Amabhantshi amalulwane, anemikhono ehlukile efana namaphiko kanye nemiklamo ye-avant-garde, enza amagagasi embonini yemfashini. Lesi siqeshana sezingubo zangaphandle esiyingqayizivele akusona nje isitatimende sesitayela kodwa futhi sibonisa izintandokazi zabathengi eziguqukayo kanye namandla emakethe. Kulesi sihloko, singena kumbono wemakethe wamabhantshi amalulwane, sihlola ukuthandwa kwawo okukhulayo, abadlali ababalulekile bemakethe, kanye nezibalo zabathengi.
Okuqukethwe:
-Market Uhlolojikelele
-Ukuduma Okukhulayo Kwamabhantshi Amalulwane
-Abadlali Ababalulekile Bemakethe kanye Nethonya Labo
-Izibalo zabantu zabathengi kanye nezintandokazi
-Imiklamo Emisha Nokusikeka
-Silhouettes Eyingqayizivele kanye Shapes
-Izincazelo Zanamuhla Zezitayela Zomdabu
-Ithonya Lemfashini Ephakeme Kumiklamo Yejakhethi Yelulwane
-Izinto zokwakha kanye nezindwangu
-Izinketho Ezisimeme futhi Eco-friendly
-Izindwangu Ezisebenza Kakhulu Zokuqina
-Ukuthungwa Okunethezekile Nokuqedwa
-Isizini kanye nokusebenza
-Imiklamo Ehlukahlukene Yazo Zonke Izinkathi Zonyaka
Izici -Functional Ukusetshenziswa Okuwusizo
-Ithonya Kwamasiko kanye Namagugu
-Ukubaluleka Komlando Kwamabhantshi Amalulwane
-Ithonya lePop Culture kanye neMedia
-Isiphetho
Market Sibutsetelo
Ukuduma Okukhulayo Kwamabhantshi Elulwane
Ijakhethi yelulwane ibone ukwenyuka okukhulu kokuduma, ikakhulukazi eminyakeni embalwa edlule. Ngokusho kwe-Statista, imakethe yamajazi namajakhethi e-United States yenze imali eyizigidi eziyizinkulungwane ezingama-7.08 ngonyaka ka-2024, ngesilinganiso sokukhula sonyaka esingama-0.63% kusukela ngo-2024 kuya ku-2028. Lokhu kukhula kuyinkomba yokukhula kwesidingo sezingubo zangaphandle eziyingqayizivele nezesitayela, okuhlanganisa namabhantshi amalulwane.
Ukukhanga kwamabhantshi amalulwane kusekuklameni kwawo okuhlukile, okuhlanganisa ukusebenza nesitatimende semfashini esigqamile. Izinto ezilula neziqhutshwa ukusebenza kube yizitayela zejakhethi ezisebenza kahle kakhulu e-US, njengoba kubikwe yi-WGSN. Lo mkhuba uhambisana nokuthandwa kwabathengi okukhulayo kwezingubo zangaphandle eziguquguqukayo nezinesitayela ezingagqokwa kuzilungiselelo ezahlukahlukene.
Abadlali Ababalulekile Bemakethe kanye Nethonya Labo
Abadlali abaningana ababalulekile bemakethe babe nomthelela omkhulu emakethe yebhantshi lamalulwane. Imikhiqizo efana ne-Uniqlo, i-Patagonia, ne-Adidas ibihamba phambili kulo mkhuba, isebenzisa ukufinyelela kwayo okubanzi kwemakethe kanye nemiklamo emisha ukuze ibambe intshisekelo yabathengi. Ngokusho kwe-WGSN, lezi zinhlobo zemikhiqizo zigxile ekugqamiseni izinto ezingasindi, ezihlala isikhathi eside, nezifakwe ngaphakathi kububanzi bezingubo zangaphandle, ezithintane kahle nabathengi.
