Izicathulo ezi-pink ezigijimayo seziphenduke inkambiso ebalulekile embonini yezemidlalo nesesekeli, ehlanganisa imfashini nokusebenza. Lesi sihloko sidingida amandla emakethe, abadlali ababalulekile, namathrendi esikhathi esizayo akha imakethe yezicathulo ezigijimayo eziphinki.
Okuqukethwe:
Uhlolojikelele lweMakethe Yezihlangu Zokugijima Ezipinki
Ukunyuka Kwezicathulo Zokugijima Ezipinki Kwezemfashini
Izici Zezobuchwepheshe Ezithuthukisa Ukusebenza
Izinketho Zokwenza Ngokwezifiso Nokwenza Okuthandwa Nguwe
Uhlolojikelele lweMakethe Yezihlangu Zokugijima Ezipinki
Imakethe yezicathulo ezigijimayo emhlabeni wonke ibone ukukhula okukhulu eminyakeni yamuva, kanti ingxenye ephawulekayo yizicathulo ezigijimayo ezipinki. Ngokuvumelana ne "Running Shoes Global Market Report 2024" eyenziwe ngoCwaningo Nezimakethe, usayizi wemakethe yezicathulo ezigijimayo kulindeleke ukuthi ukhule usuka ku- $48.18 billion ngo-2023 uya ku-$51.3 billion ngo-2024, ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-6.5%. Lokhu kukhula kuqhutshwa ukuthanda izicathulo ezingasindi nezinethezekile, ukugxila okwengeziwe emikhiqizweni esesitayeleni, nokushintshela ezintweni ezilungele imvelo.
Izicathulo zokugijima ezi-pink, ikakhulukazi, zithole ukuthandwa ngenxa yobuhle bazo obunamandla futhi obukhangayo. Imakethe yalezi zicathulo kulindeleke ukuthi ikhule ngokuqhubekayo, iqhutshwa ukwanda kokubamba iqhaza kwezemidlalo nezokungcebeleka. I-Outdoor Foundation ibike ukuqopha umlando kwabantu baseMelika abayizigidi ezingu-164.2 abazibandakanya kwezokungcebeleka kwangaphandle ngo-2021, okuwukunyuka okungu-6.9% kusukela ngoMashi 2020. Lokhu kukhula kwemisebenzi yangaphandle kuqhubekisele phambili isidingo sezicathulo zokugijima, okuhlanganisa nezinhlobonhlobo zemfashini ezipinki.
Abadlali ababalulekile emakethe yezicathulo ezigijimayo, njenge-Nike, i-Adidas, ne-Under Armour, baye baqaphela amandla ezicathulo ezigijimayo ezibomvana futhi bethule amamodeli ahlukahlukene ukuze ahlangabezane nalesi sidingo esikhulayo. Isibonelo, i-Under Armour's UA Flow Synchronicity, eyethulwe ngoJuni 2022, isicathulo esiqondene nabesifazane esidizayinelwe kusetshenziswa ubuchwepheshe be-UA Flow, sibeka phambili ifomu, isivinini, nokunethezeka. Lokhu okuqanjwa kabusha kugqamisa ukugxila kwemboni ekuphekeleni izintandokazi zabathengi ezithize kanye nokuthuthukisa umuzwa wokusebenza usuwonke.
Amandla emakethe nawo athonywa izitayela zesifunda. INyakatho Melika yayiyisifunda esikhulu kunazo zonke emakethe yezicathulo ezigijimayo ngo-2023, iqhutshwa isiko lezemidlalo eliqinile kanye nenani labantu abaqaphela ukufaneleka. Ukuba khona kwemikhiqizo yezicathulo zezemidlalo kanye nengqalasizinda eqinile yezitolo kuba nomthelela ekukhuleni kwemakethe. Ukwengeza, ukwanda kwe-e-commerce kanye nokuxhumana kwe-inthanethi yeselula kwenze kwaba lula kubathengi ukufinyelela nokuthenga izicathulo ezipinki ezigijimayo, okuthuthukisa ukwanda kwemakethe.
