Okuqukethwe
● Isingeniso
● Uhlolojikelele lwemakethe
● Idizayini ebalulekile nezinto ezintsha eziqanjiwe
● Abathengisi abaphezulu abashayela amathrendi emakethe
● Isiphetho
Isingeniso
Imakethe yezingilazi ze-cocktail ifakaza ukwanda kokuqanjwa kabusha, okuqhutshwa ukuguquka kwezintandokazi zabathengi kukho kokubili ukukhanga kobuhle nokusebenza. Abathengisi baya ngokuya begxila ku-glassware ethuthukisa umuzwa wokuphuza ngezinto ezithuthukisiwe njengemiklamo enezindonga ezimbili kanye nezinketho ezilungele imvelo. Lezi eziqanjiwe azigcini nje ngokuthuthukisa ukusebenza kodwa futhi zihambisana namathrendi okunethezeka nokusimama. Njengoba kukhula isidingo sekhwalithi ephezulu, i-glassware esesitayeleni, amabhizinisi aphendukela kumabhrendi anikezela ngemiklamo yakudala kanye nokujwayela kwesimanjemanje. Lolu shintsho lubeka imakethe yengilazi ye-cocktail ukuze ikhule ngokuphawulekayo eminyakeni ezayo.
Ukubukwa kwemakethe
Imakethe yengilazi ye-cocktail yomhlaba wonke ikhula kakhulu, kanti ukuqagela okukhombisa ukuthi izofinyelela ku-USD 1.8 billion ngo-2033, inweba ku-CAGR ka-5.5%, ngokusho kweDathaHorizonResearch. INyakatho Melika kanye ne-Europe yibona ababusayo njengamanje, babalela amasheya amakhulu emakethe ngenxa yamasiko abo asekelwe kahle e-cocktail kanye nemikhakha eyandisiwe yokwamukela izihambi. Ngokuphambene, isifunda sase-Asia-Pacific sizokhula ngesivinini esisheshayo, ngokwenyuka kwemali engenayo etholakalayo, ukufudukela emadolobheni, kanye nokwamukelwa kwemikhuba yokuphuza yaseNtshonalanga eqhuba lokhu kwanda. Izingxenye zomkhiqizo ezibalulekile zifaka izibuko ze-coupe, izibuko ze-martini, nezibuko ze-rock, nengilazi esele iyinto ethandwa kakhulu. Kodwa-ke, izinto ze-premium ezifana nekristalu nazo zibona isidingo esikhulayo, ikakhulukazi ezimakethe ezisezingeni eliphezulu, ngokusho kweDathaHorizonResearch.
Ziningana izici ezibhebhezela lokhu kukhula. Ukwenyuka kwesiko le-cocktail kanye ne-mixology yasekhaya, kanye nokukhishwa kwemimoya kuqala, kuholele abathengi ukuthi batshale imali eningi ezitsheni zengilazi zekhwalithi ephezulu. Isibonelo, isidingo sezinto ze-premium ezifana nekristalu sibone ukukhuphuka okukhulu, ezinye izingxenye zikhula ngaphezu kwe-10% ngonyaka, ngokusho kweDathaHorizonResearch. Iziteshi zokuthengisa eziku-inthanethi manje zenza cishe u-30% wokuthengiswa kwengilazi ye-cocktail emhlabeni wonke, njengoba kubikwe yi-Smokey Cocktail. Ukwengeza, umthelela wenkundla yezokuxhumana ushayela imakethe, ngamapulatifomu afana ne-Instagram akhulisa isidingo semiklamo ekhangayo ebonakalayo. Lo mkhuba uholele ekwenyukeni ngo-15% kokuthengiswa kwezibuko ze-cocktail ezikhethekile eziklanyelwe ukukhanga kwazo kobuhle, futhi ngokusho kwe-Smokey Cocktail.
Idizayini esemqoka kanye nezinto ezintsha eziqanjiwe
Imboni yengilazi ye-cocktail ibone okusha okubalulekile kukho kokubili ukwakheka nezinto zokwakha, eqhutshwa isidingo sabathengi sokusimama nokusebenza. Enye yezitayela eziphawuleka kakhulu ukukhuphuka kwengilazi ephephethwa ngesandla nezinto zokwakha ezinobungani nemvelo njengekristalu elingenamthofu, ezithandwa kakhulu ngenxa yokukhanga kwazo kobuhle nezinzuzo zemvelo. Lezi zinto azigcini nje ngokuthuthukisa ikhwalithi ebonakalayo yengilazi kodwa futhi zihlinzekela ukuthanda okukhulayo kwemikhiqizo esimeme. Ngokusho kwe-Smokey Cocktail, amaqoqo e-glassware aphambili ahlanganisa lezi zinto ezisetshenziswayo eco-friendly aseba isisekelo kuzo zombili izindawo zokungenisa izihambi ezisezingeni eliphezulu namabha asekhaya.
