5 Amasu Afakazelwe Wokutholwa Kwekhasimende azosetshenziswa ngo-2025

Amabhizinisi amaningi kufanele enze izinto ezimbili: akhe isisekelo samakhasimende kusukela ekuqaleni noma engeze kwesikhulu kakade. Yingakho ukuletha amakhasimende amasha kuzohlale kuyinto ehamba phambili kunoma iyiphi inkampani (entsha noma endala). Nokho, osomabhizinisi abaningi banomuzwa wokuthi le nqubo ingaba nzima.

Ukuvikela amakhasimende amasha kuvame ukuzwakala njengokugoqa idayisi, ngemiphumela engabonakala isekelwe enhlanhleni kunokubikezelwa. Nokho, laba banikazi bamabhizinisi bangase bangazi ukuthi ukukhulisa ibhizinisi kancane kancane nangenzuzo kusho ukugxila ekwakheni uhlelo oluthembekile lokuheha amakhasimende amasha esikhundleni sokuphuma uyowafuna.

Lesi sihloko sizohlola ukuthi amabhizinisi angadala kanjani inqubo yokutholwa kwamakhasimende elandelela ukwethulwa kwamakhasimende amasha, izindleko ezihilelekile ekuwaheheni, kanye nenani ngalinye elilethwayo ngokuhamba kwesikhathi. Qhubeka nokufunda ukuze uthole ukuthi ungayiphatha kanjani inqubo yakho yokutholwa kwamakhasimende njengochwepheshe ngo-2025.

Okuqukethwe
Kuyini ukutholwa kwamakhasimende?
Amabhizinisi angakwenza kanjani ukutholwa kwamakhasimende?
Ukubheka ngokushesha ifaneli yokutholwa kwamakhasimende
5 Amasu okutholwa kwekhasimende okufanele azame ngo-2025
    1. Qalisa izikhangiso ze-PPC
    2. Sebenza nabathonya
    3. Qala uhlelo lokudlulisela
    4. Faka imali ekukhangiseni kwendabuko
    5. Thuthukisa ukubonakala kwenjini yokusesha
Ukuhlanganisa

Kuyini ukutholwa kwamakhasimende?

Amabhizinisi awakwazi ukuphila ngaphandle kokutholwa kwamakhasimende. Le nqubo engapheli iqala ngokuthola abangaba abathengi, ibahehe, futhi ibenze amakhasimende athembekile nakhokhayo. Nakuba kuzwakala kulula, ukuzuza amakhasimende ngempumelelo kuzodinga inhlanganisela yokumaketha, amasu okuthengisa, nobudlelwano obuqinile bamakhasimende.

Amabhizinisi angakwenza kanjani ukutholwa kwamakhasimende?

Iziteshi zokutholwa kwamakhasimende ziyimpendulo. Yilokho amabhizinisi akudingayo ukuze axhumane nezithameli eziqondiswe kubo. Futhi nakhu okuthakazelisayo: iziteshi zokutholwa kwamakhasimende nazo zinendima kuzo zonke izigaba zohambo lwamakhasimende—zizosiza ukushintsha amasu abe ukusebenzisana okuphumelelayo. Ezinye iziteshi ezidumile zifaka ukumaketha nge-imeyili, inkundla yezokuxhumana ephilayo, amawebhusayithi ebhizinisi/amabhulogi, nezikhangiso ezikhokhelwayo.

Ukubheka ngokushesha ifaneli yokutholwa kwamakhasimende

Ngaphambi kokugxumela kumasu ahlukene okutholwa kwamakhasimende amabhizinisi angawasebenzisa, kufanele aqonde inqubo. Empeleni, kuvela ngezigaba, okudala umqondo wefaneli. Ngale faneli, abanikazi bamabhizinisi bangayazi indlela engcono kakhulu amakhasimende okungenzeka ayilandele ukuze andise amathuba abo okuba abathengi abakhokhayo. Nazi izigaba zefaneli:

• Ukuqwashisa (phezulu kwefaneli): Lesi sigaba yilapho amabhizinisi akha khona ukuqwashisa futhi akhiqize imikhondo. Khumbula ukuyigcina igxile kuzithameli eziqondiwe nanoma ubani ongase abe nentshisekelo kumkhiqizo noma emikhiqizweni yawo.