Ukunyuka Kwezicathulo Zokugijima Ezipinki Kwezemfashini
Ithonya Kwamasiko Nodumo
Ithonya lamasiko nokuthandwa kwezicathulo ezigijima ezipinki kubone ukukhuphuka okuphawulekayo eminyakeni yamuva. Lo mkhuba ungabalelwa ezintweni ezimbalwa, okuhlanganisa ukugcizelela okukhulayo kwezingubo zemidlalo zabesifazane kanye nokwanda kokubonakala kwabasubathi besifazane. Ngokombiko we-Euromonitor International, izicathulo zezemidlalo zabesifazane zidlulele ezabesilisa ngokukhula, nge-CAGR engu-5% kusukela ngo-2018 kuya ku-2023, uma kuqhathaniswa no-4% wezingubo zezemidlalo. Lokhu kukhula kokuduma akugcini nje ngokusebenza kodwa kudlulela nakumfashini. Izicathulo ezi-pink ezigijimayo ziye zaba uphawu lokunika amandla nesitayela, ezihambisana nezilaleli ezibanzi.
Uguquko lwamasiko olubheke ekubandakanyekeni nasekumeleleni lubambe iqhaza elibalulekile. Amabhrendi manje agxile kakhulu ekudaleni imikhiqizo ebhekelela ngokukhethekile abesifazane, evuma izidingo eziyingqayizivele kanye nokuthandwa kwabasubathi besifazane. Isibonelo, uhlobo lwaseCanada u-Hettas wethule i-Alma, isicathulo esigijimayo esiklanyelwe abesifazane, ngasekupheleni kuka-2023. Ngokufanayo, uhlobo lwaseMelika i-Moolah Kicks lwangena esigabeni se-basketball ngo-2020, kanti i-IDA yase-UK inikeza amabhuzu ebhola abesifazane. Lezi zinhlelo zigqamisa ukuzibophezela kwale mboni ekubhekaneni negebe lezicathulo zezemidlalo zabesifazane.
Ngaphezu kwalokho, umthelela wenkundla yezokuxhumana kanye nokugunyazwa kosaziwayo akunakushaywa indiva. Abasubathi abasezingeni eliphezulu nabanamandla bavame ukukhombisa izicathulo zabo zokugijima ezibomvana, okubenza isitatimende semfashini esifiselekayo. Imakethe yamasekeni, okuhlanganisa amapulatifomu afana ne-StockX, nayo ibe nomthelela kulo mkhuba, okwenza izicathulo zezemidlalo zifinyeleleke kalula futhi zibe nemfashini.
Design Amathrendi kanye Aesthetics
Izitayela zokuklama kanye nobuhle ezicathulweni ezigijimayo ezibomvana ziye zavela ukuze zihlangabezane nezidingo zabathengi banamuhla. Okugcizelelwayo kusekudaleni izicathulo ezibukekayo kodwa ezisebenzayo ezingashintsha kalula ukusuka kuthrekhi ukuya kuzilungiselelo ezijwayelekile. Ukuhlanganiswa kwezinto ezithuthukisiwe kanye nezakhi zokuklama ezintsha kuye kwaholela ezicathulweni ezingezona nje zesitayela kodwa futhi ezigxile ekusebenzeni.
Omunye umkhuba ophawulekayo ukusetshenziswa kwemithunzi ephinki egqamile futhi ehlukahlukene, kusukela kumbala we-pastel kuya kumathoni agqamile, ama-neon. Lokhu kuhlukahluka kwezinketho zemibala kuvumela abathengi ukuthi baveze ubuntu babo kanye nesitayela somuntu siqu. Ukwengeza, ukufakwa kwamaphethini ayingqayizivele kanye nokuthungwa, okufana nokumbondelana kwe-mesh kanye nokuphimisa okukhanyayo, kunezela ukuthinta okuguquguqukayo nesimanje ezicathulweni.