Imiklamo yengilazi enezindonga ezimbili nayo iye yavela njengento emisha eyinhloko, enikeza ukulawula okuphakeme kwezinga lokushisa nokuvimbela ukufiphala. Lezi zibuko ziqinisekisa ukuthi iziphuzo zihlala ezingeni lokushisa elifanele ngaphandle kokudala umswakamo ngaphandle, okuzenza zibe wusizo futhi zinhle. Lesi sici sithandwa kakhulu ezindaweni ezifudumele noma kuma-cocktails adinga ukulawulwa okunembile kwezinga lokushisa, njengoba kuphawulwe yi-Bon Appétit. Ngaphezu kwalokho, ukuqina nokusebenza kwezingilazi ezinezindonga ezimbili kuzenza zibe ukukhetha okuthandwa kakhulu kuzo zombili izilungiselelo zezohwebo nezindawo zokuhlala.
Imiklamo ye-glassware yakudala efana ne-martini, i-coupe, nezibuko ze-Nick & Nora ibona ukukhula kabusha emakethe. Le miklamo engaphelelwa isikhathi yamukelwa yibo bobabili abathandi bendabuko kanye nabathengi besimanje abafuna ukuletha umuzwa wokulangazelela nokuba yinkimbinkimbi ekuphuzeni kwabo. Ngokusho kwe-Smokey Cocktail, ingilazi ye-coupe, ikakhulukazi, isiphinde yaduma ngenxa yokuguquguquka kwayo kanye nokukhanga kobuhle ezinhlelweni ezihlukahlukene ze-cocktail. Izibuyekezo zesimanje kule miklamo ngokuvamile zihlanganisa izici ze-ergonomic kanye nezithuthukisi zokuvikela ukuchitheka, okuzenza zisebenziseke kalula ngaphandle kwesitayela sokudela.
Intuthuko yezinto ezibonakalayo njengengilazi ye-borosilicate nezinto ezigaywe kabusha nayo yenza umthelela embonini yengilazi ye-cocktail. Ingilazi ye-Borosilicate, eyaziwa ngokuqina kwayo okuphezulu kanye nokumelana nokushaqeka okushisayo, isiba into ehamba phambili ye-premium glassware. Izinto zengilazi ezigaywe kabusha kungenye inkambiso ekhulayo, enikeza izixazululo ezisimeme ngaphandle kokuyekethisa ikhwalithi noma umklamo. Lezi zindlela ezintsha zifaka isandla ekuqhubekeni phambili okubanzi embonini, ukubhekana nokukhathazeka kwabathengi mayelana nomthelela emvelweni kuyilapho kugcinwa ubuciko bezinga eliphezulu.
Idizayini yezingilazi ze-cocktail iphinde ibe nomthelela ngqo ekuphuzeni, ibe nomthelela ekutheni ukunambitheka kwesiphuzo, iphunga, kanye nokwethulwa kubonwa kanjani. Ukuma kwengilazi kungathuthukisa iphunga lesiphuzo ngokuqondisa iphunga ekhaleni, kuyilapho imiklamo ethile yezitsha isiza umoya wesiphuzo, iqinise ukunambitheka kwaso. Izinhlobonhlobo zomumo wengilazi, kusukela ezingilazini ze-martini ezinompheme obanzi ukuya kuzingilazi ze-coupe eziyimngcingo, zibhekelela ama-cocktails ahlukene futhi zithuthukisa umuzwa wazo zonke wezinzwa, ngokusho kuka-Bon Appétit. Le nhlanganisela yefomu nomsebenzi iyaqhubeka nokushayela emisha emakethe yengilazi ye-cocktail.
