Ikhaya » Ukuthengisa nokumaketha » 13 Amasu Okuthengisa Asebenza Kahle futhi Avumelana Nesabelomali
13-ezithengekayo-zedijithali-amaqhinga-asebenzayo

13 Amasu Okuthengisa Asebenza Kahle futhi Avumelana Nesabelomali

Iwebhu ingenye yezindawo ezihamba phambili ongaya kuzo uma ufuna ukukhangisa umkhiqizo noma isevisi kodwa unesabelomali sokumaketha esilinganiselwe.

Izizathu ezimbili eziyinhloko a) inikeza ithrafikhi ebiza kancane noma yamahhala futhi b) kunezikhathi eziningi zokuphromothwa ngamawebhusayithi abanye abantu kanye namaphrofayili omphakathi. Nansi imibono engu-13 yokuthi ungangena kanjani kulawo mandla.

1. Dala amaposi ebhulogi asezingeni futhi aguqule 

Okuthunyelwe kwamabhulogi aklelisa futhi aguqule yilawo kanye kanye:

  • Zibeke phezulu ezinjinini zokusesha zezinto abantu abaziseshayo ku-inthanethi – Lena ingxenye ekunikeza ithrafikhi yamahhala. 
  • Faka umkhiqizo/isevisi yakho njengesixazululo – Lena yingxenye lapho ungakwazi ukushintsha izivakashi zewebhusayithi zibe amakhasimende. 

Isibonelo, umhlahlandlela wethu ophelele ku ucwaningo lwegama elingukhiye yakhelwe ukuchaza indlela yokuxazulula inkinga yesihloko kusetshenziswa Ama-Ahrefs. Futhi ngenxa yokuthi isezingeni eliphezulu kumagama afanelekile njengokuthi "ulwenza kanjani ucwaningo lwegama elingukhiye" kanye "nokuhlaziywa kwegama elingukhiye ku-seo," kusilethela ithrafikhi yamahhala. 

ucwaningo lwegama elingukhiye

Ukuze uthole ithrafikhi yemvelo yamahhala kuwebhusayithi yakho, udinga isihloko esinamandla okusesha. Ungakwazi:

  1. Iya ku-Ahrefs' Amagama angukhiye Ukuhlola bese uthayipha amagama noma imishwana ehambisana ne-niche yakho. Ungaphinda ukhethe izwe ofuna ukulilinganisa kanye nezinjini zokusesha eziyi-10. 
  2. Yiya ku Imigomo yokufanisa umbiko.
  3. Thola imibono yamagama angukhiye kanye ne-Traffic Potential (TP) yabo.
umbiko wemibandela efanayo

Uma uhlu lude kakhulu ukuthi ungaluphatha, ungasebenzisa izihlungi ezifana ne-Keyword Difficulty (KD) noma amagama angukhiye anenhloso yolwazi ("kanjani," "ini," "umhlahlandlela," njll.). 

ubunzima begama elingukhiye (KD)

Bese ubeka phambili amagama akho angukhiye ngokusekelwe emandleni okufaka umkhiqizo wakho ngokwemvelo. Nali isistimu yokulinganisa ongayisebenzisa: 

uhlelo lokushaya amaphuzu

SEO futhi ukukhangisa kwevidiyo yakha inhlanganisela enamandla—uthola olunye lwezinhlobo zokuqukethwe eziheha kakhulu ngomthombo wamahhala wethrafikhi. 

amavidiyo avela ku-YouTube ezingeni lekhasi lokuqala le-Google
Amavidiyo asezingeni le-YouTube ekhasini lokuqala le-Google.

Kuleli qhinga, udinga imibono yesihloko sevidiyo ethola ithrafikhi yosesho ku-Google. 

