Amajakhethi ejimu abe yingxenye ebalulekile yokugqoka kwezemidlalo, enikeza kokubili ukusebenza nesitayela. Njengoba isidingo sezingubo zokufaneleka siqhubeka sikhula, amajakhethi ejimu ayavela njengenjwayelo eyinhloko, eqhutshwa ukuthuthuka kwezinto zokwakha, ukwakheka, nokuthandwa ngabathengi.
Okuqukethwe:
-Ukubuka konke Kwemakethe: Isidingo Esikhulayo Samajakhethi Wokuzivocavoca
-Izinto Ezintsha Nezindwangu Zamajakhethi Wokuzivocavoca
-Izindwangu Ezisebenza Kakhulu: Ukuthuthukisa Ukusebenza Kwezokusubatha
-Izinto Ezisimeme futhi Ezilungele Imvelo: Ukuhlangabezana Nesidingo Sabathengi
-Design kanye nokusebenza: Lokho Abathengi Okufanele Bakwazi
-Imiklamo Ejwayelekile: Isitayela Sokulinganisa kanye Nomsebenzi
-Izici Ezibalulekile: Amaphakethe, Oziphu, nokunye
-Izinkathi Zonyaka kanye Nezamasiko Kumathrendi Ejakhethi Yokuzivocavoca
-Ukuhlukahluka Kwesizini: Ukuzivumelanisa Nezinguquko Zesimo Sezulu
-Amathonya Ezamasiko: Amathrendi Omhlaba kanye Nezintandokazi Zasendaweni
-Isiphetho
Uhlolojikelele lwemakethe: Isidingo Esikhulayo Samajakhethi Wokuzivocavoca
Imakethe yezimpahla zokuzivocavoca ibone ukukhula okuphawulekayo eminyakeni yamuva nje, namabhantshi ejimu abe yisigaba esivelele. Ngokusho koCwaningo Nezimakethe, usayizi wemakethe yezimpahla zokuzivocavoca ukhule usuka ku- $214.08 billion ngo-2023 wafinyelela ku- $229.68 billion ngo-2024, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-7.3%. Lokhu kukhula kulindeleke ukuthi kuqhubeke, kufinyelele ku- $ 306.2 billion ngo-2028, nge-CAGR ka-7.5%.
Ziningana izici ezinomthelela kulokhu kukhula okuqinile. Ukuqwashisa okwengeziwe mayelana nokufaneleka kanye nempilo, ukuthandwa kwezitayela zezemidlalo, kanye nomthelela wezincomo zosaziwayo nesiko labathonya kuyizici ezibalulekile. Ukwengeza, izinto ezintsha zobuchwepheshe embonini kanye nokukhula kwamapulatifomu e-e-commerce kwenze izingubo zokuzivocavoca zifinyeleleke kalula kubabukeli ababanzi.
Ukugcizelelwa okukhulayo kwezempilo nokuqina kungumshayeli obalulekile wemakethe yezimpahla zokuzivocavoca. Njengoba abantu abaningi bebeka phambili izinjongo zabo zezempilo nezokuqina, kuba nokwanda kokuzibandakanya nezinqubo zokuzivocavoca ezijwayelekile. Amajakhethi ejimu adlala indima ebalulekile ekwenzeni ngcono ukusebenza ngesikhathi sokujima, ngezindwangu ezisusa umswakama eziqinisekisa ukuthi abasubathi bahlala bomile futhi benethezekile, okubenza bakwazi ukugxila ekuzilolongeni ngaphandle kokuphazamiseka.
Isibonelo, idatha evela ku-UK Fitness Report eyanyatheliswa yi-PureGym Limited ngo-September 2023 iveza ukwanda okungama-2% kobulungu bejimu e-UK uma kuqhathaniswa nonyaka odlule, kanti u-16% wabantu okwamanje abangamalungu ejimu. Ukwengeza, abanye abangu-16% bazwakalise inhloso yabo yokujoyina ijimu ngo-2024. Lokhu kugxila okukhulayo kwezempilo nokuqina kukulungele ukuthuthukisa imakethe yezimpahla zokuzivocavoca.
