Inkomba yokuthengisa komphakathi, noma i-SSI, isiphenduke imethrikhi ebalulekile yemikhiqizo yebhizinisi nabanikazi ukuze bathuthukise amasu abo okuthengisa nawokumaketha enkathini yedijithali. Amapulatifomu afana ne-LinkedIn, enakho ezingaphezu kwezigidigidi eziyi-1 abasebenzisi, qhubeka nokubusa uma kuziwa ekuxhumaneni kwenethiwekhi okuphrofeshinali kanye nesizukulwane esiholayo.
Kubanikazi bamabhizinisi, ukungasebenzisi inkundla kusho ukuphuthelwa yizilaleli eziningi ezingaba khona, kanye nokuxhumana nabanye abaholi.
Kodwa wenza kanjani manje uma okuthunyelwe kuzohambisana nezithameli ezifanele? Ungawuthola kanjani umlenze ngokuphathelene nokuqukethwe uma uqhathaniswa nabanye embonini? Yini engasiza ukukhulisa inethiwekhi yakho yebhizinisi?
Yilapho inkomba yokuthengisa komphakathi ingena khona, ihlola ukuthi umkhiqizo usebenza kanjani ukuze usebenzise amathuluzi nezinkundla ukuwusiza ukuthi ufinyelele amandla awo.
Kulesi sihloko, sizokuqondisa ukuthi iyini ngempela i-SSI, ukubaluleka kwayo, nokuthi ungaqala kanjani ukuyisebenzisa ukuze uthuthukise ibhizinisi lakho namuhla.
Okuqukethwe
1. Iyini inkomba yokuthengisa komphakathi?
2. Izinsika ezine zebhizinisi ze-SSI
3. Kungani ibhizinisi kufanele lithathe i-SSI ngokungathi sína
4. Amathiphu okuthuthukisa nokusebenzisa i-SSI esikhathini eside
5. Isiphetho
Iyini inkomba yokuthengisa komphakathi?
Inkomba yokuthengisa komphakathi (SSI) yethulwa yi-LinkedIn ngo-2014 ukuze inikeze ukuqonda okungcono kwabasebenzisi bayo "ngokuthengisa komphakathi." Isikolo silinganiswa ukusuka ku-0 kuye ku-100 futhi senziwa ngezinsika ezine ezisiza ukwakha ubudlelwano bekhwalithi ephezulu, ukusungula uhlobo lomkhiqizo, ukuhlonza okungase kube khona, nokuthuthukisa ukuguqulwa kwebhizinisi kukonke.
Ithuluzi lisiza amabhizinisi ukuthi aqonde ubukhona bawo bedijithali bubonke, agqamise amandla ayo nezindawo lapho amasu okuthengisa edijithali angathuthukiswa khona.
Empeleni, isikolo se-SSI sebhizinisi siqinisekisa ukuthi imizamo yalo yokuthengisa umphakathi ihamba ngendlela efanele. Noma yini iphelile 70 ngaphandle kwe-100 kuthathwa njengamaphuzu amahle, okukhombisa ukuthi ibhizinisi lisebenzisana ngempumelelo nazo zonke izinsika ezine ku-LinkedIn.
Nokho, kufanele kuqashelwe ukuthi i-1% kuphela yamabhizinisi anamaphuzu angaphezu kwama-75; ngokwesilinganiso, ama-SSI asukela ku-40 kuye kwangama-50.
Ukuze uhlole isikolo sakho, vakashela Ikhasi le-SSI le-Linkedin elinikezelwe bese uzulazulela kokuthi "Thola isikolo sakho." Lokhu kuzokuqondisa kabusha kudeshibhodi yomuntu siqu yebhizinisi lakho, kunikeze idatha yakho, izinga, namaphuzu.
