Iqhaza elibalulekile nenjongo yezitolo ezidayisayo iyathuthuka. Ukunyuka kwe e-commerce kuphoqe abathengisi ukuthi bacabange kabusha ukusebenza kwezitolo zezitini nodaka. Lesi sihloko sithinta izici ezicindezela ukuthengiswa kwe-inthanethi kanye nekusasa lesitolo sokudayisa.
Hambisa ku-inthanethi
Phakathi neminyaka emihlanu kuya ku-2021, ukuthengiswa okuvamile kwezitolo zezitini nodaka kwehle kakhulu. Isidingo sesitolo sithikamezwe ukuncintisana okukhulu okuvela ku-e-commerce lapho opharetha bekwazi ukunikeza uhla olubanzi lwemikhiqizo ngamanani aphansi kanye nezinketho ezilula zokuletha. Izingcindezi zezindleko ezivela emazingeni amabhizinisi nazo zibe nomthelela ekwehleni komgwaqo omkhulu.
Ukushintsha ku-inthanethi kusheshiswe yilo bhubhane. Ukuvalwa kwezitolo okuphoqelelwe kuphushele abathengi ekuhloleni nasekuthengeni imikhiqizo ehlukene ku-inthanethi. Ngisho nokulandela ukuphakanyiswa kwemikhawulo, ukuthengiswa kwe-inthanethi kuhlale kuphakeme njengengxenye yokuthengiswa okuphelele kanye namazinga angaphambi kobhubhane.
Izifundo ezivela ezinkingeni zomnotho zangaphambilini ziphakamisa ukuthi ukuziphatha kwabathengi kunamathele futhi ezinye zezinguquko ezibonwe ngesikhathi sodlame zizohlala, ikakhulukazi njengoba abathengi bekhula bekwazisa ukwaneliseka okusheshayo kanye nokuba lula kwezimpahla ezilethwayo noma ezitholakalayo ukuthi ziqoqwe ngakusasa.
Ngokusho kwe-ONS 'Internet Sales Index, ukuthengiswa okuku-inthanethi njengengxenye yokuthengiswa okuphelele kwezitolo okungafaki uphethiloli kukhuphuke kusuka ku-14.5% ngo-2016 kuya ku-27.7% ngo-2021, okusele ngaphezu kuka-19.1% owaqoshwa ngo-2019 ngaphambi kwalolu bhubhane.
Izici zezibalo zabantu nazo zibambe iqhaza elibalulekile ekusheshisweni kwe-ecommerce. Abantu bakwa-Gen Z, okuyilabo abazalwa phakathi kuka-1995 no-2010, bajoyine abasebenzi futhi baba yizisebenzi namakhasimende ngamandla abo okusebenzisa imali nokuziphatha okuhlukile.
Uhlu lwabantu bakwa-Gen Z bangabathengi bokuqala bomdabu ngokwedijithali, abakhuliswe endaweni yobuchwepheshe lapho ulwazi lufinyeleleka khona ngokushesha, okusho ukuthi bagcizelela kakhulu ukunethezeka.
Labo abasesigabeni sabantu abancane nabo bane-pragmatic futhi bazophenya futhi bahlole amathuba ahlukahlukene ngaphambi kokukhetha ukuthenga umkhiqizo. Ukuthembela ku amanethiwekhi omphakathi edijithali bahlunge baze bafika ezingeni lokudayisa futhi bakhuphula izinga lokuguqulwa kwedijithali.
Ikusasa lesitolo
Naphezu kokugxila okwandayo ezinhlelweni ze-e-commerce kanye nedijithali, kwabaphethe, isitolo esithengisa izinto ezibonakalayo kulindeleke ukuthi siqhubeke siyisiteshi sokuthenga esihamba phambili futhi izikhungo ezibonakalayo zizohlala.
Abantu ngabanye bayizidalwa zomphakathi futhi ukuthengisa ngokomzimba kuwumsebenzi wokuzilibazisa okhuthaza ukuhlanganyela komphakathi. Abathengi basalangazelela umuzwa othintekayo esitolo kanye nenkonzo yamakhasimende yomuntu siqu evela kubasizi bezentengiso, ikakhulukazi izimpahla zeprimiyamu, nakuba lula kusewukhiye wempumelelo.
Abathengi baya ngokuya befuna ukuzizwisa okuthengiswayo okungashayisani kanye nokwaneliseka ngokushesha kokuyisa imikhiqizo ekhaya lapho bese kuba yinjwayelo ngokushesha.
Unalokhu engqondweni, imvelo yesitolo ngokwaso ngokwefomethi kanye nomsebenzi kulindeleke ukuthi ithuthuke. Abasezikhundleni abadonsa kanzima kulindeleke ukuthi bahlukane baye kwezinye izindawo. Isibonelo, lapho ubhekene nokwehla kokuthengisa nokuwa kwezinyawo, abanye izitolo zomnyango siguqule izindawo zokudayisa ukuze zisebenzele ezinye izinjongo zebhizinisi njengezokungcebeleka, indawo yehhovisi, indawo yokuhlala nezivakashi, ikakhulukazi ezakhiweni ezizimele zodwa ezindaweni ezivelele.
Isitolo esinethezekile UJenners e-Edinburgh usethelwe ukuba ngu ihhotela enesitolo esincane esitezi esiphansi, kuyilapho izitolo eziphezulu zeFenwicks noJohn Lewis zinikezwe imvume yokuhlela yokuguqula cishe ingxenye yezitolo zabo zikaBond Street kanye nezakwa-Oxford Street zibe amahhovisi ezentengiselwano.
Kwabanye, izitolo kungenzeka zithathe ifomethi encane futhi imvelo yezakhiwo kulindeleke ukuthi isuke ezitolo lapho kuthengiswa khona izimpahla ukuze kuziphathe njengokuzizwisa okugxilile namakamelo ombukiso. Ngokwesibonelo, omkhulu umthengisi wezingubo I-Primark yethuliwe izindawo zokucwala izinwele esitolo, ngenkathi use- Book Retailers industry, umdlali omkhulu i-Waterstones itshale imali ekulungiseni izitolo, ifuna ukuhlukanisa izitolo zayo zezincwadi ngokwengeza amathofi.
Kwabanye, izikhungo kulindeleke ukuthi zibe izikhungo zasendaweni zokugcwalisa, izindawo zokugcina izimpahla (izindawo zokugcina izinto ezincane) kanye nezindawo zoku-oda ezizenzakalelayo zezinsizakalo zokuchofoza bese uqoqa kanye nokulethwa okusheshayo kwama-oda aku-inthanethi, kukhombisa isifiso sabathengi senkonzo yokuhlangenwe nakho nokunethezeka. Ngokwesibonelo, omkhulu ukuthutha UHermes ubambisene nokwehla ngokwesiko ama-newsagents nezitolo zokubhala ukwakha inethiwekhi ye-ParcelShop yezikhungo ezingu-5,400 lapho abathengi bengathumela khona, baqoqe noma babuyisele izimpahla.
Njengomphumela walokhu kushintshwa kwemvelo yezitolo, ukutshalwa kwezimali ekusebenzeni kwama-omnichannel kanye nobudlelwano amapulatifomu oku-oda nokulethwa kwe-inthanethi, njenge-Deliveroo ne-Uber Eats, nazo kulindeleke ukuthi zikhule ukuze kwaneliswe isidingo sabathengi sokunethezeka.
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