Amathrendi Okupakisha aphezulu Okufanele Ubheke

Izinkampani nemikhiqizo bahlale befuna izindlela ezingcono zokuthuthukisa isevisi yabo yamakhasimende ukuze bahlale benolwazi lwakamuva ngokuncintisana okuqinile emakethe. Ukubamba nokusebenzisa inkambiso yakamuva yemboni kungenye yezindlela ezingcono kakhulu zokuhlangabezana nezidingo zamakhasimende.

Izinto zokupakisha ezisimeme zenzeka zingenye yakamuva izitayela zokupakisha ukubheka. Izinkampani ezibheke ukupakisha izimpahla zabathengi ezihamba ngokushesha (i-FMCG) njengemikhiqizo yabathengi neyendlu, ukudla nesiphuzo, ubuhle, kanye ukunakekelwa komuntu siqu, manje yiba nenye indlela engcono kakhulu yokugwema imikhiqizo yokupakisha yepulasitiki esetshenziswa kanye. Nawa amathrendi akamuva okupakisha, kusukela kuzixazululo ezisekelwe ku-bio kuya ezintweni ezihambisana nemvelo.

Okuqukethwe
Uhlolojikelele lwemakethe yokupakisha yomhlaba
Amathrendi wokupakisha aqhubekayo
Amathrendi okupakisha ngokhuni noqalo
Kungani amathrendi okupakisha ngokhuni kanye ne-bamboo esimeme
Izinzuzo zokupakisha okusimeme
Isiphetho

Uhlolojikelele lwemakethe yokupakisha yomhlaba

The imakethe yokupakisha yomhlaba kubikezelwa ukuthi izobhalisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) elingaba ngu-3.94% (US $49.3 billion) ngesikhathi sokubikezela sika-2023-2030. Kodwa-ke, ihlangabezane nokukhula okungaguquki kule minyaka eyishumi edlule ngenxa yokwanda kwezimakethe ezintsha, izinguquko ze-substrate, kanye nezinguquko kubunikazi bobunikazi.

Ukupakishwa kwendabuko kushintsha ngokushesha esikhundleni salokho okuzinzile, okuguquguqukayo, nokusebenziseka kabusha. Lokhu kungase kuphonsele inselelo amanye amafomethi ephakethe aqinile njengezimbiza zengilazi namathini ensimbi ezinhlobonhlobo zemikhiqizo yokudla. Ukuziphatha kwabathengi cishe yiyona enquma ukukhuphuka okungazelelwe kwe umklamo wokupakisha womkhiqizo oqhubekayo. 

Ngaphezu kwalokho, ukwanda kwesidingo sabathengi semikhiqizo epakishiwe kungenxa yemikhuba yabo yokudla kanye nendlela yokuphila eguqukayo, manje enomthelela obalulekile emakethe yomhlaba. Lawa mathrendi aphezulu embonini yokupakisha anikeza ukuphepha nokunethezeka okwengeziwe, ikhwalithi nobusha bemikhiqizo, nempilo yeshelufu eyandisiwe.

Amathrendi wokupakisha aqhubekayo

Embonini yokuklama ukupakisha, kube nokuthuthuka okuningi njengoba abathengi abaningi befuna ukupakisha ephathekayo ngokuthinta okumnandi. Kodwa okubaluleke kakhulu, ukupakisha okusimeme kuyisivumelwano sangempela. Sekukonke, izitayela zokupakisha zokhuni ne-bamboo zibonakala ziphezulu ohlwini.

1. Izitayela zokupakisha zezinto eziluhlaza

Eminyakeni eyisithupha edlule, izinkampani eziningi ziye zavumela ingcindezi yokupakisha ngendlela eqhubekayo ukuze zihlangabezane nezidingo zabathengi. Empeleni, isimemo sezinto zokupakisha eziluhlaza kanye nezinhlelo sesicishe savala izindlebe.

