ama-trinkets anamathiselwe, okuvumela abantu ukuthi babonise izinto abazithandayo njengengxenye yomqondo wabo wemfashini ohlukile.
Ukusebenzisa imikhiqizo yezindebe kulungele ikakhulukazi le ndlela. Amakesi amancane, anendandatho enamathiselwe noma imigexo, avumela abasebenzisi ukuthi babonise ukukhetha kwabo kombala wezindebe njengesiqephu sesitatimende semfashini. Ngokufanayo, amakha aqinile apakishwe ngamapende esitayela selokhethi ahlanganisa iphunga nesitayela. Le miklamo egqokekayo yenza lezi zinto zibe lula ukuzisebenzisa futhi ziziguqule zibe iziqalisi zezingxoxo ezinhle nabameleli ababonakalayo bemikhiqizo.
Kubalulekile ukucabangela ukupakisha lapho ubonisa imikhiqizo ehloselwe izinjongo zokubonisa. Amabhrendi agxila kakhulu ekudaleni amadizayini abukekayo athuthukisa ukubukeka kwawo wonke uma ebekwe endaweni eyize noma eshalofini. Lokhu kungase kuhlanganise amaphalethi aklanywe ahlangene noma iziqukathi ezinomumo oyingqayizivele ezisebenza njengezingcezu zobuciko zokuhlobisa. Amanye amabhizinisi afinyelela ekusebenzisaneni nabaklami bangaphakathi ukuze bakhe izinto zobuhle ezihambisana nezindikimba ezithile zokuhlobisa ikhaya, zifiphalisa imingcele phakathi kwezimonyo nezicucu zobuciko ezifunwayo.
Ukusebenzisa i-nostalgia nokusebenzisana
Umuzwa we-nostalgia unamandla emkhakheni wokuqoqwa, futhi amabhrendi wobuhle asebenzisa lo mzwelo ukuthuthukisa imikhiqizo exhuma ngokujulile nezinhliziyo nezingqondo zabathengi. Ngokwenza kabusha izinto noma ubudlelwano nabalingiswa abakhonzwayo nama-franchise, izinkampani ziyakwazi ukuvusa izinkumbulo ngenkathi zethula iminikelo emisha nehehayo.
Indlela esebenzayo ibandakanya ukuletha imikhiqizo enqanyuliwe noma izitayela zokupakisha ezivamile ngokuthinta kwesimanje. Isibonelo, inkampani ingase iphinde yethule umbala we-lipstick kusukela kuma-'90s emaphaketheni avuselelwe e-limited-edition. Leli qhinga lisebenza kumakhasimende esikhathi eside futhi liheha abasha abathanda izitayela ze-retro.
Ukusebenza ndawonye nemikhiqizo yamasiko noma izibalo ezivela ezintandokazini zezingane nakho kungaholela ezintweni ezifunwa abaqoqi. Isibonelo, iqoqo lezimonyo elithonywe imuvi yopopayi engaphelelwa yisikhathi noma uhla lwe-skincare olupakishwe abalingisi bopopayi lungaxhuma umhlaba wobuhle nomdlandla wabalandeli. Ubambiswano olunjalo lukhiqiza imikhiqizo yohlobo olulodwa etholakala isikhashana kuphela futhi ivumela imikhiqizo ukuthi ihehe amakhasimende amasha ngemiphakathi yabalandeli ekhona. Imfihlo ilele ekutholeni ingxube ye-nostalgia kanye nobuchule ukuze kuthuthukiswe iminikelo evamile nemisha.
Inikeza izinketho zokwenza kube ngokwakho
Ukwengeza ukuthinta komuntu siqu ekuqoqweni kobuhle kubanikeza ukukhanga okukhanga abalandeli ngokujule kakhudlwana. Amabhrendi angenza imikhiqizo yawo izwakale ikhethekile futhi ikhethekile ngokunikeza ukukhetha ngokwezifiso. Lokhu akugcini nje ngokukhuphula inani lezinto eziqoqiwe kodwa futhi kuqinisa isibopho esingokomzwelo phakathi kwekhasimende nento.
Ukusebenzisa ukwenza kube ngokwakho kungenziwa ngokusebenzisa ukupakisha okwenziwa ngendlela oyifisayo lapho amabhrendi enikeza ukukhetha kwedizayini, noma amakhasimende angenza isiqukathi somkhiqizo sibe ngesakho siqu ngamagama abo okuqala noma umyalezo omfushane. Isibonelo, isibuko esihlangene singenziwa ngendlela oyifisayo ngokuqopha igama lomsebenzisi kuso, sisiguqule sibe yisikhumbuzo. Omunye umqondo uwukunikeza izingxenye zokuhlanganisa nokufanisa ezivumela abasebenzisi ukuthi bakhe inhlanganisela yabo yemibala noma amakha.
Emkhakheni wokwenza kube ngokwakho, ubuchwepheshe bedijithali buphinde busebenze nezinhlelo zokusebenza ezingokoqobo ezingathandwa kwabathelisi esikubona, okuvumela abasebenzisi ukuthi bahlole ama-shades ahlukahlukene noma imiklamo ngaphambi kokuwathenga. Noma kunjalo, amabhrendi athile angena emcabangweni wokuvumela amakhasimende ukuthi enze ukupakishwa kwawo noma izinhlobonhlobo zemikhiqizo ngokusebenzisa inthanethi. Lokhu kuhlangana okusebenzisanayo kuthuthukisa uhambo lokuthenga futhi kuveza okuqoqiwe okuhleliwe okufana nokuthandwa nekhono lomuntu.
Isiphetho
Ukwanda kokuqoqwa kobuhle kushintsha imboni yezimonyo ngokuguqula imikhiqizo ibe izinto ezifunwayo ezihlanganisa ukusebenza nokubaluleka kwamasiko. Ukufakwa kwezinhlelo ezilinganiselwe nezitayela ezigqokekayo, kanye nozakwethu nokukhetha ukwenza ngendlela oyifisayo, kuvumela amabhrendi ukuthi akhe imikhiqizo exhumana ngokujulile nabathengi abancane. Lo mkhuba uveza amathuba athembisayo okudala nokuthuthuka emkhakheni wobuhle. Imfihlo yokunqoba ilele ekuboneni ukubaluleka kwalawa maqoqo kubalandeli. Uma singena ku-2025 kusho ukuthi izitayela zobuhle zihlangana nemfashini nobuciko, okuholela esigcawini esiguqukayo lapho izimonyo zingezona nje ezokuthuthukisa ukubukeka kodwa futhi ziguqukela ekubeni izinto eziqoqiwe eziyigugu ezibonisa ubuwena obuhlukile.