Izinkampani ezisebenza emakethe yezimpahla zokuzivocavoca zenza izinto ezintsha ezinikezwayo ngemikhiqizo yazo ngokuhlanganisa izinto ezisetshenziswayo eco-friendly nezisimeme, njengokugqokwa kwejimu kakotini, ukuze kuhehe abathengi abaqaphela imvelo. Isibonelo, i-Adidas AG yethule iqoqo le-capsule yezimpahla zemidlalo entsha ngoSepthemba 2022, elihlanganisa izingcezu ezihlukahlukene eziklanywe ngobuhle obuncane futhi elakhiwe ngobuncane buka-50% ukotini wemvelo. Leli qoqo lihlanganisa ukugqokwa kokugijima kokusebenza kwabo bobabili abesilisa nabesifazane, ukukhombisa izinto ezifana nengubo enezimbambo, i-staple tee ebhangqwe namabhulukwe alukiweyo, kanye nejakhethi yomqeqeshi.
NgoJanuwari 2024, i-Platinum Equity, LLC, inkampani yangasese ezinze e-US, yenza ukutholwa okubalulekile ngokuthola i-Augusta Sportswear Brands (ASB) kanye ne-Founder Sport Group (FSG). Lesi sinyathelo samasu sihlanganisa amakhono azo zombili izinkampani ukuze zandise ukunikezwa kwazo kwezemidlalo nendlela yokuphila, kuthuthukise isevisi yamakhasimende, futhi kuthuthukiswe ukusebenza kahle kwe-supply chain. Ukwengeza, isheshisa ukwamukelwa kobuchwepheshe obusha obufana ne-sublimation kuyo yonke i-ecosystem.
Izinkampani ezinkulu ezisebenza emakethe yezimpahla zokuzivocavoca zifaka i-Nike Inc., i-Adidas AG, i-Under Armour, Inc., i-Puma SE, i-Columbia Sportswear Company, i-New Balance Athletics, Inc., i-Lululemon Athletica Inc., i-Fila Holdings Corp., i-Ralph Lauren Corporation, i-Iconix International, i-ASICS Corporation, i-VF Corporation, i-Linta Sports Limited, i-Linta Sports Limited, i-Linta USA I-Decathlon Group, Hanesbrands Inc., Mizuno Corporation, The North Face, Inc., Umbro International Limited, Reebok International Limited, Brooks Sports Inc., Iconix International, Reebok International Limited, Patagonia Inc., Karhu Holding BV, kanye ne-Umbro International Limited.
INorth America yayiyisifunda esikhulu kunazo zonke emakethe yezingubo zokuzivocavoca ngo-2023, kanti i-Asia-Pacific kulindeleke ukuthi ibe yisifunda esikhula ngokushesha ngesikhathi sokubikezela. Izifunda ezimbozwe embikweni wemakethe yezimpahla zokuzivocavoca zifaka i-Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East kanye ne-Afrika. Amazwe afakwe embikweni wemakethe yezimpahla zokuzivocavoca yi-Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, kanye neSpain.
Izinto Ezintsha Nezindwangu Zamajakhethi Wokuzivocavoca
Izindwangu Ezisebenza Kakhulu: Ukuthuthukisa Ukusebenza Kwezokusubatha
Ukuvela kwamajakhethi okuzivocavoca kuye kwathonywa kakhulu ukuthuthukiswa kwezindwangu ezisebenza kahle. Lezi zinto ziklanyelwe ukuthuthukisa ukusebenza kwezemidlalo ngokunikeza ukunethezeka okuphezulu, ukuguquguquka, nokuqina. Ngokombiko wochwepheshe, ama-brand afana ne-Nike, i-Adidas, ne-Lululemon bebehamba phambili ekufakeni izindwangu ezintsha emajazini abo okuzivocavoca. Lezi zindwangu zivame ukufaka izici zokuvala umswakama, okusiza ukugcina umzimba womile ngokukhipha umjuluko esikhumbeni. Ukwengeza, banikeza ukuphefumula, ukuqinisekisa ukuthi abasubathi bahlala bepholile ngesikhathi sokuzivocavoca okukhulu.
