Amapulatifomu e-All-in-one (cabanga Shopify) akwenze kwaba lula kakhulu kunoma ngubani kanye nogogo wabo ukusetha isitolo ngokushesha.
Ngizwe. Kunomehluko omkhulu phakathi kokusetha isitolo esiku-inthanethi kanye nokusungula ibhizinisi eliphumelelayo le-e-commerce.
Ukuze uphumelele, uzodinga ukucwaninga futhi uthuthukise umkhiqizo oncintisanayo futhi udale iwebhusayithi yobungcweti enokuthunyelwa okusheshayo kanye nesevisi yamakhasimende ewusizo—ngaleso sikhathi wakha uhlobo olukhumbulekayo.
Angifuni ukukudikibalisa ngohlu olubanzi lwemisebenzi; akusikho lokhu okumayelana.
Sikhona ukukusiza ukuthi uphumelele. Kulesi sihloko, uzothola izinyathelo eziyisishiyagalolunye zokuqala ibhizinisi lakho le-e-commerce ngezinyawo ezifanele.
1. Cwaninga ukusebenza kombono wakho
Ngaphambi kokuthi uqale ukwakha noma yini, uzofuna ukucwaninga ukusebenza kombono wakho.
Ingabe izitayela zemibuzo yosesho zisekela ukuthi lo mkhiqizo noma isitolo yinto efunwa abantu? Siyoba yini isikhundla sakho emakethe, futhi ingaba inzuzo?
Sesha amathrendi emibuzo: Ingabe lena into abantu abayifunayo?
Ungathola umbono wezinga lentshisekelo usebenzisa izitayela Google kanye nethuluzi elihle lokucwaninga igama elingukhiye.
I-Google Trends iyithuluzi lokusesha ku-inthanethi elenza ukuduma kwemibuzo ebanzi kusesho lwe-Google ezifundeni ezahlukahlukene nezilimi ngokuhamba kwesikhathi.
Isibonelo, ithi nginentshisekelo yokuqala isitolo sezipho sezingane. I-Google Trends ibonisa ukuthi ukusesha imidlalo yebhodi yezingane kwehlile iminyaka embalwa—ikakhulukazi ngesikhathi samaholide.
Nokho, ukusesha amathoyizi okhuni kubonakala kuvumelana.
Ngokusekelwe kulokhu, amathoyizi okhuni angase abe yi-niche yomkhiqizo engcono kunemidlalo yebhodi.
Ithuluzi lokucwaninga igama elingukhiye liyasiza futhi esigabeni socwaningo. Ahrefs' Amagama angukhiye Ukuhlola, isibonelo, ikuvumela ukuthi ubone imininingwane eyengeziwe njengemibuzo yosesho ehlobene namamethrikhi aqhudelanayo.
Ngokuqhubeka nesibonelo sesitolo samathoyizi sokhuni, Amagama Abalulekile Isihloli singitshela ukuthi umbuzo wosesho ohlobene, "amathoyizi okupakisha ngokhuni," ngokwesilinganiso, usesho lwanyanga zonke oluyi-500. Futhi umugqa wethrendi uyanda.
Ngingase futhi ngidinge ama-backlink ambalwa kakhulu ukuze angabikho ukuze ngiklelise kwabayi-10 abaphezulu ngokusekelwe kumphumela ophansi wegama elingukhiye wobunzima (KD).
Singakuqinisekisa lokho ekubukezweni kwe-SERP lapho sibona ukuthi izingosi ze-niche ze-e-commerce ezincane zikleliswe kwabayi-10, kanye neziqhwaga ezifana ne-Target ne-Amazon:
Ngokusekelwe kulokhu, kubonakala sengathi amathoyizi okupakisha enziwe ngokhuni ayinkambiso evelayo engakabi nokuncintisana kakhulu okwamanje.
Ucwaningo lwamakhasimende: Sizoba yini isikhundla sakho emakethe?
