Ubuhlakani bokuncintisana, okwaziwa nangokuthi ubuhlakani bebhizinisi, busho ikhono lokuqoqa, ukuhlaziya nokusebenzisa ulwazi kanye nedatha eqoqwe ngabaqhudelana nabo, amakhasimende, indawo eqhudelanayo nezinye izici zemakethe ezingaba nomthelela ekuzuzeni inzuzo yokuncintisana yebhizinisi. Lolu lwazi lungasetshenziswa ukuze kuthuthukiswe izinqubo zebhizinisi eziphumelelayo, ezisebenzayo nezinamasu ukuze kwandiswe inzuzo yokuncintisana yenkampani.
Ubuhlakani bokuncintisana bubalulekile emabhizinisini njengoba buwavumela ukuthi aqonde kangcono isimo sokuncintisana asebenza kuwo futhi aqaphele kakhudlwana amathuba angenzeka nezinsongo ezingase zivele emkhakheni, imboni noma izinga lemakethe. Ukuqhuba ubuhlakani bokuncintisana akufanele kubhekwe njengebhonasi, kufanele kubonakale njengethuluzi elibalulekile lokusiza ukwakhiwa kwamasu ebhizinisi.
Ngabe ubuhlakani bokuncintisana busebenza kanjani?
Ubuhlakani bokuncintisana busebenza ngokuqoqa nokuhlaziya idatha nolwazi olutholakala ngendlela efanele, olungasetshenzwa futhi lusebenzise le datha ukwakha isithombe esinemininingwane yendawo yemakethe ukuze kulungiselelwe kusengaphambili futhi kuphendule izinselele ngaphambi kokuba zivele.
Ubuhlakani bokuncintisana empeleni kuwumsebenzi ojulile wokutshuza lapho amabhizinisi embula khona ulwazi mayelana nawo wonke amaphuzu amahle mayelana nemboni asebenza kuyo, amakhasimende emboni kanye nezimbangi kanye nemikhiqizo kanye nezinhlelo zebhizinisi namasu ezimbangi, phakathi kwezinye izinto.
Ukuze lenze ngempumelelo ukuhlaziya ubuhlakani obuncintisanayo, ibhizinisi kufanele lizibekele imigomo yalokho elifuna ukukufunda kulo msebenzi. Inhloso ecacile izokwenza abacwaningi bakwazi ukugxila emithonjeni ethile yedatha ezanelisa kangcono izidingo zomsebenzi. Umsebenzi noma inhloso ecacile izophinde ivumele ithimba locwaningo ukuthi liklame uhlelo olunemininingwane eminingi futhi olusebenza ngempumelelo.
Uma umgomo obalulekile noma inhloso isinqunyiwe, amasu okuqoqwa kolwazi kanye nokuqoqwa kwedatha kufanele kunqunywe. Amasu okuqoqwa kwedatha asiza ithimba locwaningo ukuthi lihlale ngaphakathi kobubanzi bephrojekthi.
Manje idatha ingahlanganiswa futhi ihlaziywe. Idatha kufanele iqoqwe ezingeni lemboni nelenkampani. Lokhu kuvumela abacwaningi ukuthi baqhathanise ibhizinisi labo nabaqhudelana nabo ngokuhlobene nemboni yonke futhi banganikeza isithombe esinemininingwane yokuthi womabili angena kanjani esimakethe.
Ngaphandle kokuqonda umongo wemboni, kungase kube nzima kakhulu ukubona amandla, ubuthakathaka, amathuba nezinsongo. Ukuqoqwa nokuhlaziywa kwedatha kuvame ukuba yisici esidla isikhathi esiningi sokuhlaziya izimbangi, kodwa I-IBISWorld's Industry Reports balapha ukuze basize.
Imibiko yethu iqukethe ulwazi oluningiliziwe ezingeni lemboni, okuhlanganisa ulwazi ngesiqondiso semboni, imikhiqizo nezimakethe, izimo zokusebenza, indawo yokuncintisana yemboni, izinkampani ezinkulu ezisebenza ngaphakathi kwemboni kanye nolwazi olwengeziwe njengokuthi izilinganiso zezimali kanye nezikolo zobungozi ze-ESG.