Abathengisi abaphezulu abashayela amathrendi emakethe
Imikhiqizo ehamba phambili embonini yengilazi ye-cocktail akha amathrendi emakethe ngokugxila kukho kokubili ikhwalithi ye-premium kanye nomklamo. Imikhiqizo esezingeni eliphezulu efana ne-Riedel kanye ne-Libbey iyaqhubeka nokubusa imakethe ngedumela layo elisungulwe kahle lokwenza izingilazi zikanokusho nezisebenzayo. I-Riedel yaziwa ngobungcweti bayo ekwakhiweni kwengilazi ethuthukisa umuzwa wokuphuza, ikakhulukazi kuzilungiselelo ze-premium cocktail. I-Libbey, ngakolunye uhlangothi, yaziwa ngokuguquguquka kwayo, ihlinzeka ngezinhlobo eziningi zezingilazi ezifanele ukusetshenziswa kokubili kwezohwebo nezindawo zokuhlala. Ngokusho kwe-Smokey Cocktail, le mikhiqizo ivamise ukuba phambili ekwenziweni okusha, idala amaqoqo akhanga kokubili ochwepheshe nabathanda ikhaya.
Abenzi bezandla be-Niche nabo bayazuza, ikakhulukazi njengoba okuthandwa ngabathengi kushintshela ezitsheni zengilazi ezenziwe ngezandla nezihlukile. Laba bakhiqizi abancane bavame ukugcizelela ukusimama nobungcweti, besebenzisa izinto ezifana nengilazi ephephethwa ngesandla kanye nezinketho ezivumelana nemvelo. Imikhiqizo yabo ibhekelela ingxenye ekhulayo yabathengi abafuna izingilazi ezikhethekile, zekhwalithi ephezulu ezibonisa isitayela somuntu siqu. Njengoba kuphawulwe u-Bon Appétit, lezi zibuko zengcweti azigcini nje ngokufeza injongo esebenzayo kodwa futhi zithuthukisa ukwethulwa kobuhle kwama-cocktail, zizenze zihehe ikakhulukazi ezindaweni ezisezingeni eliphezulu nabaqoqi basekhaya ngokufanayo.
Izinkundla ze-E-commerce zidlala indima ebalulekile ekulolongeni ukukhetha kwabathengi, nabathengisi abafana ne-Crate & Barrel kanye nezinketho ezikhethiwe ezivela ku-Bon Appétit ezithonya izinqumo zokuthenga. Ukufaneleka kokuthenga ku-inthanethi, okuhambisana nezincazelo ezinemininingwane yomkhiqizo nokubuyekezwa kwabathengi, kuvumela abathengi ukuthi baqhathanise kalula izinhlobo nezitayela. Ngokusho kwe-Smokey Cocktail, ukuthengiswa kwe-e-commerce manje sekuyingxenye enkulu yemakethe, ikakhulukazi njengoba abathengi befuna imikhiqizo ethile efana nezibuko ze-coupe zomklami noma izibuko ze-martini ezingenasici. Lezi zinkundla ziphinde zivumele imikhiqizo emincane, ye-niche ukuthi ifinyelele izethameli ezibanzi, iqhubeke nokuhlukanisa imakethe.
Izinhlobo ezithile zemikhiqizo zishayela amathrendi emakethe, anezibuko ze-martini ezingenastemless, ama-tumbler e-highball, nezingilazi ze-coupe ezihamba phambili ekuthengisweni. Ngokusho kwe-Smokey Cocktail, le mikhiqizo igqama ngokuhlukahluka kwayo kanye nokukhanga kwesimanje. Imikhiqizo esezingeni eliphezulu njengezibuko ze-Swarovski cocktail nayo ithola ukuduma ngenxa yesimo sayo sokunethezeka, inikeza abathengi inketho ye-premium ngezikhathi ezikhethekile noma izipho. Amaqoqo abaklami, njengalawo anamaphethini ayinkimbinkimbi noma imininingwane eyenziwe ngesandla, ayaqhubeka nokuheha abathengi abafuna okuthile okuhlukile nokunesithombe, okuthuthukisa umuzwa we-cocktail kukho kokubili izilungiselelo zezentengiso nezasekhaya.
Isiphetho
Imakethe yengilazi ye-cocktail iba noshintsho olusheshayo, ngemiklamo emisha nezinto zokwakha ezihamba phambili. Abathengisi banethuba lokubamba isithakazelo esikhulayo sabathengi ngokunikela ngemikhiqizo ehlanganisa kokubili isitayela nokusebenza. Njengoba izitayela zokusimama, ukunethezeka, kanye nobuciko bezandla obuyingqayizivele buqhubeka nokubumba imakethe, amabhizinisi avumelana nalezi zidingo azobe esesimweni esihle ukuze aphumelele kulo mkhakha wezwe oguqukayo.