Ngaphezu kwalokho abantu abanentshisekelo kukho, udinga ukufunda ukuthi kungani bethenga nokuthi yini abafuna ukuyibona ithuthukiswa.
Ukuze uqonde ukuthi kungani abantu bethenga, bajoyine izinkundla zemboni, funda izibuyekezo emikhiqizweni efanayo, futhi uqoqe impendulo ngokuqondile kwabangase babe abathengi ngezinhlolovo nezinhlolovo.
Ukuqoqa impendulo evela kuzithameli zakho kuzosiza ukwazisa nokwakha indawo yemakethe yomkhiqizo wakho.
Qhubeka ulalele njengoba umkhiqizo wakho uphuma. Ukuhlala uxhumene nesisekelo samakhasimende akho kubalulekile kumabhrendi aphumelelayo.
Ucwaningo lwamanani: Yimalini abazimisele ukuyikhokha?
Intengo ithinta yonke into kusukela kwezezimali zebhizinisi lakho kuya ekumeni komkhiqizo wakho emakethe.
Wonke amasu entengo anefomula eyisisekelo ehilela izindleko (inani olisebenzisayo), umkhawulo wenzuzo (imali esele ngemva kwezindleko), kanye nemakhaphu (okwengezayo ezindlekweni zokukhiqiza).
Zama indlela yokubiza nezindleko uma udinga indlela esheshayo neqondile yokusetha intengo yokuqala.
Lokhu kulula. Ukuze usethe intengo yakho yokuqala, hlanganisa zonke izindleko ezihilelekile ekuletheni umkhiqizo wakho emakethe bese wengeza umkhawulo wakho wenzuzo phezu kwalezo zindleko.
Qhathanisa le ntengo yokuthengisa nalokho izimbangi ezikukhokhisayo futhi uhlole amaphethini amanani omlando. Noma, ukukubeka kalula, yazi ukuthi isizinda samakhasimende sakho sizimisele ukusebenzisa ini.
2. Thola umthombo olungile we(imikhiqizo)
Uma usutholile ukuthi yimiphi imikhiqizo ofuna ukuyithengisa, isinyathelo esilandelayo ukuthola ukuthi ubani ozoyenza.
Ungakha imikhiqizo eyenziwe ngezandla, usebenze nomkhiqizi, noma udayise kabusha imikhiqizo ekhona.
Ngezansi ukubukezwa kafushane kobuhle nobubi bezinketho ezahlukene zokuthola usizo.
Ukudala imikhiqizo eyenziwe ngezandla
Imikhiqizo eyenziwe ngezandla ibonwa njengekhwalithi ephezulu, ngakho-ke le nketho ivumela abathengisi ukuthi bakhokhise intengo yeprimiyamu.
Uzokwazi ukulawula ukwakheka kanye nekhwalithi ngoba udala umkhiqizo ngamaqoqo amancane.
Inkinga ngokwenza yonke into ngesandla ukuthi kunzima ukukala. Kunamawijethi amaningi kuphela umuntu oyedwa angawenza ngosuku.
Ukusebenza nomkhiqizi ukwakha imikhiqizo
Ukusebenza nomkhiqizi kuzoxazulula inkinga yokukhula, kodwa isikhathi esiningi futhi siyabiza.
Uzobheka umkhiqizi, bese usebenzisana naye ukuze wakhe ama-prototypes ekucaciseni kwakho futhi, ekugcineni, ufake i-oda lakho lokuqala—ngenqwaba.
I-Wix ine umhlahlandlela omuhle mayelana nendlela yokuthola umkhiqizi ohlanganisa izinkomba ezimbalwa zase-US kanye nemibhalo yaphesheya kwezilwandle.
Qaphela nje ukuthi ungagxumeli ethubeni lokuqala lokukhiqiza elifana nesabelomali sakho. Thatha isikhathi sakho ukuze wazi ikhwalithi yesevisi yabo (kanye nokuba semthethweni). Buza ukuthi ungakwazi yini ukubuyekeza ilayisense yabo, ukuthi likhona yini inani elincane le-oda, kanye nesikhathi sokushintsha esimaphakathi.