I-aesthetics yezicathulo ze-pink egijima nazo zithonywa umkhuba obanzi we-casualization emfashini. Njengoba kubikiwe i-Euromonitor International, ukushintshela ekugqokeni okuhlukahlukene okungagqokwa kuzo zombili izilungiselelo zobungcweti nezokungcebeleka kuqhubekisele phambili isidingo sezicathulo zezemidlalo. Lo mkhuba ubonakala ekwakhiweni kwezicathulo ze-pink ezigijima, ezivame ukufaka ama-silhouettes ama-sleek kanye nemiklamo emincane engahlanganiswa nezinhlobonhlobo zezingubo, kusukela ekugqokeni kwezemidlalo kuya ku-jeans nama-blazers.
Izici Zezobuchwepheshe Ezithuthukisa Ukusebenza
Izinto Ezithuthukile Nokwakheka
Ukuthuthuka kwezobuchwepheshe ezicathulweni zokugijima ezibomvana kuthuthukise kakhulu ukusebenza kwazo, okwenza kube yinketho ekhethwayo yabasubathi nabathandi bokuqina. Enye yezinto eziqanjiwe eziyinhloko ukusetshenziswa kwezinto ezithuthukisiwe kanye nokuthungwa okuhlinzeka ngokunethezeka okuphezulu, ukuqina, nokusekelwa.
Izicathulo zesimanje ezipinki ezigijimayo zivame ukufaka izinto ezingasindi neziphefumulayo, ezifana nenetha lobunjiniyela nezindwangu ezilukiwe, ezinikeza umoya omuhle kakhulu nokuguquguquka. Lezi zinto zisiza ukugcina izinyawo zipholile futhi zomile, zinciphisa ingozi yamabhamuza nokungahambi kahle ngesikhathi sokuhamba isikhathi eside. Ukwengeza, ukusetshenziswa kwezinto ezigaywe kabusha nezisimeme, njengoba kubonakala kumikhiqizo efana ne-Arc'teryx, kuhambisana nesidingo esikhulayo sabathengi semikhiqizo eco-friendly.
Ukufakwa kobuchwepheshe bokugoqa obuthuthukile, obufana negwebu le-EVA kanye neziqinisekiso ze-TPU, kunikeza ukumuncwa okuthuthukisiwe kokushaqeka nokuzinza. Lokhu kubaluleke kakhulu kubagijimi abadinga ukwesekwa okwengeziwe ukuze bavimbele ukulimala futhi bathuthukise ukusebenza. Ukusetshenziswa kwe-Vibram outsoles nezinye izinto ezihamba phambili kuqinisekisa ukubamba nokudonsa kahle ezindaweni ezihlukahlukene, okwenza izicathulo ezigijimayo ezipinki zifanele izindawo ezihlukahlukene.
I-Comfort and Safety Innovations
Ukunethezeka nokuphepha kubaluleke kakhulu ekwakhiweni kwezicathulo ezigijimayo ezibomvana, futhi izinto ezintsha zakamuva zigxile ekubhekaneni nalezi zici ngokuphelele. Ukuthuthukiswa kwemiklamo ye-ergonomic nezici ezingenziwa ngendlela oyifisayo kubangele izicathulo ezinikeza ukulingana komuntu siqu nokunethezeka okuphezulu.
Enye into emisha ephawulekayo ukusetshenziswa kobuchwepheshe bokuskena bezinyawo ze-3D, okuvumela ama-brand ukuthi enze izicathulo ezimele ngokunembile ukuma okuyingqayizivele nobukhulu bezinyawo zesifazane. Lobu buchwepheshe, obufakwe ezitolo kulo lonke elaseNyakatho Melika nase-Asia Pacific, buqoqa idatha kubathengi ukuze kuthuthukiswe izicathulo ezilingana kahle. Lokhu kuqinisekisa ukuthi izicathulo zinikeza ukwesekwa okwanele futhi zinciphisa ingozi yokulimala.
