Ingabe ufuna ukuhlala uphambi kwejika uma kukhulunywa ngezitayela zemfashini zasentwasahlobo/zasehlobo zango-2023? Bese ufunda ukuze uthole abesifazane abahlanu abahamba phambili abasika futhi bathunge izitayela okufanele uziqaphele.
Akungabazeki ukuthi imboni yabesifazane yezingubo zokusika nokuthunga ikhula ngesivinini. Ngaphandle kobuhle nobuhle, abesifazane bathenga ngokunethezeka nokuguquguquka engqondweni. Lezi zitayela zemfashini ezintsha zinikeza ukubukeka okusezingeni eliphezulu, okwenziwe ngokwezifiso, nokunethezekile kwabathengi abaningi besifazane, yingakho okusha okutholakele.
Njengoba osaziwayo namamodeli sebenyakazisa lezi zitayela ezintsha emzileni wezindiza, akumangazi ukuthi zizoqhubeka zidlondlobala, ikakhulukazi eminyakeni ezayo. Le ndatshana ifuna ukugqamisa amathrendi amabhizinisi nabanikazi bomkhiqizo abangasebenzisa wona ehlobo nasentwasahlobo ka-2023.
Okuqukethwe
Uhlolojikelele lwemakethe yezimpahla ezisikiwe nezithungayo zabesifazane
5 ukusika nokuthunga amathrendi wesifazane we-S/S 2023
Amazwi okuvala
Uhlolojikelele lwemakethe yezimpahla ezisikiwe nezithungayo zabesifazane
The usayizi wemakethe yezimpahla zabesifazane emhlabeni jikelele kulindeleke ukuthi ifinyelele kumadola ayizigidi eziyizinkulungwane ezingama-US $1.2 ngo-2028, okukhombisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-3.5% phakathi kweminyaka ka-2023-2028. Ngokuqondene nezingubo zokusika nokuthunga ngokukhethekile, kubikezelwa ukuthi imali okukhiqizwa ngokukhiqizwa kwawo kuphela kuzofinyelela cishe amaRandi ayizigidi ezingu-7.54 zamaRandi ngo-2024.
Lezi zinombolo ezinkulu zithonywa izinto eziningi, njenge:
- Ukwenyuka kwezinkundla zokuxhumana nokumaketha kosaziwayo
- Ukwanda ngendlela esimeme
- Ukuthandwa okukhulayo kwamapulatifomu e-e-commerce anezinqubomgomo zokukhokha ezilula nezilula kanye nembuyiselo
Ngaphezu kwalokho, ukwanda kwabasebenzi besifazane kuholele ekwethulweni kwemiklamo emisha yokugqoka ehlanganisa izindwangu, amaphethini, nezitayela ezisemfashinini, kanye ukusika nokuthunga izitayela ungomunye wabo.
Ngalezi zinombolo ezikhangayo, amabhizinisi angangena kulezi zitayela ezithrendayo entwasahlobo/ehlobo elizayo. Ngakho, nazi 5 izitayela zokusika nokuthunga zabesifazane nge-S/S 2023.
5 ukusika nokuthunga amathrendi wesifazane we-S/S 2023
I-Minimalist tee
A isikibha esincane ucezu lwesakhiwo sodumo. Lezi zimpahla zokugqoka ezilula kodwa eziyinkimbinkimbi zibalulekile kumkhuba we-#MinimalistFashion. Ngokuvamile zenziwe ngekotini, ilineni, noma i-polyester ukuze kube nokunethezeka okuhlala isikhathi eside nokuqina.
Kodwa akugcini lapho. Iza ngemibala eminingi eyisisekelo nengathathi hlangothi enezindlela ezibonakala zingapheli zokuyenza isitayela. Abathengi bangakhetha i- ihembe lendabuko nge jeans noma ibhulukwe.