Ukuthengisa kabusha imikhiqizo ekhona ngokusebenzisa umphakeli
Abantu abaningi bakhetha ukungena endaweni ye-e-commerce ngokuthengisa kabusha imikhiqizo ekhona ngoba kulula ukukala futhi ayidingi izindleko eziphezulu zangaphambili.
Inqubo ilula kakhulu. Uthola abathengisi ngezinkomba eziku-inthanethi, imikhiqizo yoku-oda, bese uyithumela endaweni yakho yokugcina noma ngqo kumakhasimende (aka dropshipping).
Qalisa ngokuphequlula izinkomba ze-inthanethi, icela ukuthunyelwa kwe-wholesale ngaphakathi kwenethiwekhi yakho, noma ukusebenzisana namasayithi aziwayo afana nalawa AliExpress or Faire.
Nakuba ukuthengisa kabusha kunezithiyo ezincane zokuqalisa, khumbula ukuthi ngeke ube nomkhiqizo ohlukile noma ukulawula ikhwalithi futhi ungase ungene ezinkingeni ze-supply chain.
3. Faka igama futhi wenze ibhizinisi libe semthethweni
Uma usunohlelo oluqinile lwebhizinisi lakho le-e-commerce, yisikhathi sokukhetha igama futhi ugcwalise wonke amafomu omthetho ukuze ulenze libe semthethweni.
Lapho ukhetha igama lenkampani yakho, uzofuna okuthile okukhuluma nomkhiqizo owuthengisayo kanye nemakethe oyiqondisayo. Phela, ufuna umkhiqizo wakho ukhumbuleke ukuze amakhasimende akwazi ukukuthola kalula uma eselungele ukuthenga.
Uma usunegama engqondweni, hlola ukuthi elinye ibhizinisi alikalithathi yini noma igama lesizinda. Uma isizinda sibhalisiwe, zama ukuhluka okumbalwa ngaphambi kokuphinda uchofoze ibhodi lokudweba.
Nakhu ukuthi ukubheka igama lebhizinisi endaweni yami kubukeka kanjani:
Bese kuthi ezingeni likazwelonke, yile ndlela i-Trademark Electronic Search System (TESS) ebukeka ngayo.
Futhi ekugcineni, ungenza isheke elisheshayo lokutholakala kwesizinda ngomhlinzeki wakho wokubamba ozikhethelayo.
Okokugcina kodwa ukuqinisekisa ukuthi uthobela imithetho nezimiso zendawo. Lokhu kuhlanganisa ukukhetha uhlaka olusemthethweni lwebhizinisi lakho kanye nokugcwalisa amalungelo obunikazi adingekayo nezimpawu zokuthengisa.
Ukuzama ukuchaza zonke izinto ezingokomthetho kungazwakala kunzima. Ngokujabulisayo, ziningi abahlinzeki besevisi yezomthetho ku-inthanethi ukusiza ukwenza inqubo yezomthetho ibe lula ngangokunokwenzeka.
4. Khetha inkundla ye-e-commerce ukuze wakhe iwebhusayithi
Manje njengoba usuqale ngokusemthethweni ibhizinisi lakho le-e-commerce, sekuyisikhathi sokudala iwebhusayithi yakho.
Ukwakhiwa kwangempela kwesayithi lakho kuzokwenzeka endaweni yesikhulumi se-e-commerce, futhi kuningi ongakhetha kukho.
Ukushintsha amaplathifomu ezansi komgwaqo kuba nzima kakhulu, ngakho-ke kuyintshisekelo yakho kakhulu ukukhetha inkundla okulula ukuyiphatha futhi evumelane nezidingo eziningi ze-SEO.