Izici zokuphepha, njengezakhi ezikhanyayo kanye nezigqoko zozwane eziqinisiwe, nazo zihlanganiswe ekwakhiweni kwezicathulo ezigijimayo ezipinki. Lezi zici zithuthukisa ukubonakala phakathi nezimo zokukhanya okuphansi futhi zinikeze ukuvikeleka okwengeziwe emthelela nokuhuzuka. Ukusetshenziswa kwezinto ezivimbela amanzi kanye nesimo sezulu kuqinisekisa ukuthi izicathulo zingakwazi ukumelana nezimo ezihlukahlukene zemvelo, okwenza zifaneleke ukusetshenziswa unyaka wonke.
Izinketho Zokwenza Ngokwezifiso Nokwenza Okuthandwa Nguwe
Usayizi nokuhlukahluka kwe-Fit
Izinketho zokwenza ngokwezifiso kanye nezomuntu siqu sezibaluleke kakhulu embonini yezicathulo zezemidlalo, futhi izicathulo ezigijimayo ezipinki azifani. Amabhrendi manje anikezela ngosayizi abahlukahlukene kanye nezinketho ezifanele ukuhlinzeka ngezidingo ezahlukahlukene zabathengi. Lokhu kufaka phakathi ukutholakala kosayizi abayingxenye, ububanzi obubanzi nobuncane, nezici ezilungisekayo njengezintambo namabhande.
Ukusetshenziswa kwamasu okukhiqiza athuthukile, njengokuphrinta kwe-3D, kuvumela ukudalwa kwama-insoles angokwezifiso nama-midsoles ahlinzeka ngokulingana okuhambisanayo. Lokhu kuqinisekisa ukuthi izicathulo zinikeza ukusekela okuphelele nokunethezeka, ukunciphisa ingozi yokulimala nokuthuthukisa ukusebenza. Ukwengeza, ikhono lokwenza ngokwezifiso ukulingana kwezicathulo livumela abathengi ukuthi babhekane nezimo ezithile zezinyawo, njengezinyawo eziyisicaba noma ama-arches aphezulu.
Imiklamo Yangokwezifiso Eyingqayizivele
Ukuthambekela kwemiklamo yangokwezifiso ehlukile nakho sekunomfutho, lapho abathengi befuna izicathulo eziqondene nawe ezibonisa isitayela sabo ngabanye kanye nezinto abazithandayo. Imikhiqizo manje isihlinzeka ngezinsizakalo zokwenza ngokwezifiso ezivumela abathengi ukuthi bakhethe umbala, iphethini, nezici zedizayini zezicathulo zabo ezigijimayo eziphinki. Lokhu kufaka phakathi izinketho zokufekethiswa komuntu siqu, ama-monogram, nokuphrinta kwezithombe.
Ukukhula kwe-e-commerce kuye kwenze kwaba lula ukufinyelela kuhlu olubanzi lwezinketho zokwenza ngokwezifiso. Ngokusho kwe-Euromonitor International, ukunikezwa ku-inthanethi kwemikhiqizo yezicathulo zezemidlalo kubadlali abayi-10 abaphezulu kulinganisela kakhulu, nemikhiqizo yabesifazane ibalwa ku-49% wama-SKU uma kuqhathaniswa no-36% ekuthengisweni kwesigaba kukonke. Lokhu kukhombisa ukuthi abathengi banokufinyelela okukhulu ezicathulweni ezenziwe ngokwezifiso neziqondene nomuntu siqu ngokusebenzisa izinkundla eziku-inthanethi.
Isiphetho
Ukukhuphuka kwezicathulo ezipinki ezigijimayo emfashini kuwubufakazi bendawo eguqukayo yezingubo zemidlalo zabesifazane. Ngamathonya amasiko, izitayela zokuklama ezintsha, nezici zobuchwepheshe ezithuthukisiwe, izicathulo ezigijimayo ezibomvana ziye zaba uphawu lokunika amandla, isitayela, nokusebenza. Njengoba imboni iqhubeka nokubeka phambili ukubandakanywa kanye nokwenza ngokwezifiso, ikusasa lezicathulo ezigijimayo ezibomvana libukeka lithembisa, linikeza amathuba angapheli kubathengi ukuveza ubuntu babo futhi bafinyelele imigomo yabo yokufaneleka.