Uma ukuhlaziya sekuqediwe, izingqikithi nemininingwane evela kudatha kudluliselwa kubabambiqhaza ababalulekile. Kuya ngokuthi ulwazi lunikezwa bani, indlela yokulethwa ingase yehluke. Isibonelo, ithimba labadayisi lingase lizuze okwengeziwe kumakhadi empi, kanti abaphathi bangase bakhethe umbiko onemininingwane eyengeziwe. Kubalulekile ukubambisana namathimba kusenesikhathi ukuze kutholakale indlela ephumelela kakhulu yokuxhumana ngokutholwe ekuhlaziyeni.
Lokhu okutholakele kuzovumela ibhizinisi ukuthi lizuze inzuzo yokuncintisana, lihlanganise futhi lisebenzise amasu ebhizinisi asebenza ngempumelelo nanolwazi ukuze lizehlukanise kangcono futhi liqondanise eduze nezidingo zamakhasimende kanye nokulindelweyo.
Izinto ezingase zihlaziywe
1. Imikhiqizo
Umkhiqizo yinto ethengiswayo futhi ingaba sesimweni esibonakalayo, esibonakalayo noma se-cyber. Ukwenza ukuhlaziya umkhiqizo oncintisanayo kungenziwa ngokusebenzisa iwebhusayithi yesimbangi, incwajana yokuthengisa ngisho nokubheka imibiko yonyaka. Lokhu kungakuvumela ukuthi uthole ukuqonda ngesu labo lentengo futhi kukuvumele ukuthi uqonde ukuthi benza kahle kangakanani uma uqhathanisa nebhizinisi lakho.
Lapho uhlaziya umkhiqizo wezimbangi, amaphuzu abalulekile okufanele uwabheke yilawa:
- Izici ezibalulekile zomkhiqizo
- Izinzuzo ezihlotshaniswa noma ezifakwe nomkhiqizo
- Ubuchwepheshe obusetshenziswa umkhiqizo
- Intengo yomkhiqizo injani nokuthi lokhu kuqhathaniswa kanjani neminye imikhiqizo engaphakathi kwemakethe
Kungase futhi kube usizo ukuthola ukuthi yimiphi imikhiqizo namasevisi adume kakhulu embonini oyiqondisayo - lokhu kungase kuveze igebe elingaba khona emakethe.
Isibonelo, i Imboni yabahlinzeki bezinsizakalo zokukhokhaUmkhiqizo odume kakhulu amakhadi edebithi, izinkokhelo eziningi zibalelwa yizinkokhelo zomthengi ngokuzithandela.
Lolu lwazi, oluhlanganiswe nezinga eliphansi lokugxila kwesabelo semakethe embonini, lubonisa ukuthi kungase kube namathuba angaba khona kwabasanda kungena futhi imakethe eqondiwe kungenzeka kube ngabathengi.
2.Amakhasimende
Ikhasimende ngumuntu ozothenga izimpahla noma amasevisi ebhizinisini. Ukuqonda imakethe eqondiwe embonini yakho kanye nezimbangi zakho kungasetshenziswa ukwakha amasu amaqhinga kanye nokwenza izinqumo ezicini eziningana, okuhlanganisa ukuthuthukiswa komkhiqizo, ukumaketha kanye nentengo. Nokho, ukwazi ukuthi amakhasimende akho angobani kuyingxenye yendaba.
Imethrikhi eyodwa amakhasimende anganikeza ngayo ukwabelana Ngezwi. Lona umthamo wezinkulumo eziqhudelana nazo ezitholakala ku-inthanethi futhi amapulatifomu ezokuxhumana, engafaniswa neyakho kanye nezinye izinkampani. Kubalulekile futhi ukusebenzisa leli thuluzi ukuze uthole ukuqonda mayelana nemizwa yalokhu kushiwo, njengoba mancane amathuba okuthi konke okukhulunywa ngakho kube kuhle. Lokhu kungakunikeza ukuqonda ngezimbangi zakho nemikhiqizo yazo.
Kubalulekile futhi ukuqonda izindawo zamakhasimende embonini, njengoba lokhu kungase kugqamise lapho amazinga aphezulu okugcwala kwezimakethe ekhona futhi kunikeze ukuqonda lapho izimakethe ezingasetshenzisiwe zingaba khona noma lapho isidingo esikhulu somkhiqizo wakho singaba khona.
