Azikho izimboni eziningi ezinamandla okukhiqiza amakhasimende athembekile naqinile. Kodwa-ke, imboni yobuhle ijabulela lokhu kunethezeka, futhi amabhrendi afisa ukuhlala enqenqemeni ukuze agcine izikhundla zawo zemakethe.
Ukupakisha into yokuqala umuntu ayibhekayo lapho kuthwetshulwa iziqhingi zezimonyo. Uma intshontsha amehlo abo futhi ikhuluma ngalokho abakufunayo, cishe bazotshala imali kulowo mkhiqizo. Lesi yisizathu sokukhathazeka okukhulayo mayelana nokupakishwa kwezimonyo. Abathengisi bezitolo kufanele bahlole izitayela zamanje futhi bathole imikhiqizo efanele ukuze bakhulise imali yabo.
Okuqukethwe
Imakethe yokupakisha izimonyo
Izitayela ezi-5 eziphezulu zokupakisha izimonyo
Ikusasa lemboni yokupakisha izimonyo
Imakethe yokupakisha izimonyo
Into eyodwa esobala ezinkambisweni zamanje ukuthi abathengi baya ngokuya befuna amaphakheji alula, amnandi, aqondene nawe ane-nostalgia emikhiqizweni yabo yezimonyo. Lesi yisikhathi esihle sokuskena amathrendi amanje futhi ubeke amaphakheji e-makeup abusayo emikhiqizo enentshisekelo.
Ngokusho kweFortune Business Insights, usayizi wemakethe yokupakisha yezimonyo emhlabeni wonke ubunjalo $29.81 billion ngo-2020. Kubikezelwa ukuthi kuzokhula kusuka ku-$ 30.98 billion ngo-2021 kuya ku-$ 40.96 billion ngo-2028. Ngokungafani nangaphambili, abantu abaningi bafuna ukutshala imali ekufakweni ngokwezifiso kwemikhiqizo yokwenza izimonyo. Ukulandela izitayela ezifana nalezi kuzosiza abathengisi nabathengisi bezitolo ukuthi bagcine indawo eqinile emakethe.
Izitayela ezi-5 eziphezulu zokupakisha izimonyo
Amabhokisi amaphepha anezivalo
Iphepha, umkhiqizo wokhuni, liyisixazululo esikhangayo ngokombono wokusimama. Indawo yayo egaywa kabusha ikwenza kube ukukhetha okusheshayo ezinkampanini ezilandela ikhodi eluhlaza. Ubuchwepheshe bakamuva obusha buye baveza ezinye izixazululo ezisekelwe ephepheni zezimonyo zokupakisha.
I-Ecology isiphenduke isifundo esibalulekile kuyo yonke imikhakha, kuhlanganisa nobuhle. Sekuyisikhathi sokuthi imboni yokupakisha inikeze izixazululo ezincane zokungcolisa amathemba. Ukunikeza izinketho ezifana ukuphrinta kwelogo yangokwezifiso emabhokisini wezimonyo kuthuthukisa ukuthandwa kwabo. Imvamisa, amabhrendi afuna ukudala ukuqwashisa ngomkhiqizo okuhlukile emakethe. Bayazi ukuthi banemizuzwana ehlukene ukuze badlulise umlayezo wabo.
Ngakho-ke, babheka ukupakishwa ngokwezifiso kwemikhiqizo yezimonyo, okungcono kakhulu amabhokisi amaphepha anezivalo, ukudlulisa umlayezo wabo ngenkathi belandela inqubomgomo ehambisana nemvelo.
Amashubhu enziwe ngokwezifiso e-lip gloss
Amabhrendi kufanele akhethe ukupakishwa okufanelekile kwemikhiqizo yezimonyo ngokuya ngokuma kwayo noma ukungaguquguquki. Ukupakisha okusebenzela ibhotela lomzimba nakanjani kuzokwenza umqondo omncane noma ungabi nawo nhlobo wokupakisha isicwebezelisi sezindebe. Izinkampani zobuhle zifuna izinketho ezibukekayo nezilula zokuhlanganisa imibala yezindebe noma izicwebezelisi.
Ukuhlinzeka amashubhu e-gloss enziwe ngezifiso isiza izinkampani zezimonyo lapho zithumela amaphakheji e-PR wokwenza izimonyo ukuze kukhule ukuthengisa. Ilogo kanye nedizayini yeshubhu ehlukile iqala izibukeli, eziba nentshisekelo enkulu yokuthenga enkampanini. Eqinisweni, umthetho wokupakishwa kwangokwezifiso kwemikhiqizo yezimonyo ulula kakhulu—ukuheha amathemba.
Abathengisi abathengisa imibala eminingi, izimo, namazinga we izindebe ezicwebezelayo ingase ibone ukukhula okuqhubekayo kwemali engenayo.
Sula amacala
Ukuvumela amakhasimende ukuthi anyonyobe ezimonyoni kuyisitayela esisha. Amanye amabhrendi anentshisekelo yokuthola amaphakheji ezimonyo abonisa imikhiqizo yawo futhi ayigcine ihlelekile. A isikhwama esicacile, esihlangene esiyize ivumela ithuba lokubuka izimonyo futhi isiza ukugwema ukuvuza emkhiqizweni.
Ngaphezu kwalokho, abahlinzeki ngezikhathi ezithile bazama ukuqonda indlela yokupakisha izimonyo ukuze zithunyelwe. Abanye bancamela ukuthenga izikhwama zezimonyo ezibonisa ngale ukuze bavumele isibonisi sezimonyo esingenamthungo. Kuyaphawuleka ukuthi lezi zimo zinganqunyelwa ekukhetheni imibala noma amakhono okuhlobisa. Nokho, abathengisi bezitolo ukupakishwa okusobala kwe-makeup sibone ukukhula okuqhubekayo kwesidingo. Okubalulekile wukukhetha izinto eziwugqinsi futhi ezingenakho ukungcola.
