Umthelela we-lipstick, noma ukuthambekela kwabathengi ukuzitika ngokunethezeka okunenani elifanele, kuzovikela imboni yezimonyo ekuweni komnotho. Inkathi yangemva kobhubhane izobona ukukhuphuka kobuciko bokuzibonakalisa, ubuhle obuphefumulelwe emkhathini, kanye nemikhiqizo eyingxube enezithako ezisebenzayo. Zitholele amathrendi aphezulu futhi ufunde ukuthi amabhrendi asabela kanjani kulawa mashifu futhi avukele kumcimbi.
Okuqukethwe
Imboni yezimonyo enenzuzo
Ukulandisa okuguquguqukayo kobuhle: izitayela zesikhathi esizayo
Amathrendi angukhiye ngamafuphi
Imboni yezimonyo enenzuzo
Naphezu kokuwohloka komnotho kanye nenhlekelele yemvelo, isidingo izimonyo izokhuphuka njengoba abathengi abaningi bebona izimonyo njengendlela yokukhipha imizwa. Iqembu le-NPD libika ukwenyuka kwama-22% ekuthengisweni kwezimonyo engxenyeni yokuqala ka-2022, okuyizinga eliphindwe kabili lephunga nelesikhumba.
Abathengi babeka phambili ukwakheka kwesikhumba kuqala, okuphoqa imikhiqizo ukuthi ithuthukise ihlanzekile futhi inomsoco izimonyo. Nokho, abathengi abaningi bazoqaphela isabelomali; ngakho, ama-minis kanye nebanga elithengekayo liyadingeka.
Izindinganiso zobuhle ezikhona zizophonswa inselele, futhi kuzoba nokukhuphuka kokuvezwa kobuciko, ubuciko, kanye nobuhle obungajwayelekile kanye nobuhle be-avant-garde. Ngaphezu kwalokho, ukukhula kolwazi lwezemvelo kuzonyusa isidingo sokupakishwa okusimeme.
Skrolela phansi kulo mhlahlandlela walo mthengi ukuze uthole ulwazi olwengeziwe mayelana namathrendi akamuva abumba i- ukulungisa imboni ngo-2024.
Ukulandisa okuguquguqukayo kobuhle: izitayela zesikhathi esizayo
Izimonyo ezigxile esikhumbeni: ukwakheka okuxubile
Ngo-2024, abathengi bazobeka phambili isabelomali sabo kanye nempilo futhi basebenzise indlela yokuvimbela ukwelapha ngokweqile. Ngakho-ke, hybrid imikhiqizo enezithako ezisebenzayo ezondla futhi ezithuthukisa impilo yesikhumba izokhanga abaningi.
Ngokuvumelana namathrendi we-Google womhlaba wonke, intshisekelo yokusesha yesisekelo se-serum enemibala inyuke ngo-130% ngonyaka odlule. Lokhu kubonisa ukuthi abathengi abaningi bakhathazekile ngempilo yesikhumba kanye nezithako ezikuwo izimonyo futhi ngaleyo ndlela izonikeza okuthandwa kuqala ku-makeup efakwe nge-skincare. Imikhiqizo enjalo eyingxube izodingeka futhi ngoba inikeza izinzuzo eziphindwe kabili futhi ivumela abathengi ukuthi benze izindlela zabo zibe lula.
Imikhiqizo kufanele itshale imali kuyo izimonyo equkethe izithako ezisebenzayo ezifana novithamini C kanye ne-hyaluronic acid, ezaziwa ngokufaka amanzi, zikhanyise, futhi zithuthukise ithoni yesikhumba. Amanye amabhrendi akwenza lokho ngokuthengisa imikhiqizo yamashiya nama-mascara aqukethe izithako ezikhuthaza ukukhula. Ngaphezu kwalokho, ngenxa yokuthi amakhasimende amaningi ayakwazisa ukugunyazwa, bheka izinhlobo ezingasekela izimangalo zabo ngezitifiketi.
Ukwamukela ubuciko: ukusebenzisana kwamaciko
Izizukulwane ezincane zizojabulela okukhethekile ubuhle ukusebenzisana namaciko, ikakhulukazi u-Gen Z. Lobu budlelwano buzoheha abathengi abongayo ukuthi bahlole umugqa onenani eliphusile lezimonyo. Imikhiqizo kufanele ibe ezithakazelisayo futhi isikhuthazo imiklamo eletha injabulo kokuhlangenwe nakho kwansuku zonke, ngisho nangezikhathi zobumnyama.
Inikeza imiklamo eyingqayizivele ne-edishini ekhawulelwe amaqoqo okungaba kabili njengezinto zabaqoqi kuyindlela engcono kakhulu yokuheha amakhasimende. Gwema imiklamo eshibhile futhi ebikezelwayo evuna amabhrendi asebenzisana namaciko endawo ukuze abonise ithalente elisha. Ukwengeza, ubambiswano oluzuzisa isizathu nalo luzokhanga u-Gen Z.