Ithrafikhi yezinto eziphilayo ezivela ezinjinini zokusesha kungenzeka kube umthombo wakho omkhulu wethrafikhi, ngakho-ke akufanele ungayinaki lesi sici.
Ukuze sihlale singathathi hlangothi ngangokunokwenzeka, sifake ohlwini amapulatifomu e-e-commerce aziwa kakhulu, ngokusho kwesabelo semakethe:
WooCommerce
I-WooCommerce iyinkundla ye-e-commerce ethandwa kakhulu, enesabelo semakethe esingu-36.68% emhlabeni jikelele.
Kumahhala ukulanda (okungenzeka ukuthi kuhlobene nokusetshenziswa kwayo okusabalele), umthombo ovulekile, futhi inama-plugin amaningi awusizo akunikeza ukulawula okuphelele kuzilungiselelo zakho ze-SEO.
Uma usuvele unesayithi le-WordPress futhi une-chops yobuchwepheshe yokusebenzisa izici ezithuthukile, i-WooCommerce iyindlela engcono kakhulu.
Isikwele sendawo
Izitolo eziku-inthanethi ze-squarespace zikleliswe endaweni yesibili, ngesabelo semakethe esingu-14.49% ngo-2022.
Eminyakeni edlule, ukuzama ukwenza isiza se-squarespace sosesho bekukhathaza ngempela. Ngezwa sengathi izandla zami ziboshiwe. Nokho, ngakwazi ukushaya leyo $1M kubhentshimakhi yokuthengisa naphezu kwamakhono amancane we-SEO.
Kuningi okushintshile kusukela lapho, futhi ngingancoma i-squarespace esixukwini esingesona esobuchwepheshe ngenxa ye-dog-and-drop web builder kanye nethebhu ye-SEO esebenziseka kalula ekhasini.
Thenga
I-Shopify yayiyindawo yesithathu ngobukhulu ye-e-commerce ngo-2022, ene-10%.
Ukusingatha, umakhi wewebhusayithi, isango lokukhokha, ukulandelela i-oda, namathuluzi okuthengisa konke kufakiwe, ngaphandle kwenqubo yokufaka eyinkimbinkimbi noma isikhathi sokulinda.
Uma ungakabi nakho ukukhetha okuqinile, hamba no-Shopify. Ayiphelele, kodwa iyisixazululo esiphuma ngaphandle kwebhokisi kubantu abaningi mayelana nezici zayo nokuphathwa.
I-Wix
I-Wix yayiyinkundla yesine ngobukhulu ye-e-commerce ngo-2022, ku-6.44%.
Njenge-squarespace, i-Wix inikeza isikhombimsebenzisi esisebenziseka kalula nezifanekiso ukuze wakhe iwebhusayithi yobungcweti enolwazi oluncane lobuchwepheshe.
Ngenkathi i-Wix ibilokhu yengeza ithoni yokusebenza kwe-SEO, ezinye izinto ezibalulekile zisala, njengesakhiwo sesixhumanisi esiyinqaba kanye nekhodi bloat. Lokho akulungile ngoba isivinini sibalulekile ku-SEO kanye nokwenza ngcono izinga lokuguqulwa. Ngeshwa, isikhathi sokuphendula seseva ye-Wix singaba ngcono.
5. Misa isango lokukhokha ukuze ugunyaze ukuthengiselana
Iwebhusayithi yakho ye-e-commerce ayiphelele kuze kube yilapho usumise isango lokukhokha ukuze amakhasimende akhokhele imikhiqizo afuna ukuyithenga.
Amasango okukhokha abhekisela kubuchwepheshe obusiza abathengisi bathole izinkokhelo zamakhasimende.
Lapho ukhetha iphrosesa yokukhokha yesitolo sakho se-inthanethi, cabanga ngevolumu kanye nenani lemisebenzi yakho.