Enye yezinto ezivelele kulesi sigaba i-polyester, eyaziwa ngokuba yizinto ezilula futhi ezomisa ngokushesha. Izingxube ze-polyester, ezivame ukuhlanganiswa ne-spandex, zinikeza ukwelula okudingekayo nokubuyisela, okuvumela uhla olugcwele lokunyakaza. Enye indwangu ephawulekayo inayiloni, ehlala isikhathi eside futhi imelana nokuhuzuka, okuyenza ilungele imisebenzi ephezulu. Ngaphezu kwalokho, ukuthuthuka kwezobuchwepheshe bendwangu kuholele ekwakhiweni kwezindwangu ezinezakhiwo ezilwa namagciwane, ezisiza ukunciphisa iphunga nokugcina ubusha.
Izinto Ezisimeme futhi Ezilungele Imvelo: Ukuhlangabezana Nesidingo Sabathengi
Njengoba ukuqwashisa kwabathengi ngezindaba zemvelo kukhula, kunesidingo esandayo sezinto ezisimeme nezilungele imvelo kumajakhethi ejimu. Imikhiqizo iphendula ngokuhlanganisa izinto ezigaywe kabusha nezinto eziphilayo emiklamweni yazo. Isibonelo, i-Adidas yethule amajakhethi ejimu enziwe nge-polyester egaywe kabusha, enciphisa ukuthembela ezintweni ezisabalulekile futhi enciphisa umthelela wemvelo. Ngokufanayo, iPatagonia yaziwa ngokuzibophezela kwayo ekusimameni, isebenzisa inayiloni egaywe kabusha ne-polyester ekuqoqweni kwayo kwezingubo ezisebenzayo.
I-Organic cotton ingenye impahla eco-friendly ethola ukuduma. Itshalwa ngaphandle kokusetshenziswa kwezibulala-zinambuzane zokwenziwa kanye nomanyolo, okwenza kube inketho esimeme uma kuqhathaniswa nokotini ovamile. Ukwengeza, amanye amabhrendi ahlola ukusetshenziswa kwezinto ezintsha ezifana ne-Tencel, i-fiber eyenziwe ngokhuni olutholakala ngokuqhubekayo. I-Tencel ayigcini nje ngokuvumela imvelo kodwa futhi inikeza ukuphathwa komswakama okuhle kakhulu kanye nokuphefumula.
Idizayini nokusebenza: Lokho Abathengi Okufanele Bakwazi
Imiklamo Esemfashinini: Isitayela Sokulinganisa Nomsebenzi
Idizayini yamajakhethi ejimu isithuthukele ukuze ibhalansise isitayela nokusebenza, ihlinzekela isifiso somthengi wesimanje sezingubo ezisebenzayo ezihlukahlukene. Ngokombiko, ukuthambekela kwezokusubatha yikho okuqhubekisele phambili isidingo samabhantshi ejimu angashintsha kalula esuka ejimini aye ekugqokeni kwansuku zonke. Imikhiqizo efana ne-Gymshark ne-Alo Yoga ibambe iqhaza kulo mkhuba ngokunikeza imiklamo esesitayeleni engafaki engcupheni ekusebenzeni.
Enye yezinto ezibalulekile zokuklama kumajakhethi e-gym asemfashini ukusetshenziswa kwemibala enesibindi namaphethini. Ama-hues aqhakazile kanye nokuphrinta okudonsa amehlo kwengeza ukuthinta kwemfashini, okwenza lawa mabhantshi afanelekele kokubili ukujima nokuphuma okungajwayelekile. Ukwengeza, ukuhlanganiswa kwama-silhouette ashelelezi kanye nokulingana okulungiselelwe kuthuthukisa ubuhle bubonke, kunikeze ukubukeka okuthophayo kuyilapho kuqinisekisa ukunethezeka nokuhamba.
Izici ezibalulekile: Amaphakethe, Oziphu, nokuningi
Ukusebenza kuyisici esibalulekile sedizayini yejakhethi yejimu, enezici ezifana namaphakethe, uziphu, nezinto ezilungisekayo ezidlala indima ebalulekile. Amapokhethi abalulekile ekugcineni izinto ezincane ezifana nokhiye, amafoni, namajeli wamandla, okuwenza abe isengezo esisebenzayo kunoma yiliphi ibhantshi lokuzivocavoca. Amaphakethe afakwe uziphu, ikakhulukazi, anikeza ukuvikeleka okwengeziwe, okuqinisekisa ukuthi izinto zihlala ziphephile phakathi nemisebenzi yomzimba.