  1. Vula I-Site Explorer bese uthayipha okuthi “youtube.com”
  2. Yiya ku Amagama angukhiye we-Organic umbiko; lapho, uzothola amagama angukhiye lapho amavidiyo avela ku-YouTube esezingeni kumaSERPs (amakhasi wemiphumela yezinjini zokusesha) 
  3. Sebenzisa izihlungi ukuthola amavidiyo ahambisana newebhusayithi yakho 
umbiko wamagama angukhiye we-organic

ISILULEKO SEPRO

Uma uthola isihloko osuvele usezingeni laso, lokho kungcono nakakhulu. Ungakwazi "ukucwilisa kabili" lapho ufunwa kakhulu uma ukwazi ukukala ividiyo nawe.

"i-double dip" ekufuneni kokusesha

3. Gcina ukulethwa kwe-imeyili yakho kunempilo 

Kulezi zinsuku, enye yezindlela ezinhle kakhulu zokuqinisekisa umuntu ukuthi ajoyine iphephandaba lakho ukubathembisa into efana nalena: 

kholisa othile ukuthi ajoyine iphephandaba lakho

Futhi isizathu sisobala: I-imeyili inempendulo embi kuwo wonke lawo mashumi eminyaka ogaxekile namasu okuthengisa aphushayo.

Abakhangisi abafuni ukuthumela nama-imeyili angamukelekile. Ngoba lokhu kuzolimaza isithunzi sabo “somthumeli we-imeyili” futhi kuholele ekulethweni kwe-imeyili okuphansi. Bangase bavinjelwe ngisho nokwabo imeyili marketing Uhlelo. 

Ukuze uhlale ohlangothini oluphephile (nolusebenzayo) lokumaketha nge-imeyili, abakhangisi kufanele bahlale bebheka lawa mamethrikhi:

  • Inani lama-imeyili athunyelwe
  • Inani lokukhipha ohlwini
  • Izikhalazo zogaxekile 
  • I-imeyili igxuma 
  • Amamethrikhi okuzibandakanya (amanani aphansi okuvula, izimpendulo, ukudlulisela phambili, ukuchofoza)

Kungakho ezinye zezeluleko ezihamba phambili (kodwa eziphikisana kakhulu) zokumaketha nge-imeyili yilezi:

  1. Thumela ama-imeyili ambalwa - Thumela kuphela izinto ezifanele othembise ukuzithumela njalo njengoba uthembisile. Very okuhlukile ngezikhathi ezithile KULUNGILE. Akuvamile ukuthi kube khona umuntu odlula ukuthumela i-imeyili eyodwa ngesonto. 
  2. Susa amakheli e-imeyili angasebenzi ohlwini lwakho - Noma usebenze kanzima ukuze uthole lawo ma-imeyili, ubeka engcupheni yamazinga aphansi okuzibandakanya futhi othile agcine ezikhiphile.

4. Bhala okuthunyelwe kwezivakashi

Ukuthunyelwa kwesivakashi yilapho ushicilela kwamanye amawebhusayithi. Lokhu kukunikeza izinzuzo ezimbalwa:

  • Uthola ukukhushulwa kwethrafikhi yewebhusayithi yakho.
  • Udalula umkhiqizo wakho kuzithameli ezintsha. 
  • Isixhumanisi esitholiwe sinomthelela kuphrofayela yakho ye-backlink futhi singathuthukisa i-SEO yakho. 
  • Ungenza ukuxhumana okusha embonini.
izikhala zokuvakasha

Olunye uhlangothi lwesivumelwano bathola okuqukethwe kwekhwalithi yamahhala kubafundi babo. Ngakho-ke awudingi ukuzizwa ungakhululekile lapho uthumela ama-athikili akho. 

Ungathola amathuba okubhuloga kwesivakashi ngokungena nje kuwo. Ungasebenzisa ukucinga opharetha ukuze uthole imiphumela ehlobene kakhulu, isb, (blockchain NOMA crypto) KANYE (“okuthunyelwe kwesivakashi” NOMA “isihloko sesivakashi”).