• Ukucatshangelwa (maphakathi): Uma izethameli eziqondiwe zithanda okwenziwa ibhizinisi esigabeni sokuqwashisa, zizodlulela kuleli zinga. Bazokhombisa intshisekelo (ngokulandela umkhiqizo noma ukujoyina uhlu lwe-imeyili) futhi bacabangele ukuthenga kulo. Khona-ke, kusezamabhizinisi ukubancenga ukuba bathathe lokho kwehla.

• Thenga (ngezansi): Lesi sigaba yilapho ukuncenga kwenzeka khona. Okwamanje, ithemba belizobonisa intshisekelo eyanele, njengokwengeza izinto ekalishini labo noma ukubhalisela isilingo samahhala. Lapha, amabhizinisi kufanele abagudluzele ekuthengeni ngamasu ahlukene, njengokunikela ngezibonelelo (amakhodi esaphulelo asebenza njalo).

5 Amasu okutholwa kwekhasimende okufanele azame ngo-2025

Nali ithiphu elilodwa lokumaketha: Ukuchitha imali enkulu emikhankasweni yokumaketha akusho ukuthi izophumelela futhi ikhiqize imiphumela efanele. Ngakho-ke, uma amabhizinisi efuna ukutholwa kwamakhasimende ngempumelelo, kufanele akhethe isu elilungile (nesiteshi). Nazi eziyisishiyagalombili ezinhle ezingasiza ngo-2025.

1. Qalisa izikhangiso ze-PPC

Izigidigidi zabantu ziku-inthanethi nsuku zonke, ngakho kunengqondo ukuthi ukukhangisa kuleso sikhala kungenye yezindlela ezingcono kakhulu zokuheha amakhasimende amasha. Imikhiqizo eminingi ikhetha izinkundla zokuxhumana ezifana ne-Facebook nezinjini zokusesha ezifana ne-Google ngoba zinikeza izindlela ezimangalisayo zokulandelela ukusebenza nokwenza izinguquko. Ngaleyo ndlela, amabhizinisi angathola inani elikhulu kumabhajethi awo okukhangisa.

Yize i-Facebook ne-Google zinikeza ukufinyelela okungenakuhlulwa kuthrafikhi ekhokhelwayo, ungazibukeli phansi ezinye izinkundla. Khumbula ukuthi inkundla engcono kakhulu yezikhangiso ze-PPC incike ekutheni izethameli eziqondiwe zikuphi, hhayi inketho edume kakhulu.

Izinzuzo zezikhangiso ze-PPC

• Ukukhula okusheshayo: Ufuna ukukhulisa izethameli ngokushesha? Ithrafikhi ekhokhelwayo ingase ibe indlela engcono kakhulu yokwenza. Izikhangiso ze-PPC ziqinisekisa ukuvezwa, ikakhulukazi uma izinhlobo zizisebenzisa ngesu elihlelwe kahle kanye nokwenza kahle okuhlakaniphile.

• Ukuqondisa okunembe: Izikhangiso ze-PPC nazo zidumile ngezinketho zazo zokukhomba eziphezulu. Amabhizinisi angasebenzisa intshisekelo nokuqondisa kokuziphatha ukuze athumele izikhangiso lapho zizoba nomthelela omkhulu khona.

Yehla phansi

• Kungabiza, ikakhulukazi njengoba i-Facebook ne-TikTok zikhulisiwe izindleko zabo zesikhangiso kanye ne-CPM ngama-89% nama-92%, ngokulandelana.

• Izikhangiso ze-PPC zidinga ukuphathwa ngobuciko ukuze kuzuzwe imiphumela engcono kakhulu. Akuyona nje indaba yokuchofoza nokuphumula—amabhizinisi kumele athole ulwazi olwanele ukuze azizwe eqiniseka ngokusebenzisa leli su.