Ukuze uqonde ukuthi isikolo sakho sisho ukuthini, bheka ishadi elingezansi:
| Isikolo se-SSI | Isilinganiso sephrofayela yebhizinisi |
| 100 | Iphrofayili iphelele ngokuphelele |
| 90-99 | Umkhiqizo uchoboza igeyimu ye-LinkedIn |
| 80-89 | Ibhizinisi lidale inethiwekhi eqinile yokuxhumana |
| 70-79 | Iphrofayili yenza kahle, isebenzisa i-LinkedIn njengethuluzi elinamandla lokumaketha |
| 60-69 | Iphrofayela yebhizinisi yenza kahle |
| 50-59 | Iphrofayili ivamise ukuhlinzeka ngokuqukethwe okubalulekile nokuhehayo |
| 40-49 | Iphrofayili isethiwe futhi ihlanganisa izinto eziyisisekelo |
| 0-39 | Ibhizinisi liyadingeka ukukhulisa umdlalo walo |
Izinsika ezine zebhizinisi ze-SSI
Isikolo se-SSI sisekelwe ezinsikeni ezine eziyisisekelo, futhi kubalulekile ukuthi amabhizinisi asebenze kulezi zindawo ukuze aqinisekise umphumela ongcono kakhulu wemizamo yawo yokuthengisa umphakathi. Lezi zingxenye ezibalulekile zihlanganisa:
Sungula uhlobo lwebhizinisi
Ukuba nebhrendi eqinile kubaluleke kakhulu. Abathengi abangaphezu kuka-80% bathi kufanele baqale bathembe uhlobo oluthile ukuze bacabangele ukuthenga kubo. Njengoba iphrofayili ye-LinkedIn yomkhiqizo iwukumela okuqondile kwebhizinisi, kufanele ishiye umbono oqeqeshiwe futhi onengqondo.
Uma umkhiqizo usufinyelele ezingeni elithile lempumelelo, ungase uthathwe njengomholi embonini, ulethe ukuthengisa namathuba amaningi. Kodwa-ke, lokhu akwenzeki uma iziveza ngendlela engafanele.
Thola izethameli ezifanele
Uma kukhulunywa ngemiphumela ye-LinkedIn ye-SSI yebhizinisi, ifomula eyisisekelo ukugxila kukhwalithi phezu kobuningi. Kunokuba ufinyelele ochwepheshe abengeziwe, zama ukukhomba nokuxhumana nezithameli nabantu abalungile.
Inhloso ukuxhumana nabantu kanye namabhizinisi ahlobene nemboni yakho kanye namakhasimende. Lokhu kuzosiza ukwakha izethameli eziqinile ezizozuza kuzo ngokuhamba kwesikhathi.
Xhumana nabantu futhi uqoqe imininingwane
Insika elandelayo isebenzisana nabantu abaku-LinkedIn ukuze kwakhiwe umkhiqizo oqeqeshiwe kanye nephuzu eliphelele le-SSI, okungafanele likhawulelwe ekuxhumekeni nje.
Kungase kuqale ngokuzibandakanya nokuthunyelwe kwebhizinisi okuhlobene noma komuntu ngamunye, okubonisa ubuchwepheshe bakho nokwethembeka, kanye nezingcweti ezihehayo ezixhumene nephrofayela.
Ukuqoqa imininingwane nedatha kuzoqhubeka kukusize ukuthi ukhombe izindawo ongazithuthukisa uma kuziwa ekuhlanganyeleni kwesikhathi esizayo.
Ukwakha ubudlelwano nokuxhumana
Uma ususungule iphrofayili yebhizinisi lomkhiqizo wakho, isinyathelo esilandelayo ukwakha nokukhulisa ubudlelwano ukuze uqinisekise impumelelo yesikhathi eside. Ukuze wakhe ubudlelwano obunenjongo, kufanele uvuse ingxoxo eqotho, eqotho, yingakho ukuthembela emilayezweni ejwayelekile nezenzakalelayo kungenzeki kusebenze.