Ngokwesibonelo, ake sithi unokuthengiselana okuningi kwenani eliphezulu. Kuleso simo, ukusebenzisa iphrosesa yokukhokha ekhokhisa inkokhiso yanyanga zonke emisiwe kanye nemali ephansi yokwenziwayo kunengqondo.
Ngezansi, sibalule i abacubunguli benkokhelo abavame kakhulu ngesabelo semakethe:
PayPal
I-PayPal iyindlela yokukhokha ethandwa kakhulu, ephethe u-42.83% wemakethe. Isekela iVisa, Mastercard, American Express, Citibank, nokunye.
Idatha iyaphakamisa ukuthi ukuphuma okunikwe amandla i-PayPal kuguqula ku-88.7%, futhi u-52% wamakhasimende eselula cishe azokwenza ukuthenga okwengeziwe ku-inthanethi uma ebona i-PayPal njengenketho yokukhokha.
I-Stripe
Uma ufuna isango lokukhokha elisekela izinhlobo zemali eziningi futhi lihlangana kahle ne-WooCommerce, i-Stripe iyinketho enhle. Itholakala emazweni angaphezu kwama-25 futhi inesabelo semakethe esingu-18.65%.
Shopify Khokha Izitolimende
Shopify Pay Izitolimende iyiphrosesa yesithathu ngobukhulu. Ihlukile ngoba ivumela amakhasimende ukuthi akhokhele ama-oda ngezitolimende ezine ezingenanzalo. Iyatholakala ku Amazwe we-22 ngesikhathi sokushicilela.
Izinketho zokukhokha eziningi zikhuphula ngempumelelo ukuthengisa ngoba unweba ukufinyelela kwakho kuwo wonke amakhasimende angaba khona.
Amazon
I-Amazon Pay iyiphrosesa yesine ngobukhulu, ngama-5.04%.
I-Amazon Pay ivumela amakhasimende ukuthi asebenzise imininingwane yawo ye-akhawunti ye-Amazon ukuze athenge ku-inthanethi esitolo sakho se-e-commerce.
Inzuzo yokusebenzisa i-Amazon Pay ukuthi inyusa ukwethenjwa kwamakhasimende, ukuzethemba, namazinga okuguqulwa.
6. Khetha indlela yokuthumela yokuthumela imikhiqizo kumakhasimende
Njengoba nje udinga iphrosesa yokukhokha ukuze wamukele izinkokhelo, udinga nesistimu yokuthumela ukuze uthumele imikhiqizo kumakhasimende akho.
Ingabe uzogcina i-inventory, ukupakisha futhi uthumele ama-oda "endlini," noma ukuthunyelwa kwempahla kumhlinzeki wenkampani yangaphandle?
I-Amazon iguqule okulindelwe ngamakhasimende mayelana nokuthunyelwa kwemikhumbi. Ngenxa yalokhu, ukunikeza izinketho zokuthumela ezisheshayo, ezithengekayo (ngisho zamahhala) kungasiza ekunciphiseni ukushiywa kwezinqola zokuthenga nokwandisa ukuguqulwa.
Ukuthunyelwa kwamahhala kungase kuzwakale sengathi kuzuzisa ikhasimende kuphela, kodwa kungaba yisixazululo se-win-win kuzo zombili izinhlangothi.
Isibonelo, unganikeza ukuthunyelwa kwamahhala kuma-oda ngenani elithile. Ngokwenza kanjalo, uhlangabezana nokulindelwe ngamakhasimende kokuthunyelwa kwamahhala futhi ukhuphula inani eliphelele le-oda.
Futhi khumbula ukucabangela ukuthunyelwa kwamahhala kokubuyisela. Ukubuyisela kudlala indima ebalulekile ekutholeni amakhasimende amasha. Bangaphezu kuka-70% abathengi ababuzwayo bayakuvuma lokho ulwazi lwembuyiselo ludlala indima ebalulekile ekuthembekeni kwamakhasimende.