Ukuthola amathuba okuthunyelwa kwezivakashi nabasebenza ngosesho lwe-Google

Kulula nge-Ahrefs' Ibha yamathuluzi ye-SEO kanye nanoma yiluphi uhlelo lwe-premium lwe-Ahrefs. Ungabe usuhlola amathuba akho njengoba uwaGoogle ngosizo lwamamethrikhi e-SEO afana ne-Domain Rating (DR) noma ithrafikhi yewebhusayithi ephilayo.

Google ngosizo lwamamethrikhi e-SEO

UKUFUNDA OKUFANELE

5. Gxila kuma-podcasts nezincwadi zezindaba

Amaphodikhasti nezincwadi zezindaba ziyizindawo zemvelo zamabhizinisi okumele afakwe kuzo. 

  • Amaphodikhasti avame ukuxoxa nabanikazi bamabhizinisi, abaphathi, nabanye ochwepheshe. 
  • Izincwadi zezindaba azikuvimbi ukuveza izindatshana ezinhle ezivela emabhizinisini.
  • Ezinye zazo zikhuthaza ngokuqondile imikhiqizo evivinyiwe nehloliwe. 
thumela kuma-podcasts

Ungathola ama-podcasts nezincwadi zezindaba ukuze uveze ngendlela efanayo ozobheka ngayo amathuba okuthumela isivakashi (bona isigaba ngenhla).

Ukwengeza, kungenzeka ukuthi othile usevele wenze uhlu lwezindawo lapho uthumela khona izwi lakho, ngakho-ke vele uzame izinto ze-Googling ezifana “namaphodikasti [akho] angcono kakhulu”.

Igama elingukhiye "ama-podcast ezempilo angcono kakhulu" liletha umphumela ocebile we-Google carousel phezu kwezixhumanisi eziluhlaza okwesibhakabhaka

Ukufakwa kumaphodikasti nezincwadi zezindaba ngokuvamile ngeke kukubize lutho. Kodwa ezikhathini eziningi, kukhona inketho ekhokhelwayo futhi. 

Ngakho kuya ngesabelomali sakho, ungaxhasa iziqephu ezimbalwa, futhi ungakwenza ngokuphindaphindiwe ezindaweni ezahlukene.

Sithole ukuthi lelo iqhinga elisebenzayo lokuqwashisa ngomkhiqizo elikhokha ngokuhamba kwesikhathi—ungafunda mayelana nezinto esizizwile ngokukhangisa kwe-podcast. kulesi sihloko.  

6. Cela ama-blogger nomagazini ukuthi babuyekeze umkhiqizo wakho

Kungenzeka ukuthi uzothola amathuba amaningi okwenza umkhiqizo wakho ubuyekezwe.

  • Abantu babheka ukubuyekezwa kwemikhiqizo abayithandayo noma abazethembayo (noma kunjalo, badinga umbono womunye umuntu ngaphambi kokuthi bathenge).
  • Abantu babheka okuhle kakhulu esigabeni esinikeziwe. Kungakhathaliseki uhlobo lomkhiqizo.
  • Abantu baze babuze i-Google imibuzo efanayo njengoba bebengenza umuntu wangempela. 
Izindlela ezahlukahlukene zokubheka ukubuyekezwa kwe-smartphone

Ngaphandle nje kokufuna ukubuyekezwa kwemikhiqizo efanayo ku-Google noma ku-YouTube, umqondo omuhle ukuhlola ukuthi izimbangi zakho zikuthole kuphi ukubuyekezwa. Isizathu esisodwa ukuthi ukubuyekeza imikhiqizo efanayo yithuba lokuthi umbuyekezi abonise ukungathathi hlangothi. 