Okuhle kakhulu

• Amabhizinisi anesabelomali esanele.

• Amabhrendi anezimpahla zokudala.

2. Sebenza nabathonya

I-Influencer marketing iyindlela eshesha nakakhulu yokufinyelela izethameli uma amabhizinisi enesabelomali sakho. Leli su libeka uphawu nemikhiqizo yalo phambi kwezithameli ezinkulu noma ezizinikele (kuye ngokuthi umgqugquzeli walo). Abanye baze baphikise ngokuthi ukumaketha kwe-influencer kusebenza njengezincomo zomuntu siqu ezivela kubangani.

Izinzuzo

• Ukuqwashisa ngomkhiqizo: Abagqugquzeli abanamakhulu ezinkulungwane (noma ngisho izigidi) zabalandeli banganikeza imikhiqizo umthamo osheshayo wokuqwashisa ngomkhiqizo, bathulule abantu kufaneli yokutholwa kwamakhasimende.

• Ukuqondisa kwe-Niche: Ngenkathi amathonya amakhulu ebukeka engenakuvinjwa, amabhizinisi anemikhiqizo ye-niche azothola imiphumela engcono kuma-micro-influencers. Banokuzibandakanya okuqinile futhi ngeke kubize kakhulu, okusho i-ROI engcono nokubonakala.

Ithiphu yochwepheshe: Khumbula ukuthi ukumaketha kwe-influencer ngeke kunikeze amabhizinisi abathengi abakhokha ngokushesha. Kunalokho, kuzokwenza uhlobo into yokuqala izethameli eziyicabangayo lapho sezilungele ukuthenga.

Yehla phansi

• Ukumaketha kwe-Influencer akunikezeli nganoma iyiphi indlela enhle yokulandela impumelelo, ikakhulukazi i-ROI.

• Uma amabhizinisi engakhokhi kusenesikhathi, ngeke athole izinsiza zabagqugquzeli.

Okuhle kakhulu

• Amabhizinisi anemikhiqizo edinga ukuboniswa.

• Imikhiqizo yakamuva noma amabhrendi.

3. Qala uhlelo lokudlulisela

Yize abanye bethi ukumaketha kwe-influencer kusebenza njengezincomo ezinobungane, kusenesisindo esikhulu. Phela, abantu bazokwethemba okushiwo abangani nomndeni wabo, ikakhulukazi uma bephakamisa umkhiqizo noma umkhiqizo.

Kodwa-ke, amabhizinisi anethemba lokusebenzisa isu lokudlulisela kumele akwenze kube lula futhi kuvuze ngokwanele kumakhasimende athembekile ukuthi angenise abangani bawo. Yilapho izinhlelo zokudlulisela zingena khona.

Izinzuzo

• Izindleko eziphansi: Izinhlelo zokudlulisela zibiza kancane kunabagqugquzeli futhi zisebenza ngendlela efanayo. Kuyindlela enezindleko eziphansi yokuheha abathengi abasha, njengoba imiklomelo ingafaka noma yini kusukela ekubhaliseni kwamahhala kuya kwizaphulelo ngemva kokuthenga ngempumelelo.

• Phinda ukuthenga: Amakhasimende aqotho aklonyeliswe ngokuletha umngane anamathuba aphezulu okuthenga okuphindayo.

Yehla phansi

• Ukuhlanganyela okuphansi: Nakuba izinhlelo zokudlulisela zinhle, akuwona wonke umuntu ozovuma ukubamba iqhaza, ikakhulukazi uma amakhasimende engathandi isevisi noma imikhiqizo yomkhiqizo.

Okuhle kakhulu

• Amabhrendi anesisekelo samakhasimende akhona nathembekile.

