Amawebhusayithi amakhulu anamabhajethi amakhulu—okuhlanganiswe nokuthandwa yi-Google kwamanje kwemikhiqizo emikhulu—kungenza amagama angukhiye amaningi kube nzima ukuwabeka ezingeni lawo.
Enye indlela yokukhomba nokubeka amagama angukhiye athrendayo ngaphambi kokuthi lezi zingosi ezinkulu zibambe futhi zilawule amaSERP.
Nakhu ukuthi ungathola kanjani amagama angukhiye athrendayo e-niche yakho ngaphambi kwezimbangi:
1. Iya ngqo emlonyeni wehhashi ku-Google Trends
Faka noma yisiphi isihloko ku-Google Trends futhi uzobona ukuthi ibithrenda kanjani.
Ungaphinda ulungise isikhathi ukuze ubone noma yimaphi amathrendi asafufusa:
Ingxenye engcono kakhulu ye-Google Trends, ngokubona kwami, i Imibuzo ehlobene ingxenye ezansi. Ibonisa izihloko ezikhulayo ngentshisekelo ngesikhathi sakho esikhethiwe:
Bheka amagama "okuqhuma", okusho ukuthi igama lokusesha libe nokwenyuka kwevolumu yokusesha engaphezu kuka-5,000%.
2. Zitholele izigidi zamagama angukhiye athrendayo ku-Ahrefs' Keyword Explorer
Into edumazayo nge-Google Trends ukuthi ayikubonisi amagama angukhiye amaningi athrendayo.
Ngakho-ke, uma ufuna ukubona uhlu olukhulu lwamagama angukhiye athrendayo, ukukhetha okungcono kakhulu ukusebenzisa i-Ahrefs' Keyword Explorer.
Faka noma yisiphi isihloko, yiya ku Imigomo yokufanisa bika, bese uchofoza ku- Growth ikholomu.
Uzobona amagama angukhiye angu->1.6 million, ahlungwe ngokukhula okukhulu kwevolumu yokusesha ezinyangeni ezintathu ezedlule. Ungaphinda ukhethe isikhathi esibekelwe ngokuchofoza u- Isikhathi Okwehlayo.
Into engcono kakhulu ngokusebenzisa i-Keywords Explorer ukuthi uthola wonke amamethrikhi abalulekile wegama elingukhiye, njengevolumu yokusesha (izwe lakho olikhethayo noma emhlabeni jikelele), ubunzima begama elingukhiye (noma ukuthi lincintisana kangakanani njengamanje), amandla ayo omgwaqo (ingakanani ithrafikhi yokusesha ongayithola uma ubeka #1), izindleko zayo ngokuchofoza ngakunye, nokuningi.
Ungachofoza ngisho nokwehliswayo kwe-SERP ukuze ubone ukuthi yimaphi amakhasi asezingeni legama elingukhiye:
Ungachofoza Khomba Izinhloso ukuze uthole ukuthi abaseshi bafunani uma useshela leli gama elingukhiye:
Ngakho-ke, awugcini nje ngokuthola amagama angukhiye athrendayo, uzothola lonke ulwazi oludingayo ukuze ulekelele lelo gama elingukhiye.
3. Qapha izingxoxo ku-Reddit
Noma ngabe yikuphi okuthrendayo ku-inthanethi kuzofika “ekhasini lokuqala le-inthanethi.” Ngamafuphi, i-Reddit iyisitolo esisodwa sokuthola amagama angukhiye athrendayo.
Qala ngokufaka igama elingukhiye elifanele kubha yokusesha bese ubheka ama-subreddits afanelekile. Isibonelo, lawa amanye ama-subreddits athi "imimese":
Khetha i-subreddit efaneleka kakhulu, bese uhlela Ngokuphezulu, kanye nesikhathi osithandayo.
Ngiskrola kule subreddit, ngithole ingxoxo “ngemimese yendabuko yesimanje”:
Ngamavoti aphezulu angu-270 namazwana angu-86, lesi kungaba isihloko esingakhonjwa uma ngithengisa imimese ku-inthanethi. Kodwa ngiyakwazi ukuhlola kabili ukuthi ngabe kukhona yini umuntu osesha leli gama elingukhiye ngokulifaka ku-Keywords Explorer:
Akuwona umthamo omningi wokusesha (okwamanje), kodwa kunabantu abawufunayo!
