Njengoba inkathi yamaholide isondela, abathengisi banethuba elihle lokungena ekusetshenzisweni kwemali kwezinkampani.
Njengoba isikhathi samaholide sisondela, abathengisi banethuba lokungena ekusetshenzisweni kwemali kwezinkampani. Amabhizinisi amaningi azimisele ukusebenzisa isabelomali sawo esisele ngaphambi kokuphela konyaka, kuyilapho amanye efuna imali eyengeziwe yezipho zabathengisi, izikhuthazo zabasebenzi kanye nokwazisa amakhasimende. Abathengisi bangase bangawaboni amandla alaba bathengi ngenxa yokuthi bangafihlwa lapho bekhokha lapho besebenzisa amakhadi esikweletu ezinkampani ukuze bathenge, njengempahla yasehhovisi noma izinto zikagesi.
Izindaba ezinhle ukuthi akukho ukuphika amandla amakhulu okukhula kwebhizinisi-kuya-ibhizinisi (B2B) okuthengiswayo. Eqinisweni, i-US B2B e-commerce ibikezelwa ukuthi izodlula ama- $ 3 trillion ngo-2027 futhi ihole njengesiteshi sokuthengisa esisebenza kahle kakhulu ngokusho kukaMcKinsey. Ukuzinika isikhathi sokumba kulokho umthengi webhizinisi akudingayo ekuphumeni ukuze kube lula kubo ukuthi bathenge kuwe, kuyindlela ehlakaniphile yokwelula inani lomkhiqizo wakho kule ngxenye ebalulekile. Ukuze uthuthukise ukuthengisa kwezinkampani nokwethembeka komthengi, nanka amasu amane okuba ukukhetha okuphezulu kubathengi be-B2B ngesikhathi samaholide nangale kwalokho.
Isu 1: Nikeza izindlela zokukhokha eziningi
Uma unganikezi kakade ububanzi bezindlela zokukhokha, manje isikhathi sokuqala. Idatha ibonisa ukuthi u-72% wabathengi bebhizinisi bathembeke kakhulu ezinkampanini ezihlinzeka ngezinketho zabo zokukhokha abazithandayo, okwenza izixazululo eziguquguqukayo zibe ezibalulekile ekuheheni nasekugcineni laba bathengi. Kubalulekile ukukhumbula izinketho ezivamile azihlangabezani nezidingo zabathengi be-B2B ngaso sonke isikhathi, abamisebenzi yabo ngokuvamile ehilela ama-oda amakhulu, abenzi bezinqumo abaningi kanye nezinqubo zokugunyaza eziyinkimbinkimbi.
Ukunikeza ikhono lokuthenga ngezinketho zama-invoyisi noma imigomo yengqikithi, abanye abaphinde babhekisele kuyo njenge-B2B BNPL, kungasiza abathengisi bagcine amakhasimende, baqhube ukwethembeka, bakhuphule amanani e-oda amaphakathi futhi bakhulise isabelo sesikhwama semali. Lezi zinketho akuzona nje izinto ezinhle ongaba nazo-zilindelwe kubathengi bebhizinisi.
Kungani ukukhetha inkokhelo kuyadingeka
Izinketho zokukhokha ezifanelana nawe zenza okungaphezu kokuvala ukuthengisa; basiza ukwakha ubudlelwano besikhathi eside. Ukunikeza izinketho ezifana nekhredithi yokuhweba kanye nemibandela yokukhokha enwetshiwe kususa ukungezwani, okuvumela abathengi bezinkampani ukuthi bagxile ekutholeni imikhiqizo namasevisi abawadingayo. Lokhu kubaluleke kakhulu ngesikhathi samaholidi lapho isabelomali sincane futhi sekusondele izinsuku eziwumnqamulajuqu.
Njengoba abacwaningi bathole, izinto eziza kuqala kubathengisi zakha ukwethembana nokwethembeka lapho abathengi besabhekene namanani akhuphukayo ezintweni ezibalulekile. Ngakho-ke, leli zinga lokuzikhethela lisiza ukukhuthaza ukwethembeka, njengoba abathengi be-B2B bezizwa besekelwe emisebenzini yabo, ekugcineni bakhethe ukubuyela kubathengisi ababeka kuqala izidingo zabo ezihlukile.