I-Uniqlo, ngokwesibonelo, yaziwa ngezingubo zayo zangaphandle ezisebenzayo nezinesitayela, okwenza kube ukukhetha okudumile phakathi kwabathengi abafuna kokubili imfashini nokusebenza. Ukugcizelela kwePatagonia ekusimameni kanye nezindwangu ezisebenza kahle kakhulu kube nomthelela ekwandeni kokuthandwa kwamabhantshi amalulwane, njengoba abathengi abaningi beqaphela imvelo.
Izibalo zabantu zabathengi kanye nezintandokazi
Izibalo zabathengi zamajakhethi amalulwane zihlukahlukene, zithatha amaqembu eminyaka ehlukene nezifunda. Kodwa-ke, kukhona ukuthambekela okubonakalayo phakathi kwabathengi abasebasha, ikakhulukazi labo abaseminyakeni yawo-20 no-30, abathambekele kakhulu ezingxenyeni zemfashini eziyingqayizivele nezenza izitatimende. Ngokusho kwe-Buying Director's Briefing, isidingo sezitayela ze-trans-seasonal, njenge-shacket yesikhumba, siyakhula, okubonisa ukukhetha kwezingubo zangaphandle eziguquguqukayo ezingagqokwa unyaka wonke.
Mayelana nemininingwane yesifunda, i-United States ne-China yizimakethe ezihamba phambili zamajazi namabhantshi. Ngo-2024, iChina yenza imali eyizigidi eziyizinkulungwane ezingama-7.451 zamaRandi, idlula imakethe yaseMelika. Lokhu kukhombisa isidingo esinamandla somhlaba wonke sezingubo zangaphandle, okuhlanganisa namabhantshi amalulwane, aqhutshwa abathengi abaphambili ngemfashini kulezi zifunda.
Ukuzinza kungenye into ebalulekile ethonya okuthandwa ngabathengi. I-United States ibone ukwanda kwesidingo samajazi namabhantshi esimeme futhi alungele imvelo, njengoba kubikwe abe-Statista. Lo mkhuba cishe uzoqhubeka, njengoba abathengi abaningi bebeka kuqala ukukhetha kwemfashini okuhambisana nemvelo.
Imiklamo Emisha Nokusikeka
I-Silhouettes Eyingqayizivele kanye Nomumo
Ijakhethi yelulwane ithuthuke kakhulu eminyakeni yamuva nje, abaklami bazama ngama-silhouette ahlukile nomumo ukuze bakhe izingcezu ezivelele. Isitayela esedlulele, esidlondlobele emikhakheni eyahlukene yezingubo, sesingene nasemiklamo yebhantshi lamalulwane. Amajakhethi esikhumba amakhulu asanda kwethulwa kule sizini kubathengisi abafana no-Zara no-Bershka, okugqamisa ukuthandwa okukhulayo kwalesi silhouette. Lo mkhuba awugcini nje ngesikhumba; ezinye izinto zokwakha nazo ziyasetshenziswa ukuze kwakhiwe izimo ezigqamayo nezimangalisayo ezichaza kabusha ibhantshi lelulwane lendabuko.
Ukuhunyushwa Kwesimanje Kwezitayela Zomdabu
Izincazelo zesimanje zezitayela zendabuko nazo zibambe iqhaza elibalulekile ekuguqukeni kwamabhantshi amalulwane. Umthelela wemfashini ephezulu uholele ekuhlanganisweni kwezinto ezisuka kuzitayela zakudala zezingubo zangaphandle, njengamabhomu namabhayisikili, emiklamo yebhantshi lamalulwane. Isibonelo, amabhomu abala inani eliphakeme kakhulu lokufika kwesikhumba futhi akhuphuke ngo-8% unyaka nonyaka, edlula ukusha kwamabhayisikili ngo-65%. Lokhu kuhlanganisa kwezakhi zendabuko nezamanje kuholela kumabhantshi amalulwane angaphelelwa yisikhathi futhi anemfashini, aheha inhlobonhlobo yabathengi.