4. Qaphela izitayela ezinkundleni zokuxhumana
Amathrendi amaningi aqala ezinkundleni zokuxhumana asikho isidingo ukusho, yindawo ongaya kuyo uma ufuna amagama angukhiye athrendayo.
Ku-X, ungachofoza okuthi Hlola futhi uzobona ithebhu ethi Okwenzela Wena. Lokhu kukubonisa amathrendi ezihlokweni onentshisekelo kuzo njengamanje.
Njengoba ubona, u-X uyazi ukuthi nginentshisekelo kwezobuchwepheshe futhi ungibonisa izindaba zakamuva namathrendi kwezobuchwepheshe. Nokho, lokhu kungaphansi kwe-algorithm yomuntu siqu, ngakho-ke kuye ngokuthi uyisebenzisa kanjani i-X, ingase ikubonise noma ingakubonisi amathrendi ahlobene.
Ngakho-ke, indlela engcono wukusesha isihloko sakho futhi ubone ukuthi athini ama-tweets aphezulu.
I-Instagram ayizwakali kangako futhi ayikubonisi amathrendi. Ngakho-ke, kuzodingeka wenze okuthile ngokukhohlisa i-algorithm yakho ukukukhombisa ukuthi yini edumile ku-niche yakho noma wenze usesho bese uzulazulela kumathegi:
Chofoza kuma-hashtag ukuze ubone ukuthi yikuphi okuthunyelwe noma izihloko ezihamba phambili.
OkweTikTok, uma une-akhawunti yeBhizinisi, uzokwazi ukufinyelela Isikhungo sabo Sokudala lapho bekukhombisa ukuthi yini ethrendayo manje:
NjengeReddit, uma usuqaphele ukuthi yini ehamba phambili ku-niche yakho, uzofuna ukuyifaka ethuluzini lamagama angukhiye njenge-Keywords Explorer ukuze ubone ukuthi ikhona yini ivolumu yokusesha.
5. Hlala unolwazi lwakamuva ngamathrendi ngokukhetha i-newsletter
Nansi ikhodi yami yokukopela yokuthola amagama angukhiye athrendayo: Carate iphephandaba.
Kungakhathaliseki ukuthi iphrojekthi yomuntu siqu, incwadi yezindaba yangaphakathi yethimba lakho, noma leyo ethunyelwa kumakhasimende akho, ukukhetha incwadi yezindaba kuzokugcina unolwazi lwakamuva ngawo wonke amathrendi embonini angafani nezinye.
Isibonelo, ngibhala i-Ahrefs' Digest, iphephandaba lethu lamahhala lamasonto onke. Njalo ngeviki, kufanele ngihlole ezinkundleni zokuxhumana, izinkundla, nezinye izincwadi zezindaba zomkhakha ukuze ngithole okuqukethwe okushicilelwe kakhulu.
Ukwenza kanjalo kungigcina nginolwazi lwakamuva ngakho konke okwenzeka embonini—lokho okusanda kwenzeka, lokho abantu abakhuluma ngakho, nalokho abantu abakushicilelayo.
Isibonelo, izindaba ezingama-200 kamuva, ngiyazi ukuthi njengamanje, abantu abaku-SEO nokumaketha banentshisekelo kulokhu:
- I-Generative AI: Ungayisebenzisa kanjani; kanjani ukugqama kukho; kanjani 'ukwenza ubuntu' it
- Izibuyekezo eziqhubekayo ze-Google nokuthi ungabhekana kanjani nakho
- Ukubuka konke kwe-AI ye-Google nokuthi kusho ukuthini ngekusasa le-SEO
- Ukumaketha okumelana nenkundla
- Indlela yokwakha uphawu
Njengoba ubona, sesivele sihlanganise ezinye zalezi zihloko futhi sizokhuluma ngazo ngokuzayo.
Imicabango yokugcina
Uma ungakwazi ukubahlula, yiba ngaphambi kwabo.
Uma ukwazi ukugxumela kokuthrendayo ngaphambi kokuba izinkampani ezinkulu zigijime, uba sethubeni elingcono lokubeka phezulu ezinjinini zokusesha futhi uqongelele izinto ezinhle: igunya elengeziwe nama-backlink amaningi. Lokho kungakusiza emzamweni wakho wesikhathi esizayo wokukala amagama angukhiye anzima, aqhudelana kakhulu.
Ingabe ngiphuthelwe yinoma yiziphi izindlela zokuthola amagama angukhiye athrendayo? Ngazise ku-LinkedIn.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.