Amashubhu athambile anezivalo
Ukupakishwa kwe-Tube kuyindlela ephumelelayo yokuletha izimonyo ezikhethekile kubathengi. Intuthuko yakamuva yobuchwepheshe yenze le phakheji ilungele iphakethe. Amashubhu athambile anezivalo zikhethwa izinkampani zezimonyo ezifuna ukupakishwa ngokwezifiso kwemikhiqizo yezimonyo. Bavumela ukulebula izinto futhi babambe ngisho nenani elincane.
Ngokunikezwa lula kwabo, abathengisi bezitolo nabathengisi kufanele bafake amashubhu athambile ebangeni lemikhiqizo yabo. Qinisekisa ukuthi ukupakishwa kuguquguquka ukuze amabhrendi akwazi ukuhlanganisa izinketho ezifana ne-a i-metal tip applicator noma isisebenzi sethiphu yebhulashi ngokusho kwe-tube content.
Amashubhu asetshenziselwa ukupakisha izimonyo kufanele azinze futhi andise impilo yeshalofu yemikhiqizo. Amandla amancane futhi abiza kancane ukuwahambisa. Ngakho-ke, kuwukuwina kubathengisi bezitolo kanye nezinkampani zezimonyo.
Ibhokisi lebhulashi le-PVC
PVC makeup amabhokisi zilungele amaklayenti asebenzelana namabhulashi e-makeup, izinto zangasese, nobucwebe. Abathengisi bezitolo kumele batshale imali kulayini wemikhiqizo ye-PVC evumela ukwenziwa ngokwezifiso. Amabhrendi angase afune izindlela zokushintsha umumo, ukuvala, namapayipi ngokuya ngezidingo zawo.
Ngaphezu kwalokho, ukuhlinzeka ngezinketho ezinjengokufaka i-embossing, ukuvanisha, noma ukuphatha kwe-UV, ukupakishwa okusobala kwezimonyo kuyathandeka kakhulu ezinkampanini ezifuna amaphakheji we-PR wezimonyo athengiswayo. Amakhasimende abo angasebenzisa amabhokisi asebenziseka kabusha ngezidingo zomuntu siqu, futhi igama lomkhiqizo likhunjulwa iminyaka eminingi ezayo.
A izinga eliphezulu PVC ibhokisi inongqimba olumelene nokuklwebheka futhi inikeza ukuguquguquka okuhle. Abathengisi bezitolo kufanele baqinisekise ukuthi batshala imali ebangeni lomkhiqizo eliletha ukwaneliseka okuphelele kulabo abafuna ukupakishwa okuthembekile nokungokwezifiso kwezimonyo.
Ikusasa lemboni yokupakisha izimonyo
Ukupakishwa kwezimonyo kuyisimo sezwe esishintsha ngokushesha. Amabhrendi kufanele afeze okulindelwe ngabathengi ukuze agcine ukuhambisana kwawo emakethe.
Isici esiyinhloko ukuthi ubuhle nokubukeka kuyiyona ndlela ehamba phambili kulo mkhakha. Ukupakisha kuwukusebenzelana kokuqala phakathi kwamathemba nezinkampani zezimonyo. Abathengisi kufanele babheke izitayela ukuze bazi ukuthi yini efunwayo nengafunwa.
Ake sibheke izitayela ezintathu zamanje lapho sisebenzelana nokupakishwa kwezimonyo. Mhlawumbe uzothola ukuthi ulayini wakho womkhiqizo omusha ungawasebenzisa kanjani.
- I-Minimalism: Umbono we-Minimalistic upakisha izimonyo ezinhle kakhulu zabaqalayo. Kudinga ukutshalwa kwezimali okuncane kuphela kodwa kwakhiwa ukuzola nokuhlanzeka okufana ne-zen.
- Iziqukathi ezigaywe kabusha nezigcwalisekayo: Abantu abaningi manje bakhathazekile ngendawo ezungezile nendima yabo ekuyingcoliseni. Amabhrendi asebenzisa izinketho ezilungele imvelo ayanconywa ngemizamo yawo.
- Amalebula kanokusho: Intuthuko yokuphrinta yedijithali ivula izindlela ezintsha zokupakisha izimonyo. Abathengi bakhangwa ukwakheka okuhle nemiklamo eyingqayizivele.
Iphakheji efanelekile yokwenza izimonyo kufanele inikeze umuzwa wokutotoswa ngenkathi idlulisa umthwalo wemfanelo wemvelo. Lolu hlobo lokupakisha lungase luphumele ekuthengeni ngokungananazi, okuwusizo kakhulu enzuzweni yenkampani. Ukuhlinzeka ngezinketho zokupakisha eziningi kumakhasimende abo kubalulekile kubathengisi bezitolo ukuthi balondoloze izizathu zabo.
Isiphetho
Imboni yezimonyo ikhula kakhulu emazweni athuthukile nasathuthuka. Ngaphandle kokukhangisa imikhiqizo yabo ngobuhlakani, izinkampani zezimonyo ziphinde zitshale imali ekufakweni okusha ukuze zithole inzuzo eyengeziwe. Manje kubalulekile kubathengisi bezitolo ukuthi babeke isitokwe emaphaketheni afanele ukuze benze izimonyo. Ukulandela izinkambiso zamanje nokuhlala ku-loop yokufunda kuwumthetho oyisisekelo wokuqinisekisa ukuhambisana. Ukubeka iso emikhiqizweni yokupakisha yezimonyo efuneka kakhulu Chovm.com kuzoba yisiqalo esihle.