Umthelela Wemfashini Ephakeme Kumiklamo Yejakhethi Yelulwane
Imfashini ephezulu ibe nomthelela omkhulu ekwakhiweni kwejakhethi yelulwane, ngemikhiqizo ewubukhazikhazi nabaklami abaphusha imingcele yokudala. Ukufakwa kwezindwangu ezisebenza kahle kakhulu, ukuthungwa okunethezeka, nokusikeka okusha kuphakamise ibhantshi lelulwane lafika ezingeni elisha lobunyoninco. Isibonelo, ukwethulwa kwama-metallic finishes kanye nokuthungwa kwesikhumba okugqanyisiwe kwengeze ukuthinta kokunethezeka kulawa mabhantshi, okuwenza afaneleke kokubili izenzakalo ezivamile nezisemthethweni. Ukwengeza, ukusetshenziswa kwezinto ezisimeme kanye ne-eco-friendly sekuyinto ehamba phambili ezinkampanini eziningi ezisezingeni eliphezulu, okubonisa isidingo esikhulayo semfashini eqaphela imvelo.
Izinto zokwakha kanye nezindwangu
Izinketho ezisimeme kanye ne-Eco-friendly
Ukuzinza sekuyinto ebalulekile embonini yezemfashini, namabhantshi amalulwane anjalo. Amabhrendi amaningi manje akhetha izinto ezisimeme futhi ezilungele imvelo ukuze bakhe imiklamo yabo. Ngokombiko, okukhulunywa ngakho ngesikhumba somgunyathi kwakuyindaba ephambili yokukhangisa, ukwedlula izindaba “zesikhumba se-vegan” ngo-174% esikhathini esithile. Lokhu kushintshela ezinqumweni ezisimeme kuqhutshwa ukwanda kokuqwashisa ngezindaba zemvelo kanye nesidingo semfashini yokuziphatha. Imikhiqizo efana neFree People, ezibeka njengezibophezele ekusimameni, yamukele isikhumba se-vegan nezinye izinto ezisetshenziswayo eco-friendly emaqoqweni abo.
Izindwangu Ezisebenza Kakhulu Zokuqina
Ukuqina kungenye into ebalulekile ekukhethweni kwezinto zokwakha amabhantshi amalulwane. Izindwangu ezisebenza kahle ezinikeza kokubili ukuqina nokunethezeka ziya ngokuya zithandwa. Isibonelo, ukusetshenziswa kwezindwangu zobuchwepheshe ezinezakhiwo zokusebenza kuye kwaphawulwa ezigabeni ezihlukahlukene zezingubo zangaphandle, okuhlanganisa namabhantshi amalulwane. Lezi zindwangu azigcini nje ukuthuthukisa isikhathi eside samajackethi kodwa futhi zinikeza ukusebenza okwengeziwe, njengokumelana namanzi nokuphefumula, okubenza bafaneleke izimo zezulu ezihlukahlukene.
Ukuthungwa Okunethezeka Nokuqedwa
Ukuthungwa okunethezeka nokuqedwa sekubuye kwaba uphawu lwamabhantshi amalulwane esimanje. Ukufakwa kwezinto ezifana nokushela, isikhumba sensimbi, nokuthungwa okuqoshiwe kwengeza ukuthinta kokunethezeka kulawa mabhantshi. Isibonelo, ibhantshi elikhulu lokugunda elibuyiseleka emuva le-COS, elinenani elingu-GBP 750.00, liyisibonelo sethrendi ebheke ekuqedeni okunethezeka. Lezi zinto zikanokusho azigcini nje ngokuthuthukisa ukukhanga kobuhle bamabhantshi kodwa futhi zinikeza umuzwa othintekayo owenza ahluke kwezinye izinketho zezingubo zangaphandle ezivamile.