Isibonelo, i Imboni yokudayisa izinguboImakethe enkulukazi njengamanje ngabathengi abaneminyaka ephakathi kuka-18 no-34, izingubo zabesifazane ziwuhlobo lomkhiqizo oludume kakhulu.
Ngokuhambisana nezinga eliphansi lokugxila kwesabelo semakethe embonini, kungase kuthiwe inkampani efisa ukwandisa isabelo sayo semakethe ingakhuphula ubukhona bayo bokuthengisa phakathi kwaleli qembu lobudala ukuze kwandiswe ukuthengiswa kwezingubo zabesifazane.
3.Izimbangi
Izimbangi amanye amabhizinisi ahlinzeka ngezimpahla namasevisi afanayo kumakhasimende ngaphakathi komkhakha wakho. Izimbangi zingahlukaniswa zibe izimbangi eziqondile nezingaqondile. Izimbangi eziqondile zinikeza imikhiqizo engathathwa njengefana neyakho futhi ngokuvamile esebenza endaweni efana neyakho. Izimbangi ezingaqondile zihlinzeka ngemikhiqizo ehlukene kweyakho, kodwa zinganelisa izidingo zamakhasimende ezifanayo.
Lapho uhlaziya izimbangi, izici ezibalulekile okufanele zembulwe yilezi:
- Isabelo sabo semakethe (esingafakwa esahlukweni Sezinkampani Ezinkulu se-IBISWorld's Industry Research Reports)
- Imikhiqizo namasevisi abawanikezayo
- Amasu namaqhinga abawasebenzisayo
- Imiphumela yabo yezezimali
- Babiza kanjani imikhiqizo yabo
- Ubuchwepheshe bona
- Ingubani imakethe yabo abaqondiswe kuyo
Ngaphezu kwalokho, a Ukuhlaziywa kwe-SWOT ingasetshenziswa ngaphakathi kokuhlaziywa kobuhlakani bokuncintisana ukuhlola ingxenye ngayinye yebhizinisi lesiqhudelana naye ukuze kutholakale noma yimaphi amandla, ubuthakathaka, amathuba nezinsongo. Imibiko ye-IBISWorld ihlanganisa usongo oluyinhloko nethuba lemboni ngayinye, kanye nezilinganiso zezezimali zezinga lemboni, ezingasetshenziswa ukuhlola ukuthi izimbangi ziqhathaniswa kanjani nemakethe iyonke kanye nokuthi zingaba kanjani engozini uma kubhekwa izimo zemakethe.
4. Imboni
Imboni isho imisebenzi eyinhloko ibhizinisi noma iqembu lamabhizinisi. Kubalulekile ukuqonda nokuhlaziya imboni ethile noma imakethe osebenza kuyo, njengoba izinsongo namathuba akhona kwehluka phakathi kwezimboni.
Imibiko ye-IBISWorld inikeza ukuqonda kumongo wemboni. Isibonelo, isigaba seMikhiqizo nezimakethe sinikeza ukuqonda mayelana:
- Imiphi imikhiqizo namasevisi anikezwa imboni
- Imiphi imikhiqizo namasevisi adume kakhulu
- Yiziphi izimakethe eziqondiswe yimboni
- Yiziphi izimakethe ezidume kakhulu
- Lapho amabhizinisi anemboni atholakala khona
- Ukubaluleka kohwebo lwamazwe ngamazwe ngaphakathi kwemboni
- Yiziphi izici ezithonya isidingo semikhiqizo noma amasevisi embonini
Kungani umongo wemboni ubalulekile?
I-IBISWorld's Industry Research Reports iklanyelwe ukunikeza abafundi idatha ebambekayo nokuhlaziya ukusiza ekuqhubeni ubuhlakani obuncintisanayo, njengoba amamethrikhi amaningi adingekayo etholakala kalula. Isibonelo, imibiko yethu ihlanganisa uhla lwezilinganiso zezimali olungasetshenziswa ukulandelela ukusebenza futhi lunikeze ukuqonda ngamathuba anamandla noma izinsongo imboni ebhekene nazo. Lezi zingaphinda zisetshenziselwe ukwenza izinqumo zokuqhathanisa kwabancintisana nabo ukuze kutholakale ukuthi ibhizinisi lenza ngaphezulu noma ngaphansi kwemboni iyonke.