Kanjalo, imibono efana nezinhlelo zokwehlisa i-carbon footprint yamabhizinisi kanye nokusuka ezintweni zokupakisha ezivamile ukuya ezisimeme iphambili ezinkampanini eziningi. Nokho, konke lokhu kungenxa yesizathu esihle. Eminyakeni edlule, abathengi baya ngokuya befuna ukuthi imikhiqizo abayithandayo "ibe luhlaza" isebenzise izinto zokupakisha ezilungele umhlaba.

Njengoba ukupakishwa okusimeme manje sekuyimpi eyiqiniso evela kubathengi emhlabeni wonke, amabhizinisi amaningi enza imizamo yokusuka kumapulasitiki aye ezintweni zokupakisha ezigaywa kabusha ezifana namakhadibhodi, i-paperboard, izinkuni, kanye izitsha zoqalo, okungenzeka ngokuhamba kwesikhathi, kube ukuhlanganisa imikhiqizo ekhiqiziwe.

2. Izitayela zokupakisha ezisezingeni eliphansi

Umkhuba wokupakisha we-minimalist uhlale unjalo kusukela ngonyaka odlule. Ukupakishwa okuncane kuyaqhubeka nokwanda ekudumeni ngezizathu ezahlukahlukene.

Okokuqala, i-minimalism ifana “nesenzo sokuvukela umhlaba wonke” esigcwele imibala, imikhiqizo ehlukahlukene ebonakala ingapheli, kanye nolwandle lwe-typography. Lesi senzo senza lawa maphakheji athambile, kwesinye isikhathi aphuphile agqame esixukwini. Futhi iningi lezinto ezijwayelekile zokupakisha ezisetshenziselwa ukudala ukupakishwa kwe-minimalist ziyasebenziseka kabusha.

Ngakho-ke, ukupakishwa okuncane kudonsa ukunaka kwabathengi ngoba kuyikho kokubili kulula ukuyibona nokuqonda. Ngaphezu kwalokho, ivumelana kakhulu nemvelo kunezinye izindlela eziwubukhazikhazi. Ngakho-ke, lindela ukuhlangana nokupakisha okuncane kakhulu lapho ukuya engxenyeni yokuqala yonyaka omusha nangale kwalokho.

3. Amathrendi okupakisha angasetshenziswa kabusha

Iphakheji engenzeka kabusha yilokho iningi labathengi elilwela kulezi zinsuku. Le phakheji yenziwe ngezinto ezihlala isikhathi eside, ezihlala isikhathi eside, njengezinkuni, ingilazi, uqalo, nendwangu. Ngaphezu kokunciphisa imfucuza eya ezindaweni zokulahla imfucuza, lolu hlobo lokupakisha lusiza ukukhuthaza amabhrendi kubabukeli abaningi. Ngaphezu kwalokho, a izinga okusezingeni eliphezulu branded tote kungenzeka ukuthi siphinde sisetshenziswe kunesikhwama sepulasitiki esintekenteke.

Ipulasitiki ingashintshwa kalula kufakwe izinto ezigaywa kabusha njengokhuni, amakhadibhodi, nephepha. Ngaphandle kokuthengeka, aguquguquka kakhulu futhi angasetshenziswa ukupakisha imikhiqizo ehlukahlukene ngobuchule. Ngakho njengoba izinkampani zisebenzisa lo mbono ukuze ukwakha umhlaba oluhlaza, abathengi bazophinde bajabulele iziqukathi zabo zikanokusho.

Amathrendi okupakisha ngokhuni noqalo

Isitayela esikhulu sokupakisha okufanele sibhekwe amathrendi okupakisha okhuni kanye ne-bamboo. Zibonakala zivula indlela njengezinto ezisetshenziswayo eco-friendly futhi zisimeme ngokuphelele. Enye yezinzuzo ezivamile zemvelo zokhuni kanye ne-bamboo yikhono labo loku amunce isikhutha futhi akhiqize umoya-mpilo. 