Ungathola amathuba alingana nomthethosivivinywa ngokuhlaziya ama-backlink: 

  1. Xhuma i-URL yesimbangi sakho I-Site Explorer
  2. Yiya ku BackLinks umbiko
  3. Setha isihlungi esithi "Igama noma ibinzana" sibe Ref. i-URL yekhasi: Iqukethe futhi uthayiphe “isibuyekezo”
  4. Chofoza "Sebenzisa"
  5. Ekhasini lemiphumela, shintsha imodi ibe “Isixhumanisi esisodwa esizindeni ngasinye” ukuze uthole uhlu lwamawebhusayithi aqukethe imikhiqizo yesimbangi sakho.
umbiko we-backlinks

Ukuqhubekela phambili, ingxenye ebalulekile yenqubo iphimbo ngokwalo. Nawa amathiphu ambalwa okuthumela isibuyekezo sakho. Ungakwazi:

  • Thumela imilayezo yomuntu siqu. 
  • Tshela kancane ngenkampani yakho.
  • Thumela izicelo ngesiteshi sokuxhumana esihlinzekiwe. Kuwuphawu lokuthi uyifundile imihlahlandlela yokubuyekeza futhi uhloniphe ababuyekezi. 
  • Chaza ukuthi ngokabani umkhiqizo wakho nokuthi kungani izethameli zombuyekezi zizoba nentshisekelo. 
  • Nikeza ngephekhi yemidiya egcwele enezithombe, amavidiyo, nemininingwane yobuchwepheshe (uma ikhona). Okungase futhi kusebenze ukunikeza idemo ebukhoma eku-inthanethi.
  • Bonisa lapho umkhiqizo wakho usuvele ufakiwe. Ungakwazi futhi ukwabelana nobufakazi obuvela kumakhasimende akho. 

7. Phendula izicelo zentatheli ukuze uthole umshini wamahhala

Wake wazibuza ukuthi izintatheli zizitholaphi zonke lezo zingcaphuno zochwepheshe? 

Ezinye zazo zivela ezinkonzweni ezifana ne-HARO, lapho izintatheli zivele zithumele izicelo zamakhwothi. 

isicelo sentatheli yesampula nge-HARO
Isicelo sesampula sentatheli nge-HARO.

Leli yithuba lakho lokuzuza isixhumanisi esiphezulu se-DR futhi ukwazi nokuqwashisa ibhizinisi lakho mahhala. 

thola isixhumanisi esiphezulu se-DR futhi ukhiqize nokuqwashisa

Odinga ukukwenza nje ukubhalisela isevisi efana HAROUmthomboBottle, noma Terkel. Bese unikeza impendulo yakho engcono kakhulu NGOKUSHESHA.

Ngenkathi usebenzisa lawa masevisi, cishe uzothola ama-imeyili amaningi. Ngakho iqhinga elincane elihle lapha ukusebenzisa izihlungi ze-imeyili.

usebenzisa izihlungi ze-imeyili

Funda kabanzi: I-Digital PR: Umhlahlandlela Wabasaqalayo Wokwenza Umkhiqizo Wakho Ungaphuthelwa 

8. Sebenzisa ngokugcwele okuqukethwe okukhiqizwa umsebenzisi ezinkundleni zokuxhumana

Inkundla yezokuxhumana ayilungile kumabhrendi. Amabhrendi afana nalowo mfana omusha ephathini otshelwa ukuthi, “Vele uhlanganyele, uzophila.” Mhlawumbe ngaphandle kwe-LinkedIn, ngenxa yezizathu ezisobala. 

Impela, amabhrendi angadlala izikhangiso futhi enze isevisi yamakhasimende. Kodwa inselelo enkulu ngezinkundla zokuxhumana ukuba nokuthile ongakusho ngokungaguquki, usuku nosuku. 

Esinye sezixazululo ezingcono kakhulu zalokho ukufaka okuqukethwe okukhiqizwa ngumsebenzisi (UGC) okuvela kumakhasimende. 

  • Iwuhlobo lwemvelo lokuqukethwe lwazo zonke izinhlobo zezinkundla zokumaketha komphakathi. Ngoba izinkundla zokuxhumana kufanele zibe ngabantu, hhayi amabhizinisi.
  • Ungakwazi ukuthumela njalo.
  • Kuyindlela ephumelelayo, engaphazamisi yephromoshini.
  • Iyakhulisa izwi lomlomo ngoba inikeza okuthile ukukhuluma ngakho. Ababhali bazotshela abangani babo ukuthi bavezwe uhlobo olupholile. Abanye abasebenzisi bazohlanganyela ezingxoxweni nababhali.