Khumbula ukuqhubeka wakhela ebudlelwaneni bakho, hlala usebenza uma kuziwa ekuxhumekeni kwenethiwekhi, futhi ugubhe ingqopha-mlando yobungcweti.
Kungani amabhizinisi kufanele athathele i-SSI ngokungathi sína
I-SSI akuyona nje imethrikhi - ibonisa impumelelo yenkampani emhlabeni wedijithali. Ibhizinisi elibeka phambili ukuthuthukisa i-SSI yalo libonisa ukuthi lihehe amathemba ebhizinisi ngempumelelo futhi lakha ubudlelwano obuhlala isikhathi eside.
Ngokwezibalo ze-LinkedIn, 45% yamabhizinisi anama-SSI aphezulu afinyelela amathuba angcono okuthengisa kunezinkampani ezinama-SSI aphansi.
Lokhu kusiza ukukhulisa ukuthengisa, ukukhuthaza ukuthengiswa komphakathi kanye nokukhiqiza okuholayo okuphumelelayo. Izinkampani ezithola amaphuzu amahle ngakho-ke maningi amathuba okuthi zihlangabezane nezabelo zazo zokuthengisa.
I-SSI iphinde isize ukuthuthukisa amamethrikhi okusebenza, iqoqe imininingwane ebalulekile, futhi isebenzise inkundla ye-LinkedIn ukuze ihlangabezane nezinhloso nezinjongo.
Amathiphu okuthuthukisa nokusebenzisa i-SSI esikhathini eside
Ukuthuthukisa i-SSI kuvula amathuba abalulekile ebhizinisi. Kodwa-ke, ukuqinisekisa ukuthuthuka okusebenzayo nokusetshenziswa kwamaphuzu abo, nanka amathiphu ambalwa okufanele uwalandele:
Faka imali ekuqeqeshweni okufanele
Amabhizinisi kufanele atshale imali ekuqeqesheni ithimba lawo lezokuthengisa ukuze alandele izinqubo ezingcono kakhulu zokuthengisa komphakathi, kungakhathaliseki ukuthi ukuqonda izindlela zokuthuthukisa iphrofayela ye-LinkedIn yebhizinisi, ukudala noma ukwabelana ngokuqukethwe okufanele, noma ukuhlanganyela nezithameli endaweni yesikhulumi.
Beka kuqala icebo lokuqukethwe
Isu elicacile lokuqukethwe lingasiza ibhizinisi ukuthi likhulise ukubonakala kwalo futhi likhulise ukuzibandakanya. Kufanele kugxilwe ekukhuthazeni abasebenzi ukuthi bathumele izindaba zemboni, banikeze imininingwane, babambe iqhaza ezingxoxweni, futhi bathuthukise igunya labo embonini.
Zibandakanye ngokusebenzisa amathuluzi alungile
I-LinkedIn ihlinzeka ngezici zokusesha ezithuthukisiwe njengokuzulazula kokuthengisa ukuze amabhizinisi athole futhi axhumane namakhasimende awo angaba khona kanye nezethameli. Ukusebenzisa lawa mathuluzi kusiza ukusebenzisa inkundla yokuthengisa, ukukhula, kanye nenzuzo.
Isiphetho
I-SSI iyithuluzi elibalulekile lamabhizinisi ukukala futhi athuthukise ikhono lawo lokusebenzisa i-LinkedIn. Ngokugxila ekwakheni amaphrofayili abo ngokuhambisana nezinsika ezine ezibalulekile zenkundla, ukukhulisa ubukhona bawo bedijithali, nokuxhumana nezithameli ezifanele, amabhizinisi azohlonyiswa kangcono ukusungula ubudlelwano obuhlala isikhathi eside nobunenzuzo.
Okokugcina, khumbula ukuthi esikhathini sedijithali, akusakhetheki kodwa kubalulekile ukuthi imikhiqizo isebenzise amathuluzi edijithali nezinyathelo ezifana ne-SSI ukuze zigcine umkhawulo emhlabeni wokuncintisana.