Zingagqokwa njengezingubo zangaphansi, zihlanganiswe nama-blazers nama-cardigans ukunikeza ibhizinisi ukubukeka okungajwayelekile. Ngaphezu kwalokho, lezi zingcezu eziyisisekelo nazo zingagqokwa ngokungajwayelekile njengengubo yesikibha noma ngezingezansi eziyinkimbinkimbi.
Kukhona inqwaba impela I-minimalist tee izitayela ukuthengisa. Kodwa-ke, i-half-sleeve eyisisekelo, i-V-neck kanye nentamo yabasebenzi abanemikhono emide ihamba phambili phakathi kwabathengi besifazane. Ama-Minimalist Tees awaphelelwa isikhathi futhi ayashintshashintsha, okuwenza abe ikhabethe elibalulekile kuwo wonke umuntu wesifazane othengayo. Amabhizinisi namabhrendi angakwazi ukusizakala ngakho ngokunikeza izinhlobonhlobo zemiklamo ye-minimalist tee kumakhasimende abo.
Njenge-icing ekhekheni, i- Imakethe yezikibha ibikezelwa ukuthi izokhuphuka ngo-4.86% ukusuka ngo-2022–2027. Ama-Minimalist tees kumele zithengiselwe abathengisi bezitolo namabhizinisi entwasahlobo/ehlobo.
2. Ingubo yasehlobo evusa inkanuko
Izingubo zasehlobo zibalulekile ezingaphelelwa yisikhathi. Abaklami bagxumela kumathrendi afana nokuthi #SummerSensuality, ukuxuba nokuqhathanisa amaphethini afanayo ukuze bakhe izingcezu ezihlukahlukene ezinokwakheka, ezithophayo. Izingubo zokugqoka zinhle kakhulu ngezikhathi zokuphola, isidlo sakusihlwa, ngisho nemicimbi esemthethweni njengemishado namaphathi enkampani.
Ngenxa yesimo sezulu esifudumele entwasahlobo/ehlobo, lezi zingubo ngokuvamile zenziwe ngezindwangu ezinombala okhanyayo neziphefumulayo njengokotini, i-polyester, i-rayon, nelineni. Ngezingubo ezinokubukeka okunethezekile, i-velvet, usilika, ne-satin yizinketho eziphezulu. Izindwangu zejezi zikanokusho, njenge-FSC viscose, okuwuhlobo olukhethekile lwe-rayon material, zingasetshenziswa.
Ezinye ezidume kakhulu Izitayela zokugqoka ze-S/S yizingubo zokugoqa, izingubo zasehlombe, izingubo ezinkulu, Izingubo ze-V-neck, izingubo ezisezingeni eliphansi, izingubo ezingenazintambo, nama-sundress. Isitayela ngasinye siyahlukahluka kumaphethini okubeka, imiklamo ye-hem, i-embroidery, njalonjalo. Abathengisi bangenza ingcebo ngokuhlola lezi zingubo zokusika nokuthunga zabesifazane ezisezingeni eliphezulu ngo-2023.
Ithangi elimhlophe elinhle
Iziqongo zamathangi amhlophe zibalulekile kunoma iyiphi ikhabethe labesifazane. Lezi zingcezu zakudala ziyisisekelo futhi ziyahlukahluka futhi ngokuvamile ziwukhiye wokudala lokho kubukeka kwe-chic, ubuhle, nokunethezeka. Zingabhangqwa cishe noma yini kusukela ku-jeans namabhulukwe anemilenze ebanzi, kuya eziketini ezinezithende eziqinile. Ibhulukwe elihambisanayo nama-blazer angaphonswa ukuze azizwe ekhululekile kodwa ehlelekile.
Ziyizinhlobonhlobo ze nenhle amathangi eziqongweni ezimhlophe ukuthi amabhrendi anganikeza abathengi babo besifazane, njenge-scoop neck, i-V-neck, intamo ephakeme, i-cut-out, namathangi amhlophe anezimbambo. Ngokuqondene nokuthi iyiphi impahla ongayikhetha, ukotini, izandla phansi, inketho ekhethwa kakhulu. Kodwa-ke, i-elastane ne-Spandex yizinketho ezilungele abathengi abafuna ukwelula kancane nokulingana okuqinile.