Isikhathi sonyaka kanye nokusebenza
Imiklamo Ehlukahlukene Yazo Zonke Izinkathi Zonyaka
Enye yezitayela eziyinhloko ekwakhiweni kwejacket yelulwane ukuguquguquka. Abaqambi benza amabhantshi angagqokwa ezinkathini ezahlukene zonyaka, okuwenza abe utshalomali olusebenzayo kubathengi. Ukusetshenziswa kwezinto ezingasindi kodwa ezihlala isikhathi eside kuqinisekisa ukuthi lawa mabhantshi angenziwa izendlalelo phakathi nezinyanga ezibandayo noma agqokwe njengezicucu ezizimele esimweni sezulu esipholile. Le ndlela ye-transseasonal ibonakala ngokuthandwa okukhulayo kwezitayela ezifana nebhantshi lebhomu, elivumela ukuba livumelane kalula nezimo ezihlukahlukene zonyaka.
Izici Ezisebenzayo Zokusetshenziswa Okungokoqobo
Ukusebenza kungenye into ebalulekile yokuklama ibhantshi le-bat. Izici ezingokoqobo ezifana namaphakethe amaningi, ama-hood alungisekayo, nama-linings ahlukanisekayo athuthukisa ukusebenziseka kwalawa mabhantshi. Isibonelo, ukuhlanganiswa kwezingubo zokusebenza kunomthelela, njengokugqamisa ukugqama kwamabheji namabheji okuhlobisa, kwengeza kokubili ukubaluleka kobuhle nokusebenza kumabhantshi. Lezi zici zenza amabhantshi amalulwane afanelekele uhla lwemisebenzi, kusukela ekuhambeleni ukuya emadolobheni kuya ezindaweni zangaphandle.
Ithonya Kwamasiko Namagugu
Ukubaluleka Komlando Kwamabhantshi Elulwane
Ukubaluleka komlando wamabhantshi amalulwane angeke kunganakwa. Lawa mabhantshi anezimpande ezimweni ezihlukahlukene zamasiko nezomlando, eziye zaba nomthelela ekuklanyeni nasekuziphendukeleni kwemvelo ngokuhamba kwesikhathi. Isibonelo, ibhantshi lebhayisikili, elikhuthaze imiklamo eminingi yesimanje yebhantshi lamalulwane, linomlando ocebile osukela ekuqaleni kwekhulu lama-20. Ukukhanga okuhlala njalo kwalezi zitayela zakudala kuwubufakazi bokubaluleka kwazo kwamasiko nokungaphelelwa yisikhathi.
Umthelela Wesiko Le-Pop Nemidiya
Isiko le-Pop kanye nabezindaba kube nomthelela omkhulu ekudumeni kwamabhantshi amalulwane. Osaziwayo nabagqugquzeli bavame ukusetha amathrendi ngokubonisa izitayela zabo ezihlukile, ezibe sezamukelwe umphakathi obanzi. Isibonelo, amabhantshi emoto amakhulu kakhulu abonwe e-Kylie Jenner's Khy abe negalelo ekuvuseni kabusha ithrendi ye-Bikercore. Ukwengeza, ukubukeka kwamajakhethi elulwane kumamuvi, izinhlelo ze-TV, namavidiyo omculo kuye kwaqinisa nakakhulu isimo sawo njengesisekelo semfashini.
Isiphetho
Ijakhethi yelulwane iyaqhubeka nokuguquguquka, iqhutshwa imiklamo emisha, izinto ezisimeme, namathonya amasiko. Njengoba abaklami bephusha imingcele yokudala, lawa mabhantshi aya ngokuya eguquguquka, asebenzayo, futhi anobukhazikhazi. Ikusasa lamabhantshi amalulwane libukeka lithembisa, ngokugxila ekuzinzeni nasekuzivumelaniseni nezimo ukuze kuhlangatshezwane nezidingo ezishintshayo zabathengi. Lokhu kuguquguquka okuguquguqukayo kuqinisekisa ukuthi amabhantshi amalulwane azohlala ewumkhuba obalulekile embonini yezingubo nezesekeli iminyaka eminingi ezayo.