Okokugcina, cabanga ngemikhiqizo lokho cabanga kabusha ukupakisha ngokuhlinzeka ngezinto ezisezingeni eliphezulu kanye nokugcwaliswa kabusha ukuze kuncishiswe imfucuza.
Ukuziveza okudakayo: izimonyo zamahhala
Amakhasimende amaningi azokwamukela ubuhle bangempela, obungaphandle kwebhokisi obubekela inselele izindinganiso zobuhle ezivamile. Bazodonsela kumabhrendi akhuthaza ukuziveza nokungaxolisi ubuhle.
Sekuyisikhathi sokulahla umqondo 'wentombazane ehlanzekile' futhi ukhuthaze ubuntu, ukuzenzela, kanye bold, ukubukeka okukhanyayo okukhanga bonke abathengi. Amabhrendi angawuqinisa lo mbono ngokuqaphela ukuthi izimonyo ezawo wonke umuntu, zibandakanya ubulili, futhi zinikeze izinhlobonhlobo zezinketho.
Hlola imikhiqizo enezimo eziguquguqukayo ezivumela izinhlelo zokusebenza zokudala nesitayela samahhala, esifana namapende, ukubenyezela, kanye namalayini okungezona nje ezamehlo. Isibindi esingalindelekile futhi i-hyper-bright ama-pigments ane-textural finishes kusukela kokucwebezelayo kuya kokucwebezelayo kuyisinqumo esihle kakhulu kubathengi abanesibindi.
Kuyafaneleka ukubheka amabhrendi anikezela ngamaphalethi enziwe ngokwezifiso ukuze avumele inkululeko eyengeziwe yokudala kuyilapho futhi egxile ekuhlanzeni i-pigments. Ukunikeza amaqoqo abantu bayo yonke iminyaka, ubulili bobulili, kanye nezinhlanga kuyindlela enhle yokuthuthukisa ukuhlukahluka.
Imishini yokuhlola
Ngokukhuphuka kwamandla emali, abathengi bazonaka kakhulu izindleko, okwenza izinguqulo ezincane zemikhiqizo yosayizi omkhulu zikhange nakakhulu. Ama-Minis avumela amakhasimende aqaphelayo ukuthi ahlole new imikhiqizo ngaphambi kokuthenga okukhulu. Ukwandisa ukukhanga kwama-minis, cabanga Minis ezilungele ukuhamba, njengoba lezi zizokhanga futhi kubathengi abafuna ukunciphisa imfuhlumfuhlu nokumosha.
Amasampula ekhithi yizinketho ezinhle ngoba avumela amakhasimende ukuthi ahlole le mikhiqizo ngasese emakhaya abo. Futhi, ngenxa yokuthi ukusimama kubalulekile, qinisekisa Minis ungangeni ngamabhodlela epulasitiki asetshenziswa kanye. Ngokuphambene nalokho, amasampula enziwe ngezinto ezigaywe kabusha azoba yisinqumo esihle.
Ukwengeza, khetha amaqoqo amancane emikhiqizo esezingeni eliphezulu ukuze amakhasimende akwazi ukuzama izinto ezahlukene ngamanani aphusile.
Izimonyo zamavukelambuso
Ukuvuselela i-goth kanye nesiko le-grunge kuzoheha amakhasimende akhetha ukulandisa okuhlukile kobuhle ngenxa yokukhathazeka okuvamile ngemicimbi yamanje. Lokhu kufakazelwa ukwanda kwentshisekelo yosesho lwe-Google yezifundo zokwenziwa kwe-grunge onyakeni odlule.
Ngaphezu kwalokho, i-hashtag ethi #AlternativeMakeUp inokubukwa kwe-TikTok engaphezu kwezigidi ezingama-62, okubonisa intshisekelo yomhlaba wonke. Lo mkhuba uphikisana nezindinganiso zobuhle ezivamile ngokugcizelela amaphutha, ukukhuthaza okudala ukukhuluma, nokuvuma imizwa engemihle.
Abathengi abaningi bazokhangwa yimikhiqizo ehlanganayo i-goth, i-grunge, nesiko le-emo elinobuhle besimanje. Indlela engcono kakhulu yokwamukela lo mkhuba ukudweba kuma-palette amnyama agqamisa ama-botanical shades ngenkathi wamukela okucwebezelayo nangaphansi kwensimbi.
Ukwengeza, ama-curate deluxe kits agxile emikhiqizweni yamehlo enjengama-eyeliners, amabhulashi e-smudge, nama-eyeshadows enziwe ngokuhlanzekile futhi. bold izingulube. Imikhiqizo ingahlonipha isiko le-grunge lama-90s ngokunikeza ama-matte lipliners nama-lipstick dark imibala emnyama, ensundu, ne-burgundy.
Ubuhle be-interstellar
I-metaverse-inspired ubuhle kanye nokwethulwa kohambo lwezentengiselwano emkhathini kuzovusa intshisekelo yabantu ngemfashini yezinkanyezi. I-hashtag ethi #SpaceMakeUp isizuze amandla ku-Tiktok, ngokubukwa okungaphezu kwezigidi ezingu-9.4. Ngenxa yalokho, amabhrendi amaningi azobhekana nale ntshisekelo ngokunikeza izimonyo ezifana nemibono yesikhala, i-retrofuturism, kanye ne-metaverse. hyperreality.