Isu 2: Lungisa inqubo yokuthenga ye-B2B
Lapho abathengisi bebeka phambili inqubo yokuthenga esebenza kahle futhi elula, u-70% wabaphathi be-B2B bakulungele ukusebenzisa imali ethe xaxa, ngisho nokufika kuhhafu wesigidi samadola ku-e-commerce eyodwa. Kubathengi bebhizinisi, isikhathi siyimali, futhi ukungqubuzana kunoma iyiphi ingxenye yohambo lokuthenga kuzoholela ekukhungathekeni nasekulahlekeni kokuthengisa.
Isici esibalulekile ukwenza kube lula ukwenza ibhizinisi nawe. Inkundla yokuthenga esebenziseka kalula enembile ukuyizulazula, enezici ezifana nokufinyelela okusheshayo kumlando wokuthenga, ukugeleza komsebenzi okugunyazwe kusengaphambili noma uku-oda okuphindaphindiwe okwenziwe lula, yonga isikhathi somthengi futhi kunciphisa ukukhungatheka. Lokhu lula kukhuthaza ukuphinda ibhizinisi.
Kungani ukusebenziseka kubalulekile empumelelweni ye-B2B
Abathengi bebhizinisi babona ukuthenga ku-inthanethi njengento elula kakhudlwana futhi bancamela ukwenza kanjalo uma sebelungele ukuthenga ngokombiko we-2024 B2B Market kanye Nombiko Wokuhlangenwe nakho Kwekhasimende. Bafuna izinqubo ezisheshayo, ezisebenza kahle nezivumelana nezimo ezenzelwe izidingo zabo, njengokuzizwisa ngokuthenga okungenazihibe ezimpilweni zabo. Izici ezifana noku-oda ngobuningi, izibuyekezo zempahla yesikhathi sangempela kanye nemibandela yokukhokha engenziwa ngendlela oyifisayo ivumela abathengisi ukuthi baphathe izinto eziyinkimbinkimbi zebhizinisi kuyilapho begcina ukusetshenziswa kalula.
Ukuhlanganisa amasistimu okukhokha okuthengiswayo nezinkundla zokuhlela zensiza yabathengi bebhizinisi (ERP) esinye isinyathelo esibalulekile. Ukuqondanisa inqubo yakho nokugeleza komsebenzi wabo kwangaphakathi kunciphisa amaphutha, kuqondisa ukuphathwa kwe-oda futhi kunikeza abathengi ukwengamela okukhulu kokuthenga kwabo.
Ukwengeza, ukugcwaliseka kwe-oda okusheshayo, okuthembekile nokulethwa okunembile kubalulekile ukuze kuhlangatshezwane nokulindelwe ngabathengi bebhizinisi. Abathengisi abangakwazi ukucubungula ama-oda enqwaba ngendlela efanele, banikeze izibuyekezo zesikhathi sangempela futhi balethe ngesikhathi bazokwakha ukwethembana futhi bakhuthaze ubudlelwano besikhathi eside nabathengi bezinkampani.
Isu 3: Qonda izidingo ezihlukile zabathengi be-B2B
Abathengi bebhizinisi banezinselele ezihlukile ezidinga izixazululo eziqondene nawe. Ukwenza ngokwezifiso inqubo yokuthenga ukubhekana nalezi zidingo ezithile kuyisihluthulelo sokwakha ubudlelwano obuhlala njalo. Abathengi abaningi bebhizinisi badinga izilawuli ezengeziwe, ezifana nekhono lokuthwebula izinombolo ze-PO noma ze-serial, ukuqinisekisa amarekhodi anembile kanye nokuhambisana nezinqubomgomo zangaphakathi. Izinketho zokwenza ngendlela oyifisayo njengokusetha imikhawulo yokusebenzisa imali noma ama-SKU agunyazwe ngaphambili anika amabhizinisi amandla okuphatha ibhajethi futhi ahlele ukuthengwa kwempahla, okwenza ukuzizwisa kusebenze kahle kuzo zombili izinhlangothi.