7. Qasha isevisi yamakhasimende ukuze uphendule imibuzo nezinkathazo
Ukwethula iwebhusayithi yakho kuyisiqalo nje. Uma isitolo sakho se-inthanethi sesibukhoma, uzodinga isevisi yamakhasimende enhle kakhulu ukuze usize amakhasimende akho ngemibuzo futhi uqinisekise ukuthi ajabule ngokuthenga kwawo.
Ekuqaleni, yiba nesisebenzi esibalulekile, njengawe noma umqondisi wezokumaketha, abe ngumholi kuyo yonke imibuzo yamakhasimende.
Lokhu kuxhumana okuqondile nezethameli zakho kunikeza imininingwane ebalulekile ezindaweni zokukhula nokwakhiwa komkhiqizo.
Uma usumkhulu kakhulu kumuntu oyedwa, lo msebenzi ungadluliselwa kummeli wesikhathi esigcwele noma osebenza ngokugcwele wamakhasimende.
Indlela engcono kakhulu yokunikeza amakhasimende akho izohluka; ngezansi kukhona izindawo zokuthintwa ezimbalwa zesevisi yamakhasimende okufanele uzicabangele:
Ingxoxo ebukhoma
Amakhasimende alangazelela ukuzanelisa ngokushesha. Uma benombuzo, bafuna impendulo NGOKUSHESHA.
Uma ungakwazi ukubasiza ngokushesha, uzibeka engcupheni yokulahlekelwa umuntu oqhudelana naye okukodwa nje kuphela.
Kusukela U-83% wabathengi abaku-inthanethi badinga usizo lokugcwalisa i-oda, ingxoxo ebukhoma (nabantu bangempela, hhayi ama-bots) iyinto okufanele ube nayo.
ezokuxhum
Ucwaningo olwenziwa yi-Bain & Company luthole izinkampani eziphendule izicelo zesevisi yamakhasimende ezinkundleni zokuxhumana ezizuziwe 20% kuya ku-40% ngaphezulu ukuthengisa kulawo makhasimende.
Ungakwazi setha izexwayiso ukukwazisa uma kuxoxwa ngebhizinisi lakho, phendula imibuzo yabasebenzisi, unikeze izibuyekezo ngemikhiqizo emisha, futhi uxazulule noma yiziphi izinkinga okungenzeka banazo.
imeyili
Uma kuphakama inkinga noma umbuzo, iningi labantu (62%) likhetha ukuxhumana nenkampani ukuze uthole usizo lwamakhasimende nge-imeyili kunoma yisiphi esinye isiteshi, ngokusho ucwaningo.
Kulungile. I-imeyili idlula ingxoxo ebukhoma (23%) nezingosi zemiyalezo yomphakathi (21%) mayelana nezinketho zesevisi yamakhasimende.
Isifundo lapha akukona “ukudelela” i-imeyili ukuze sivune ubuchwepheshe obusha, kodwa ukugcina iziteshi zokuxhumana eziningi kusistimu ebumbene ukuze imibuzo yamakhasimende ixazululwe ngokushesha.
8. Maketha ibhizinisi lakho le-e-commerce
Umdlandla, umkhiqizo oyingqayizivele, newebhusayithi enhle akwanele ukwenza amakhasimende akuqaphele (ngeshwa).
Uzodinga ukutshala isikhathi nemali uhlanganise i-SEO, izikhangiso, ezomphakathi, ukumaketha kwevidiyo, nokuningi.
Sikhulume nomeluleki webhizinisi le-e-commerce elinamanani ayisishiyagalombili (ButcherBox) owabelane ngezinto eziyisithupha eziqinisekisiwe. amasu okuthengisa nge-e-commerce kungokwakho nje.
Ngezansi isifinyezo esisheshayo sezindlela zokumaketha isitolo sakho esiku-inthanethi:
Ukusebenziseka ngokuphelele kwezinjini zokucinga (i-SEO)
SEO ikusiza ukuthi wenze isikhundla esiphezulu emiphumeleni yosesho yemibuzo yosesho efanele. Ngokuvamile kuhilela ucwaningo lwamagama angukhiye, ukudala okuqukethwe, ukwakha isixhumanisi, kanye nokuthuthukiswa kobuchwepheshe.