Imibiko ye-IBISWorld ihlanganisa izilinganiso ze-liquidity, izilinganiso zokumbozwa, izilinganiso zokutholwa, nezilinganiso zokusebenza, kanye nolwazi olunemininingwane yezimpahla zomkhakha, izikweletu nokulingana.
Lezi zilinganiso zezezimali zingasetshenziswa ukwenza ukuhlaziywa kwenzuzo, okungasetshenziswa ngaphakathi kobuhlakani bokuncintisana. Kungcono kakhulu ukuqhathanisa izilinganiso zezinga lemboni nezilinganiso zenkampani ngayinye ukuze kuhlolwe ukuthi ibhizinisi lenza kancane noma lisebenza ngokweqile yini uma kuqhathaniswa nesilinganiso somkhakha. Imibiko iqukethe nokuhlaziywa kwe-ESG ezingeni lemboni futhi ingasiza ekunikezeni ukuqonda kanjani futhi kuphi amabhizinisi embonini ethile angakwazi ukuqinisa izinqubomgomo zawo ze-ESG.
Isahluko sokuqala se-IBISWorld siyabika, Ukusebenza Kwemboni, sichaza ukuthi imboni isebenze kanjani kule minyaka emihlanu edlule nokuthi kulindeleke ukuthi isebenze kanjani kule minyaka emihlanu ezayo. Lokhu kwenziwa ngokusebenzisa idatha evela emithonjeni yekhwalithi ephezulu nethembekile ukunikeza ukuqonda kokuthi izimo zemakethe ezibanzi ziyithinte kangakanani imboni, zingakanani futhi zingase ziqhubeke kanjani noma ezinye izici ezithinta isiqondiso semboni esikhathini esizayo.
Isahluko seMikhiqizo nezimakethe se-IBISWorld sibika imininingwane ngemikhiqizo noma amasevisi imboni ewanikezayo kanye nokuduma kwayo, izimakethe ezibalulekile zemboni kanye negalelo lazo emalini engenayo iyonke, yiziphi izici ezithonya isidingo semboni, ukuthi imboni ibamba iqhaza elingakanani ekuhwebeni kwamazwe ngamazwe kanye nabalingani bayo abakhulu bokuhweba nokuthi amabhizinisi angaphakathi embonini atholakala kuphi. Lokhu kuvumela abafundi ukuthi bahlukanise ngokushesha umkhiqizo obalulekile nolwazi lwekhasimende, olungasetshenziswa ukuqhathanisa imikhiqizo yebhizinisi nemakethe okuqondiswe kuyo naleyo yomkhakha wonke, kanye nokunikeza ukuqonda kokuthi yiziphi izindawo zebhizinisi okungenzeka zigcwele noma lapho amathuba angaba khona.
Isahluko se-Competitive Landscape sinikeza amazwibela emibandela yemboni ebanzi, okuhlanganisa izinga lokugxilwa kwesabelo semakethe, izinga lokuncintisana, imigoqo engaba khona yokungena, ukuhwebelana kwembulunga yonke kanye nesakhiwo sezindleko zemboni. Isakhiwo sezindleko sihlanganisa ukuhlaziywa kwesilinganiso sesilinganiso sokusebenza semboni, amaholo, ukuthenga kanye nezindleko zokwehla kwenani. Lolu lwazi lungasetshenziswa njengophawu lokuhlola ubungozi obungase bube khona noma amathuba ebhizinisi okungena emakethe entsha noma ukuthi abaqhubi abakhona bangase bavikeleke kangakanani kwabasanda kungena.
Isahluko Sezinkampani Ezinkulu singasiza ekuhlaziyeni izimbangi njengoba kuxoxwa ngemisebenzi ehlobene nemboni yezimbangi ezinkulu. Izibikezelo zesabelo sabo semakethe nazo zinikezwa mayelana nokuhlaziywa kokusebenza kwabadlali kule minyaka emihlanu edlule. Lokhu kungasiza abacwaningi ukuthi babone ubuthakathaka noma amandla kwabaqhudelana nabo.
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