Kungani ukwenza ngokwezifiso kubalulekile ekuthengisweni kwe-B2B
Ukunikeza ama-invoyisi e-e-invoyisi, imininingwane yento yolayini kanye nezifanekiso zama-invoyisi enziwa ngendlela oyifisayo kusiza abathengi bebhizinisi ukuthi baphathe ama-akhawunti abo ngaphandle komthungo. Ukuhlanganisa izixazululo zama-invoyisi ekugelezeni komsebenzi okukhona kunciphisa imithwalo yokuphatha futhi kunciphisa amaphutha, kudala inqubo yokuthenga ebushelelezi yamabhizinisi futhi kusiza ukuqinisekisa ukuthi ukhokhelwa ngesikhathi.
Ngokungeziwe kuma-invoyisi, ukunikeza izinketho zokugcwalisa ngendlela oyifisayo, njengokuthunyelwa kwempahla, ama-oda amaningi, noma ukulethwa okuhleliwe, nakho kungasiza ukuvumelanisa nezidingo zokusebenza zabathengi bebhizinisi. Ukupakishwa okunegama kanye nokunye ukuthinta komuntu siqu kungaqinisa isinqumo somthengi webhizinisi sokubuya.
Ngokugxila kulezi zici zokwenza ngokwezifiso, abathengisi bangasebenzela kangcono amakhasimende abo ezinkampani futhi bazibeke njengabalingani abathembekile ohlelweni lokuthenga lwe-B2B.
Isu 4: Ukuthuthukisa izindlela zokuphepha ukuze kuncishiswe ukwebiwa kwama-ID ebhizinisi
Ngaphezu kwengxenye eyodwa kwezintathu yabathengisi abaku-inthanethi bahlangabezane nokwebiwa kobunikazi ngo-2024, okugqamisa ukukhathazeka okukhulayo kwabathengisi nabathengi be-B2B ngokufanayo. Ukusebenzisa izindlela zokuphepha eziqinile akugcini nje ngokuvikela ibhizinisi lakho kodwa futhi kwakha ukwethembana kubathengi bezinkampani, kuthuthukisa isithunzi sakho futhi kukhuthaze ibhizinisi eliphindayo.
Abathengisi bangasebenzisa ubuchwepheshe obuthuthukisiwe, obufana ne-AI nokufunda komshini, ukuze basize ukuhlala isinyathelo esisodwa ngaphambi kwezigebengu ze-inthanethi. Amasistimu aqhutshwa yi-AI angahlaziya ngokushesha amasethi amakhulu edatha, ahlabe umkhosi imisebenzi esolisayo futhi athole okungahambi kahle okungase kubonise ukukhwabanisa. Lezi zinhlelo zingakwazi ukuhlonza izinsongo ngesikhathi sangempela, okuvumela abathengisi ukuthi baphendule ngaphambi kokuthi kwenziwe noma yimuphi umonakalo.
Kungani ukuphepha kukhuphula ukuthengisa
Ukuvikeleka okuqinile akuvikeli nje amabhizinisi kuphela—kusiza ekuqhubekiseni ukuthengisa. Ukunikeza imisebenzi evikelekile, engenazihibe kwakha ukuzethemba ebhizinisini lakho. Njengoba abathengi bebhizinisi bevame ukuba nama-oda amakhulu, badinga ukwazi ukuthi imininingwane yabo ebucayi ivikelekile. Ukutholwa kokukhwabanisa kwesikhathi sangempela nezindlela zokukhokha ezivikelekile kunciphisa ukushiywa kwezinqola futhi kunikeza ukuthula kwengqondo kubathengi nabaqashi babo.
Ekugcineni, ngokunikeza izinketho zokukhokha ezivumelana nezimo, ukwenza kube lula inqubo yokuthenga, ukwenza ngokwezifiso ukuzizwisa kokuthenga kanye nokuthuthukisa izindlela zokuphepha, abathengisi bangakwazi ukuzibeka njengendlela yokuzikhethela kubathengi bebhizinisi kulesi sikhathi samaholide.
Mayelana umbhali: UBrandon Spear uyi-CEO ye-TreviPay, umhlinzeki we-fintech, ozinikele ekusizeni izinkokhelo ze-B2B nokwelula isikweletu sohwebo.
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