Lapho uvikela isikhumba, i-sunscreen izohlala iyingxenye ebalulekile yazo zonke izindlela zokunakekela umuntu. Ngeshwa, umphakathi Wabantu Abamnyama, Indigenous, and People of Color (BIPOC) ungase ukuthole kuyinselele ukuthola imikhiqizo yokunakekelwa kwelanga esebenza ku-gamut yombala wabo obanzi wesikhumba.
Unalokhu engqondweni, izitayela ziyavela embonini yobuhle ukuze zibhekelele kangcono izidingo ezithile zabantu be-BIPOC.
Kulesi sihloko, sizocwilisa kumathrendi amane aphezulu anikela emakethe yokunakekelwa kwelanga ebandakanya wonke umuntu, kanye nendlela yokugcina ibhizinisi lakho liphambili kule makethe ekhulayo.
Okuqukethwe
Imakethe yokunakekelwa kwelanga
Izitayela ezi-4 ekunakekelweni kwelanga kwe-BIPOC
Ukwamukela ukunakekelwa kwelanga kwe-BIPOC
Imakethe yokunakekelwa kwelanga
Abantu bathanda kakhulu kunanini ngaphambili ukufunda nokufunda ukuthi imisebe yelanga ingabathinta kanjani isikhumba sabo, ikakhulukazi ngokusabalala komdlavuza wesikhumba nezinye izimo. Ukukhathazeka okunjalo kungenye yezimbangela ezinkulu zokukhula kwemakethe yokunakekelwa kwelanga.
Ngo-2020, kwafinyelelwa usayizi wemakethe yomhlaba wonke yemikhiqizo yokunakekelwa kwelanga US $ 10.7 billion. Kulindeleke futhi ukuthi ikhuphuke ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-4% (CAGR) kusukela ngo-2021 kuya ku-2028. Futhi phakathi kwezigaba eziningi kulo mkhakha, imikhiqizo yokunakekelwa kwelanga yabadala yabelana ngenzuzo enkulu kakhulu ngo-69.4% wosayizi wemakethe ka-2020.
Le mikhiqizo ithengwa ikakhulukazi ngenxa yenhlanganisela yayo emisha, njengaleyo efakwe ama-vitamin serum avikela ukuguga kwesikhumba kanye nemibimbi. Abathengi futhi banake umkhiqizo izithako, okungase kugqugquzelwe imiqondo ekhulayo ekhuthaza ukukhiqizwa okungenalo unya nokuvumelana nemvelo.
Ngaphezu kwalokhu, kukhona nokukhula engxenyeni yokunakekelwa kwelanga ebhekelela labo abanesikhumba esimnyama. Imikhiqizo ehlangana kahle nayo yonke imibala yesikhumba iyathuthukiswa njengoba imibono eyiphutha mayelana ne-melanin yesikhumba esimnyama ichithwa. Lokhu kuphinde kuvule amathuba amasha uma kubhekwa amandla angasetshenzisiwe emakethe ye-BIPOC.
Izitayela ezi-4 ekunakekelweni kwelanga kwe-BIPOC
1. Izinganekwane eziphikisayo
Ubuwazi ukuthi cishe ama-65% abantu base-Afrika-baseMelika bahlushwa i-hyperpigmentation, evame ukwenziwa ibe yimbi kakhulu ukuchayeka elangeni ngaphandle kokugqoka. i-sunscreen lotion?
Naphezu kwemibono eyiphutha evamile, amathoni esikhumba amnyama acebile nge-melanin awavikelekile ekulimaleni kwelanga. Nakuba i-melanin inganikeza ukuvikeleka okuthile kwemvelo ngokuvimbela eminye imisebe ye-UV, inikeza kuphela i-SPF engu-15, eshiya bonke abantu besengozini yomdlavuza wesikhumba kanye nokulimala emisebeni yelanga.
Ngeshwa, kukhona ukuntula ukuqonda mayelana nokuvikelwa kwelanga phakathi kwabantu abanemibala, nezifundo ezibonisa lokho nxazonke 47% odokotela besikhumba abanalo ulwazi namakhono okubhekana nezinkinga ezithinta isikhumba kubantu abamnyama.
Ukubhekana naleli gebe lolwazi, amabhizinisi nemikhiqizo bangasebenzisa igunya labo ezinkundleni zokuxhumana nakwezinye izinkundla ze-inthanethi ukusabalalisa ukuqwashisa ngokubaluleka ukuvikela ilanga. Kubalulekile ukunikeza ulwazi oluthembekile kunokumane udale izikhangiso ezigxile ekuthengiseni, njengoba abafundi beya ngokuya beqonda ekusebenziseni kwabo ulwazi.
2. Hamba obala
Kubantu ngabanye be-BIPOC, ukukhetha i-sunscreen eyimineral kungaba inselele ngenxa yokukhanya okumhlophe okusele esikhumbeni sabo. Lokhu kubhekisela ekukhanyeni okuvelele kombala ofanayo oshiywe esikhumbeni ngemva kokugcoba ukhilimu, okuvame ukubangelwa i-titanium oxide evame ukutholakala ezindaweni eziningi. ama-sunscreens.