Nazi ezinye izibonelo. Qaphela ukuthi wonke afaka umkhiqizo ngendlela eyodwa noma enye:

faka umkhiqizo ngendlela eyodwa noma enye
@amaveni

Uyathanda ukubona abantu besebenzisa ubuhlakani babo ukwenza ngcono umphakathi wabo kulokhu #VansCheckerboardDay Nansi i-POV ka-@matthiasdandois namuhla!

♬ Joyina I-Broken Hearts Club - Dead Beach

Okuningi kwalokho okuqukethwe kuzokwenzeka ngokwemvelo. Othile uzothumela isithombe noma ividiyo emaka umkhiqizo wakho. Ungakwazi ukukuthumela kabusha noma ucele lowo muntu imvume yokuthumela esiteshini sakho. Ngale ndlela, ungase uhlangane namanxusa omkhiqizo wesikhathi esizayo. 

Kodwa futhi ungakhuthaza i-UGC: 

  • Gijimani umncintiswano - Kungaba umncintiswano ojwayelekile lapho umbhali wesithombe esihle kakhulu ewina (okuthandwa kwabanye abasebenzisi kungathathwa njengamavoti). 
  • Yethula i-hashtag esemthethweni 
  • Nikeza okuthile njengembuyiselo - Izibonelo: i-freebie, ikhodi yesaphulelo, njll.
khuthaza i-UGC

Umthetho ojwayelekile lapha ukuthi okuqukethwe kwakho kwezokuxhumana kufanele kube nobuso bomuntu. Ngakho nazi ezinye izinketho. 

Inketho 1. Bonisa abantu abasemuva kwenkampani kanye nomsebenzi wabo. Lokhu kusebenza kahle kubadwebi, ama-artisan, namaciko. 

Bonisa abantu abasemuva kwenkampani nomsebenzi wabo

Inketho 2. Nikeza i-akhawunti yakho yenkundla yezokuxhumana ubuntu. Ungabi enye inkampani eyisicefe.

9. Zama amanethiwekhi okumaketha ahlobene abathengisi 

Ekumaketheni okuhlangene, umthengisi yinkampani noma umuntu ohlinzeka ngokuthile okuthengiswayo. Futhi njengoba cishe usuyazi kakade, kulolu hlobo lokumaketha, uvumela abanye abantu (abangaphansi) ukuthi bakhangise umkhiqizo wakho ukuze uthole ingxenye yenzuzo evela ekuthengisweni abasize ukukukhiqiza.

Ukumaketha okuhlangene kudinga ukutshalwa kwezimali okuncane kakhulu kwangaphambili. Izindleko eziningi zisekelwe ekusebenzeni (ukhokha kuphela uma wenza imali), ngakho ungaqala ngokungenabungozi. 

Enye yezinketho ukudala uhlelo lwakho. Kepha lokho kungadinga umsebenzi omningi kanye nomkhiqizo osunguliwe ukuheha abaxhumana nabo. 

dala uhlelo lwakho

Ngakho-ke cishe indlela elula yokuqala ngalolu hlobo lokumaketha ukujoyina inethiwekhi efana ChofozaBankShareasale, noma GiddyUp. Bahlinzeka nge-tech kanye namanxusa futhi. 

Uvele usethe iphrofayili yakho, ulayishe imininingwane yomkhiqizo wakho, futhi usulungele ukutholwa abathonya ku-niche yakho noma ukhethe labo ongathanda ukusebenza nabo (ngokuya ngokuthi inethiwekhi yakho inikeza ini).