I-E-commerce SEO iphakamisa i-ante, noma kunjalo. Kukhona imininingwane eminingi okufanele ubhekane nayo, kepha sinomhlane wakho nowethu umhlahlandlela wabaqalayo ku-e-commerce SEO.
Ukukhangisa ku-inthanethi
Ukukhangisa ku-inthanethi kungakhathaliseki ukuthi kunini lapho ubeka isikhangiso ku-Google, Facebook, Instagram, njll., noma ngabe ukukhokha ngokuchofoza ngakunye, ukukhokha ngombono ngamunye, noma enye into.
Izikhangiso ziyasebenza ngoba imikhiqizo ingakhomba umlayezo wesikhangiso kubasebenzisi abathile, okuhlanganisa ukuthi umuntu usondele kangakanani ekuthengeni umkhiqizo.
Thatha i-Vuori (umkhiqizo wezingubo zokusebenza), isibonelo; uhlobo lwe-DTC lukhule lwafinyelela inani elingakaze libonwe ngamadola ayizigidi eziyizinkulungwane ezine eminyakeni eyisithupha nje kuphela.
umsunguli Joe Kudla ikhredithi yokukhangisa ku-inthanethi njengesizathu sokuthi umkhiqizo ukwenze kusukela ekuqaleni kwawo okuthobekile.
Futhi ngokweqiniso, ukube asizange sincike kulokho (ukumaketha okuqondile) kakhulu, mhlawumbe ngabe asizange siphumelele.
U-Vuori usebenzise inhlanganisela ye-Google Merchant Center kanye nezikhangiso ze-Facebook eziguqukayo, okuthunyelwe okuxhaswe yi-Facebook, kanye nezithameli ezibukeka sengathi zakhelwe ohlwini lwazo lwamakheli. Yanaka kakhulu izindleko ngokutholwa ngakunye ukuhlola obekusebenza.
Ukumaketha kwezokuxhumana
Ngebhizinisi elisha, uzobe umatasatasa kakhulu—ngakho khetha one inkundla yezokuxhumana ukugxila kuyo. Ngokufanelekile, leyo ebhalansila lapho izethameli zakho zihlanganyela khona nento ozizwa ukhululekile ukusebenza nayo.
Isibonelo, uma uthanda ukwenza ama-flat lays noma izithombe zomkhiqizo, i-Instagram noma i-Pinterest izokusebenzela kahle.
Uma ucashile futhi uthanda ukuba phambi kwekhamera, uzokhanya ku-TikTok noma ku-YouTube.
Okubalulekile ukungaguquguquki. Gwema ukuzisakaza uzacile ngokuzama ukukhulisa wonke amaphrofayili akho ezinkundla zokuxhumana. Gxila ekugcwaliseni amathalente akho emvelo, ukuze uzoqhubeka nakho.
Funda kabanzi: Thola Abathonya: Izinyathelo Eziyisi-6 Ezilula Zokukhetha Abalungile
Ukumakethwa kwevidiyo
Ukuthengisa ngevidiyo kusebenza kahle kwezentengiselwano nge-inthanethi ngoba kubonisa ukuthi imikhiqizo yakho isetshenziswa kanjani nokuthi ingazuzisa kanjani ikhasimende.
Izinkundla eziningi zokumaketha amavidiyo zikuvumela ukuthi uthengise ngokuqondile ngohlelo lokusebenza, njenge-YouTube, i-Facebook Live, ne-Instagram Stories.
Yize isetshenziswa kakhulu, ividiyo ayisona isiteshi sokulala. Ucwaningo lwakamuva luthole lokho 73% kwabaphenduli bancamela ukubuka ividiyo emfushane ukuze bafunde ngomkhiqizo noma isevisi.