Ukuze kubhekwane nale nkinga, ithrendi ebheke ezikhiqizweni zelanga ezibonisa ngale ihlose ukunikeza inketho enganamafutha, esekelwe kumakhemikhali eqeda ngokubukeka okukhazimulayo. Lokhu kuvumela abantu bazo zonke izinhlobo zesikhumba ukuthi bagqoke isivikelo elangeni ngaphandle kokufakwa okumhlophe okungabukeki.
Esinye isisombululo esisebenzayo ukunikeza okhilimu belanga abagqamile, abangafaniswa nethoni yesikhumba somuntu. Ukunikeza izinhlobonhlobo zezinketho zombala wesikhumba kubalulekile ekuqinisekiseni impumelelo ngale ndlela.
Ngokunikeza ukukhethwa kwezinto ezibonakalayo kanye amakhilimu elanga anemibala, amabhizinisi angabhekana nezidingo eziyingqayizivele zomphakathi we-BIPOC futhi anikeze izinketho zokuvikela ilanga ezisebenzayo nezisebenzayo ezithuthukisa impilo yesikhumba nokuphila kahle.
3. Yamukela imikhiqizo enikeza izinzuzo zesikhumba
Enye yezinto ezibaluleke kakhulu izitayela ebuhleni imboni ukukhula "kochwepheshe be-skintellectual" - abantu abanolwazi ngemikhiqizo yabo futhi abagxile kakhulu ekutholeni izixazululo ze-skincare ezisebenzayo. Le threndi ihambisana ikakhulukazi nesegimenti yokunakekelwa kwelanga ye-BIPOC, lapho abathengi bafuna imikhiqizo yokuvikela ilanga enikeza izinzuzo ezengeziwe ezingaphezu kokuvikelwa kwelanga okuyisisekelo.
Izibonelo zalezi zinzuzo zihlanganisa ukunciphisa umbala, ukuthuthukisa imiphumela yokuthambisa, ukunciphisa imibimbi, kanye nemiphumela efanayo. Lezi zinzuzo zingafakwa ezinhlobonhlobo zemikhiqizo, kuhlanganise nezihloko, Izindebe ze-SPF, nezimpushana zobuso.
Lapho uthuthukisa le mikhiqizo, kufanele uqinisekise ukuthi iminikelo yakho ihlangabezana ne-gamut yethoni yesikhumba ehlanganisa konke ukuze uhlangabezane nezidingo zekhasimende lakho. Imikhiqizo yokufanisa ithoni nayo ingalethela amaklayenti akho umuzwa ongcono, iqinisekise ukuthi angathola isixazululo esifanelekile sohlobo lwawo lwesikhumba oluhlukile kanye nethoni.
Ngokusabalalisa imikhiqizo ye-skincare yemisebenzi eminingi ehlangabezana nezidingo ezihlukile zomphakathi we-BIPOC, amabhizinisi angahlala ngaphambi komncintiswano futhi anikeze izixazululo ezingcono kakhulu zokunakekelwa kwelanga kumakhasimende awo.
4. Isikhalazo sikasaziwayo
Emhlabeni wanamuhla, abantu abaku-inthanethi, osaziwayo, kanye nabantu ababonwa njengeziphathimandla banomthelela omkhulu embonini yobuhle, ikakhulukazi uma kuziwa ekunakekelweni kwelanga komphakathi we-BIPOC. Laba bantu bangasebenzisa inkundla yabo ukwazisa nokufundisa abantu, baqhube uguquko oluphusile embonini.
Isibonelo esihle salokhu wuphawu lukasaziwayo waseMelika u-Rihanna, i-Fenty Skin, olukhuthaza ukunakekelwa komuntu siqu okuhlanganisa konke okugcizelela ukubaluleka kokunakekelwa kwesikhumba nokuvikelwa elangeni. Ezinye izinhlobo zingalandela ngokukhomba izikhala emakethe yamanje, zinikeze ukumelwa okufanele kwe-BIPOC, nokufundisa umphakathi wawo ngokubaluleka kokunakekelwa kwelanga ngazo zombili izizathu zobuhle nezempilo.
Isibonelo, ungaqala ngokuchaza umehluko phakathi kwe-SPF 30 kanye I-SPF 50, futhi uqhubeke nokwakha inani ukusuka lapho. Ungakwazi futhi ukuphromotha okunye ukunyakaza okufana nokulwa nonya nokushayela okuhlanzekile nokuluhlaza ngokunikela i-sunscreen ye-vegan kanye nemikhiqizo ehlobene.
Ngokusebenzisa amandla abagqugquzeli, ukuhlinzeka ngokuqukethwe kwezemfundo okubalulekile, nokuhlinzeka ngemikhiqizo ehlanganisa konke, eqhubekayo, amabhrendi angakwazi ukwanelisa izidingo zomphakathi we-BIPOC futhi azimise njengabaholi bezimboni.
Ukwamukela ukunakekelwa kwelanga kwe-BIPOC
I-sunscreen esabo bonke — kulula kanjalo. Nokho, kwabaMnyama, Abomdabu, kanye Nabantu Bebala, ukuthola umkhiqizo wokunakekela ilanga osebenzayo kungaba inselele kakhulu. Ngenhlanhla, imboni yobuhle iqhubekela phambili ekwakheni imikhiqizo ebhekelela zonke izinhlobo zesikhumba. Futhi kufanele futhi! Vakashela Chovm.com ukuze uthole okwengeziwe kwalokhu okubalulekile kokunakekelwa kwelanga kwe-BIPOC.