Bese abasebenzisana nabo sebelungele ukufaka umkhiqizo wakho kokuqukethwe kwabo (uma becabanga ukuthi kufanelekile ukutuswa). Ngokwesibonelo, nakhu indatshana yokusungula isitudiyo sokuqopha sasekhaya soMculi on a Mission. 

i-Focusrite 2i2 iyisixhumanisi
I-Focusrite 2i2 iyisixhumanisi. Kungumkhiqizo omuhle, ngendlela.

Ngokuvumelana ne I-Site Explorer, lesi sihloko sithola ukuvakashelwa okulinganiselwe kwe-10K (futhi lokhu cishe akuwona ukuphela komthombo wethrafikhi kulolu cezu). Kukhona okungahle kwenzeke ekumaketheni okuhambisanayo. 

umhloli wesayithi

Akufanele kudidaniswe nokuqukethwe kwe-clickbait. I-Link bait ingokuqukethwe okuklanyelwe ukuheha ama-backlink. Kuyinto ebaluleke kakhulu futhi ethokozisayo kangangokuthi ama-blogger nezintatheli bafuna ukukuxhumanisa nayo.

Isibonelo: Lo mbiko eceleni kwe-hustles eMelika kusuka ku-Zapier. Ucwaningo lwamagama angu-637 oluzuze ama-backlink angu-2K kusukela ezizindeni ezingu-910, okuhlanganisa ezinye eziphakeme kakhulu ze-DR. 

umbiko mayelana nezinxushunxushu eMelika ezivela eZapier

Kunezinzuzo ezimbili eziyinhloko zokuqukethwe kwe-bait yesixhumanisi: 

  1. Ama-backlink azuziwe azosiza okuqukethwe kwe-bait kwesixhumanisi kubekwe phezulu kuma-SERPs (njengoba ama-backlinks eyisici esibalulekile sezinga).
  2. Ungasabalalisa ezinye zeziphathimandla zesixhumanisi kusuka kusixhumanisi sakho sokudla uye kwamanye amakhasi futhi uwasize akleliswe phezulu kuma-SERP nawo.

Indlela elula yokukhomba okuqukethwe okufanele isixhumanisi ukubona ukuthi yimaphi amakhasi aheha ama-backlink amaningi kumawebhusayithi adumile ku-niche yakho.

  1. Faka isizinda soqhudelana naye ku-Ahrefs' I-Site Explorer
  2. Yiya ku Okuhamba phambili ngezixhumanisi umbiko
  3. Bheka amaphethini afana nezinhlobo eziphindayo zokuqukethwe; ungabheka nokuqukethwe okusebenza kahle ongakwazi ukukudala kabusha
the best by links report

Ungakwazi ukumba ujule futhi ufunde ukuthi yiziphi izingxenye zokuqukethwe ezihehe ama-backlink amaningi. 

  1. Faka Amahange umbiko
  2. Bheka ihange elithole izizinda eziqondiswe kakhulu
umbiko wamahange

Funda kabanzi: Iyini i-Link Bait? 7 Izibonelo Eziphumelelayo 

11. Hlela kabusha okuqukethwe kwakho

Ukwenza kabusha inhloso yokuqukethwe kukuvumela ukuthi uthole ibanga elide kusuka kokuqukethwe kwakho ngokwabelana ngakho kwezinye iziteshi zokumaketha nakwamanye amafomethi. Kufana nokwenza imali ngokuqukethwe kwakho; incwadi iba imuvi, bese kuba umdlalo wevidiyo, bese kuba uchungechunge kuNetflix, njalo njalo. 

Ukufanekisa, okuthunyelwe kwebhulogi yethu ku- Izinhla zokuhlola ze-SEO ithola ukuvakashelwa okulinganiselwe okungu-7.2K okuvela kwa-Google njalo ngenyanga. 