4. Faka imali ekukhangiseni kwendabuko

Ukukhangisa ku-inthanethi kucishe kwathatha indawo yokumaketha, futhi wonke umuntu wagxumela esitimeleni saso—kwaze kwaba yilapho abavimbi bezikhangiso bephenduka into. Manje njengoba iningi labathengi selikwazi ukugwema izikhangiso ngala mathuluzi, izinkampani eziningi zibuyela ekukhangiseni okujwayelekile, njengamaflaya namabhodi wokukhangisa. I-Harvard Business Review ngisho nokuthi ukusetshenziswa kwemali kuzokwenyuka ngo-11.7%.

Izinzuzo

• Ukwethenjwa kwabathengi: Nakuba ukwethenjwa ezikhangisweni zedijithali kwenyukile muva nje (ikakhulukazi kumabhrendi aziwayo), ukuphrinta ne-TV kuhlala kuyiziteshi zokukhangisa ezithenjwa kakhulu.

Yehla phansi

• Amabhizinisi ngeke abe nezinketho eziningi zokulandelela ukusebenza kwesikhangiso esivamile. Ukufinyelela kubanzi kakhulu, ngakho abakwazi ukujabulela ukulandelwa okunembayo okufanayo abebengakwenza ngezikhangiso zedijithali.

• Ukuqhuba umkhankaso wokukhangisa wendabuko nakho kudinga ukutshalwa kwezimali kusengaphambili, futhi isabelomali asiguquki.

Okuhle kakhulu

• Amabhizinisi endawo.

• Amabhrendi athengisa imikhiqizo enenani eliphezulu.

5. Thuthukisa ukubonakala kwenjini yokusesha

I-Google iyinkundla enkulu kangangokuthi abathengi abaningi baqala ukusesha kwabo umkhiqizo noma isevisi lapho. Ngakho-ke, kungani ungenzi i-SEO ethile ukuheha amehlo amasha? Leli su libandakanya ukudala amabhulogi nokuqukethwe okuphusha umkhiqizo emakhasini okuqala emiphumela yosesho.

Okubaluleke nakakhulu, amabhizinisi angacwaninga amagama angukhiye ukuze aklelise phezulu kumakhasi e-Google. Kuyindlela enhle yokushayela ithrafikhi kubhulogi noma iwebhusayithi futhi uhehe noma ubani onamandla anele okuba ikhasimende.

Izinzuzo

• I-SEO inikeza ithuba elihle lokuthola ithrafikhi engenzi lutho, ephilayo. I-Google ithola imibuzo eminingi nsuku zonke, ngakho amabhizinisi athuthukisa okuqukethwe kwawo azothola ingxenye enkulu yalolu phaya.

• Ngisho nokuqukethwe okuthunyelwe eminyakeni edlule kungakha umkhondo nethrafikhi yamabhizinisi—futhi ngeke kudingeke ukuthi bakhokhele sonke isivakashi esisha.

Okumbi

• Kubukeka kuthembisa, kodwa ukukhula kwe-organic kuhamba kancane. Nokho, amabhizinisi angaphinda akhokhe ukuze abonakale njengezixhumanisi ezixhasiwe.

• I-Google inokuncintisana okuningi, okusho ukuthi amabhrendi azolwela lokho kubonakala.

Okuhle kakhulu

• Amabhrendi angenandaba nokudlala igeyimu ende.

• Abadali bokuqukethwe.

Ukuhlanganisa

Nakuba ukugcina amakhasimende akhona ejabule futhi okukhuthaza ukuthenga okuphindayo kuhle; amabhizinisi kumele futhi ahehe amakhasimende amasha ukuze ahlale enempilo. Amasu asebenzayo okutholwa kwamakhasimende angabasiza ukuthi benze lokho.

Ukuthola iziteshi ezingcono kakhulu zokuheha amakhasimende amasha akuyona into eyenzeka kanye. Amabhizinisi kufanele azame iziteshi namasu ahlukene ukuze abone ukuthi yini esebenza kangcono. Lokhu kuzobasiza bagweme ukuthembela endleleni eyodwa kuphela.