Iziqongo zamathangi amhlophe zingenye yalezo zimpahla ezibalulekile ezingasoze zaphuma emfashinini, okwenza kube yimpahla ebalulekile abathengisi abangazuza ngayo ngo-2023.
Isisekelo sokwembula isikhumba
Lezi bheka, izindwangu ezifaka ifomu hlanganisa i-layer, i-asymmetry, namavesti esikhumba sesibili ocezu oluhle kakhulu. Zenziwe ngezindwangu ezilula noma eziphrintiwe ezifana ne-chiffon, i-georgette, i-muslin, ne-voile evimbela ukushisa, okuyenza ibe yinhle kakhulu esimweni sezulu esishisayo entwasahlobo/ehlobo.
Iziqongo eziveza isikhumba ingagqokwa nama-camisole noma ama-crop top anebhulukwe elinokhalo oluphezulu noma iziketi ezinikeza ukusekela phakathi nendawo. Futhi zengeza umbala nokuthungwa kwengubo ngenye indlela ye-monochromatic. Izingubo ezimhlophe ingabuye ihlanganiswe nezingubo zangaphansi ezinezicucu ezimbili.
Esimeni esisemthethweni, lezi zingcezu zikanokusho kufanele igqokwe namavesti amahle angaphakathi ukuze imbozwe kakhulu. Izindwangu ze-sheer eziphrintiwe nazo azibonakali futhi ziyindlela enhle yokulondoloza. Abathengisi bangakwazi ukuthuthukisa ukuthengiswa kwehlobo ngalezi zinto ezisezingeni eliphezulu.
Isethi yokufanisa ithoni
Lezi 70s izingcezu nikeza inhlanganisela ephelele yokufana nesitayela. Ukugqoka izithunzi ezihlukene zombala ofanayo nokugcina umbala ofanayo kusukela ekhanda kuye ozwaneni kuwukubukeka kwesiginesha kwethrendi ethi #MatchingSet.
Uma ibhangqwe ngendlela efanele, le iphethini yokugqoka ingenza ingubo ibukeke icwengekile futhi ibukeka kahle, inikeze leyo aura yokunethezeka nokuzethemba. Ngakho-ke, ukubukeka kwemfashini okufiselekayo kwabathengi abaningi besifazane.
Umhlahlandlela oyinhloko wokudonsa le ngubo iwukuhlanganisa ukuthungwa okuhlukene kanye nemithunzi ehlukahlukene yombala ofanayo. Izesekeli ezifana namabhande, izikhwama, nezicathulo zombala ohlukile nazo zengeza ukunambitheka ekubukeni.
Amasethi afanayo we-tonal angabhangqwa namateku, izithende, namabhuzu kuye ngesenzakalo. Isidingo sale mpahla yabesifazane yokusika nokuthunga siphezulu kakhulu. Imikhiqizo ingakhulisa ukuthengiswa kule ntwasahlobo/ehlobo ngokutshala imali kulezi zingcezu ezimangalisayo ezifanayo.
Amazwi okuvala
Izingcezu ezisikiwe nezithunga zabesifazane zikhuphuka ngaphezu kozakwabo embonini yemfashini. Lawa mathrendi abikezelwe asebenza njengokuqonda kubo bobabili abaklami bemfashini nemikhiqizo ukuze kukhuliswe ukuthengiswa entwasahlobo/ehlobo lika-2023.
Njengoba abantu, ikakhulukazi abesifazane bevame ukuthenga kakhulu ngesikhathi sasehlobo, kukumabhrendi namabhizinisi ukuthi banqume ukuthi iyiphi kulawa mathrendi amahlanu abangasebenzisa yona emakethe eqhumayo. Okunye, izingcezu ezinhlanu ezigqanyisiwe ngenhla zingathengiswa ndawonye ukuze kunikeze abathengi uhla olubanzi lwezinketho zemfashini.