Izinhla zokuhlola ze-SEO

Kodwa asigcinanga lapho. Senza kabusha i-athikili yaba ngu-a ividiyo okusinike ukubukwa okungu-211K okwengeziwe ku-YouTube (ingasaphathwa eyokuthanda namazwana). 

ukubukwa okwengeziwe okungu-211k ku-YouTube

Uhlu “lokuguqulwa” okungenzeka lokuqukethwe lude impela: 

  • Okuthunyelwe kwebhulogi kuchungechunge lwe-Twitter
  • Okuthunyelwe kwebhulogi kumavidiyo (futhi ngokuphambene nalokho) 
  • Amavidiyo angawodwana ahlanganiswa abe yisifundo esiphelele
  • Ama-Ebooks emikhankasweni yokudonswa kwe-imeyili 
  • Izingcaphuno ze-Ebook kokuthunyelwe kwesivakashi 

Njalo njalo. 

Sinefayela le- umhlahlandlela ogcwele mayelana nokusetshenziswa kabusha kokuqukethwe, lapho ungathola khona ugqozi lokuphinda wenze injongo yokuqukethwe kwakho. 

ISILULEKO SEPRO

Uma uphinda uguqule okuqukethwe kwakho kube yividiyo, ungakwazi ukubeka phambili izihloko ezenza amavidiyo akho afune ukuseshwa ku-Google. Nansi indlela yokuzithola:

  1. Iya ku I-Site Explorer bese ufaka isizinda sakho
  2. Yiya ku Igebe Lokuqukethwe umbiko 
  3. Ezinkambu zokufaka ezimbili zokuqala, faka isizinda sakho kanye ne-youtube.com; bese ushiya okokugcina kungenalutho
  4. Chofoza okuthi “Bonisa amagama angukhiye”
  5. Ekhasini lomphumela, setha izihlungi ezimpambanweni zomgwaqo ezimbili; ngale ndlela, ikhasi lemiphumela lizobonisa amagama angukhiye lapho wena ne-YouTube nikala khona 
  6. Zizwe ukhululekile ukusebenzisa izihlungi ukuze uthole uhlu olucwengisiswe kakhudlwana, isb, ukubalwa kwamagama kusuka ku-2, ivolumu esuka ku-500, amagama angukhiye ahlanganisa "seo"
Ukusetha izihlungi embikweni we-Content Gap

Ukufanekisa, i- Igebe Lokuqukethwe umbiko usikhombisa ukuthi singakwazi ukudala ividiyo kokuthi "isebenza kanjani i-seo."

Igebe Lokuqukethwe elibonisa igama elingukhiye lapho i-YouTube ikleliswe ku-#9 kanye nama-Ahrefs #34

12. Khulisa okuqukethwe kwakho 

Ukwenza okuqukethwe okuhle kuyingxenye kuphela yomsebenzi. Udinga ukuyiphromotha futhi.

Kuzwakala njengeseluleko esisobala. Kodwa ukuntuleka kokuphromotha (noma iziteshi zokusabalalisa, ngaleyo ndaba) kuyinkinga evamile ekukhangiseni okuqukethwe. Abathengisi bavame ukugcina ngokuqukethwe okuhle okungekho muntu owaziyo ngakho. 

Ukukhulisa okuqukethwe kuncike ngempumelelo ekuphekeleni inkundla oyisebenzisela ukuphromotha (okungukuthi, ukwabelana ngohlobo lokuqukethwe abantu abalindele ukukubona). 

Isibonelo, ake sithi udale izifundo ezikhokhelwayo ze-inthanethi zokuthatha izithombe. Nazi izinyathelo ongazithatha ukuze ukhulise leso sifundo. Ungakwazi:

  1. Dala uchungechunge lokuthunyelwe kwebhulogi le-SEO elixhuma esifundweni ukuze uthole ithrafikhi yamahhala evela ku-Google. Isibonelo, "isizinda sezinto ezihamba phambili" noma "ukuthwebula izithombe zemoto."
  2. Bhala okuthunyelwe kwesivakashi kumagazini wezithombe lapho usho khona isifundo sakho. 
  3. Sebenzisa i-Instagram kanye/noma i-Pinterest ukukhombisa amasampula ezithombe ezinhle ezithathwe kusetshenziswa amasu achazwe esifundweni. 
  4. Sebenzisa i-TikTok ukukhombisa amaphuzu avelele esifundo, okungukuthi, ukwabelana ngamathiphu amancane, agayekayo angaboniswa emizuzwaneni embalwa. 
  5. Faka kabusha enye yemali engenayo yesifundo ukuze uthenge izikhangiso ku-Pinterest. Kuseshibhile impela ukuthenga izikhangiso lapho (uma kuqhathaniswa nezinye izinkundla ezinkulu zokuxhumana), futhi kuhle kokuqukethwe okubukwayo.
  6. Yabelana ngengxenye yokuqala yesifundo sakho mahhala ku-YouTube. Ungabe usukukhulisa lokho ngezikhangiso ze-YouTube. Bheka uchungechunge olungezansi ukuze uthole ithiphu elimnandi le-YouTube.

UKUFUNDA OKUFANELE

13. Yakha uzibuthe oholayo 

Uzibuthe oholayo unikeza okuthile okubalulekile kusivakashi sewebhusayithi ukuze sishintshisane ngolwazi lwaso lokuxhumana. Lapho isivakashi sinikeza lolo lwazi, siba umholi.

Ezinye izibonelo ezidumile zozibuthe abaholayo izilingo zamahhala, amathuluzi aku-inthanethi, izifanekiso, izinhla zokuhlola, ama-ebook, ukubonisana kwamahhala, izifundo, izaphulelo... uthola umbono.

uzibuthe oholayo

Ukuba nolwazi lokuxhumana lomuntu oholayo kukuvumela ukuthi uxhumane nabo ngokuqondile futhi “ubakhulise” ukuze babe amakhasimende noma abalandeli bomkhiqizo. Kuyisu eliyisisekelo lemikhiqizo noma amasevisi lapho amakhasimende edinga isikhathi esengeziwe sokucwaninga izinketho zawo futhi enze isinqumo. 

isibonelo ifomu lamahhala lokubonisana nomthetho kuwebhusayithi yenkampani yabameli
Isibonelo: Ifomu lokubonisana lamahhala kuwebhusayithi yenkampani yabameli.

Into yokuqala okudingeka uyicabangele ukuthola isihloko sikazibuthe wakho oholayo. Lokhu kungaba okuthile okubonisa amandla ethrafikhi ephilayo noma okunye okuthinta izethameli zakho. 

Inzuzo ephawulekayo yohlobo lokuqala ukuthi ikuvumela ukuthi uthole ithrafikhi yamahhala ezinjinini zokusesha. Ungathola imibono yalokho ngethuluzi lokucwaninga lamagama angukhiye ngokungeza izinhlobo ezithile ezijwayelekile zikazibuthe oholayo kuzihlungi.

ngethuluzi lokucwaninga lamagama angukhiye ngokwengeza izinhlobo ezithile zikazibuthe oholayo ezihlungini

Ukuze ufunde kabanzi mayelana nokucwaninga ngezihloko zomazibuthe oholayo nokuthi ungashayela kanjani ithrafikhi kubo, hlola 17 Izibonelo Zezibuthe Eziholayo + Amathiphu Ngezihloko Nemithombo Yethrafikhi

Imicabango yokugcina 

Ezinye zezindawo ezinhle kakhulu zokubheka amasu okuthengisa edijithali asebenzayo amanye amawebhusayithi, ikakhulukazi izimbangi zakho. Nawa amathuluzi ambalwa obuhlakani ancintisanayo omsebenzi:

  • Ama-Ahrefs - Ukuhlaziya i-SEO yanoma iyiphi iwebhusayithi, ukumaketha kokuqukethwe, namasu ezikhangiso ze-Google
  • I-MailCharts - Ukuhlaziywa kokuthengisa nge-imeyili 
  • I-Brand24 - Ukuhlaziya inkundla yezokuxhumana
  • Ukubukwa - Ukuqapha izinguquko zewebhusayithi

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.

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