Ngaphezu kwalokho, lolu hlobo lokupakisha lunikeza ukuqina futhi lunokusetshenziswa okuhlukahlukene. Izinto zokhuni zingashintshwa kalula zibe iphrojekthi yobuciko noma ziphinde zisetshenziselwe ukupakisha ezinye izinto zasendlini. Kulindeleke ukuthi ukupakishwa ngokhuni noqalo kufanele kudlale indima ebalulekile emkhakheni wokupakisha ovuselelekayo eminyakeni eyishumi ezayo.

Kungani amathrendi okupakisha ngokhuni kanye ne-bamboo esimeme

Ukupakishwa okusekelwe ku-Bio njenge ukhuni noqalo zibukeka zikhanga ngoba zikhiqizwa ngezinsiza ezivuselelekayo ezingabuyekezwa kalula ngokushintshaniswa kwezitshalo zezolimo nokuvuna. Kuyamangaza ukuthi kungani amabhokisi ubucwebe, amabhokisi anamahinge, amabhokisi ewayini, izimbiza zikakhilimu, kanye amabhokisi yezimonyo zidingeka kakhulu kokubili izinkuni noqalo nabathengi banamuhla.

Ngaphezu kwalokho, izinkampani eziningi zibheke ukuthatha indlela esimeme emikhiqizweni yazo njengoba isidingo sabathengi semikhiqizo eco-friendly sikhula ngosuku. Iyiphi indlela engcono inkampani engasebenzela ngayo umthengi wayo kunokukhiqiza ukupakishwa okusimeme njengoqalo nokhuni?

Ezinye izici ezenza ukupakishwa kokhuni kanye ne-bamboo kugqame yilezi:

• Imvelo engaboli futhi evundisiwe
• Ukuvuselelwa okuphezulu
• Ukunakekelwa kwemvelo
• Imvelo ehlala isikhathi eside futhi eqinile
• Izinto ezilwa namagciwane
• Ukuguquguquka nokuqanjwa okusha

Izinzuzo zokupakisha okusimeme

Kunezinzuzo eziningi zokuqalisa ukupakisha okusimeme. Kungahamba ibanga elide ekunciphiseni umthelela wendawo, ukukhuthaza indlela yokuphila esimeme, kanye nokulondoloza izinsiza. Nazi ezinye zezinzuzo ezijwayelekile zokupakisha okusimeme:

Ukunciphisa umthelela kwezemvelo

Ukupakishwa okusimeme kungasiza ukunciphisa umthelela wemvelo womkhiqizo ngokusebenzisa izinto ezivundisiwe noma ezigaywe kabusha. Ukwengeza, kunciphisa inani lemfucuza ekhiqizwa ngesikhathi sokukhiqiza.

Ukwenza umquba ngokushesha kanye nokugaywa kabusha

Ukupakishwa okusimeme njengokhuni noqalo kwenza kube lula kubathengi ukwenza umquba noma ukugaywa kabusha kwemikhiqizo. Ngaphezu kwalokho, kuzosiza izinkampani zehlise inani lemfucuza okufanele ilahlwe ezindaweni zokulahla imfucuza.

Ukonga izinsiza

Ukupakishwa okusimeme kulondoloza izinsiza zeseva njengepulasitiki nephepha. Ukusebenzisa izinto ezisimeme kungakongela izinkampani imali yezinto ezizihlinzekayo futhi kunciphise i-carbon footprint yazo.

Isiphetho

Inselelo yawo wonke amabhizinisi iwukuba asebenzise amaphakheji angagcini nje ngokuhlangabezana nenhloso yokuzinzisa kodwa futhi enze imisebenzi edingwa ukupakishwa kwayo. Futhi, akufanele nje kuphela ivikele umkhiqizo kodwa futhi ihloniphe indawo ezungezile.

Kodwa-ke, kufanele ihlale ingaphakathi kokufinyelela kwesabelomali kwemikhiqizo nabasabalalisi kuyilapho ikwazi ukuhlangabezana nezidingo zemakethe yenkampani mayelana nokusebenza, izindleko, nokuphepha. I impahla yokupakisha engcono kakhulu ingasebenza le nhloso nokunye!