Imikhiqizo ingamela itimu ye-intergalactic ngokwethula amathoni okubuka inkanyezi, imibala yensimbi ephefumulelwe i-mars amehlo nezindebe, opende bamehlo abawuketshezi abagcwele kakhulu futhi eyehadows, kanye nama-lipstick ekuqedeni okubhaliwe okufana ne-matte ne-gloss.
Dweba i-luminescent kanye Ukucabangela opende, omalayini, nemibala yokubukeka okugxilile okushintsha umbala. I-brand yase-UK, isibonelo, ithengisa iso i-pigments ezishintsha umbala lapho kuvezwe ku-flash. Khulisa amabhrendi asebenzisa imiklamo ye-utopian, umumo we-eclectic, nezinto zensimbi ukuze kuhlanganiswe itimu yangaphakathi yasemhlabeni emaphaketheni abo.
Izihlathi ezipholile
Blush izihlathi zizoqhubeka ziqhakaza ngamafomethi alungele isikhumba kanye nentsha. Izindlela ezicatshangelwayo kanye ne-avant-garde zokugqoka i-blush zizovela, ukuthambekela okuzokhanga abanesibindi nabanesibindi.
Ukuthandwa kwe buso izoqhubeka nokukhuphuka, njengoba kufakazelwa yi-TikTok's #BlushHack, enokubukwa okungaphezu kwezigidi ezingama-275.1, kanye ne-#SunburnBlush, lapho abasebenzisi befaka khona umbala emakhaleni nasezihlathini ukuze benze ukushiswa yilanga okungelona iqiniso, okunokubukwa okungaphezu kwezigidi eziyi-1.4.
Amabhrendi angasiza ukusheshisa le threndi ngokunikeza ukuzijabulisa, okulula ukukusebenzisa Ukunamathela amafomethi anezithako ezinomsoco. I-Rare Beauty, ngokwesibonelo, ihlinzeka ngokuluhlaza okoketshezi okufakwe i-gardenia, i-lotus, nezimbali ze-lily ukuze kuthobe futhi kunikeze amanzi esikhumbeni.
Ukubopha kuyamangaza imibala njengama-neon aseduze namawolintshi ajabulisayo ukuze aphushele imibala yendabuko e-blush endaweni yedijithali. Kuyafaneleka futhi ukuzama ukuthungwa okusha, okufana noketshezi, powder kuya kukhilimu, nokugqama okusobala, okuhlangana kahle nombala wemvelo wesikhumba.
Izindebe ezicwebezelayo ezinokukhanya okuphezulu
Ukubuya kwe-nightlife kuzogxila kuluhlaza kanye nezindebe eziminyene, kulokhu okunokwakhiwa okusha. I-#GlossyLips ye-TikTok inokubukwa okungaphezu kwezigidi ezingu-314, okubonisa ukunyuka kwesithakazelo ezintweni ezicwebezelayo nezimnandi. lip amakhithi. Njengoba imiyalo yemaski ixegiselwa emhlabeni jikelele, abathengi bazophendukela kubuhle be-noughties ngesidingo esikhulayo sokungabizi, ngaphandle kobuhlungu. izindebe zomlomo.
Khulisa amabhrendi anikezela ngezixazululo ezingenamaphutha nezinganamatheli kuluhlaza iyaqeda. Imikhiqizo yaseKorea itshale imali kumafomula obuchwepheshe obuphezulu aklanyelwe ukuhlala amahora angama-24. Ngaphezu kwalokho, yenza imali kuthrendi ye-'notox' ngokushesha ukuvala izindebe izicwebezelo ezengeza ivolumu ngokushesha.
Faka imali kumabhrendi ahlinzekayo i-hydrating imikhiqizo enezithako zokunakekela isikhumba njengebhotela le-shea namafutha kakhukhunathi. Kuyafaneleka futhi ukucatshangelwa ukunikeza i-lip-liner kanye nama-stick duos ukuze uthole ukubukeka okuphelele kwama-90s.
Amathrendi angukhiye ngamafuphi
- Njengoba abantu abaningi beqaphela isayensi yesikhumba, bazodlulela ezingxenyeni ezihlanzekile nezisebenzayo. Tshala emikhiqizweni enamafomula athuthukile nasebenza kahle kakhulu asekelwa ucwaningo lwesayensi.
- Amathrendi angalindelekile abekela inselele ukulandisa okuvamile kobuhle azothuthuka, ngakho-ke thuthukisa amabhrendi asiza ukuveza ubuciko.
- Njengoba inani lobuhle obuqaphelayo likhula, imikhiqizo kufanele icabangele ukupakishwa kwayo futhi itshale kubuchwepheshe obuqhubekayo.
- Izinsiza zesampula, imikhiqizo eyingxube, namaqoqo ahlukahlukene ayadingeka ngoba ukufinyeleleka nokufinyeleleka akuxoxiswana ngakho.
