AbakwaBrits banweba ukuthenga kuka-Black Friday ngale kwezingubo nezinto zikagesi, nokuhamba ngendiza nempilo kuzuza kakhulu kubathengi abasebasha.
Ucwaningo oluvela ku-Checkout.com luveza ukuthi abathengi base-UK bashintsha ukugxila kwabo ngale kwezigaba ze-Black Friday ne-Cyber Monday (BFCM) njengezimpahla zokugqoka, ubuhle, nezinto zikagesi, ngentshisekelo ekhulayo yokuhamba ngendiza, izinsiza zokusakaza, nokuthenga okuhlobene nempilo.
Okutholiwe kuvela embikweni we-Checkout.com's Peak Season Trends 2024, odingida izimo zengqondo zabathengi nezinhlelo zokuthenga zokuthengisa okuzayo kwe-BFCM.
I-Millennials kanye ne-Gen Z iqhuba intshisekelo yokuhamba ngendiza
Ngokuka-Rory O'Neill, i-CMO ye-Checkout.com, izizukulwane ezincane zihamba phambili ekuthengeni uhambo lwendiza phakathi nenkathi ephezulu. U-O'Neill uthi: “Ukwenyuka kwezindleko zendiza okuhleliwe kuyathakazelisa—ikakhulukazi uma kuziwa ezizukulwaneni ezincane.
Umbiko ugqamisa ukuthi u-28% we-Gen Z kanye no-24% Weminyaka Eyinkulungwane bahlose ukuthenga amadili ohambo lwendiza ngesikhathi se-BFCM, uma kuqhathaniswa ne-14% nje yabantu base-UK. Lokhu kumelela ukukhula okuphawulekayo kwe-75% kwenzalo yohambo lwendiza uma kuqhathaniswa neminyaka edlule.
U-O'Neill ubeka lokhu kuthambekela kumthelela okhulayo wezinkundla zokuxhumana ezinhlelweni zohambo, ikakhulukazi ku-Gen Z, othatha “indlela yokuxhumana nabantu kuqala” ezinqumweni zabo zokuhamba.
“Ngisho nasenkathini yokuthengwa kwempahla, izinto zokuhamba zihlala zibalulekile, futhi ziyahlolwa futhi zibhukwe ngeziteshi zedijithali,” kwengeza u-O'Neill.
Ukusakaza nokunakekelwa kwezempilo kuyanda
Lo mbiko uphinde uqokomise isidingo esikhulayo sezinsizakalo zokusakaza kanye nemikhiqizo yokunakekelwa kwezempilo ngesikhathi se-BFCM.
Ukusakaza-bukhoma manje sekuyisigaba esidume kakhulu phakathi kweMillennials, ngo-32% abahlela ukuthenga, bedlula izintandokazi zendabuko njengezingubo (31%), ubuhle (30%), nezinto zikagesi (29%).
U-O'Neill uyaphawula, “Umnotho wedijithali uyakhula, futhi sibona lokhu kubonakala ezinhlotsheni zokuthenga abathengi abazibeka kuqala ngesikhathi semicimbi yokuthengisa.”
Ukunakekelwa kwezempilo nokuphila kahle sekuphinde kwaba yizindawo ezibalulekile zentshisekelo kubathengi, ngo-16% wabantu abadala base-UK abahlose ukuthenga kulesi sigaba ngesikhathi se-BFCM. I-Gen Z ishayela le nqubo, cishe ingxenye yesithathu (29%) ihlela ukuthenga okuhlobene nezempilo, egcizelela ukushintshela empilweni enhle ekusetshenzisweni kwemali kwabathengi.
Ukuthenga izipho kanye nezinsizakalo zokubhalisa zithola amandla
Ngokungeziwe ekuthengeni komuntu siqu, i-BFCM iyaqhubeka nokubamba iqhaza elibalulekile ekuthengeni izipho, ingxenye yama-Brits ihlela ukuthengela ozakwethu izipho lapho bethola idili elihle.
U-O'Neill uyachaza, “Nakuba i-BFCM iseyisikhathi sokuthenga esibalulekile, sibona ushintsho oluya ekudayiseni okuhlala kutholakala, lapho abathengi abaningi bethenga izipho unyaka wonke lapho kuphakama amadili.”
Okubhaliselwe kuphinde kwavela njengethuluzi eliqinile lokutholwa kwamakhasimende phakathi ne-BFCM. Umbiko uthole ukuthi ama-49% ama-Brits abhalisela isevisi ngesikhathi se-BFCM aqhubeka nokubhalisa kwawo ngemva kokuphela kwedili, eqhutshwa ukwaneliseka ngesevisi.
U-O'Neill ugqamisa ukuthi “abathengisi banethuba elibalulekile lokugcina amakhasimende ngokunikeza amadili aphoqayo, njengoba abathengi ngokuvamile bezimisele ukugcina okubhaliselwe isikhathi eside.”
Umbiko we-Checkout.com unikeza imininingwane ebalulekile yokuthi abathengi base-UK bayishintsha kanjani imikhuba yabo yokuthenga, ngezizukulwane ezincane nezigaba zemikhiqizo emisha ezakha ikusasa lokuthengisa kwesizini ephezulu.
Njengoba u-O'Neill efingqa, “Nsuku zonke ziyithuba lesizini eliphezulu, futhi abathengisi kudingeka balungele ukuzivumelanisa nokuziphatha kwabathengi ukuze bakhulise impumelelo ngesikhathi se-BFCM.”
ULwesihlanu Olumnyama e-UK luhlelelwe umhlaka-29 Novemba 2024, kuqalwe isizini yokuthenga yamaholide. UMsombuluko weCyber ulandela ngomhlaka-27 Novemba.
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