Izici ezilungisekayo njengezintambo zokudonsa kanye nama-elastic cuffs zivumela ukulingana okwenziwa ngokwezifiso, okugqamisa ukunethezeka nokusebenza. Ukwengeza, amaphaneli okungenisa umoya kanye nokufakwa kwe-mesh kuvame ukusetshenziselwa ukuthuthukisa ukuphefumula, ukuvimbela ukushisa ngokweqile ngesikhathi sokusebenza kanzima. Ama-elementi abonisayo angesinye isici esibalulekile, esihlinzeka ngokubonakala nokuphepha kwemisebenzi yangaphandle, ikakhulukazi ezimeni zokukhanya okuphansi.
Izinkathi Zonyaka kanye Nezamasiko Kumathrendi Ejakhethi Yokuzivocavoca
Izinguquko Zesizini: Ukuzivumelanisa Nezinguquko Zesimo Sezulu
Amathrendi ejakhethi yejimu athonywa kakhulu ukuhlukahluka kwesizini, ngemiklamo ehlukene nezinto zokwakha ezithandwa kuye ngesimo sezulu. Phakathi nezinyanga ezibandayo, amajakhethi afakwe i-insulated anezindawo ezishisayo adingeka kakhulu. Lawa mabhantshi avame ukufaka izinto ezifana noboya bezimvu naphansi, okunikeza ukufudumala ngaphandle kokwengeza inqwaba. Imikhiqizo efana ne-The North Face ne-Columbia aziwa ngamabhantshi awo ejimu afakwe insimbi ekhwalithi ephezulu, aklanyelwe ukumelana nezimo zasebusika ezinzima.
Ngokuphambene, amajackethi alula futhi aphefumulayo akhethwa phakathi nezinyanga ezifudumele. Lawa mabhantshi ngokuvamile enziwa ngezindwangu ezisusa umswakama futhi zome ngokushesha, okuqinisekisa ukuthi abasubathi bahlala bepholile futhi benethezekile. Ama-windbreaker nama-anorak yizinketho ezidumile zasentwasahlobo nekwindla, ezinikeza isivikelo emoyeni nasemvuleni encane kuyilapho kugcinwa ukuphefumula.
Imithelela Yezamasiko: Amathrendi Omhlaba kanye Nezintandokazi Zasendaweni
Imithelela yamasiko idlala indima ebalulekile ekulolongeni amathrendi ejakhethi yejimu, okuvame ukushintshwa amathrendi emhlabeni wonke ukuze avumelane nezintandokazi zendawo. Isibonelo, umkhuba wezokusubatha, owasungulwa e-United States, usudume umhlaba wonke, okuholele ekwandeni kwesidingo samabhantshi ejimu asesitayeleni nahlukahlukene. Kodwa-ke, okuthandwayo kwendawo kungahluka kakhulu, izifunda ezihlukene zithanda izitayela nezici ezithile.
E-UK, isibonelo, kukhona okuthandwayo okunamandla kwamabhantshi ejimu asebenzayo futhi angamelana nesimo sezulu, abonisa isimo sezulu sezwe esivame ukungaqondakali. Imikhiqizo efana ne-Superdry ne-Barbour ihlinzekele le makethe ngempumelelo ngokunikeza amabhantshi anobuchwepheshe obuphambili bokuvikela isimo sezulu. Ngokuphambene, abathengi abasezindaweni ezifudumele, njengalezo eziseNingizimu Yurophu, bangase babeke phambili imiklamo engasindi nephefumulayo, ngemikhiqizo efana neZara neMango enikeza izinketho ezifanele.
Isiphetho
Imakethe yejakhethi yokuzivocavoca iyaqhubeka nokuvela, iqhutshwa ukuthuthuka kwezinto zokwakha, ukwakheka, nokuthandwa ngabathengi. Izindwangu ezisebenza kahle kakhulu nezinto ezisimeme zihamba phambili kulokhu kuguquguquka, zithuthukisa kokubili ukusebenza kanye nesibopho semvelo. Imiklamo ethrendayo nezici ezibalulekile ziqinisekisa ukuthi amabhantshi ejimu ahlangabezana nezidingo zabathengi besimanje, kuyilapho amathonya esizini namasiko alolonga isiqondiso semakethe.