Futhi i-Google iyayazi.
Ngesikhathi sesiqephu se-“Sesha Ngaphandle Kwerekhodi” podcast, Umphathi Womkhiqizo we-Google u-Danielle Marshak uthe, “Sicabanga ukuthi lolu hlobo lokuqukethwe (ividiyo) lungaba usizo ezinhlotsheni eziningi ezahlukene zemibuzo yosesho, futhi besizama ukuthi singakubonisa kanjani abasebenzisi kaningi.”
Amavidiyo asevele adlondlobala ku-Google, avela ekhasini lemiphumela yosesho, imiphumela yosesho yevidiyo, Izithombe ze-Google, kanye Discover.
Sithatha isibonelo sikaVuori esivela phezulu. Amagama angukhiye angaphezu kwe-1,200 ewalinganisa ku-Google nawo aqala imiphumela yevidiyo ku-SERP:
Ukucabangela Isiteshi se-YouTube sika-Ahrefs inababhalisile abangaphezu kuka-360,000 nokubukwa okuyizigidi ezingu-14, kuphephile ukusho ukuthi sazi okuthile noma ezimbili mayelana nokumakethwa kwamavidiyo. Funda umhlahlandlela wethu wabaqalayo ukumaketha kwevidiyo ukuze uqale.
Ukumaketha nge-imeyili
Ama-imeyili okukhangisa—wathande noma uzonde, ayindlela enhle yokukhulisa ibhizinisi lakho lokudayisa.
Lokhu kungenxa yokuthi ithrafikhi evela ohlwini lwakho lwe-imeyili ayilona uhlobo oludlulayo ovame ukulithola emaposini enkundla yezokuxhumana noma ezikhangisweni ezikhokhelwayo. Iletha abantu abake basebenzisana nawe vele babuyele kusayithi lakho.
Kufana neflaya esebhokisini lakho leposi ekhaya uma iqhathaniswa nebhodi lokukhangisa kuthelawayeka.
Thola ulwazi lwangaphakathi kumkhangisi okhulise uhlu lwama-imeyili amaningi emashumini ezinkulungwane lo mhlahlandlela wokukhulisa uhlu lwe-imeyili.
9. Hlaziya imiphumela yakho ukuze wazise isu lokumaketha
Njengoba uthola ama-oda, landelela ukuthi yikuphi amaqhinga wokumaketha ziyasebenza futhi ezingasebenzi.
Njengoba isikhathi siqhubeka, uzokwazi ukulungisa futhi ushintshe eyakho marketing isu ukuze uthole ukuthi yini esebenza kangcono ebhizinisini lakho.
Amamethrikhi ambalwa engiwabhekile ukuze ngithuthukise amasu okuthengisa nge-e-commerce yilawa:
- Izilinganiso zokuthenga ngemininingwane (ukuthenga kuhlukaniswe ngenani lokubukwa komkhiqizo).
- Isilinganiso senani le-oda.
- Inani lokuphila kwekhasimende.
- Inombolo yezimbuyiselo noma izimbuyiselo (ngomkhankaso wokumaketha).
Ukuhlaziya imiphumela yakho njalo kungakhomba izindawo ezidinga ukuthuthukiswa, ukuze wenze izinguquko ukuze ukhulise ibhizinisi lakho.
Funda ukuthi ungakala kanjani inani lokuphila kwekhasimende kanye namanye ama-KPI abalulekile wokuthengisa kuwo uhlu lwethu lwama-KPIs okumaketha okufanele alandelwe.
Imicabango yokugcina
Lapho usunayo-umhlahlandlela wezinyathelo eziyisishiyagalolunye zokuqala ibhizinisi le-e-commerce.
Ungavumeli inani lomsebenzi likuqede amandla noma likuqede amandla. Inombolo #1 isinyathelo esibaluleke kakhulu ukuqala.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
